Generation Z
-- 10 Years Old Chinese generation Z -- Standard Income Family -- New Citizen (Born and live in different city)
The daily Time Chart of Generation Z in China Thinking/ Others 1hr
Showering/Indoor activities 1hr
Facebook/Internet/ Phone 3.5 hrs Sleeping 6 hrs
Homework/Reading 2.5 hrs
Eating 1 hr
Activties 2 hrs
Classing/Studying 7 hrs
Empowering The Legacy of Generation Z
The Eating Time the Generation Z willing to spend is only 1 hour while The Facebook time is 3.5 hrs.
Bartlett Year 5
Unit 22 Xiaoying Lin
The generation Z I chose is the group with around 10 years old in China. These children are all come from the standard income family and they are all the new citizen, which means their parents or themselves came from different city from where they live in now. This group has the typical Chinese generation Z characteristics (Fast living tempo, High-tech life, high study pressure, diversity culture background, western food fans). The chart shows that the generation would only like to spend 1 hr on eating while the internet time is 3hrs. Food as one of the representation of vanacular culture facing the endangered situation.
Generation Z normally Eat
Traditional Dariy Eating Time
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The food which 75% generation Z would likt to eat everyday
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Generation Z love and always eating Western food instead of traditional One. The Vernacular Food culture is vulnerable.
Instead
Empowering The Legacy of Generation Z
The Western food is becoming more and more popular in generation Z, Exotic taste and short eating time. Traditional food which represent the vernacular culture is facing the endangered situation. Traditional food takes long time to make and eat, each making step is close connected with local weather and customs. As the technology developing, 3D printing food appears. The traditional street food is disappearing. Lost the sense of belonging.
Bartlett Year 5
Unit 22 Xiaoying Lin
What do Yelp users search for? 78%
How often people use yelp?
Resturants Never 1%
65%
Beauty and Spa
63%
Food
60%
Nightlife
57%
Home services
43%
Shopping
42%
Rarely 6%
Frequently 38%
Occasionally 52%
Hotels and travel
35%
Arts and entertainment
32%
Health and Medical
25%
Always 3%
Good resturants in yelp always have the long queue. Quite waste time in waiting.
Financial
The yelp used mostly in eating aspects. People like to check the comments before they going.
Empowering The Legacy of Generation Z
How to transfer the traditional Food through the new high-tech way within in the living space to Gerneration Z's life, to interst them. Shorten the traditional food making prograss by high tech Easy to pass away.
Bartlett Year 5
Unit 22 Xiaoying Lin
1. The interactive system between Eating and Internect
People can use app to show their perference of eating everyday. Instead of the traditional street stalls, the new street market system is much more flexibility and mobility. They do not have to chose the stable location according to the experience, they can move towards to the buyer according to the reflection and requirments from different area by inerenet / app feedback This is the interactive between seller, buyer and internet.
2. Bring traditional food back to life from Internet. Finding the happiness of eating, instead ot fast food 3. Enpowering Traditional vernacular life through the high-tech 4.The new Eating mode which could promote through generation Z action.
If the resturants downstairs are the same for 10 years, do you still interested in them? However, It will be fun if you have no idea which stalls around you tomorrow. People can use location to check the different stalls, and you can chase the stall which you like or stay around home waiting for the new suprise.
5. Saving time in the high-tempo urban environment.
As you using the app, the stalls will move to your location in order to saving time on the way. Test relationship between human behavior control and high-tech
Empowering The Legacy of Generation Z
How to transfer the traditional Food through the new high-tech way within in the living space to Gerneration Z's life, to interst them. Shorten the traditional food making prograss by high tech Easy to pass away.
Bartlett Year 5
Unit 22 Xiaoying Lin