International Partners
Media Partners
Industry Partners
Greetings Friends XML Perth focuses on the ever-symbiotic developments between technologies and the creation of meaningful experiences. New digital and interactive technologies are giving traditional linear story-tellers a vast range of new possibilities in plot and narrative development, multi-linear story lines, character creation, audience involvement, community-building and communal experiences, time-shifting, and multi-platform delivery. A short-list of the new technologies, literally unimaginable a generation ago, would include: mobile location-aware computing and communication devices; computer game mechanics; social media; 3D; VR and immersive technologies; content delivery systems; new artist’s tools; and direct access to both world-wide and niche audiences. Storytellers of every description – authors, artists, activists, and advertisers - are now able to explode their imaginations and bring into reality untold new forms, genres, audiences, and experiences. More than ever before is All the World a Stage. Like all great stories, XML Perth has been carefully constructed, with a cast of highly memorable characters, thrilling episodes of trials, tribulations, and triumphs, and full of surprises. So now let’s pull back the curtains, and let the story of the first XML Perth unfold itself – with you one of its principal characters, and the co-author of your own shared experience… Best wishes, Megan Elliott Brendan Harkin Director Director
Keep in touch via social media or contact us directly Tagging X|Media|Lab Perth Web: xmedialab Twitter: #xmedialab
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Message from the Minister It is with great pleasure that I welcome you to the inaugural X|Media|Lab Perth as we host you in our new State Theatre Centre of Western Australia. Western Australia is home to great storytellers and with the guidance of the world-renowned mentors assembled for X|Media|Lab Perth our stories will extend out even further in the digital realm. X|Media|Lab Perth will have real economic and social outcomes for Western Australia and the event is a decisive step towards increasing our capacity and ability to create new innovative digital content. The WA Government through the Department of Culture and the Arts, ScreenWest and the WA Museum is proud to be supporting X|Media|Lab Perth alongside other valued sponsors: Murdoch University and Screen Australia. Be prepared to be inspired by X|Media|Lab Perth and welcomed by the warm hospitality of our State. John Day Minister for Culture and the Arts
Message from The Right Honourable The Lord Mayor of Perth As Lord Mayor of Perth I am delighted to welcome you to our beautiful city for the inaugural Perth X|Media|Lab event. The decision for X|Media|Lab to bring its internationally acclaimed think tank and creative workshop to Perth in 2011 is a testament to the skills, talent and knowledge being nurtured in this city and the strength of our rapidly developing creative industries. The City of Perth recognises the importance of the creative industries in the development of a vibrant and thriving capital city. Through the support of events such as X|Media|Lab, we hope to create vital opportunities for our talented and creative young people within knowledge-economy sectors to further develop their skills and foster a culture of innovation to lead us into the future. I hope that you find X|Media|Lab: Story Telling in a Digital Age an insightful and inspiring experience and I urge you to take advantage of all the opportunities that X|Media|Lab Perth presents. Lisa Scaffidi Lord Mayor of Perth
ROSIE ALLIMONOS Multiplatform Commissioner, BBC Drama, Film & Acquisitions (London)
A transmedia commissioner and creative producer with 15 years experience in global digital media.
and is currently rolling out the final installment of this fictional extension of the iconic sci-fi series.
Rosie is currently responsible for commissioning the next generation of connected TV, mobile, online and IPTV platforms for BBC Drama, BBC Films and Drama Acquisitions.
Prior to this, she led interactive development teams for CBBC and Cbeebies, growing the digital reach of these channels to over 1 million unique users per week.
In this role she has pioneered the development of online drama and immersive narrative gaming, overseeing the strategy and delivery of the BBC’s most successful transmedia brands including: E20 (an Eastenders extension that has reinvigorated the 25yr old brand and delivered a massive young audience, recently nominated for a Webby). And the Dr Who Adventure games - 3D episodic games which have been the most downloaded games for the BBC (2 million downloads so far)
Rosie also works with the R&D arm of the BBC; she conceived the Mythology Engine, an R&D prototype that ‘maps’ TV drama series into a re-usable online framework as well as an innovative interface for unlocking the BBC archive. She has won numerous awards including FlashForward Award for Storytelling, SXSW Award, New York Festivals, a BAFTA and two Webby nominations. bbc.co.uk / pixelstories.com
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ROB ANTULOV One of Australia’s leading media strategists, early-stage advisers and investors (Sydney)
Rob is an experienced executive and entrepreneur, having held senior management or advisory roles in a range of industries. He is currently a Director of MediaNext, a management advisory and consulting practice, and a Partner at corporate advisery firm Hall Capital, both operating in the media and technology sectors.
the Chief Commercial Officer at Peakhour, an Australian Internet technology services provider. Prior to that, Rob spent over four years with the Coca-Cola System in Central Europe and the Asia-Pacific, holding VP roles in marketing and strategic planning. Prior to this, he was a management consultant with Booz & Co. Rob has an MBA with Distinction from the AGSM in Sydney (University of NSW), which he completed at the Kellogg Graduate School of Business, at Northwestern University in Chicago, and has a Bachelor of Engineering Degree (First Class Honours, Elect) from the University of Western Australia.
Recently, Rob has co-founded or been a seed investor in a number of early stage technology and media businesses, including an online sports community, a motoring lifestyle website, a video content site and an Asian digital services business. Rob’s most recent corporate role was Director of Strategy at Fairfax Media, where he was responsible for Fairfax’s corporate direction on strategic growth, media convergence and digital expansion. Earlier, Rob was
Rob is currently a Director of the Juvenile Diabetes Research Foundation and of the Sydney Film Festival. hallcapital.com.au / @rantalot
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IAN BOOTH
VIP
ScreenWest Chief Executive (Perth)
The Western Australian screen industry is in a strong position to capitalise on the potential of digital media to broadcast our unique stories on an even greater scale to the world’s audiences. The WA feature Wasted on the Young has already hit cinemas this year and will be closely followed by Red Dog, Mad Bastards, Blame and Needle. Our television sector will also be in the spotlight with the SHOWTIME series of Cloudstreet going to air along with documentaries Jandamarra’s War and Leaky Boat, to name a few.
screenwest.wa.gov.au @screenwest
Ian worked at the ABC in Melbourne as Business Affairs Manager for Drama and Comedy returning to Perth in 2003 as a solicitor establishing production company Sassafras Films. Ian commenced as Chief Executive of ScreenWest in May 2007.
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KAZ BRECHER Interactive Strategist (Los Angeles)
Kaz Brecher is a senior interactive strategist with a focus on emerging platforms, user experience and creative business solutions.
or environmental engagement projects. She has worked with international interdisciplinary teams across technology platforms, and her clients include the NFL, Target, Disney, Logitech, and Microsoft, among others. Her more personal projects include a political short film, a self-published mixed media book whose story unfolds through email exchange and spoken word poetry, and the flat-pack Baby Zaishu project with Tribewanted.com in Fiji.
She is currently focused on cloud computing implementation and its implications as the VP of Business Solutions at Morphlabs. With a broad background across media platforms, Kaz brings a unique creative perspective to her interactive work, combining film, print, broadcast, branding and new media. Beyond her role as an Executive Interactive Producer at companies such as the award-winning WPP agency, Schematic, Kaz layers on strategic guidance to content and digital media development from years of user-centered design experience. Her primary areas of interest include cross-platform storytelling and development, blurring the boundaries of social media advertising, and pro-social
A current member of the AIGA/ LA Digital Vision committee, she holds a B.A. in Psychology from Stanford University. theartofwooing.com tribewanted.com zaishu.com mor.ph @kazbrecher
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JESSICA FAN
VIP
General Manager X|Media|Lab China (Beijing)
As General Manager, XML China, Jessica spearheads X|Media|Lab’s activities across the country, including: XML Beijing: Immersive Media; China Animation Market; China Creative Industries eXchange; and the XML China Masterclass series.
the China Mobile and Nokia platforms in China. SuperGirl was China’s most popular TV show at the time, attracting audiences of up to 280 million each episode and voting via their mobile phones. Jessica began her career at China’s leading media firms: Beijing TV and CCTV where she worked as an Editor, Assistant Producer and Producer. At CCTV Jessica was the Marketing Manager for some of CCTV’s most popular programs and brands.
Jessica has over ten years experience in the film, television, animation, mobile and computer games industries. Most recently she was General Manager of Edigo Inc. and Deputy General Manager at Emdigo China, responsible for the local operations of the China team and delivering world class games projects to the US based company.
Jessica holds a Bachelor degree from Communications University China. xmedialab.com xmedialab.cn
Prior to this she was a Creative Director with Emdigo and was responsible for the project design and production of SuperGirl 2005 and 2006 for
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NICOLETTA IACOBACCI, Head of Multiplatform, European Broadcasting Union (Geneva)
Nicoletta Iacobacci is a seasoned multimedia and transmedia producer. Since 2006 she has been Head of Multiplatform at the EBU where she manages Eurovision TV and EBU’s transmedia activities and projects, co-ordinating and supporting the most interesting and innovative TV professionals in European public service media.
TV series, documentaries and live events. In 1993 she created and managed RAI’s first website: planetitaly.it
From 2002 until 2006 she spearheaded RAI’s Interactive Factory and the activities of experimental content for Digital Storytelling and Interactive TV productions at various universities in Roma (La Sapienza), Firenze (Master Multimedia), Milano (Brera, IULM), and Torino (IED).
ebu.ch
Nicoletta’s background comprises graphic design, television producer, costume and set design for theatre and TV. She holds a Master in Communication Arts (Computer Graphics) from NYIT.
Between 1993 and 2002 Nicoletta led the RAI New York Multimedia Factory, as well as produced and co-wrote multiple
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LIU JIANHONG
VIP
Assistant Dean, Cultural Industry Research Institute, Communications University of China (Beijing)
Dr. Liu currently serves as Assistant Dean of the Cultural Industry Research Institute as well as the Director of the International Academic Exchange and Collaboration Office at the Cultural Communications University of China, one of China’s most prestigious universities.
Industry Planning Policies in the provinces of Shangdong and Hebei. Dr. Liu has also led the International Cultural Industries Forum “Creative China Harmonious World” conferences six times and established the Academic Alliance of the Global Cultural Industries as a communications platform for academics and scholars in the cultural and creative industries internationally.
Dr. Liu has co-edited over five books on communication industry research and the study of the cultural and creative industries, and her writings have been included in China’s leading creative industry publications including Modern Communication and Renmin University’s Information report.
cuc.edu.cn
Dr. Liu is involved in multiple Chinese government consulting projects with the National Social Science Foundation of China; the Ministry of Culture P.R.C., and with the Cultural
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EMMA KAYE CEO, Gate7 New Media Pty Ltd; Boardmember, Mobile Entertainment Forum (Cape Town)
Before setting out to give sustainable business direction to an African brand in new media for the mobile screen, Emma Kaye did much the same for African animation and entertainment.
Nokia and Adobe under Emma’s direction. In 2008 Emma co-founded Mobfest - Africa’s first User Generated Mobile Content platform. It is South Africa’s first text based entertainment mobile channel, serialized fiction written specifically for the phone.
In animation, her credentials as co-founder of Triggerfish Animation (one of the top animation companies producing award winning Sesame Street globally) and AnimationSA.org (the voice of the animation industry), and as founder of the animation festival for Sithengi (Africa’s largest film market), stand out. In the last few years, her experience has catapulted her into the field of new media; first as CEO of Breakdesign, and most recently as founder of Gate7 New Media, a mobile media, entertainment and content company. Breakdesign, became one of the top seven Flash Lite developers globally for
Emma has been elected as one of the top 50 women globally in the world of mobile entertainment, for the second year running, and most recently has been selected by the Mail & Guardian as one of South Africa’s top business women in 2010.
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ROBYN KERSHAW Principal, Robyn Kershaw Productions (Melbourne/Perth)
Robyn is one of Australia’s most well respected film, television and theatre producers.
hit in Australia grossing $8.3 million and won five AFI Awards, including Best Film and Best Actress.
She recently produced Bran Nue Dae directed by Rachel Perkins. In 2009 Bran Nue Dae premiered at the Melbourne International Film Festival (winning the Audience Award), the Toronto International Film Festival, the Dubai International Film Festival, and in 2010 the Sundance Film Festival. In Competition at the Berlin International Film Festival, the London Australian Film Festival (winning the Audience Award), the Cannes Cinephile, the Seattle International Film Festival, the Zanzibar International Film Festival and the Taipei Film Festival. It was the second highest grossing Australian film in Australia in 2010 - $7.7 million theatrically.
She was Head of Drama and Narrative Comedy at the ABC from 2001 to 2004 during which time she commissioned and executive produced series such as the International Emmynominated MDA and Kath & Kim (series I, II & III). For SBS Kershaw produced award winning Bondi Banquet and Effie: Just Quietly. Kershaw has served on the board of the Australian Film Finance Corporation (now Screen Australia) and is currently on the Board of ScreenWest. rkershawproductions.com
Robyn’s first feature, Looking For Alibrandi was a box office
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DOMINIC KNIGHT The Chaser (Sydney)
Dominic Knight has worked on The Chaser’s creative projects in all media, including print, online, stage, radio, television and tele-evangelism. He recently began writing fiction in the hope that it will lead to fewer arrests than his work with The Chaser, and his novels Disco Boy and Comrades have been published by Random House. He is currently adapting his life into a movie called The Antisocial Network. thechaser.com.au domknight.com @domknight
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STEPHEN LANGSFORD Founder and Executive Chairman Quickflix (Perth)
Stephen is Founder and Executive Chairman of Quickflix Limited, Australia’s leading online movie subscription company listed on the Australian Stock Exchange (ASX:QFX).
Management & Technology until 2002. In 2002 Stephen founded Change Corporation a consulting, information technology and venturing group of which he was Executive Chairman until it was acquired by ASX listed CSG Limited (ASX: CSV) in December 2007. In 2004 Stephen founded Quickflix and listed the company in 2005.
Stephen lives in Perth Western Australia and over the past 20 years has founded a number of successful businesses in high growth sectors including information technology, new media and entertainment.
Stephen is also on the Board of ScreenWest, the Western Australian Government film and TV funding agency.
Stephen started his career with an international accounting firm before moving into investment funds management. In 1998 Stephen founded Method Madness, a pioneering internet and web development group which was later acquired by ASX listed Sausage Software (later renamed SMS Management & Technology ASX: SMX). Stephen was a member of the Executive Committee of SMS
quickflix.com.au facebook.com/quickflix @quickflix
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ED LANTZ President and CTO at Vortex Immersion Media LLC; President at Visual Bandwidth (Los Angeles)
Ed Lantz is an engineer, scientist, manager and entrepreneur with 24 years experience in aerospace engineering, photonics, virtual reality, immersive displays, science centers, themed entertainment, business development and P&L responsibilities.
in the development of hardware and software for planetariums and dome theaters. In 1996 Mr. Lantz joined Spitz, Inc. as Product Development Manager. He pioneered Spitz’s large-format digital cinema products including the ImmersaVision® video format, the SciDome immersive classroom, and the ElectricSky® and ESky II theaters. He has led over a dozen fulldome theater projects including the Library of Alexandria in Alexandria, Egypt ($2M USD) and the Papalote Children’s Museum in Mexico City ($3M).
Ed is President and CTO of Vortex Immersion Media, a Las Vegas-based designer of Virtual Reality Nightclubs, and Immersive Entertainment Venues for the Casino, Corporate Events and Tradeshow markets. He is founder of Harmony Channel, co-founder of IMERSA, and a partner in Spherical Media Group.
He has published numerous articles on virtual reality, consciousness, and immersive theater design and is a regular presenter at ACM SIGGRAPH. He has two patents on Immersive Theater technologies.
Ed has a background in Quantum Physics, Electromagnetics, and Computer Engineering. He spent 7 years leading photonic signal processing R&D at Harris Corp. in Melbourne, Florida. At the Astronaut Memorial Planetarium in Cocoa, Florida he led an engineering team
vorteximmersion.com @EdLantz
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ESTHER LIM CEO,The Estuary (San Francisco)
Esther Lim is a well respected Digital Marketing Leader, Transmedia Producer, Social Media Strategist, and Game Analyst. She has over fifteen years of combined interactive agency and consulting experience creating digital, social media and transmedia storytelling programs for Fortune 500 brands. Her expertise includes gaming industry market monitoring, trending and analysis, social media marketing and analytics, community development and outreach, transmedia narrative, game design, mechanics and production, web development, e-commerce, user interaction and experience design, online advertising, direct marketing and brand development programs.
games, digital content and emerging technology and has been quoted by Forbes in articles on women in gaming. Esther is also actively involved with ACM SIGGRAPH and SIGGRAPH Asia serving as a Unified Jury Member for SIGGRAPH 2010 and SIGGRAPH Dailies! 2010, and as an advisery board member and juror for SIGGRAPH Asia 2008 and 2009. theestuarysf.com @theestuarysf
Esther writes for Girls in Tech on the creation of immersive experiences, interactive narrative, social integration of
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ALLANAH LUCAS
VIP
Director General, Department of Culture and the Arts (Perth)
Allanah Lucas has worked in the Australian and United Kingdom arts sectors for more than 25 years as a professional CEO and arts administrator, performing arts producer, presenter and practitioner, researcher, consultant and tutor, bringing a diversity and depth of experience to her role as Director General.
Faculty. Allanah is an Executive Fellow of the Australian and New Zealand School of Government. dca.gov.au
Since joining the Culture and Arts Portfolio in 2000 as Director of ArtsWA, she has been the Acting Chief Executive Officer of the WA Museum (2004) and Executive Director of the Culture and Arts Development directorate (2005). She was appointed Director General in 2008. As Director General, Allanah is an ex-officio member of the five boards in the Culture and Arts Portfolio. She is also on the Advisory Board of The University of Western Australia’s Arts, Humanities and Social Sciences
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POONACHA MACHAIAH Chief Executive Officer at Shekhar Kapur Digital Media; Founder & Director, ABOVE Solutions Inc. (Bangalore)
Poonacha Machaiah, a successful serial entrepreneur and intrapreneur, has nearly two decades of proven track record in building start-up businesses, leading Fortune 100 companies and forming strategic alliances.
positions with companies such as Motorola, Visionael, Nortel, Dimension Enterprises, Iridium and Sprint. Poonacha has been actively involved in the community in leading charities such as Joy of Sports and SCAN in Northern Virginia and as a volunteer firefighter in the Vienna Volunteer Fire Department. He is currently a business mentor for the entrepreneurship programs at St. Josephs University, Bangalore and Singapore Management University, Institute of Innovation & Entrepreneurship.
Poonacha is a technology and media specialist with a keen focus on transmedia. He is currently the CEO of Shekhar Kapur Digital Media, focused on creating compelling content and technology platforms targeted at the internet and mobile mediums. He along with Shekhar Kapur are also launching a creative arts and design school along with Manipal University targeted at evangelizing new media. He is also the founder and director of ABOVE Solutions and a leading technology and media platform solution provider.
above-inc.com tangofx.com poonacha.com @poonacha_bm
Prior to returning to India in 2007, he held senior leadership
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KATE MCCALLUM Founder Bridge Arts Media, LLC, Founder and Executive Director c3™ and c3:Vision LAB™ (Los Angeles)
a; E
Kate McCallum is a storyteller with a diverse and dynamic 30 year professional background in the arts and entertainment industry.
NBC and Paramount. Kate left the studios to join the Harmony Channel as VP of Programming and launched this innovative visual music VoD cable channel on Comcast to over 11 million homes. From 20062009 she was Board Liaison at Los Angeles Opera and acted as Executive Administrator to General Director and Singer, Plácido Domingo.
A Writer/Producer and Consultant, Kate founded Bridge Arts Media, LLC, a transmedia development and production company based in Los Angeles. She recently launched a publishing line and an innovative arts and music label called The Art of Sound. Kate spent 20 years at Universal Studios and Paramount Studios working with some of the top screenwriters and creators of feature films and prime time commercial television on series such as The Equalizer, Crime Story, Charles in Charge, Miami Vice, The Human Factor, and Law & Order.
Kate is a voting member of the Academy of Television Arts and Sciences Television Executive peer group and has served as a judge for the Emmy Awards, the ATAS College Television awards and for the USC Annenberg Norman Lear Center’s Hollywood, Health and Society Sentinel for Health Awards.
As VP of Creative Development at Paramount TV, Kate developed, optioned and sold series and long form content to Showtime, UPN,
C3visionlab.org theartofsoundgallery.com
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PHIL MORLE
VIP
Co-founder, Pollenizer (Sydney)
A digital pioneer, Phil co-founded Pollenizer in 2008 after serving as the CTO for Kazaa for 5 years. At Pollenizer Phil heads up the Product and Engineering practice.
a few hundred million users and a spectacular legal battle with the record industry. During his tenure Kazaa defined what is now mainstream in the way we consume media on the internet.
Pollenizer helps grow successful web businesses and Phil has helped to launch Posse (Australia, UK, US), MoGeneration (Australia), 99dresses (Australia), Spreets (Australia), as well as advise web and media companies including BBC (UK), Local.ch (Switzerland), Linquia (Spain), Naspers (South Africa), GetPrice (Australia), Booking Angel (Australia).
Phil is a founding member of the Data Portability initiative and is generally committed to open source, Creative Commons licensing and network neutrality.
Phil is a co-founder of Spreets.com which after less than a year in business was acquired in January by Yahoo!7 for $40million.
pollenizer.com @pollenizer philmorle.com @philmorle
He holds a BA (Hons) in Performing Arts from Northumbria University and was a PhD scholar in Computers/ Performance at Murdoch University.
As CTO of Kazaa Phil steered the business through acquiring
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VIP LOUISE O’DONNELL Managing Director, Seed Production – Digital Media and Communications (Sydney)
An innovation specialist and multi-platform content director Louise’s comprehensive experience embraces broadcast and digital production, marketing and communications, an invaluable combination for delivering ideas that build brands and engage audiences.
www.streetcorner.com.au. She was National Head of Digital & Interactive for Leo Burnett Australia from 2004 to 06 and as Executive Producer of Big Brother Interactive for Southern Star Endemol she set up the platform here in Australia. She was also consulting Project Manager for one of the ABC’s most successful interactive programs and its first multi-platform TV series, Fatcow Motel.
Most recently Louise was Project Director for YouTube Symphony Orchestra 2011, the largest streaming event that YouTube has ever seen, with over 33M streams. Formerly the Director of Digital and Broadcast for Sydney Opera House, she developed their digital content strategy and is currently consulting content strategist for Sydney Symphony Orchestra.
Louise began her career producing and editing film and TV then moved into digital in 1987 as Executive Producer for Spike Networks, one of Australia’s leading digital start-ups.
Previously Louise was consulting digital business strategist for Macquarie Radio Network where she developed the hyper-local offering
Her focus has been providing the strategic direction and planning for the development of digital innovation in programming and communications.
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ANA SERRANO Director of the CFC Media Lab (Toronto)
Ana is the founding Director of CFC Media Lab, a worldrenowned new media research, training and production think tank environment created in 1997 at the Canadian Film Centre (CFC).
premiered in September 2007 at the 32nd Toronto International Film Festival (TIFF). In the Fall 2010, Ana launched a variety of projects including: What is Your Essential Cinema?, an interactive visualization for TIFF that premiered at the opening of the Bell Lightbox, and is currently developing properties for the i-platforms in collaboration with brands such as NBC Universal.
As director of CFC Media Lab, she provides strategic and creative leadership for all of the Centre’s new media initiatives. In 2000, Ana produced Canada’s first user-generated personal storytelling project - the Great Canadian Story Engine, which has since influenced the development of other largescale digital storytelling projects around the world.
Ana is an adviser in the digital media practice at MarS and is active on the boards of Artscape, Kapisanan, and several start-up companies focused on interactive entertainment. She adjudicates awards for the Webby, CNMA, and others, and frequently speaks at new media and film festivals throughout the world.
A three-time Canadian New Media Award-winner, including Visionary of the Year, Ana produced Late Fragment, North America’s first interactive dramatic feature film which
cfccreates.com
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PETER SHIAO Founder and CEO, Orb Media Group (Beijing/Los Angeles)
Peter Shiao is the Founder and Chief Executive Officer of Orb Media Group, an entertainment company based in Los Angeles and Beijing that produces, finances and markets entertainment franchises with transformational themes, led by films and on-line games that unite the international and Chinese markets.
and China Film Co-Production Corporation in film finance, digital media and co-productions. Peter also produced films under the Celestial Pictures banner that he co-founded, including Restless the first-ever official US-China film co-production. In November 2010, Peter chaired the US-China Film Summit and brought together key leaders from both Hollywood and China to strategize on the future of cooperation between the two spheres.
Among Orb’s major initiatives is a comprehensive partnership with the 1500 year old Shaolin Temple to deliver films, games, television, animation, large scale live events, virtual worlds and merchandizing along its core transmedia methodology.
In 2010, Peter was named to the executive board and chairman of entertainment and media of the Asia Society in Southern California.
Formerly, Peter served as CEO of Ironpond, a US and Asia based finance/production company that specializes in ChineseHollywood co-productions and managed joint venture projects with the China Film Group
Peter graduated from UCLA with a degree in political science, and attended graduate school in public policy as a State Senate Fellow. orbmediagroup.com @orbmediagroup
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MARSHALL VANDRUFF Interactive Storyteller and Artist (Laguna)
Marshall Vandruff has worked as a writer, illustrator, voice-over artist and consultant for thirty years. His clients include MAD Magazine, Warner Brothers, Hanna-Barbera, Dark Horse Comics, Nickelodeon, Insomniac Games, Disneyland, LeapFrog, Rockstar, Blizzard Entertainment, AutoDesk, The Gnomon Workshop, ImagineFX, and over 40 advertising agencies. Since 1984, he has taught over 200 Drawing, Anatomy, and Storytelling courses at colleges, universities, and corporations in southern California, and is featured in the 10th Edition of Who’s Who Among America’s Teachers. marshallart.com
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PROFESSOR DUANE VARAN Director of the Audience Research Labs at Murdoch University; Chief Research Officer at the Disney Media and Advertising Lab in Austin (Perth)
Prof. Duane Varan is the Executive Director of Audience Research Labs (formerly the Interactive Television Research Institute) at Murdoch University; a role he holds concurrently with his appointment as Chief Research Officer of the Disney Media and Advertising Lab in the United States.
the Journal of Advertising; the Journal of Advertising Research; Critical Studies in Mass Communication; the Journal of Marketing Communication; the Journal of Interactive Advertising; the International Journal of Market Research; the Journal of Business Research and others.
Prof. Varan is the recipient of numerous awards including the Australian Prime Minister’s Award for University Teacher of the Year. Prof. Varan leads Beyond Thirty Seconds (Beyond:30), a $10 million research project exploring the changing media landscape with sponsors including many of the world’s leading television networks, advertising brands, media agencies and technology enablers. Prof. Varan’s research is published in top tier journals including the Journal of Communication;
murdoch.edu.au
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CHRIS WINTER Manager, New Services, ABC Innovation (Sydney)
Chris Winter comes from a long background in new media: as the establishing manager of the ABC’s digital TV service ABC2, interactive TV and multi-platform projects, datacasting and mobile TV trials, and digital TV and iTV free-toair industry policy groups. His previous life was in radio, on-air and off, and included several years as International Marketing Manager for an ABC-developed non-linear, multi-user audio editing system sold to some of the biggest radio newsrooms in the world.
Chris is also managing the ABC’s involvement in a joint venture planning the development of a NSW test bed for Australia’s National Broadband Network, whose establishment was announced earlier this year. In 2004 Chris was the joint recipient of an Australian Recording Industry Association Award for Best Music DVD for his production work on Midnight Oil’s Best of Both Worlds, and was presented with AIMIA’s 2007 Outstanding Contribution Award.
In his current role, Chris has been working on projects to deploy ABC current and archive content on a number of platforms including off-deck mobile portals, Google Earth and Google Maps, and developing and managing new relationships with third party content providers, technology research bodies, government agencies and media organisations.
He became a Board Member of screen development body Metro Screen Ltd early in 2009, and joined the Australian Government’s Information Technology Industry Innovation Council in May of that year. abc.net.au @ChrisWinter
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InternatIonal Partner
ScreenWest is the Western Australian Government screen funding and development agency. We are committed to working in partnership with the screen industry to develop, support and promote film, television and digital media production in Western Australia. ScreenWest has a suite of digital programs that provide development, scoping and production support for digital media projects made by Western Australian producers and companies. The Department of Culture and the Arts along with ScreenWest and ABC TV created the funding initiative iArts, which has resulted in the production of three innovative artworks created for digital media platforms. The latest iArts project is Sound Chamber, an interactive sound art installation created by producers Yvette Coyne and Amanda Morrison, musician Kynan Tan and web developer Dr Malcolm Riddoch. Sound Chamber is on display in the State Theatre Centre of Western Australia for the X|Media|Lab Perth Pro Day Conference before its official launch and exhibition at Scitech. Sound Chamber will be available for tour. If you are working in the digital media field or want to broaden your connections then we recommend you join the Linkedin group, Digital Media in Western Australia. While at XMediaLab Perth, please say hello to the ScreenWest staff attending: Ian Booth, Chief Executive; Harry Bardwell, Director of Production and Development; and Michelle Glaser, Digital Project Manager. screenwest.wa.gov.au facebook.com/screenwest youtube.com/screenwest www.abc.net.au/tv/soundchamber facebook.com/ScreenWest @screenwest
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InternatIonal Partner
With a broad canvas of responsibilities including the State Government’s arts and cultural policy development, the Western Australia’s Department of Culture and the Arts supports the impetus for the creation and consumption of artistic endeavours and cultural experiences in the State. The Culture and Arts Portfolio includes the Department of Culture and the Arts, the Art Gallery of WA, the Perth Theatre Trust, ScreenWest, the State Library of WA, the State Records Office and the WA Museum and collectively, the Portfolio works to achieve a vibrant, sustainable and accessible arts sector, while protecting and promoting the state’s natural, cultural and documentary collections. The Department’s vision paints a picture of a Western Australian community enriched by unique and transforming encounters. Whether individuals choose to be creators, participants, or simply observers in artistic or cultural encounters, these interactions enhance community wellbeing, while influencing and shaping the State’s distinctive personality. dca.gov.au
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WHat’s your story? storytellInG In a dIGItal aGe
InternatIonal Partner
Murdoch is where free thinkers from all over the world come together to make a difference. We currently have more than 18,000 students and 1,400 staff working together, exploring new ways of thinking and making discoveries. We’re proud of our national reputation for excellence in teaching, research and student satisfaction. Our students are enrolled in over 200 undergraduate degrees and postgraduate courses across a range of disciplines. Our media and communication disciplines not only equip students with the skills and knowledge to face the realities of professional careers, but a critical and creative outlook for innovation and new opportunities. murdoch.edu.au @murdochuni
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ABOUT X|MEDIA|LAB X|Media|Lab is the internationally acclaimed creative industries event. XML creates a meeting place uniquely designed to assist companies and people get their own creative ideas successfully to market, through concept development, business matching, and direct access to world-class networks of creative professionals. Each XML is a unique event where people with original digital media ideas connect with a superb international network of independent creative thinkers, technology wizards, commercialization experts, potential business partners, and potential financial resources. The focus of XML is always on you and your ideas. X|Media|Lab specialises in building high-value professional networks between the emergent creative industries in China, India, the Middle East, and North and South Asia: the new geographies and new media hotspots that have the highest growth markets, the biggest numbers of consumers, the largest youth markets, and the greatest emerging talent pools. We also stage X|Media|Labs with partners in selected traditional media hotspots including London, Los Angeles, Sweden and Amsterdam. The ‘X’ in X|Media|Lab stands for cross-platform, crossdisciplinary, and cross-cultural. Cross-roads, intersections, collaboration, meeting places, and the critical moments when something new might happen – these are our guiding thoughts. Lastly, ‘X’ marks the spot! We look forward to welcoming your participation at any X|Media|Lab in the time-zone within which we always operate: the near future! xmedialab.com / info@xmedialab.com / @xmedialab
AGENDA 9.00 AM
WELCOME AND OPENING REMARKS Welcome to Country - Barry MacKenzie (Perth) Welcome to X|Media|Lab - Allanah Lucas, Director General, Department of Communications and the Arts (Perth)
9.15 AM
SESSION ONE: THE BUSINESS OF STORYTELLING Community Collaboration: Embracing the Future of Interactive Storytelling – Esther Lim (San Francisco) Cross Cultural and Cross Platform Perspectives – Peter Shiao (Beijing, Los Angeles) The Art of Interactive Storytelling... Why it is that so many get it wrong and what needs to happen to get it right – Prof. Duane Varan (Perth)
10.45 AM
NETWORKING & REFRESHMENTS
11.15 AM
SESSION TWO: THE ART OF STORYTELLING Old Stories in New Boxes - Universal Form in Changing Media – Marshall Vandruff (Laguna) Closing the Immersion Loop through Participation – Ana Serrano (Toronto) Once Upon A Tablet – Dominic Knight (Sydney) Transmedia Storytelling – Poonacha Machaiah (Bangalore)
12.45 PM 1.30 PM
LUNCH & NETWORKING SESSION THREE: TECHNOLOGY & STORYTELLING Mobile Entertainment, Digital Storytelling, Emerging Markets and the Power of the Mobile Internet – Emma Kaye (Cape Town) Immersive Environments – Ed Lantz (Los Angeles) Transmedia, Transformation and the Future of Story – Kate McCallum (Los Angeles) The Most Important Questions in Storytelling Today (and None of the Answers) – Kaz Brecher (Los Angeles)
3.05 PM
REFRESHMENTS & NETWORKING
3.35 PM
SESSION FOUR: NEW THOUGHTS ON STORYTELLING Engaging with Screen-agers – Robyn Kershaw (Melbourne/Perth) Transmedia – Is it the New Vaudeville? – Nicoletta Iacobacci (Geneva) Storytelling Meets Technology – Rosie Allimonos (London)
5.00 PM
NETWORKING RECEPTION