XML SWEDEN LOCATION BASED SERVICES
Presented by:
GREETINGS! Dear Friends, Please accept our warmest welcome to X|Media|Lab Sweden: Location Based Services.
Arranged by:
X|Media|Lab events are held all over the world with our signature themes of bringing together cross-platform, cross-disciplinary and cross-cultural collaborations. XML: Location Based Services is our inaugural event in Sweden, and we are thrilled to be holding it here in South Sweden, one of the world’s hotspots for media technology revolution. A stellar gathering of international digital media luminaries has been assembled here in Malmö – joining us from China, India, the US, the UK, Europe and Australia.
In Partnership with:
Today we will explore the major trends and industry developments in location based services; business models and revenue strategies; interaction and interfaces; opportunities, technologies, best practices and success stories from around the world. Everyone at X|Media|Lab is here to help you, and especially with your own LBS ideas. The Pro Day Conference and the Lab are your opportunities to create longterm and high-value professional networks with some of the world’s leading digital media professionals – please take full advantage of that. Our great thanks to the host of brilliant people and our partners we have worked with to make XML Sweden possible, and our great thanks to you for being a part of it! We look forward to welcoming your participation and to showcasing the worldclass innovations of South Sweden in X|Media|Lab events around the globe. Let’s enjoy ourselves, and build towards your further international success! Best wishes, Brendan Harkin Director, X|Media|Lab
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Megan Elliott Director, X|Media|Lab
XML SWEDEN LOCATION BASED SERVICES
Welcome to Sweden
Welcome to the Future
Please accept our very warm welcome to Sweden and the region of Skåne. We are happy that you are sharing these days focusing on Location Based Services with us. We believe that positioning data and geo- tagged services will play a major role in the development of all media and related industries. We trust your time at the first X Media Lab Sweden will reinforce and encourage your own efforts in these directions. Media Evolution is dedicated to promoting growth in the media industries, and we are proud to partner together with Kulturkraft Syd in bringing the X Media Lab event to Malmo.
Are we really the “Crown of Creation”?
Regards Christer Månsson CEO of Media Evolution
With the sheer amount of digital development going on one might foresee a Homo Digitalis around the corner. This thing with geographical information systems and the new Internet of things and places is certainly gonna be a quantum leap for mankind. Just as the old Internet was. Today it’s even hard to remember a time without email and cell phones. Tomorrow we will not remember what it was like to have paper maps, physical guide books, or car theft, for that matter. Since the maps of the universe are going to be in our pockets, the guide books will be hyper localized and interactive and the cars will always tell you where they are…. The list of what will change when LBS comes around is gonna be very very long. And the thrilling task of finding out how it’s gonna change the way we do things really could get me going… But I’m not going to, since we’ve got a great set of really smart people here at X|Media|Lab Sweden to help us out with that task. Most welcome to the first (but not last) Lab in Sweden and to an amazing conference day. My strong belief is that it’s going to change your mind set for ever. The media evolution and the human evolution are happening! Cheers! /sten :) Sten Selander Director of Business Development, Nordic Game Program
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XML SWEDEN LOCATION BASED SERVICES
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Ivo has held a variety of positions before he joined Layar. His work experience includes mobile networks, phones and content, gained during his 10 years at Nokia. At Nokia Networks, he sold VAS platforms to mobile operators. He also spent 4 years at Forum Nokia, supporting Nokia’s developer community to bring their apps to the market through various channels, including the predecessor of the Ovi Store (Nokia Download!). In his last role at Nokia he was responsible for the global video preload programme, bringing Hollywood movies and other videos to Nokia’s high-end smartphones.
fpx.se worldinternetproject.net
Johan P Bång
Ivo van Barneveld
Managing Director, Swedish Geographic Information Cluster Organisation, Future Position X (Gävle)
Manager Layar Partner Network, Layar (Amsterdam)
Ivo is responsible for the Layar Partner Network, the premium tier of the Layar developer community.
Johan’s background is in media, design and the marketing industry where he has served as the CEO for several companies. Johan is also one of the founders and board members for the World Internet Institute which is conducting research on the use and impact of digital communication technologies on people and society. The World Internet Project conducts over 60,000 interviews in some 30 countries around the world every year to gain knowledge about the effects and use of Internet. Johan was recently appointed “European Cluster Manager of the Year”, by the European Union.
Ivo is a native to the Netherlands and holds a Master’s degree in Applied Physics from Delft University of Technology.
He joined Layar in November 2010, and is tasked to build, grow and facilitate a global network of passionate and dedicated developers. By offering tools, information and business opportunities to Layar Partners, Ivo stimulates the growth of the overall Layar ecosystem. He acts as the link pin between Layar’s product development team and the Layar Partners, and has a pivotal role in scaling up the internal organisation to support a flourishing developer community. 8
Follow Ivo @brnvld layar.com
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Qype, the leading recommendation portal in Germany, Great Britain and France and for Los Angeles based U.S. ticketing service Ticket Channel. Marc has a master in mathematics and computer science and has been working in the field of software engineering and web applications for more than 15 years.
Marc René Gardeya
Follow Mark @hoppalaagency hoppala-agency.com
Founder and CEO, Hoppala (Möglingen)
developed relationships with Asian operators including LGTel and Telstra for its clients. She had also started up the International Carrier Marketing group and lead VOIP Product Marketing for Ascend Communications (acquired by Alcatel-Lucent). As an Internet pioneer, she launched the TRUSTe Internet privacy program in 1996 and also started up Pacific Internet in Singapore (IPO on NASDAQ in 1999), along with holding sales and business development positions at Pacific Bell (acquired by SBC/AT&T). Gigi holds Bachelor’s and Master’s degrees in Mechanical Engineering from Stanford University where she was President of the Engineering Honour Society, and a Masters in Business Administration from the Haas School of Business at UC Berkeley.
Gigi Wang Chair Emeritus of the MIT/ Stanford Venture Lab (San Francisco)
Gigi is the Chair Emeritus of the MIT/Stanford Venture Lab (where she remains on the Board) and is Managing Partner at MG-Team, an international strategic marketing and business development firm for mobile, web services and telecom companies.
Hoppala is an augmented reality agency, building content and content creation tools for mobile augmented reality applications. Hoppala is the creator of the popular AR Content Management System “Hoppala Augmentation”, Germany’s first member of the Layar Partner Network and one of the world’s leading Layar agencies.
Gigi is also Co-Chair, Location Based Services SIG - Wireless Communications Alliance and Adjunct Professor of Entrepreneurship at National University of Singapore.
Previously, she was the SVP of Marketing and Alliances for July Systems, a mobile Internet company providing mobile retailing and marketing solutions to carriers and media brands including AT&T and MTV. Prior to July, she was CEO & Co-founder of AsiaQuest, a company providing market entry services for companies entering Asian markets. Her team
Their most popular recent projects include the “Berlin Wall 3D”, the 3D mobile AR marketing campaign for U.S. restaurant chain Quiznos and mobile AR application for “GelbeSeiten”, Germany’s No. 1 yellow pages.Hoppala has also built mobile AR applications for 10
vlab.org
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albums. A TV host, writer and producer of hit programmes on channels such as MTV and Tmc2, he hosted Altromondo, the first daily Italian TV show dedicated to video games. In 1995 he founded cross-media agency Bibop Research Int and made headlines when he sold 40% to Telecom Italia in 1999 for 11 billion lira.
Gabriele Gresta Owner, Founder & Deputy Chairman, Digital Magics Group (Milan)
In 2000 he created and produced the first ever TV format that used “SMS” as a form of interaction: 2008 for TV Italia1. In 2003, Gresta founded the Digital Magics Group, a digital media company incubator focused on the production and distribution of interactive crossmedia content and formats for different platforms. In the past 12 months, Digital Magics has raised 15 million euros from partners and private investors which has been invested across the group’s 22 companies.
Gabriele Gresta is one of the world’s leading experts in digital media and technologies, specialising in viral projects, participative television and new TV formats. By age 15, he was Software Development Director for multinational Alpha Center Int. At 16 Gresta created the first super-learning system with various technical internships in the UK, US and Australia.
Follow Gabriel @GabrieleGresta digitalmagics.com bibop.com
He created the Mato Grosso digital dance music project, reaching N° 1 of the Italian Dance Chart. In five years Mato Grosso hit N°1 several times and produced 22 12
and mobile operators across the globe. Vishal is recognized as being instrumental in starting and growing the Gaming Industry in India. Vishal was part of The Nokia Advisory Council for Games and actively advises Nokia on wireless and gaming technologies and is a much sought after speaker at gaming and wireless technology conferences. Indiagames was featured amongst Red Herring Asia’s Top 100 companies in 2005.
Vishal Gondal Founder and CEO, Indiagames Ltd (Mumbai)
Vishal has been recognised as one of the ‘Top 40 Indian Entrepreneurs’ by Business Today and among the ‘20 Fab Indians to Watch Out For’ by The Week magazine. Most recently he was listed among the top 50 executives in mobile content by Mobile Entertainment Magazine.
While most kids were grappling with the realities of growing up, Vishal took a head start and started his first company – FACT, soon after finishing school at the ripe young age of 16. In 1999, he founded Indiagames, then a five member team. Today he leads a global operation with over 300 employees and offices in Mumbai, Beijing, London and Los Angeles. Indiagames is an award winning multi-platform games company, developing games for wireless, console and online gaming platforms, and works with top game publishers, handset manufacturers, Hollywood studios
Follow Vishal @vishalgondal indiagames.com
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generation telecoms and he has presented papers at over 250 conferences in 40 countries. Before starting his own consulting company in 2001, Tomi Ahonen was the Global Head of Business Consultancy for Nokia and earlier the company’s first Segmentation Manager, Mr. Ahonen also oversaw Nokia’s 3G Reserach Centre. Before that he worked for two operators/carriers in Finland, and started his technology career on Manhattan at one of the world’s first internet service providers, OCSNY. Mr. Ahonen’s accomplishments include creating the world’s first fixed-mobile service bundle; setting the world record for taking market share from the incumbent; and creating the world’s largest billing system covering 45 independent telecoms operators. Tomi Ahonen holds an MBA from St John’s University New York City and lives currently in Hong Kong.
Tomi Ahonen International Expert on Nordic and Asian Mobile Industries (Hong Kong)
Mr. Tomi T Ahonen is the author of eleven bestselling books on mobile telecoms, technology and media. Translated into several languages, he is the father of numerous industry tools, theories and concepts, and is referenced in over 100 books by other authors. Mr. Ahonen has been quoted in over 300 press articles in major media like the Wall Street Journal, Business Week, the Economist and Financial Times, and is often seen on TV across the world. He lectures twice per year at Oxford University’s short courses on digital convergence and next 14
Follow Tomi @tomiahonen tomiahonen.com communities-dominate.blogs.com 7thmassmedia.com
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now including the management of Sony’s worldwide game development studios.
Internet, and broadband networks, as well as emerging wireless media. Leading development in interactive television, Dale designed the interface for Time Warner’s groundbreaking Full Service Network in Orlando. Dale began his career in the late 70’s, working with TV industry giant, Harry Marks. In 1998, he founded H Design, which created network branding packages for Fox Network, Fox Sports Net, WebMD Television, and National Geographic Channels International. He pioneered new spatial navigation interfaces for Sony, as well as new enhanced programming for CSI, Survivor Africa, Life360, and Turner Classic Movies. A sought after speaker around the world, Dale has taught design, information architecture, and animation at California Institute of the Arts, Art Center College of Design, and UCLA. He serves on the board of the Interactive Television Alliance.
Dale Herigstad Four times Emmy Award Winner, and Winner of the inaugural Interactive Emmy Award (London, Los Angeles)
With twenty-five years in graphic design for television and film, and over a dozen years experience working with interactive user interface design, Dale brings a unique perspective to his role as Schematic’s Creative Director and co-founder. Dale has designed more than 15 network broadcast packages. He directed and designed the on-air graphics for three Winter Olympics for CBS (Albertville 92, Lillehammer 94, and Nagano 98), ultimately winning three Emmy awards for this work. His user interface experience bridges Enhanced and Interactive TV, the
Follow Schematic @schematic schematic.com
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From 2006 to 2010, Chris served as Chairman of the Board for Codemasters, the world’s leading independent video game developers; and as Chairman of the Edinburgh Interactive Entertainment Festival. He was a board director at Malmö based Wayfinder Systems, a GPS navigation software firm, before it was acquired by Vodafone in 2009. Chris was also a board member of Malmö-based Sony Ericsson in 2004 - 2005.
Chris Deering Former President of Sony Computer Entertainment – Europe (London)
Chris currently serves as Chairman of Stockholm based Music Myne and is a board member at PlaySpan of Santa Clara, California.
Chris Deering has led multicultural motion picture video and computer game publishing for nearly 3 decades, initially as Vice President – International for Atari game consoles and computers, and subsequently as Executive Vice President and COO for Columbia Pictures International Video, and from 1995 to 2005 as President of Sony Computer Entertainment Europe (SCEE).
Follow Chris @chrisdeering
At SCEE he led the team that has sold over 80 million consoles and facilitated the sale of over 1 billion games. Most of SCEE’s original management team, set up by Chris, remains at the core of PlayStation leadership, 17
iPhone and iPad Game Development For Dummies and Unity Mobile Game Development For Dummies. Paris is co-founder of Secret Lab Pty. Ltd., leading production and design efforts in the mobile game and app development space. Paris founded and led ithinkitworks Pty. Ltd. from 2001 to 2008, spearheading product development and design efforts on a variety of platforms including desktop Linux, Windows, Mac OS, Palm OS, Windows Mobile/Pocket PC and others.
Paris ButtfieldAddison Co-founder, Secret Lab (Hobart)
Paris is a highly experienced and sought after software developer, product and project manager. Key experiences include Objective-C/ Cocoa on the Macintosh and iPhone/ iPod Touch and iPad platforms, Java on Blackberry and Google Android and C# on Windows Mobile. Open GL ES and Unity are also favourites.
Paris wears many hats: author, cofounder of Secret Lab, researcher, mobile product and technical guru. Paris has degrees in HCI, computer science, medieval and modern history and enjoys designing, producing and building awesome experiences for mobile. Paris also works with Meebo, Inc., one of the fastest growing consumer Internet companies, building awesome mobile experiences for mobile users. He is also a Graduate Researcher in information management at the University of Tasmania.
A frequent sought after speaker at conferences, workshops and training sessions internationally, Paris was recently awarded the prestigious 2010 Tasmanian Pearcey Award, and three 2010 Tasmanian ICT Awards. Follow Paris @parisba secretlab.com.au
An expert in the mobile space, Paris is the co-author of the books 18
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mobile games, social games, motion-sensor devices, and more. Most recently he is a co-founder of a stealth-mode startup specializing in location based technology with some revolutionary applications in entertainment and business. His clients have included Disney, Hasbro, LucasArts, Sega, Shell Oil, Cisco, Intel, Microsoft, and Citibank. He was the first elected head of the International Game Developers Association and the design columnist for Game Developer magazine for 6 years.
Noah Falstein President, The Inspiracy (San Francisco)
Falstein will be speaking on fundamental principles of game design and how they need to be re-evaluated to match the creative, technical, social, and business considerations of geolocationbased titles.
Noah is the head of the longestrunning Game Design Consultancy company in the world, and specialist in applying game design principles to new technologies.
Follow Noah @nfalstein
Noah Falstein has been a professional game developer since 1980, and was one of the first few employees at LucasArts Entertainment, The 3DO Company, and Dreamworks Interactive. As head of The Inspiracy, a freelance game design consultant since 1996, he has been an industry leader in applying timeless game design principles to new areas including location based entertainment, serious games,
theinspiracy.com
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In the mid-90’s Mr. Graylin helped establish the Intel organization in Shanghai, and grew Intel’s consumer business in China from $50M to $300M over a three year period. He also led Asia Pacific marketing for Intel Online Services in the late’90s. Additionally, Mr. Graylin ran the global Enterprise and Consumer business units at Trend Micro in 2001-2003 (while based in Taipei), and security products/ services business at WatchGuard Technologies (based in Seattle), with respective yearly revenues in excess of US$200M, US$100M and US$80M. He delivered sizable double digit revenue growth for all three businesses units. Mr. Graylin began his career at IBM designing next generation processors for the AS/400 mini-computer family.
Alvin Wang Graylin CEO and Co-founder, mInfo Inc (Shanghai)
Mr. Graylin is the CEO of mInfo, the leading Mobile Search Service in China providing natural language search services to users throughout China via SMS, WAP, IM and embedded client applet.
Mr. Graylin earned an MS in Computer Science from the Massachusetts Institute of Technology and holds an MBA from MIT’s Sloan School. He graduated top of his department with a BS in Electrical Engineering from the University of Washington.
Mr. Graylin is a seasoned technology entrepreneur and business leader with over 15 years of management experience, seven of which are in Greater China. Mr. Graylin co-founded mInfo in early 2005. Prior to mInfo, he was the founder and CEO of two other technology start-ups in the US, one in personalized e-marketing and the other in online financial tools for consumers.
Follow Alvin @AGraylin minfo.com
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spin-off Visibilly, the first location aggregator in Scandinavia. Visibilly was later acquired by Lociloci. Ms. Lundfall holds a MSc in Industrial Engineering and Management from The Institute of Technology at Linköping University in Sweden. Follow Lociloci @Lociloci lociloci.com
Kajsa Lundfall
Orvar Säfström
CEO, Lociloci (Stockholm)
Sweden’s most well known and sought after game journalist, lecturer and debater (Malmö)
Orvar writes for numerous newspapers and magazines, lectures on popular culture and games, and has led a seminar on game culture in Swedish parliament. He is also the producer of video game music concerts, currently holding the world attendance record for a game concert (17 000 at Joystick in 2006). Säfström has a background in film, having twice been voted “Best Swedish film critic of all time” by the readers of leading national newspaper Aftonbladet. From 2003 to 2006 he co-hosted Filmkrönikan on the Swedish television network SVT.
Ms. Lundfall, CEO of family location service Lociloci, started her career in sales and marketing positions of large systems towards operators at Ericsson and later Nortel Networks, working in Stockholm as well as in the UK. After leaving the multi-national companies in the late nineties, Ms. Lundfall has used her entrepreneurial skills in CEO roles for start-ups. She cofounded one of the first sms service providers, she has CEO experience from mobile TV and IP infrastructure start-ups. In 2006, she was appointed CEO of location supplier Mobilaris, and from there she founded the 22
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Martin Snygg Manager FPX Lab (Gävle)
Martin has a background in film studies and media as well as computer science and is coordinating all of the projects in FPX Lab and supports the cluster with technological expertise. The converging field between social media and location based services is Martins number one focus at the moment and recent projects in FPX Lab spans from syndromic surveillance of epidemiological spreads in rural China to tracking Dala horses shipping from Dalarna to Shanghai. Follow Martin @martinsnygg fpx.se
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Aside from being the better half of the studio, Izzie acts as Creative Director and Project Manager, keeping a dutiful and yet gentle eye on a widespread, multicultural team across time zones and languages.
strong relationships with both internal and external partners. Electra has extensive international experience in Europe, Asia, and North America. ClickandBuy International Limited is an End to End, Full-Service Global Payments Provider, providing online payment, risk management and payment security services to merchants globally. Top brands including Apple iTunes, EA, Codemasters, Trend Micro, Big Fish Games are among those that trust ClickandBuy with their eCommerce Solutions.
Electra Coutsoftides
Senior Sales Executive at ClickandBuy (London)
With over 4+ years experience in the international ePayments markets Electra is a dynamic, entrepreneurial commercial sales and marketing-oriented executive who is internationally mobile, trilingual and able to influence at a senior level with a blue chip background. Specializing in the digital/media contents, online gaming and social networking sector with in depth knowledge for the drivers required to provide solutions to all growing eCommerce strategies.
Specialties: e-Payments strategies, Micro Payments Support and Billing, mCommerce, Customer not Present Fraud Prevention, International Payment process flows, Credit Card Payments, Alternative Payments, Strategic consultations, Targeted Marketing Campaigns Follow ClickandBuy @ClickandBuy clickandbuy.com
Adept at understanding the needs of the business and tenacious at developing new bonds, securing customer loyalty and forging 26
Santiago is a dynamic example of a generation that, as John Maeda defined, is made of “creative leadership”. He comes from this new breed of hybrids who find their comfort zone in stepping outside the box: a true craftsman-entrepreneur capable of seamlessly toggling between colliding worlds of business and art, creativity and profitability, inspiration and duty. He began building site a lustrum ago, and ever since he has steadily continued to expand his interests into the adjacent areas of design, usability and user experience.
Santiago Melluso & ISABEL BAEZ Creative Media Farm (La Coruña)
Izzie and Santiago are the cofounders and management tandem at Creative Media Farm, the digital design studio behind praised X|Media|Lab’s graphic concepts for events such as Sounds Digital (London), Kre8tif! (Malaysia), XML China Series and XML Sweden.
Their Spain-based studio is built on the foundations of its founders’ cultural syncretism of Uruguayan and European heritage, whereupon their team delivers magnificent user-centered designs for forefront clients, such as Mailchimp or X|Media|Lab.
Izzie comes from the dreamy & melancholic Montevideo, where she first trained to become an insightful and skillful designer. During the past decade Isabel has consistently worked as a designer, advertisement consultant, and project manager for renowned media and advertisement agencies in her hometown.
Follow Creative Media Farm @cmfarm creativemediafarm.com
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(Brera, IULM), and Torino (IED).
synopsis.com.tr
Between 1993 and 2002 Nicoletta led the RAI New York Multimedia Factory, as well as produced and co-wrote multiple TV series, documentaries and live events. In 1993 she created and managed RAI’s first website: planetitaly.it Nicoletta’s background comprises graphic design, television producer, costume and set design for theatre and TV. She holds a Master in Communication Arts (Computer Graphics) from NYIT.
Nicoletta Iacobacci
Head of Multiplatform, European Broadcasting Union (Geneva)
Selcuk Kiper Founder, Synopsis Creative Services (Istanbul)
ebu.ch
Selcuk formed Synopsis Creative Services in 1998 with the mission of concept creation and production of events. Since then, Synopsis has provided acclaimed and unforgettable events for UEFA, the Turkish Republic (Parliament, Football Federation), Abu Dhabi Media Company, and Qatar Government. He is a member of IAAPA, WEF (World Economic Forum), and TESDER. Since 2008, Selcuk has also served as the Board Member of United BMB Group, and in 2010 he formed M.I.T. Enterprise Forum of Turkey where he is the Co Chair.
Nicoletta Iacobacci is a seasoned multimedia and transmedia producer. Since 2006 she has been Head of Multiplatform at the EBU where she manages Eurovision TV and EBU’s transmedia activities and projects, co-ordinating and supporting the most interesting and innovative TV professionals in European public service media. From 2002 until 2006 she spearheaded RAI’s Interactive Factory and the activities of experimental content for Digital Storytelling and Interactive TV productions at various universities in Roma (La Sapienza), Firenze (Master Multimedia), Milano 28
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as diverse as Technology Enhanced Learning, Health, The Environment and Sustainable Development, Smart Spaces (Integrating physical and virtual environments), Interface technologies, Emergency Planning and Disaster Management, Artificial Intelligence and Robotics, Virtual Commerce, Collaboration and Networking, Mobile and Wireless, and Relationship Management.
serious games institute
One of our current projects is to commission 8-10 prototype applications for a number of clients including organisations such as the Police, The Herbert Museum, and Shakespeare’s Birthplace Trust.
The Serious Games Institute (SGI) is a global thought leader in how to use games for more than just entertainment. Its core mission is to facilitate the growth of serious games, virtual worlds and to connect industry specialists through research and development into the use and effects of these products, platforms and technologies. In addition to applied research, the SGI incubates digital media companies, provides access to finance/funding for projects and has a global network of labs in Europe, Asia and North America. Since opening in 2007, the SGI has worked with over 500 companies from around the world in areas
seriousgamesinstitute.co.uk rsgi@cad.coventry.ac.uk
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Follow Sten @sten_selander nordicgame.com
Sten Selander Business Development Director, Nordic Game Program (MalmĂś)
Sten Selander is Business Development Director at Nordic Game Program. He has a background in entrepreneurship, business and application development for new media and new cultural expressions, media production and product development, design and manufacturing. With over 32 years of experience within media, art and design fields, and with the last 10 years within games and interactive media Selander stands on firm ground when it comes to strategic issues for the games industry and new media. Selander also has a background in executive management at start-up and fast growing companies. 31
Globalization, 2009; Films in the East and West: A Study in Comparative perspective, 2008.
Next to producing screen-based media, Djoemila also produces media events for NPO - the umbrella organisation for the Netherlands Public Broadcasting and NPOX, a one-day digital media festival which attracts 2000 screen practitioners from across the Netherlands. She recently started a new company R.I.M.A (Revolution In Material Apparel) with business partner Rima Freeman. With this innovative fashion label they won Start Up Weekend in Geneva this past November. From there they are building and collaborating with other brands on their label.
Djoemila Viegen Serial Entrepreneur (Amsterdam)
Djoemila Viegen is best described as a serial entrepreneur. She is producer/owner, JensenFrisbee, Amsterdam.
Since 2009, Djoemila has been Project Director for X|Media|Lab Amsterdam and is now working to establish XML EU. She recently produced the second X|Media|Lab: Future in Journalism in the Netherlands and is creating a portfolio of X|Media|Lab activities in the Netherlands for 2011.
Djoemila has over 19 years experience in the screen industries and television. She produced over 45 films, documentaries, television series and shorts. In 2007 she produced the film Highland Gardens in Hollywood for VPRO Television, one of the Netherlands leading public broadcasters. Her production company JensenFrisbee also produces commercials and corporate films. Currently in development is a short movie from director Rishi Chamman.
jensenfrisbee.com xmedialab.com
Dr. Zhang’s courses range across New Media Studies, Film Studies, Media Cultures, Chinese Art and Film etc. Her field exploration has led her to many parts of the world, including North America, Australia, and Europe. Dr. Zhang has been instrumental in building many bridges between scholars and media professionals in and out of China for mutual cooperation and communication benefits.
Dr Zhang Aihua Professor, Beijing Film Academy and Harbin Institute of Technology (Beijing, Harbin)
bfa.edu.cn en.hit.edu.cn
Dr. Zhang Aihua is a professor of the Department of New Media and Technology of Harbin Institute of Technology in P.R. China (top 8th university in all China). She got her BA in Beijing, MA in Canada and PH.D in United States. She has taught for a variety of universities in both East and West, including Beijing Film Academy, Beijing Foreign Studies University, HIT, Ohio University, and Chicago Loyola University. Dr. Zhang has wide research interests. Her recent book publications include: Advertising in New Media, 2010; Contemporary Hollywood: New Strategies in
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Paul Ranson
has massive experience at the agile development described by SCRUMM.
seriousgamesinstitute.co.uk
Slam Productions is currently engaged in the development of a number of mobile apps for iPhone and Android handsets that have been developed with the SGI for the NHS and Herbert Art Galleries.
digitalmediaacademy.org
slam-productions.co.uk
custardfactory.co.uk
Dan Licari Digital Media Consultant (Birmingham)
Founder, Slam Productions (Warwickshire)
Paul has been developing digital content since the early 1980’s when he wrote his first published games. A serial entrepreneur Paul has been the Development Director of Codemasters and Eidos. He has run 3 successful businesses as Managing Director. In 1996 Paul sold his first business computer games business to Eidos which subsequently raised money on the LSE and NASDAQ. In 2010 his latest venture called Slam Productions Ltd was ranked 96 in the top 100 development companies around the world by the independent games organization Develop 100. Paul is a qualified PRINCE 2 practitioner but also
Dan is a Digital Media Consultant working for the Serious Games Institute. Other clients include the Custard Factory, the Digital Media Academy and several games and digital agencies assisting them in business and project development and sourcing of finance/funding. Dan has over 18 years international experience, predominately in the B2B space having worked for a public affairs agency in Seattle, the largest bank in the world in their London HQ, four UK universities, a credit card company, two management consultancy practices and three regional economic development organisations. 34
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has been an incredible success in digitally distributed games in recent years; No.1 on Xbox Live Arcade, No.1 on PSN, No.1 on Steam, No.1 App Store (33 countries) as well as awards for the title itself. Martyn prides himself on his ability to mentor and educate through sheer spirit and zest for life.
MARTYN BROWN
team17.com
Co-founder, Team17 (Yorkshire)
A creative manager with 25 years in the games industry, 20 years as a founding director at Team17, one of the world’s best-known Independent games developerpublishers. Worked on over 60 games on 20 gaming platforms, everything from computer to console, to handheld to mobile. Managed the studio and in particular, Team17’s early adoption of digital self-publishing, handled PR, executive design and production and business development for the last 8 years. Managed the brand development and direction of WORMS™ which 36
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Tomi Ahonen
CE N E R E CONF TES
A G E L E D
Sara Ali
Student / Malmö Univeristy
Jenny Allgulander
Student / Malmö Univeristy
Johannes Amilon
CEO / Vitamin Interactive
Lars Andersen
Project Manager / Nordic Game
Yasemin Arhan
Media Evolution
Erik Arvedson
Creative Technologist / LBi Sweden
Daniel Arvidsson
Post Doc / Center for Primary Health Care Research
Bobbi Augustine Sand
Creative Director / Ozma Speldesign
Isabel Baez
Co-founder / Creative Media Farm
Johan P Bång
CEO / Future Position X
Petra Berggren
PR/Kommunication / Media Evolution
Asa Berglund
Enhetschef / Stadsbiblioteket, Malmö
Olle Bjerkås
Festival Producer / The Borderland
Johan Blid
Art Director / First Flight Communication Agency
Oscar Bodin
The Bearded Ladies Consulting
Will Bone
Director of interactive content / Resonance
Anders Borg
CEO / Abiro
Gabriel Borgius
Webbredaktör / Ystad Kommun
Lars Boman Ivar Boson
Ixagon
Johan Brissmyr
Popdevelop
Magnus Brobeck
Business Unit Manager / 556731-5907
Fredrik Broman
Interaktionsdesigner / NetPort.Karlshamn/X-Ovation 39
XML SWEDEN LOCATION BASED SERVICES
Martin Brown
Heidi Forbes Öste
Social Strategist, Author, Speaker / 2BalanceU AB: Social Strategy Consulting
Paris Buttfield-Addison
Co-founder / Secret Lab
Per Gifvars
Customer Relations / CocoCloud Handelsbolag
Oscar Carlborg
Project Manager
Thierry Giles
UX Designer / Tactel AB
Klas Cederin
GIS Engineer / Center for Primary Health Care Research
Jon Goland
Market Insight / TU
Genti Cifliku
Projektledare / Kulturförvaltningen Malmö Stad
Vishal Gondal
Founder and CEO / Indiagames Ltd
Pablo Collazo
Designer and IT-guy / Celemi
Kevin Grant
Indoor Navigation / Qubulus
Elektra Coutsafides
Senior Sales Executive / ClickandBuy
Gabrielle Gresta
Owner, Founder & Deputy Chairman / Digital Magics Group
Alicia d´Ailly
Mediaproducent / Delight Video & Web
Jonas Gruvö
Head of Mobile Services / Sydsvenska Dagbladets AB
Johan Dahlén
Business Development / Media Evolution
Anders Guldstrand
Creative Developer / LBi Sverige AB
Lars Dahlqvist
Verksamhetsledare / Teatercentrum
Mathias Gullbrandson
CEO / The Story Lab
Fredrik Davidsson
Head of Innovation / Teknograd
Micke Gunnarsson
Business Developer / NetPort.Karlshamn AB
Chris Deering
Alejandro Gutierrez Lopez CEO / Retail
Jerker Edenborg
Interface Developer / LBi
Johan Gyllenspetz
Popdevelop
Erica Elfström
Producent/Regissör / RåFILM
Daniel Hägglund
Interface Designer Dreamler / The Borderland
Megan Elliott
Director / X|Media|Lab
Mikael Håkansson
PM / HiQ Skåne AB
Fredrik Emmerfors
Vd / Ljudambassaden
Richard Hall
CEO / Screensolutions
Eva Engqvist
Vice Rektor / Malmö Högskola
Per Hallin
Creative Director / Advertising Agency
Ingela Envall
Projektsamordnare inkubator / Ystad Kommun
Annika Hanell
Marknadschef - Privat / NE Nationalencyklopedin
Ma Lorena Escandon Quintanilla Business developer / MashPop
Brendan Harkin
Director / X|Media|Lab
Emma Estborn
Portfolioplanner / Media Evolution
Cowley Harris
Developer / BTH Innovation
Kristoffer Ewald
Senior Vice President Strategy / Guava
Vildan Hasanbegovic
Strategic Business Development / Sony Ericsson
Stefan Fallgren
Projektledare / SVID
Hampus Hedberg Hankell Senior artist / Vitamin Design
Noah Falstein
Kristin Heinonen
Internet Strategist / Good Old
Ivana Filipcev
Lennart Helmbold
Future Learning / Media Evolution
Student / Malmö Univeristy 40
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XML SWEDEN LOCATION BASED SERVICES
Dale Herigstad
Co-founder / Schematic
Caroline Larsson
Project Manager / LBi Sweden
Anders Høeg Nissen
DR Historie og videnskab / DR
Anders Leander
Interaction designer
Jenny Holmlund
Creative Director / Scantags.se
Sara Leckner
Student / Malmö Univeristy
Niclas Holmqvist
Consultant / Cloudberry Communications
Dan Licari
Digital Media Consultant / Serious Games Institute
Nils Holmström
Web Developer / First Flight Communication Agency
Joakim Lindblom
Superlativo
Axel Jacobson
Interaction Designer / Ixagon
Mats Lindoff
Owner / Lindoff Technology AB
Pär Jakobsson
Student / Malmö Univeristy
Jonas Lindqvist
Project Berlin
Sara Johannesson
Projektledare/webbadmin / Sydsvenskan
Janna Lindsjö
Interaction designer / Cybercom Sweden
Pontus Johansen
Superlativo
Erik Lindström
Project Leader / The Borderland
Peter Johansson
Solution Architect / Cybercom Sweden
Kenny Lövrin
iPhone/ios developer / 556731-5907
Mats Jonsson
Business Developer / NetPort.Karlshamn AB
Bengt Lundahl
Strategist/Partner / Advertising agency
Jessica Källman
Praktikant / Ystad Kommun
Anna Lundbergh
Business Analyst / Skånetrafiken
Robert Karlsson
Verksamhetsledare / KulturKraft Syd
Kajsa Lundfall
CEO / Lociloci
Johannes Karlsson
Student / Malmö Univeristy
Niklas Lundgren
Student / Malmö Univeristy
Selcuk Kiper
IAAPA
Björn Lundgren
Senior Lecturer / Malmö Högskola
Daniel Kipowski
Business Development Manager / Invest in SkÂne
Emma Malmqvist
Arkeolog / HistoriskaSkyltar
Jonas Knutsson
Developer / Cybercom Sweden
Christer Månsson
VD / Media Evolution
Lars Krantz
Owner / Alaz AB
Jenny Månström
Publikutvecklare / Malmö Stadsteater
Sophie Labrosse
World Investment Conference and the i7 Innovation Summit
Ants Maran
Founder and CEO / Qubulus
Nicoletta Lacobacci
Curator / TEDxTransmedia
Emma Mellander
Executive Producer / Nordic Game Program
Liselott Lading
VD / Aspekta Propeople AB
Santiago Melluso
Co-founder / Creative Media Farm
Peter Lång
Art.dir / Scen3
Fredrik Meurling
CTO / Mobile Loyalty Europe AB
Per Larsson
Anders Mildner
Writer/Journalist
Joel Larsson
Kim Missler
Student / Malmö Univeristy
Popdevelop 42
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XML SWEDEN LOCATION BASED SERVICES
Ray Monner
CEO, Founder / TuneRights Sweden AB
Filip Rafstedt
Art Director / Advertising Agency
Anders Nilsson
BTH Innovation
Toomas Randsalu
GIS-samordnare / Karlshamns kommun
Anders Nilsson
Director / BTH Innovation
Paul Ranson
Founder / Slam Productions
John-Patrik Nilsson
Developer / CocoCloud Handelsbolag
Marco Rene Gardeya
Founder and CEO / Hoppala
Charlie Norberg
MedieInstruktör / Kulturpedagog / Malmö Kulturstöd / KBU
Jacob Riis
Communications Director / Nordic Game
David Nordin
Project Berlin
Erik Robertson
CEO / Nordic Game Resources AB
Roland Norgren
Process Manager R&D / Future Position X
Andreas Rönnqvist
Project Manager / Screensolutions
Maarten Noyons
Board Member / Paca Mobile Center
Joakim Rosén
Teacher / Malmö Univeristy
Anders Oelmann
System Architect
Hans Roupe
Scentekniker / Moomsteatern
Axel Olsson
Student / Malmö Univeristy
Ulrika Rudqvist
Head of Marketing and Communication / 556787 1701
Tomas Ottosson
Application manager / LBi Sverige AB
Petra Rundqvist
Filmstrateg / Ystad Kommun
Jon Ovander
Creative / Dynamic Dog AB
Arash Saeidihaghi
CEO / Eplinovo AB
Niels Paarup-Petersen
Political Advisor Centerpartiet / Region SkÂne
Orvar Säfström
Lars Palm
Project Manager / Future Position X
Miriam Säfström
Daniel Persson
Student / Malmö Univeristy
Johan Salo
Do-Fi
Samuel Persson
Dataföreningen Södra Kretsen
Lisa Samuelsson
Communication officer / ULI Service AB
Martin Persson
PM / HiQ SkÂne AB
Thom Saunders
Online Producer / Oogadooga.com
Thomas Persson
Sales manager / Nationalencyklopedin
Michaela Schmied
Superlativo
Margareta Persson
Arkeolog / HistoriskaSkyltar
Michaela Schmied
Creative Director / SweetAR
Bo Peterson
Dr / Malmö Högskola
Sten Selander
Business Development Director / Nordic Game Programme
Sara Ponnert
Business Development / Media Evolution
Martin Snygg
Manager, FPX Lab / Future Position X
Albin Ponnert
Ponnert Film och Media
Kalle Söderberg
The Bearded Ladies Consulting
Hossein Sohrabi
VP / Eplinovo AB
Thore Soneson
Producent Manusförfattare / Egen Produktion
Lars Porthan Niels Prösch
Developer/Architect / BTH Innovation 44
45
XML SWEDEN LOCATION BASED SERVICES
Erik Stenberg
Innovation and Cluster Manager / Mobile Heights
Alvin Wang
CEO and Co-founder / mInfo Inc
Anna Storåkers
Promotor / Debaser
Gigi Wang
Chair Emeritus / MIT/Stanford Venture Lab
Carina Ström
Student / Malmö Univeristy
Magnus Wigrup
Student / Malmö Univeristy
Sofia Ström
Student / Malmö Univeristy
Gavin Wilson
Carin Strümpel-Alftrén
Arkeolog / HistoriskaSkyltar
Rikard Windh
Founder / CEO / Scantags
Kristina Sundquist
Professor / Center for Primary Health Care Research
Thomas Wingate
Producer Dreamler / The Borderland
Peter Svärd
Art Director / First Flight Communication Agency
Aihua Zhang
Professor / Harbin Institute of Technology
Lennart Svensson
Region Skåne
Sofia Zhou
Sales / HiQ Skåne
Johan Svensson
Development Dreamler / The Borderland
Dina Zolotarevskai
VD
Daniel Svensson
Konsultant / HiQ Skåne
Alexander Zolotarevski
Founder / Crowdser AB
John Swindells
Creative Producer / Oogadooga.com
Jiaman Tang
International Projects Assistant / Future Position X
Haraldur Thormundsson
The Bearded Ladies Consulting
Martin Thörnkvist
Media Evolution
Richard Topgaard
Media Strategist and Developer / MEDEA
Ivo van Barneveld
Manager Layer Partner Network / Layar
Djoemila Viegen
Project Director / X|Media|Lab Amsterdam
Magnus von Wachenfelt
Overall Production Manager / IKEA Communications AB
Annika Waern
Co-director, Mobile Life Centre / Stockholm University
Sara Wåglin
Web/Marketing / Debaser
Stefan Wahlstedt
Projektledare / Malmö lärcentrum
Sebastian Wallin
Popdevelop
Erik Wallin
CEO / City Conversity AB
Magnus Wallon
Do-Fi 46
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XML SWEDEN LOCATION BASED SERVICES
Media Evolution
Nordic Game Program
Media Evolution is a media cluster and a member based organisation that brings together the TV, web, games, music, film, publishing, communication, mobile and digital media industries in southern Sweden. With more than 100 members, Media Evolution focuses on creating business development, partnership opportunities and building global networks to stimulate growth, job creation and innovation.
Computer games are fast becoming a favourite among the new generation of media consumers in the Nordic countries. The mission of the Nordic Game Program is to ensure access to highquality Nordic computer games for children and young people.
Follow Media @med Evolution iav mediae volutio n.se
(An En glish v be laun ersion of the web sit ched s hortly, e will stay tu ned1)
Media Evolutions goal is to create the leading European platform for media innovation. Media Evolution runs projects and events across five different areas: Business Development
nordic
gamep rogram .org nordic game.c om nordic game.n et Follow u s http://w on Faceb ook: w w.f com/# !/page acebook. s/Nord Game/2 ic 203097 20184 -
To assist secure a broad availability of quality Nordic computer games both now and in the future, the Program has a range of activities which includes the Nordic Game conference and related events, Nordic Game activities at games industry events around the globe, as well as Nordic game development support, information and infrastructure activities. The Nordic Game Program is a part of the Nordic cultural cooperation and is funded by the Nordic Council of Ministers, and administered by Nordic Game Resources AB, a Swedish limited company. It was launched in 2006 and is planned to end in 2011.
Games & Learning Venues Business Intelligence Innovation & Development
48
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XML SWEDEN LOCATION BASED SERVICES
KulturKraft Syd KulturKraft Syd is a programme for empowerment in the area of performing arts, music, film and television in the south of Sweden. The aim of the project is to give professionals within this area the opportunity of professional development and means of creating new forms of cooperation within the cultural field.
kutlur
krafts
yd.se
KulturKraft Syd is a 2-year project financed by the European Social Fund until February 29, 2012. During this time we hope to find a way to make the project permanent. The project is a cooperation between the entire cultural life in our region; institutions, organisations, companies and independent groups as well as individuals.
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XML SWEDEN LOCATION BASED SERVICES
Minc
FPX
Minc runs three different operations under the same roof: Minc/Incubator, Minc/ Workspace and Minc/ Meetings. Our ambition is to help entrepreneurs achieve faster growth with fewer risks in a creative and network based environment, and to create a platform for meetings between young entrepreneurs, traditional industry and commerce, and research and innovation.
Future Position X (FPX) is Europe’s leading cluster for innovative and expanding use of geographical information technology (GIT). We are developing location based services, media and solutions for the future green society and the smart city. FPX has one of the most modern facility’s for research, development and testing of new internet and mobile applications and services based on Geographical IT (GIT) and Location based services (LBS) in Europe.
Follow @minc Minc malmo minc.s e info@ minc.s e
fpx.se info@f px.se
FPX was founded in 2006 as a non-profit cluster organization with the aim to build a European center of excellence, an independent arena for GIS (geographic information systems) development, demonstration, marketing, and knowledge exchanging. In 2010 FPX was rewarded with the European cluster manager of the year award. The members of FPX cluster in Sweden have more than 26000 employees with a turnover of over 44 billion SEK. The network of FPX covers more than 15 countries and has offices in Beijing, Wuhan and Zhuhai in China. If you have an idea for a new product, service or company, contact FPX-lab! We can help you to test, develop, validate and demonstrate GIT and LBS applications and services in a realistic multi-user environment. Via our incubator we can help you finance and start up your company, and via our vast global network we can get you kick started in the international market place. 52
53
upcoming events
Sweden: Location Based Services Jan 21-23rd
NOTES
Sydney: Digital Directions Mar 4-5th Austin: XML@SXSW Mar 13-14th Mumbai: FICCI-FRAMES Mar 25-27th Perth: What’s Your Story?: Interactive Storytelling April 15-17th London: Sounds Digital May 4-6th Amsterdam: Youth Culture May 18-19th Sydney: Opera House Global Media Ideas June 10-12th Shanghai: China Animation Market July TBC Beijing: Immersive Media August TBC Kuala Lumpur: Animation and Games Nov TBC 55
NOTES
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XML SWEDEN LOCATION BASED SERVICES
About X|Media|Lab X|Media|Lab is the internationally acclaimed creative industries event. XML creates a meeting place uniquely designed to assist companies and people get their own creative ideas successfully to market, through concept development, business matching, and direct access to worldclass networks of creative professionals. Each XML is a unique event where people with original digital media ideas connect with a superb international network of independent creative thinkers, technology wizards, commercialization experts, potential business partners, and potential financial resources. The focus of XML is always on you and your ideas. X|Media|Lab specialises in building high-value professional networks between the emergent creative industries in China, India, the Middle East, and North and South Asia: the new geographies and new media hotspots that have the highest growth markets, the biggest numbers of consumers, the largest youth markets, and the greatest emerging talent pools. We also stage X|Media|Labs with partners in selected traditional media hotspots including London, Los Angeles, Sweden and Amsterdam. The ‘X’ in X|Media|Lab stands for cross-platform, cross-disciplinary, and cross-cultural. Cross-roads, intersections, collaboration, meeting places, and the critical moments when something new might happen – these are our guiding thoughts. Lastly, ‘X’ marks the spot! We look forward to welcoming your participation at any X|Media|Lab in the time-zone within which we always operate: the near future! xmedialab.com / info@xmedialab.com / @xmedialab 58
9.00 AM WELCOME AND OPENING REMARKS 9.15 AM SESSION ONE: Location, Location, Location! (major trends and industry developments) Screens As Location: Dale Herigstad – Co-founder, Schematic (London, Los Angeles) Location Services are the key for tomorrow’s smart city: Johan P Bång – MD, Future Position X (Gävle) Location – Transforming Life and Love: Gigi Wang – Chair Emeritus, MIT/Stanford Venture Lab (San Francisco) 10.45 AM NETWORKING AND REFRESHMENTS 11.15 AM SESSION TWO: Everything in the right place (business models and revenue strategies) Social TV and Location Based Audience: The Next Generation Interactive TV is Here! Gabriele Gresta – Founder, Digital Magics Group (Milan) Location… changes the Game!: VishalGondal – Founder & CEO, Indiagames (Mumbai) Tomi Ahonen – International Expert on Nordic & Asian Mobile Industries (Hong Kong) 12.45 PM LUNCH & NETWORKING 1.45 PM SESSION THREE: In Keeping with Touch (interaction & interfaces) The Ins and Outs of Whereabouts: Enhancing
LBS experiences through Innovative Inputs and outputs: Chris Deering – Former President of Sony Computer Entertainment – Europe (London) Engagement, metrics, gamification and location: Paris Buttfield-Addison – Co-founder, Secret Lab (Hobart) Augmented Reality: the next mass medium: Ivo van Barneveled – Manager Layer Partner Network, Layar (Amsterdam) Mobile Augmented Reality - From Science Fiction to Fact: Marc René Gardeya – Founder & CEO, Hoppala (Möglingen) 3.00 PM NETWORKING AND REFRESHMENTS 3.30 PM SESSION FOUR: The Hard Where and the Soft Where? (opportunities, technologies, best practices, and success stories from around the world) Crossing Virtual Frontiers: Noah Falstein – President, The Inspiracy (San Francisco) China: Location, Mobile Search and Commerce: Alvin Wang Graylin – CEO & Cofounder, mInfo (Shanghai) Lociloci: the art of knowing where your loved ones are: Kajsa Lundfall – CEO, Lociloci (Stockholm) Flipping the coin: Realities of Game Based Locations: Orvar Säfstöm – Sweden’s most well known and sought after game journalist, lecturer and debater (Malmö) 5.00 PM NETWORKING RECEPTION @ MINC