W I L L A M E T T E VA L L E Y
C O N N E C T I N G .
E L E VAT I N G .
I N S P I R I N G .
Trendsetter
Nick Williams Cover story
Commercial Corner Cover Photo by Pamela Hagedoorn, SilverDream Photography
SARAH OWRE Difference-Maker ADRIENNE CHRISTIAN Preferred Vendor Spotlight PAMELA HAGEDOORN SILVERDREAM PHOTOGRAPHY
NOVEMBER 2019
Inspire hope. Deliver dreams. Build prosperity. Put your trust in Academy Mortgage and myself, and I promise I will never have to ask for it again.
Your clients matter here Lisa McCormick
Senior Mortgage Loan Originator 503.928.8631 O. 503.931.2185 M. 280 Liberty St SE, Suite #100 | Salem, OR 97301 NMLS# 109599 Cherry Creek Mortgage Co., Inc. NMLS #3001. All rights reserved. Oregon License Number ML-4807.
2 • November 2019
Ben Nelson
NMLS ID# 1392905
Sales Manager, Producing Mobile (503) 910-9872 Office (503) 673-3618 ben.nelson@academymortgage.com Corp NMLS 3113 State Lic: OR # 1392905; WA # MLO-1392905
To Apply for Approval: www.benlends.com Communication: Availability 7 days a week from 7am-10pm, Weekly Status Updates to Borrowers and Brokers under Contract Delivery: Fast, Dependable Pre-Approval you can trust with the ability to close loan in 20 Days Service: We Strive for Every Homebuyer to understand and be confident about their mortgage options so they can have an enjoyable Home Purchase Experience www.realproducersmag.com • 3
MEET THE TAB LE OF
CONTENTS 08
10
12
Publisher’s Note
Calendar of Events
Commercial Corner
16
25
26
DifferenceMaker Adrienne Christian
Events Recap Fidelity Title Redhawk Winery Night
30
32
Industry Expert
Vendor Spotlight SilverDream Photography
WILLAMETTE VA L L E Y REAL PRODUCERS TEAM
Sabrina Dikeman
Trendsetter Sarah Owre
Allison Blakely
Publisher
Client Relations
Pamela Hagedoorn SilverDream Photography Publisher’s Assistant/ Photographer
36 You Are Invited
Kathryn Davidson Photos by Orion
Rick Osborn Writer
Katrina Albers Writer
Photographer
If you are interested in contributing or nomination REALTORS® for certain stories, please email us at sabrina.dikeman@realproducersmag.com. DISCLAIMER: Any articles included in this publication and/or opinions expressed therein do not necessarily reflect the views of N2 Publishing but remain solely those of the author(s). The paid advertisements contained within the Real Producers magazine are not endorsed or recommended by N2 Publishing or the publisher. Therefore, neither N2 Publishing nor the publisher may be held liable or responsible for business practices of these companies. NOTE: When community events take place, photographers may be present to take photos for that event and they may be used in this publication.
Dana McCarty Writer
Jennifer White Writer
David Giglio Skyline Video
Jessi Vining Writer
Videographer and Media
4 • November 2019
www.realproducersmag.com • 5
PREFERRED PARTNERS
This section has been created to give you easier access when searching for a trusted affiliate sponsor to use. Take a minute to familiarize yourself with the businesses sponsoring Willamette Valley Real Producers. These local businesses are proud to partner with you and make this magazine possible. Please support these businesses and thank them for supporting Willamette Valley Real Producers! 1031 EXCHANGE Beutler Exchange Group, LLC (503) 748-1031 www.beutlerexchage group.com
HOME INSPECTION 360 Professional Home Inspection (503) 509-8691 www.360pro inspection.com
BASEMENT WATERPROOFING John’s Waterproofing Company (503) 419-0404 https://www.johns waterproofing.com
Inspections Unlimited – Brandon Biehn (503) 931-6401 www.inspections unlimited.com
CONTRACTOR Goff Construction (503) 559-8670 www.billgoff construction.com FIREPLACE INSERTS, STOVES, Home Fire Stove 1695 Market St NE, Salem, OR 97301 (503) 364-6339 www.homefirestove.com FRAMING AND ART GALLERY Elsinore Framing and Fine Art Gallery 444 Ferry St. SE, Salem, OR 97301 (503) 581-4642 www.elsinoregallery.com GARAGE DOORS AND REPAIRS Dave’s Garage Doors (503) 641-8987 www.davesgarage doors.com
6 • November 2019
Pillar to Post Home Inspection – Derek Renz (503) 856-8775 Https://derekrenz. pillartopost.com HOME STAGING Creative Concepts (503) 881-0886 www.stagingoregon.com HOME WARRANTY Kimberly Peterson First American Home Warranty www.homewarranty. firstam.com HOUSE CLEANING SERVICES Azucena’s Cleaning (503) 779-5906 www.azucenacleaning.com SOCIAL MEDIA GURU, VI Rafael Designs – Eddie Peterson (503) 551-8071 www.epeterson9981. wixsite.com/rafaeldesigns
MORTGAGE/HOME LOAN AND REFINANCE Academy Mortgage Ben Nelson (503) 910-9872 https://academymortgage. com/lo/bennelson Cherry Creek Mortgage Lisa McCormick (503) 502-0336 www.cherrycreekmortgage. com/profile/lisa-mccormick Land Mark Professionals Mortgage Katy Canales (503) 581-8100 www.bestloanprogram.com Mortgage First Corporation (503) 588-3511 www.mortgagefirstcorp.com US Bank Home Mortgage Angie Stanley Team (503) 316-3700 https://mortgage.usbank.com/ or/salem PHOTOGRAPHY/ MULTIMEDIA SilverDream Photography (503) 507-5783 www.silverdream photography.com Photos by Orion (503) 385-1435 www.photosbyorion.com PROPERTY MANAGEMENT Centurion Real Estate Management, LLC 1365 Commercial St. SE, Salem, OR 97302 (503) 588-0940 www.c-rem.com
Oregon Rental Property Management 280 Liberty St SE, Salem, OR 97302 (503) 567-0816 www.orpmllc.com REAL ESTATE SCHOOL A1 Superior Schools (503) 551-4467 www.a1schools.co ROOFING AND ROOF REPAIR Anytime Roofing (503) 446-0918 www.anytimeroofingllc.com SIGNS AND GRAPHICS 1 Day Signs (503) 371-1329 1010 Commercial St. SE, Salem, OR 97302 www.1-daysigns.com TITLE AND ESCROW Fidelity National Title Company 500 Liberty St. SE, Suite 200 Salem, OR 97301-3496 (503) 585-7219 www.fidelitytitleoregon.com VIDEO PRODUCTIONS AND WEBSITE DESIGN Skyline Video Productions (503) 979-2141 www.skylinevp.com WINDOW COVERINGS Made in the Shade Andrea McCann 503-581-8257 WINE TASTING PARTIES One Wine (971) 388-2880 www.onehopewine.com/my shop/Allison-fladwood
you are invited PLEASE JOIN TOP PRODUCERS AND OUR PREFERRED PARTNERS FOR A NIGHT OF FRIENDS, CONNECTIONS AND FUN.
REAL PRODUCERS SPARKLE & SPIRITS EVENT This Holiday kick-off event is just for you!
THURSDAY, NOVEMBER 14, 2019 Location: Reed Opera House Ballroom 189 Liberty St NE, Salem, OR 97301 Time: 5:30–8:30; Stop in for a bit or stay for the whole time
Highlights of the event: • Live music by Trevor Tagle • Assorted heavy appetizers with amazing desserts • Free Wine Tasting (guest wineries TBA) • Red Carpet Photos • Commemorative Wine Glass gift • Non-host full bar • Door Prizes – lots of door prizes!
Play for our event... Trevor Tagle Live acoustics and songs
MARK YOUR CALENDAR NOW! You will NOT want to miss this one. www.realproducersmag.com • 7
What I’ve
LEARNED From Top-Producing AGENTS publisher’s note I have met some pretty extraordinary people in my last two years of running this magazine. Recently I was asked to speak at a conference. I was asked me to compile all of the things I have learned from top-producing agents and deliver a message about what they all had in common. Now, obviously, the list of attributes that describe successful people could be a mile long but there were three particular things that kept coming up when I looked across the board. Here they are.
Every top producer I have met has three things in common: 1. They are comfortable with the word no. 2. They work hard (at the right times). 3. They take full responsibility for everything that happens, good or bad. Conversely, those who struggle have three things in common: 1. They can’t handle rejection. 2. Make excuses and are lazy. 3. They are victims of their own lives. Again, I’m sure you can add to this list but at the core of successful people, you find these qualities. Let’s focus on what champions ARE versus what they AREN’T. They are comfortable with the word no. If you think about it, we hear that word more than any other word by the time we hit 5 years of age. We should be extremely comfortable with no. I have raised (am raising) three boys; when they were toddlers, “no” was the main word. I’d say, “No, don’t throw that spaghetti on the ground!” And sure enough, they’d look at me and throw in down. As they got older and I said “no” to something, they got smart enough to do it later when I wasn’t looking. Simply put, they were comfortable with the word no. Something happens along the way to adulthood that makes rejection unbearable. However, the strongest people in the business realize that the word no is typically an impulse and they don’t let it rattle them. Are you comfortable with no? They work hard at the right times. This seems like a no-brainer but sometimes the issue is not working hard but working hard on the wrong things. Have you identified the income-producing activities in your business? When was the last time you performed a schedule audit on yourself? If you find yourself getting to the end of a week and worked 60+ hours but feel like you have nothing to show for it, it’s probably because you let email, fires, and admin distract you from income-producing activities. Time blocking is a beautiful thing. Do it.
SELL FASTER. SELL FOR MORE. Creative Concepts Home Staging & Contracting stagingoregon@gmail.com - (503) 881-0886 Professional Home Staging - Reliable Contractor Services Beautiful Results!
8 • November 2019
They take full responsibility for everything that happens, good or bad. They are not victims of their own lives or circumstances. Everyone has challenges in their lives. Some more than others. How you handle obstacles will define you. Any time I face a challenge in this business, my first thought is, “what a story this will be.” Don’t let your life be a cautionary tale. Strive for greatness in every situation. Be comfortable with no. Work hard and smart. Take responsibility.
Real Producers
BADGES Announcing the new Real Producers Featured Agent Badge and the new Real Producers Preferred Vendors Badge. Top 500 REALTORS® Badge is for agents in the top 500 by revenue in the Willamette Valley. This badge is only for you…This is a badge of honor and it’s now yours to use in your marketing, social media, etc. The Real Producers Preferred Vendors Badge is for our affiliate partners who have not only been referred initially by REALTORS® but also vented by Real Producers and have become our team of experts serving our community of REALTORS®, and their buyers and their sellers. This is a badge of honor and it is yours to use, as well. This is a national program, not just for Willamette Valley featured agents. Did you know that Real Producers is now in over 100 metro markets across the united states? Yep! That includes small markets
Sabrina Dikeman Publisher Real Producers 503-991-4341
Although every Real Producers is a franchise, Real Producers nationwide acts as a unit like no other publishing company in the nation! This includes our love for collaboration, sharing of ideas, articles and events that make Real Producers great and worthy of serving our nations absolute Top Producers and affiliates. Because of our “Power in Numbers” (our 100+ Real Producers markets), we have access to the best of the best agents, affiliates, associations, political advocates, speakers, masterminds, etc. So get ready for not only professional badges but REALTOR® events and more. Never before has there been such a powerful and relationship fueled local and national connector as Real Producers and I am excited to be a part of it. I hope you are, as well!
WELCOME,
NEW PARTNERS A1 Superior School
Are you a champion or have you settled for mediocrity?
such as Salem, OR, Coeur d’Alene, ID, Wilmington, NC, and up to our largest massive markets such as Denver, Miami, Pittsburgh, Indy, and more. Every market is extending the badges to their top featured agents and their Preferred Vendors.
Oregon Rental Property Management
Rafael Designs
One Wine
360 Professional Home Inspections
Social Media Guru www.realproducersmag.com • 9
cover story
care. Needless to say he has reason to want to stay closer to home. Real estate has given him the flexibility and freedom that his family needs.
Written by Sabrina Dikeman Photography by SilverDream Photography Pamela Hagedoorn
Inspired by Gary Vaynerchuk, a podcast guru who focuses on marketing and business, and Curt Arthur with SVN Commercial Advisors; Nick decided to take the plunge, asking Curt if he wanted to grow his team. Curt brought him aboard, and soon Nick began learning the trade.
Live & work as authentically Nick Williams believes in the “3 F’s” Faith, Family, Fitness, and if there’s one thing he loves the most, it’s his family. He chose Real Estate just for that reason! Prior to real estate, Nick was the Chief Executive Officer of the Salem Chamber of Commerce. After much consideration (an understatement), he made a decision to change directions in his career in order to have more time and flexibility for his family. Nick has always been Pro-Salem and now working as a commercial real estate agent, that hasn’t changed a bit. He understands the investment of hard work that it takes to succeed in any business because he saw it firsthand in his position with the chamber. It is that same perspective that propels him now as a Realtor®. He loved the journey and everything about being a CEO, but after being diagnosed with Polycystic kidney disease in 2017, Nick realized he wanted to spend more of his valuable time with his children 10 • November 2019
and wife. The very same disease took both his father and grandfather in their 60’s. Being aware lifestyle choices, diet and attentiveness, he can manage the disease and be there for his family and for their important milestones. Nick has always lived a very healthy lifestyle and he isn’t letting his disease take control of his life. Nick and his wife met in church and knew right away that they were meant to be. They have 6 kids between the two of them ranging in ages from 12 to 23. They do all the normal parenting stuff. Running the kids around to their football, gymnastics, volleyball, theater, and lacrosse practices. His daughter Adriana has her own disability and needs extra
Nick has started out doing primarily office leasing, and has enjoyed it very much. But now he’s looking to get his hands into more complex transactions, and he’s excited for the next generation of commercial brokers to come in behind the ones who’ve paved the way and build on that foundation. He wants to be involved in many different specialties within the industry such as office leasing, industrial, land and agriculture, just to name a few. Nick is also on track to earn his CCIM. There are very few in the area that have this valuable designation, since it can take years to be certified. He is willing to put in the time and effort in order to better serve his customers, the community, and his family. Nick wants to live and work as authentically as he can. As a good father he believes that he should always give the benefit of the doubt, and give generous assumptions. Having the right mindset can change the course of your future. “You could make all the money in the world but if you’re selling your soul then what are you doing?” His drive to be excellent in his profession as well as a father and a husband just proves his point. Nick knows he can do what he’s good at, enjoy it, and still have time for his family and health. It will just take some good honest hard work and dedication which is something Nick Williams has plenty of. www.realproducersmag.com • 11
Q&A commercial corner Photos by Kathryn Davidson, Photos by Orien
Luke Glaze and his wife Jocelyn are the owners of the Grier Building, located at 960 Broadway. They are parents of two young boys, and deeply invested in the re-emergence of the Grant Neighborhood. In addition to commercial property investing, they together own a handful of residential rentals primarily in the Grant Neighborhood. Luke also manages Broadway Coffeehouse as well as Sparrow Furniture. Luke is in many ways the face of the future property investor in Salem. Luke and Joeclyn’s lives are full, and Luke enlisted the services of Nick Williams with SVN Commercial Advisors to help the Grier Building find the right tenants.
THE FACE
of the future property investor
IN SALEM 12 • November 2019
Q: Luke, you are deeply invested in the Grant Neighborhood. What is it that draws your investment into this part of Salem? A: I love putting my time, energy and money into the place that I live. Although I have lived outside of Salem and even internationally, I like to feel present where I am at and putting down roots is a great way to feel connected to the community. I live, work and invest within blocks of my house and I love it. I love finding potential in homes and buildings that others have overlooked and the grant/ highland neighborhood can be just like that. It is full of amazing potential but often overlooked. I am excited to be a part of providing great housing options, affordable office space and creative solutions that will promote growth in our neighborhood. Q: For a commercial property investor, you don’t fit the stereotype in terms of age and background. As an investor and owner, what values and mindset do you bring to the table? A: I believe I bring a more creative approach to real estate investing. My cross-cultural experience and diverse business experience has allowed me to think creatively about my investments. As an entre-
preneur, I am always looking for solutions to key problems in the businesses I manage or in my investments. My favorite properties are often the ones with some of the greatest challenges. Being new to commercial real estate, I believe that my experience fixing up distressed properties has transferred to a desire to see new creative uses and bring older buildings back to life. Finally, I believe that my experience in customer service and sales has led me to approach property management in the same way. I am looking to provide a quality service to those who rent from me. The money is obviously great but not at the extent of the people I get to provide space for. Q: You have plans in the works to develop the property immediately to the north of the Grier Building, and you’ve really leveraged local partnerships to help this come together. Who are you working with, and why is this principle so important to you? A: I am working with Charles Weathers on this project. Charles is the owner of 440 State Street, future home of Fork Forty Food Hall, and he owns a few other developments in the Salem Area. Together with CBTwo Architects, we have been working to create a mixed building with some groundfloor retail space and 23 units of housing. We are currently in site plan review with the city but hope to move the project forward in the spring of
www.realproducersmag.com • 13
2020. We hope to attract a solid tenant who will help provide a sense of community for the units above. Q: Describe the Grier Building and its current tenant mix and your hopes for this investment in the future. A: The Grier Building has a great tenant mix of professionals, creatives and mental health professionals. The building features five office suites and some of these suites are multi-tenant suites with individual offices for rent. Each office suite connects to a central Atrium with plants and a fountain. There are common restrooms, creekside patio and ample parking. We are hoping to continue to attract solid professionals looking for a great option close to downtown but without the hassle of downtown parking and traffic. Q: Describe the area you’re so invested in, the Grant Neighborhood, in its current state and your hopes as a resident and person in business for the future. A: The Grant Neighborhood is a solid community with strong ethnic and economic diversity. A foundation for this community begins at a bilingual elementary school, Grant Community School. The
14 • November 2019
neighborhood also features a classic “Main Street” (Broadway Street). This street is home to some amazing local business and continues to improve every year. As a resident, I am hoping for the continued development of Broadway St. for the benefit of the community. The expansion of downtown to the North is inevitable and Broadway will play a critical role in connecting our community to the downtown core, while yet still providing most everything we need within walking distance. Nick Williams SVN Commercial Advisors, LLC
www.realproducersmag.com • 15
ADRIE N N E
CH RI STIA N
difference-maker Photography by Kathryn Davidson, Photos by Orion Written by Katrina Albers
It’s all about the mission... 16 • November 2019
www.realproducersmag.com • 17
I
It didn’t take much to get Adrienne Christian involved with Liberty House and their mission to support children in our area; in fact, she was hooked at the very first event she attended. She was invited to Liberty House’s annual Champions for Children Luncheon about 13 years ago and was moved by the impact that she saw. She immediately signed up to be a volunteer as well as a “Champion” donor. Over the years Adrienne has become more and more involved and is now employed by Liberty House full-time. She is currently the Community Engagement Lead and Volunteer Coordinator and her job is exactly what her title says – she is actively out in the community raising awareness about Liberty House and its mission and she organizes the volunteers needed for the many aspects of the program. Not one to shy away from a challenge, Adrienne became a REALTOR® in January of this year. Her fiancé, Michael Thomas owns TnT Homes, Inc., and they thought it would be a great opportunity for them to be able to work together to build and sell homes. In both her career with Liberty House and real estate, Adrienne has learned that she loves learning new things and being challenged. She is motivated by the satisfaction of being able to help people, whether that’s finding someone their dream home or raising money for children in need. She met her very first real estate client at an open house and was told by the individual that it took them a whole year to find their current home and they were quite skeptical. She knew that it would be a huge challenge for her to be able to find them their dream home and this fueled her drive – she ended up finding that client a home in a week. She is looking forward to taking on more challenging feats and helping people find their perfect home and her biggest career goal is to “be successful enough to do more in the community and have more time and resources to spend volunteering, donating and being around family.” Working full time for Liberty House and now taking on real estate, Adrienne stays very busy but she wouldn’t want it any other way. She has also participated in 18 • November 2019
Horses of Hope, Keizer Network of Women’s Holiday Giving Basket and Darian’s Gift Fun Run. She loves being able to help her community and she truly supports and believes in Liberty House’s mission. It allows her the ability to meet so many positive people who are passionate about helping and supporting. A few key notes about Liberty House; they provide child abuse assessments as well as counseling for children in
the community, they have a robust prevention program with a strong focus on keeping children safe, and a third of Liberty House’s budget relies on the community. Adrienne wants to encourage others to get involved, whether it’s through donating or volunteering as there are options for people with all different skill sets. She states that “one caring person can make all the difference in a child’s life” and there is an immense amount of opportunities to give back and the rewarding feeling of helping children in the community is simply unmatched. www.realproducersmag.com • 19
20 • November 2019
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Serving Marion & Polk Counties Each office is independently owned and operated.
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trendsetter Written by Jessi Vining Photography by Pamela Hagedoorn, SilverDream Photography
In 2015, Sarah decided it was finally time to pursue the kind of job she could really feel passionate about. She had worked for the past 14 years as a registered assistant for a financial advisor at a firm where she was being groomed for future success as a financial advisor herself. Suddenly, it became clear this path was no longer the life she wanted: “I had always loved real estate, but didn’t really understand how to get into it. So when I graduated from college I simply took the best job I was offered assisting in finance. But as much as I loved the camaraderie and partnership with my bosses, I also knew that deep down I wanted the opportunity to be my own boss. One day my husband looked at me and said, ‘it’s time to do something that YOU want to do.’ So I finally went to real estate school.”
SA RA H OWR OW RE
One day my husband looked at me and said, ‘it’s time to do something that YOU want to do.’ So I finally went to real estate school.
Sarah continued working as an assistant in the financial firm as she completed her education and became licensed as a realtor in May of 2016. During her first 18 months as a realtor she juggled both jobs, utilizing the network she had gained from years participating in the community to build quick support and a thriving client base. In 2017, her first full year officially in business, she facilitated 20 sales and 5.4 million dollars in overall revenue. Following this season of incredible success, she rightfully earned the Rookie of the Year award for HomeSmart of Salem 2017.
26 • November 2019
www.realproducersmag.com • 27
Sarah feels she can attribute some of this success to her years of experience in the financial sector: “There are business principals that transcend any industry, whether you are in banking, investment, insurance, or real estate. I feel like I literally had a private coach for small business for 14 years before I transitioned into real estate.” Since 2017, Sarah’s real estate business has continued to thrive, and she is now a full-time realtor operating in the Dallas and Salem areas. In 2018 she successfully facilitated 21 sales, and 5.2 million in overall revenue.. Her business has largely come from word of mouth networking and community engagement - which are both things Sarah has always felt strongly about. From helping to organize local school auctions (which have successfully raised over $65k+ each year providing tuition scholarships) to teaching Zumba classes and volunteering with the parent teacher fellowship board, Sarah has always been actively invested in her community and bringing people together. This engagement in supporting local community has strongly influenced the way she now runs her real estate business. In 2018, Sarah and her husband decided to undertake the renovation of a local building where she hoped to one day base her office. Since Sarah was born and raised in Dallas, investing in building up the local small business community was a strong personal value, “The unique thing about the Dallas community is that we really have a heart to support our local businesses. When I started, I felt a strong desire to have an office here. I wanted to have a presence in the community that I grew up in, and I wanted to help people place their own roots down in this community.” Her dream quickly came to fruition, and after finding the perfect property, 28 • November 2019
Sarah and her husband assembled a team of friends and family to help rehab the property into an office she could be proud of. Sarah’s husband and her father (a licensed local contractor) then spent 3 months “fixing-up” the building that now houses the satellite office for the Dallas HomeSmart real estate team. She loves the idea of conducting business within the contexts of the communities that she serves, “I want to be invested in the same places where I am helping people to buy. One of the great things about being in real estate is that we are sometimes in seller’s homes, here at the office meeting buyers, seeing clients at coffee shops, we can be all over! It’s so great to have the flexibility of a home base here in Dallas. Ultimately what I would love is to have more people here truly invested in the local real estate, the community, and doing what’s best for people here.” Sarah currently lives in Dallas, together with husband and two children. Her family enjoys going on bike rides to local places together, as well as participating in local sports and activities. She truly knows what it means to invest in and enjoy the old stomping grounds in which she grew up. Her appreciation for her community runs deep, and teaches a lesson any realtor can relate to: “Anytime there is an opportunity to be around new people, there is also the opportunity to get to know them and to become involved. All of the activities that I was involved in locally helped to grow my network! Who would have thought when I was going to MOPS with my newborn, that those connections would help me build my business so many years later?” As for whether or not she has finally found the job she is passionate about: “I learned a lot about investing in your future when I worked in finance, and I love the idea of investing in yourself financially when you purchase a home! Short of having a baby and getting married, your home purchase is one of the top 5 things you will do in your life! It’s personal, and we all need a safe place to return to at the end of the day.” Sarah is a current member of the Downtown Dallas Association, a board member on the Dallas Economic Development Committee and a member of the Dallas Area Chamber of Commerce. You can also find her coaching her daughter’s softball games, renovating new projects with her husband, participating in her church community, or at her place of work and passion. www.realproducersmag.com • 29
SUBMITTING MULTIPLE OFFERS ® & REALTOR ETHICS industry expert Written by Katrina Albers with the consult of Zac Fischer
In today’s real estate market, it’s not unusual to come across a multiple offer situation on a listed property. Entry-level homes are especially likely to receive more than one buyer’s offer, which can push the sales price past what many first-time homebuyers can afford. This can be discouraging for these buyers as they may be pushed to their maximum financing limits and have to forfeit repairs or contingencies in order to have a stronger offer. On the other side, agents are able to capitalize on getting top dollar for the sellers and can negotiate fewer contingencies and possibly be able to sell a property as-is. Additionally, sellers can have more options in determining the type of financing being used in the sale of their property. Multiple offers create a competitive marketplace and whether on the seller or buyer side, REALTOR® ethics can be challenged. Zach Fischer, Principal Broker with John L. Scott West Salem states that communication between REALTORS® and their buyer or seller clients is key to having a successful and ethical transaction. It is up to the agent to keep their clients educated and informed during all aspects of the transaction. In a multiple offer situation many times potential buyers will use an escalation clause in order to strengthen their offer. The greatest problem with escalation clauses is that the State of Oregon does not provide an OREF form to regulate these scenarios, therefore; realtors have no 30 • November 2019
standard to follow. This can pose the question of whether or not ethics and fair and honest dealings are being practiced. Here are a few things to keep in mind when dealing with multiple offers and escalation clauses: • Educate potential buyers about escalation clauses and all that they entail and furthermore, discuss whether or not they would be willing to share their own offer if they expect to be privy to other offers. • Communicate with the sellers about disclosing to all parties involved when a multiple offer scenario arises. According to Zach, in order to remain fair and honest, all potential buyers should be made aware that other offers are being submitted. • Do a comparative market analysis to ensure that a buyer’s offer will appraise. Just because a buyer is willing to pay doesn’t mean they are guaranteed financing for that amount. • Encourage your clients to use local industry professionals. Having a local REALTOR® or loan officer can improve communication and reliability. • Keeping open lines of communication between buyer and listing agents. This is one aspect that can be controlled and the transaction will move with much more ease. • Managing brokers and owners should try and set a standard of practice for these scenarios within their brokerage. For example, Zach and John L. Scott West Salem do not accept an escalation clause on a listing unless the sellers want one and they take the responsibility of educating their sellers. • While buyers letters can be beneficial, some objections may arise because a seller can discriminate based on the protected groups under the fair housing act. Be sure to educate sellers about buyers letters and discrimination.
The association would benefit as a whole with an OREF to give direction, regulations and contingency timelines, but as of now it is up to the real estate agent create their own escalation clause forms and keep their integrity and ethics in check. The real estate market is ever-shifting and communication and education will always be the most important element on either side of a transaction in order to have fair and honest dealings. In the current market buyers are more limited in entry-level home prices, but this is not the case in all price ranges, nor will the current market remain where it is. Many economists predict a recession within the next year and Zack Fischer agrees, referencing the inverted yield curve, which has always been an indicator of an approaching recession. The inverted yield curve happens when younger treasury bonds yield more interest than older ones, and this is currently the trend we are seeing. Despite an oncoming recession, Zach claims there will not be another housing crisis and that we actually have a healthy economy and seeing changes between a seller’s market and buyer’s market is good. Real estate has proven over time to be the best and most stable investment a person can make. Zach states that as REALTORS®, “it is our job to facilitate and be consultants and educators for our clients so that they can make the best decisions for themselves.” This rings especially true for multiple offer scenarios as agents continue to educate and communicate with their clients to keep their ethics intact and continue fair and honest dealings.
www.realproducersmag.com • 31
Si l v e rDr e am P ho t o g r ap h y vendor spotlight written by Dana McCarty
A young Pamela used her mother’s 1980s automatic Minolta camera to snap pictures around her childhood property. Pamela’s first and favorite photography subjects were her very own horses. Enchanted by the light flares and pollen orbs in the air, she tried to capture them on film as her targets grazed in the fields. Although the camera she was using wasn’t built for her artistic eye, her interest was piqued and she began slowly researching the cameras that could do what her imagination desired. Sadly, many years later but before her time, cancer took Pamela’s mother in 2005. Her mother’s death spun her whole world upside-down. Trying to keep her mother’s home and her animals cared for during her time of loss was the hardest thing she’d ever done. As she went through her mom’s belongings, trying to find the memories she treasured, she realized there were only a few pictures of her mother and
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her together, and none of them very good. The sorrow she felt knowing she’d never have another chance at making memories with her mother, or taking a picture with her, gave Pamela resolve. She never wanted anyone to feel the way she did that day. Knowing she had only memories of her mother to last a whole lifetime, she decided to help others make memories with their loved ones. “Remembering the past with beautiful photos” is her motto in remembrance of her mother. And because of her mother’s sudden death, Pamela wants to help single moms like hers build and keep memories with their children that will last a lifetime. Only a couple years later in 2007, she was blessed with a daughter of her own and named her Audrey (after the graceful Audrey Hepburn.) After the struggle of mourning her mother’s death, Pamela was ready to give her beautiful child, and her passion for photography, everything she had. She bought her first DSLR in 2008 and began packing her camera and her baby everywhere she went. Finding the time to work on her craft wasn’t difficult when her favorite subject was always right beside her. With time and practice, her style matured into something less like classic photography and closer to art. As her daughter grew, so did her knowledge and technique. Soon she began shooting professionally under her official company nameSilverDream Photography. Aptly named after her first two subjects and show horses, Silver and Dreamer, whom she had to sell before Audrey was born. When asked why she chose photography, her reply was simple and selfless. “I get to choose my schedule so I can be there for my kid.” She also added, “It connects me with people. I like to act silly and bring out the fun in
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I love to see my clients happy and feeling good about themselves.
someone and get them to smile!” She has a very busy life as a single mother. She fully supports her daughter’s dedication to the American Ballet Academy here in Salem Oregon. Audrey has four classes a week with two ballet shows every year. On top of all that, Audrey’s also a full-time middle schooler. She takes pictures at her daughter’s recitals and performances as well as volunteers her time helping out as class
coordinator at all their shows. With running a business and being Supermom, somehow Pamela finds time to hone her editing skills, perfecting every picture so as to make each of her clients look professional and perfect. Looking forward to her future, Pamela wants to break through into the world of professional photography. In a world dominated by male photographers, she wants
to be recognized as an asset and original artist in the field. One of her inspirations, Annie Leibovitz, is one of only a few recognized women at the top of their game and she thinks it’s time for a new era of female artists to start rising the ranks! “Photography was a natural progression for me,” she said. “I love to see my clients happy and feeling good about themselves.” Giggling, she jokes, “I’ll shoot anything but naked people!” She loves doing professional and relaxed shoots for her clients, insisting on staying out of the studio if possible. “It isn’t as personal,” she said, referring to her home studio. “I prefer a more natural setting.” Her easygoing yet professional grace makes working with Pamela a breeze because she’s doing what she loves. “I’ve done what most people say can’t be done. My profession is my hobby.” Pamela does graduation photos, engagement and wedding photos, family photography, equestrian photography, headshots, and real estate photos to name a few. In the future, she’d like to work more closely in real estate as a whole. Pamela Hagedoorn is an entrepreneur, a self-starter, a super mom, and has put the time and patience into her craft to make a name for herself in her profession. She’s beaten every odd and is coming out on top. Humble and kind, she won’t brag about herself and her accomplishments, yet she still feels pride in the work she produces every day. She says she’s just doing what she loves. I say she’s living inspirationally.
www.realproducersmag.com • 35
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