December 2020 Real Producers

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W I L L A M E T T E VA L L E Y

C O N N E C T I N G .

E L E VAT I N G .

I N S P I R I N G .

Matt & Claire Mahoney COVER PHOTO

Photos by Kimmy Neal

WILDFIRE RELIEF EFFORTS JORDAN TRUITT, JOSH & LILLIAN KAY AND MORE!

Happy Holidays

from Real Producers!

DECEMBER 2020


Inspire hope. Deliver dreams. Build prosperity.

Your clients matter here Lisa McCormick

Senior Mortgage Loan Originator

Put your trust in Academy Mortgage and myself, and I promise I will never have to ask for it again.

503.928.8631 O. 503.931.2185 M. 280 Liberty St SE, Suite #100 | Salem, OR 97301 NMLS# 109599 Cherry Creek Mortgage Co., Inc. NMLS #3001. All rights reserved. Oregon License Number ML-4807.

Ben Nelson

NMLS ID# 1392905

Sales Manager, Producing Mobile (503) 910-9872 Office (503) 673-3618 ben.nelson@academymortgage.com Corp NMLS 3113 State Lic: OR # 1392905; WA # MLO-1392905

To Apply for Approval: www.benlends.com Communication: Availability 7 days a week from 7am-10pm, Weekly Status Updates to Borrowers and Brokers under Contract Delivery: Fast, Dependable Pre-Approval you can trust with the ability to close loan in 20 Days Service: We Strive for Every Homebuyer to understand and be confident about their mortgage options so they can have an enjoyable Home Purchase Experience 2 • December 2020

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Willamette Valley Real Producers • 3


PREFERRED PARTNERS

This section has been created to give you easier access when searching for a trusted affiliate sponsor to use. Take a minute to familiarize yourself with the businesses sponsoring Willamette Valley Real Producers. These local businesses are proud to partner with you and make this magazine possible. Please support these businesses and thank them for supporting Willamette Valley Real Producers! ASPHALT AND PAVING Oregon Road Builders (971) 240-7822 https://www. oregonroadbuilders.com BASEMENT WATERPROOFING John’s Waterproofing Company (503) 419-0404 https://www. johnswaterproofing.com HOME BUILDER Hayden Homes 1-800-923-6607 https://www.hayden-homes. com CLOSING GIFTS / CLIENT APPRECIATION / PRIVATE PARTIES Paint and Pinot Parties & Events (503) 586-3738 www.paintandpinot.net CONTRACTOR Goff Construction (503) 559-8670 www.billgoffconstruction.com FIREPLACE INSERTS, STOVES Home Fire Stove 1695 Market St. NE, Salem, OR 97301 (503) 364-6339 www.homefirestove.com

FOUNDATION REPAIR / WATERPROOFING TerraFirma Foundation Systems 13110 SW Wall St., Portland, OR 97223 (844) 371-8816 www.goterrafirma.com GARAGE DOORS AND REPAIRS Dave’s Garage Doors (503) 641-8987 www.davesgaragedoors.com HOME INSPECTION 360 Professional Home Inspection (503) 509-8691 www.360proinspection.com Pillar to Post Home Inspection – Derek Renz (503) 856-8775 Https://derekrenz. pillartopost.com HOME WARRANTY Kimberly Peterson First American Home Warranty 541-521-3302 www.homewarranty.firstam.com HOUSE CLEANING SERVICES Azucena’s Cleaning (503) 779-5906 www.azucenacleaning.com

MORTGAGE/HOME LOAN AND REFINANCE Academy Mortgage Ben Nelson (503) 910-9872 https://academymortgage. com/lo/bennelson

PROPERTY MANAGEMENT Centurion Real Estate Management, LLC 1365 Commercial St. SE, Salem, OR 97302 (503) 588-0940 www.c-rem.com

Cherry Creek Mortgage Lisa McCormick (503) 502-0336 www.cherrycreek mortgage.com/profile/ lisa-mccormick

Oregon Rental Property Management 280 Liberty St. SE, Salem, OR 97302 (503) 567-0816 www.orpmllc.com REAL ESTATE SCHOOL A1 Superior Schools (503) 551-4467 www.a1schools.co

Land Mark Professionals Katy Canales (503) 581-8100 www.bestloanprogram.com Mortgage First Corporation (503) 588-3511 www.mortgage firstcorp.com US Bank Home Mortgage Angie Stanley Team (503) 316-3700 https://mortgage.usbank. com/or/salem PHOTOGRAPHY/ MULTIMEDIA SilverDream Photography (503) 507-5783 www.silverdream photography.com

TITLE AND ESCROW Fidelity National Title Company 500 Liberty St. SE, Suite 200 Salem, OR 97301-3496 (503) 585-7219 www.fidelitytitleoregon.com Amerititle, Inc. 320 Church St. NE, Salem, OR 97301 (503) 581-1431 www.amerititle.com WINDOW COVERINGS Made in the Shade Andrea McCann 503-581-8257

Brian Stone Real Estate Photography bstonephotography@ yahoo.com (503) 930-7265

4 • December 2020

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Willamette Valley Real Producers • 5


TAB L E OF

CONTENTS 04

08

10

Preferred Partners

Meet The Willamette Valley Team

Willamette Valley Real Producers

11

14

26

Publisher’s Note

Wildfire Relief Efforts

Coaches Corner

If you are interested in contributing or nomination REALTORS® for certain stories, please email us at sabrina.dikeman@realproducersmag.com. DISCLAIMER: Any articles included in this publication and/or opinions expressed therein do not necessarily reflect the views of The N2 Company d/b/a Real Producers but remain solely those of the author(s). The paid advertisements contained within the Real Producers magazine are not endorsed or recommended by The N2 Company or the publisher. Therefore, neither The N2 Company nor the publisher may be held liable or responsible for business practices of these companies. NOTE: When community events take place, photographers may be present to take photos for that event and they may be used in this publication.

6 • December 2020

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Willamette Valley Real Producers • 7


M E E T T H E W I L L A M E T T E VA L L E Y T E A M

Big banks pick their own products and rates. We act as your client's personal shopper.

OUR WRITERS AND PHOTOGRAPHERS

are the voice of Real Producers Magazine. They bring to life the stories of REALTORS® we feature.

JAMIE GOSSETT Sabrina Dikeman Publisher

Publisher, wife, mom, crazy dog lover, and always a work in progress. It’s a life of “everything at once,” the mom hustle and career marketing, with continual pivots.

Pamela Hagedoorn – SilverDream Photography Publisher’s Assistant/ Photographer

Pamela is a professional photographer specializing in business shoots, real estate, head-shots, and horse photography. Pamela does 80% of all the agent and business photos here in Real Producers. On her personal time she spends lots of time with her daughter at her ballet classes and works around her property and animals.

Allison Blakely Client Relations

Allison is instrumental in much of the “behind the scenes” work here at Real Producers. She loves her cat and her time spent with her finance and family.

Brokers are better.

Brian Stone – Brian Stone Photography Photographer

Dana McCarty

Jennifer White

Barbara Gart

Katrina’s day job is being a Sales Executive for Fidelity title. Karina is very involved and committed to the real estate industry in the Willamette Valley.

A single mom working for the Salem Keizer School District. She moonlights as a freelance writer, composerm and local mixed media artist. Born and raised in the Willamette Valley, she is a 5th generation Oregonian with a thirst for the great outdoors.

Jennifer is a remote writer and lives in the Springfield Missouri area. She’s a wife and a mother who feels family is very important. She loves to create/design, and is an internationally published professional photographer.

A freelance writer, Barbara lives in Denver with her two children and mini labradoodle. In her free time, she loves to diamond paint, see what everyone’s talking about on Netflix and spend time in the beautiful Colorado outdoors.

Writer

8 • December 2020

Writer

Writer

www.mortgagesalem.com Company NMLS# 40558

SilverDream Photography Portraits Headshots Weddings High school senior Equestrian Events

Writer

@realproducers

503-910-8972

1761 Liberty St SE, Salem, OR 97302

“Photography has always been a passion of mine, especially real estate. I am a very laid back and positive person, and I take pride in capturing moments in time, creating art, and enhancing images for others. When not shooting photography, I enjoy spending time with my wife and 2 young kiddos, fishing, going to the beach or mountains, and pretty much anything outdoors.”

Katrina Albers

Jgossett@mortgagefirstcorp.com Independent Mortgage Broker NMLS 776180

Pamela Hagedoorn 503-507-5783 www.Silverdreamphotography.com realproducersmag.com

Willamette Valley Real Producers • 9


publisher’s note

WILLAMETTE VALLEY REAL PRODUCERS Preferred Partners

Happy Holiday! And THANK YOU Wildfire Relief Responders! When faced with unprecedented wildfires in the middle of an unprecedented pandemic and racial unrest, I am so proud of our community in the Salem-metro area…so many companies and individuals stepped up in unprecedented ways. I’ll never forget the blood-red skies, black as night for almost three days. The thick smoke that kept us locked inside, longing for clear, fresh air and even the smallest ray of sunlight. And I remember the hundreds of social media posts, the photos and the videos of devastation. My heart ached. But out of these ashes, in a time where I hear people talking about how divided we are, the reaction of our community did not reflect that in actions. Volunteers came out in masses with generosity, charity and selflessness. There were all kinds of acts of kindness, and my heart was warmed to see our community behave in the way we all believe we should. Our first responders, both local and those that came into our area from afar, were and are heroes. Those that rescued people and animals, for days, working tirelessly…thank you! Hurray for…Those who cared for and housed families, that feed and cared for the animals, did so with true giving hearts. The fairgrounds, with the help of the Keizer Chamber of Commerce and many, many others, made sure so many animals from horses to a tortoise, were properly looked after. The Red Cross who provided lodging, food and needs; and

10 • December 2020

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United Way who lead the charge for enormous drive for donations! For the people and the restaurant owners who feed our first responders and volunteers. For the churches who opened their doors for nourishment and counsel. For our local companies that stepped up with labor and giving. For those that donated needed items and literally stocked the donated warehouses with food and other needs…Wow, it has been an outpouring! I know of children raising money through fundraisers, and people helping to get boats out of the docks in Detroit and provide free storage and transport for them. The list goes on and on. To thank each one individually would take every page of this publication. I’m know our firefighters, volunteers and evacuees, have stories of tremendous to tell. We talk about events like this where you see the best and the worst in people. This was the best! The outpouring of support and empathy for our fellow residents was so amazing to see. With everything that’s been going on the last couple of months between pandemic and rioting, it didn’t matter where you were on a political spectrum, it didn’t matter where you were on an economic spectrum, it just mattered that you needed a hand, and people were stepping up to provide it. Marion County knows how to rise to the occasion and lean into it and find a way to make it better. Thank you. Sabrina Dikeman Owner and Publisher Willamette Valley Real Producers Sabrina.dikeman@realproducersmag.com 503-991-4341

Willamette Valley Real Producers • 11


AHONE

MATT & CLAIRE

Spread Some

12 • December 2020

Holiday

Cheer!

Photography by Kimmy Neal

cover photo

Matt & Claire definitely win the “Most Creative” award for their photos! And they took these eye-catching photos and incorporated them into their marketing campaigns across multiple platforms, to promote both Matt’s real estate business with HomeStar Brokers and Claire’s home loan business with Mortgage First. This out-of-the-box thinking is a great way to build your brand recognition. I couldn’t ignore this genius! Great job you two!

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Willamette Valley Real Producers • 13


Jordan Truitt, and Josh & Lillian Kay A Tragedy That Brought Out The Best In Everyone The tragic events from the fires that affected so many people throughout the states of Oregon, Washington, California are un-imaginable to those who did not experience it. For those that did and are still dealing with it, it was an experience they’ll never forget. As you know, forest fires are common in Oregon but no one foresaw the horrifying tragedy that unfolded in just a matter of hours. Oregon is one of those states that doesn’t usually deal with major natural disasters. Typically the fires stay at the higher elevations. “We watch tragic events happen throughout the US, but didn’t think it would happen here in our back yard.” Jordan Truitt said. However, Labor Day weekend changed that mindset for many as a large windstorm with wind gusts up to 75 mph moved the fire down the hillside into residential communities. With very little warning, thousands of families had to leave their homes with nothing but what they were wearing and what they could pack into their cars. They had no place to go and didn’t know what to do. This is when Josh and Lillian Kay, and Jordan Truitt knew they had to take action and quickly. Lillian, a REALTOR® with Home Smart and Josh, a commercial broker who owns First Commercial Real Estate Services, used their resources and found

feature story

a building they initially set up to collect donations and supplies which filled up overnight. Temporary housing was set up across the street at the state fairgrounds making it an ideal location that becomes known as the “Resource Hub.” Jordan, who works with Josh said, “I felt the need to contribute and to help so I gathered up some of my kid toys and clothes to donate and saw first hand what Josh and Lillian were doing and the huge need there was.” On September 12, the “Resource Hub” was at capacity so they called Jordan for help. Before becoming a commercial broker, Jordan had been in the food production industry. It just so happened they had a 33,000 square foot warehouse that would be perfect. Along with United Way of Mid-Willamette’s relief effort, they opened the doors on the 13th and started receiving donations. By the next day, they had a warehouse full of donated items and people. There were sometimes 40 volunteers helping 12- to 13-hour days along with many corporate sponsors, local businesses, and individuals would

Written by Jennifer White, Photos by Pamela Hagedoorn, SilveDream Photography

14 • December 2020

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Willamette Valley Real Producers • 15


either donate their time, resources, or finances to help. Families had feelings of terror and confusion, as they didn’t even know if their homes were still there. They were not allowed to go back until the fires were gone. “It was such a tragic and horrific event but the outpouring of support we received from the community was one of the most incredible experiences of my life,” Jordan said, “I found myself put-

ting my real estate duties on hold and focusing 100% of my time to wildfire relief efforts.” Jordan is so thankful for his family’s love and support through this time. “It was one of those things you just dive into to take action now, and ask questions later.” The community as a whole came together to help those affected including the firefighters who worked non-stop trying to protect the remaining structures even though some of them also lost everything. “Through the help of a close friend, Columbia Sportswear donated four pallets of winter clothes. A local business

Full circle, right here. Thirty years ago, I was in these kids’ shoes, rollerblading between the rows of cans on rainy weekends, sitting on parked forklifts making engine sounds, and playing hide and seek in the cavernous buildings. A lot has changed since then, but a few things remain the same; most importantly, the love and support of family. In what has been a tumultuous few years, capped by the disasters of 2020, family, friends and complete strangers have come together in a way I never could have imagined. It has changed me, and inspired me to be a better father, leader and member of the community - but it all starts with these precious little people and my beautiful wife who have supported me all along the way. While I have taken time away from them recently to put the needs of others first, she has been right there, encouraging and driving me to focus on life’s priorities, wherever they may lay at any given moment. Here is to the brains and beauty of my greatest blessing and the next generation of warehouse logistics specialists!

Fire, smoke, ash, darkness, grit in your teeth, char on your porch...the effects of the fire were short-lived for most of us, but for some, the urge to wage war with the inferno is instinctual. Their need for rest is essential. While we cannot control nature, we can ensure those fighting her fury can sleep well. Food, shelter, dry beds, running water – this may not be the Four Seasons, but to these brave men, an old shipping warehouse is the next best thing.

16 • December 2020

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offered a 53-foot refrigerated trailer to store cold food. Equipment companies donated forklifts. Dannor Boots donated 300 pairs of new boots. Many of those boots found their way into the hands of the firefighters,” Jordan said. Prayers were answered and they got a soaking rain. As it slowed the fire’s growth, it also affected the firefighters’ camps. Not only were they wet themselves, but their tents and sleeping bags were soaked. Those firefighters were looking for shelter and someone suggested they reach out to Josh. Josh, Lillian, Lillian’s dad and Jordan took action that evening. “We had a stack of mattresses, blankets, pillows and clothes so we invited the crew to come and use the warehouse for shelter during the remainder of their deployment.” The crew was working long hours and would arrive extremely appreciative even though they were dirty and exhausted, just happy to have a roof over their heads and a dry place to sleep. Jordan added, “Once the word got out about the firefighters, our community partners all came together and each night provided a hot meal from various local restaurants for them and anything else they needed. It was so amazing watching everyone come together.” Willamette Valley Real Producers • 17


Make Sure It Counts.

YOUR DRIVEWAY IS THE FIRST IMPRESSION OF YOUR HOME

OREGON

Heartwarming to say the least. What a privilege and honor it has been hosting this incredible fire crew from PatRick Environmental. Each night they come in tired, hungry and worn slap out. Our incredible community is stepping up by providing hot meals upon arrival, most recently by Richard Kansky from IWingz and treats by Country Cake Shop. With an appetite like a teenager, nothing is left behind.

ROAD BUILDERS

On top of all that, Medical Teams International and Goodwill Industries International, Inc. generously provided each firefighter with a store gift card and thank you letter. This is in addition to the humanitarian aid kits they donated to the United Way of the Mid-Willamette Valley. Lastly, when I began to worry about their late arrival last night, I quickly learned why. Four trucks, loaded to the gills with men and equipment, stopped on their way back from the fire to buy flowers and sign a thank you card for our warehouse team. Take a close look at these young men and hold faith in our future.

As with every major disaster, there are different phases. After the phases of shock, reality, and fulfilling the short-term needs, it’s now time to help with the more complex phase – housing. “When the smoke cleared, it somewhat became an out-of-sight, out-of-mind for some, but we must remind everyone there are those that lost everything and they still deal with this situation daily,” he said, “One of our commercial tenants is a tiny home manufacturer. Together with the United Way of MidWillamette Valley, state and local officials, we are working on a plan to start the process of building these tiny homes. We are working through the challenges of preparing to build including locating and permitting temporary to long-term homes. With the cleanup effort just underway, we want to work as fast as we can to get everyone affected back to some sense of normalcy.” The fires may be gone, but the after-effects will be around for years and help is still needed. If you would like to know how you can help, whether it be physically, financially, knowledge or to offer resources, please reach out to United Way of MidWillamette Valley. The fire was just the beginning; the effects will be felt by many for years to come. 18 • December 2020

ASPHALT ROADS & DRIVEWAYS CRACK FILLING 971-240-7822 WWW.OREGONROADBUILDERS.COM LICENSE #206618

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Once the word got out about the firefighters, our community partners all came together and each night provided a hot meal from various local restaurants for them and anything else they needed. It was so amazing watching everyone come together.

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Willamette Valley Real Producers • 19


taking action

Wildfire

RELIEF EFFORTS

During the devastation of the wildfires earlier this year, Fidelity National Title of Oregon and our employees came together to help those affected. Individuals teamed up to lend a hand or donate needed items to support our community. Heidi Junge, our sales executive in Albany, helped gather food, cash and personal items to deliver to the Fairgrounds and also donated hay for displaced livestock. Tina Wolford and Dani Ficken in our Salem office spent time at the fairgrounds taking care of animals as well as organizing donations and our Sales Manager, Kelli Terjeson also spent time sorting through donations. Our office donated over 100 reusable bags and supported local businesses that were fundraising for wildfire relief and many of our employees made donations of all kinds on their own. We also fundraised within our organization for our employees that were displaced from their homes. It was encouraging during this time to witness people coming together to support those that were affected and to see the continued effort of the community. Written by Katrina Albers - Fidelity Title

20 • December 2020

Mark Farrow and his daughter assisting United Way

@realproducers

On Thursday night September 10th, like most people, I was glued to my television and social media, scraping for any information I could find that would help me know that things were going to be okay. My folks live in Sublimity, my children grew up in Stayton, and like most, I have friends who live “up the canyon” and very close people in my life who work for the Sheriff’s office. I felt helpless and I felt an overwhelming need to do SOMETHING. As I scrolled through Facebook, I found Josh and Lily’s posts about the donation center and that help was needed to sort all the food and daily needs items that had been donated. I turned to my son, Jacob, and asked if he’d like to go help to which he answered “absolutely.” So, Friday morning, we masked up and headed over… the scene was emotional and overwhelming. A group of 40 or so strangers collaborated, cooperated, and worked together for ONE goal….to be ready so serve the evacuees when they arrived to pick up basic necessities to be able to provide for their own families, in the midst of having lost everything. Jacob and some new friends tackled the food section and I was quickly relegated to helping volunteers

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determine where they were needed, guiding donors to where to park and put items, and graciously thanking every person who showed up—to help…. to donate….to care. I was emotionally overwhelmed by two gentlemen, who showed up from Hillsboro, with an entire trailer full of food, toilet paper, water, and other essentials that they had gathered from the employees of their business and their neighbors, and I was especially touched by a woman who drove five hours from Kennewick, Washington to drop off as much as she could fit in her SUV and then was headed back home for another load. The sense of community that was in the air was indescribable, but palatable and exactly what I needed to feel like I was making a small difference. No politics, no finger-pointing, no blame….just community. No one looking for a pat on the back or a gold star—but people leveraging their resources and networks to provide for others. It was an amazing moment in a horrific time…and one that I will remember forever. Jennifer Martin Mid-Valley Commercial Real Estate

Willamette Valley Real Producers • 21


My family lives in Gates, and our home was in a direct pathway of the wildfires. The night of the fire, getting our horses to safety was our first challenge. With darkness, fierce winds, and ash flying in our eyes, we searched for two black horses in an open field with only the light on our phones. Fire coming down potato hill made the horses leery of trusting us. Loading someone else’s horse that did not want to be trailered seemed like the impossible. My husband was way more patient than I. With only a few branches on the road, we made it back home safely with all three horses. After quickly grabbing only necessities and our two dogs, we headed out of Gates. By this time it was early morning. We were sitting in traffic on Hwy 22 for roughly 30 minutes watching flames on both sides of us, and waiting for it to be safe enough to get through. We made it to our destination safely, but it was heartbreaking seeing our friend’s homes on fire as we headed out of town. Our second, and biggest challenge was arriving back home that morning and seeing that the flames had reached the timber behind our home and had taken our 14 cords of wood, two trailers, garden, tarps, lawnmower, swimming pool, and several small items that can all be replaced. We had flames on the west and north side of our garage and we knew if the garage went, our house would be next. I remember looking at my husband with tears in my eyes and asked, “Can we save our place? If not, I need to get a few of our life memories out of there.” He looked at me and said, “I truly believe we can save our home.” We had a trickle of water come out

of the hose for a few minutes before it came to a halt. We used buckets to get every ounce of water out of the hot tub to put flames out and to douse the top of the garage and house. After what seemed like hours, we managed to save our garage and our home.

I helped run the first drive-through donation site, and then coordinated the volunteers and donation operations at the Truitt Family site for United Way! I loved inviting friends, making new ones, and working with our volunteers to accept and organize our MANY donations for United Way! We saw so many people in our community step up and show true leadership when we needed it. It has been very heartwarming to see how our community has come together to help our neighbors who lost everything to the wildfires. My heart still breaks when I see remains of peoples homes, and there is still a lot of work to do. We will get through this together.

Many of our friends and neighbors have lost everything. At times, comprehending the devastation is overwhelming. But there are many bright spots that I choose to focus on...My family is stronger than ever. With all the craziness happening in the world today, there’s still an abundance of love that shines through so many hearts when something traumatic happens. Especially my AmeriTitle team who continues to be supportive of me and my family. We know this canyon is held dear to both the residents and all of our surrounding communities who enjoy recreating here. Support, love, and kindness have come from near and far.

Jesse Lippold Blum Real Estate

I’m thankful to Silverton Lions Club for asking me to be a part of their pop-up restaurant at the First Christian Church in Gates. Being one of the volunteer coordinators has been a blessing. At first, we were feeding 300-500 a day and now we feed around 200 per day. Besides friends and family, many of my realtor/lender clients have been volunteering their time every week at the restaurant and/or reaching out in one way or another to help. You’ve all made a huge impact on our community and I’m forever grateful for each and every one of you. Mary Schenk - AmeriTitle

22 • December 2020

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Willamette Valley Real Producers • 23


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coaches corner Written by WAYNE SALMANS

THE 96-MINUTE SECRET to AMPLIFY Results

The greatest lever we have to change our lives is how we choose to use our time. Time is the great equalizer. It is our scarcest resource. Everybody is given a brand new bottle of 24 hours at the beginning of each day. Some fall into the trap of concluding they don’t have enough time. There is always enough time for the most

important things in life. We simply need to be intentional with how we use our precious time. Wouldn’t it be wonderful if you had a magic wand that instantly gave you more time? Take a moment and think about what you would do if you had an extra day each week. Would you spend more time with your

family? Would you go on vacation? Would you create a better business? How would you invest your extra time? There is a magic wand that gives you extra time. You’ll gain power to have as much time as you want once you learn how to wave it properly. The magic wand is called the Pareto Principle, more commonly known as the 80/20 rule. The Pareto Principle states that we achieve 80% of your results from 20% of our work. While the 80/20 rule on its surface is powerful, it becomes more powerful when leveling up the 80/20 rule. We achieve 80% of our results from 20% of our work. When we level up the 80/20 rule, we get 64% of our results from 4% of our work. Just think about this for a moment. We get the majority of our results from just 4% of our efforts. Here’s how the math works. 80% x 80% = 64% 20% x 20% = 4% Let’s look at the 80/20 rule applied to our time. If we work 40 hours in a week, 20% of our time is eight hours, which equals one day. We can get 80% of our results from how we use one day a week. When we level up the 80/20 rule, we look at how we use our time during that one day. Twenty percent of our time in a day is 1.6 hours, or 96 minutes. Think about that for a moment. Ninety-six minutes out of the 2,400 minutes we have in our 40-hour workweek. Ninety-six minutes is a mere 4% of our weekly time. How would your life change if you got the majority of your results in just 96 minutes each week? The reason most people don’t get the results they want is they don’t harness the power of the way they use their time. Not you. You’re different. Let’s amplify this and assume you only have 96 minutes to work this week. If you only had 96 minutes to work this week, what would you do? What would be the critical MUST?

TAKE ACTION: Block out 96 minutes to work on those items in the next week. During those 96 minutes block out any distractions and lean in. Let me know what results you get. Download the 30-Day Momentum Toolbox at https://www.thehero nation.com/relaunch. All the tools you need to gain momentum. WAYNE SALMANS is an author, speaker and business coach. In the past decade, he has coached and trained over 5,000 entrepreneurs, awarded 30 under 30 by REALTOR® Magazine, and ranked one of the top coaches in the world. His passion is to help real estate business owners build, grow and scale their business, faster and with less bruises.

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