Lawrence Portfolio 2023

MULTIMEDIA DESIGNER | ARTIST

LAUREANO S. CABAÑA JR.

Philippines Nickname: Lawrence

lawrence.xparda@gmail.com

xpardarts xparda @xpdx xparda www.xparda.com

During my professional experience as a graphic designer, I have worked with various clients across different industries, developing compelling visual identities and creating impactful designs. I have collaborated closely with clients to understand their brand values and translate them into visually appealing concepts. I have successfully designed and delivered a wide range of materials, including logos, brochures, websites, and social media content. I have also demonstrated expertise in utilizing industry-standard design software and staying up-to-date with emerging design trends. Overall, my experience as a graphic designer has honed my ability to communicate effectively through visuals and deliver creative solutions that meet client objectives.

WORK EXPERIENCE:

2023 Present

Multimedia Designer Freelancer

xparda

- Philippines

ACHIEVEMENTS:

2018

Enigma - A Solo Art Exhibition

Etihad Modern Art Gallery

- Abu Dhabi, UAE

2022 - 2023

Graphic Designer 9yards

- Abu Dhabi, UAE

2015 - 2021

Multimedia Designer EMAG Group

- Abu Dhabi, UAE

2012 - 2015

Graphic Designer | Machine Operator

Sir Speedy Printing and Marketing Services

- Abu Dhabi, UAE

2016

1 st Place - Pen & Ink Art Competition

Middle East Film & Comic Con

- Dubai, UAE

VISUAL

VISUAL IDENTITY DESIGN

Visual Identity designs is any visible components such as a logo or brand colors that help customers identify a brand.

I use pencil and paper to create logo concepts. Sometimes I design them directly on a display tablet or on an iPad.

Then, I will make the brand guidelines using vector applications like Adobe Illustrator or Affinity Designer.

I render it in Blender or Adobe Dimensions for mockups and refine them in Photoshop or Affinity Photo.

MARKE TING & ADVER TISING

Marketing and advertising are related concepts that play a crucial role in promoting products, services, or ideas to target audiences.

While they are closely intertwined, they are distinct aspects of the overall promotional strategy.

I mainly use photo editing software like PS LR AP, etc. Photo manipulation techniques, color grading, color balance, light, and other effects are used here for this promotional ad.

Layer Break-down

MOTION GRAPHIC DESIGN

Motion graphics are a powerful visual communication tool that combines elements of graphic design, animation, and cinematography to create captivating and dynamic moving images.

They are often used in various mediums such as film, television, advertisements, presentations, and online content to convey information, tell stories, and engage audiences.

Most of my previous works are for social media ads. After Effects, Premiere, Hitfilm, and DaVinci Resolve are the software I use.

Click the to play the video on youtube.

Burger Ad Sample burger ad

Grocery Store Sale For social media

For-Tea Fif-Tea Promotional video

Music Motion Video

Audio Scpectrum Music Vid

Inktober 2021

Inktober 2021 showcase 2d + 3d

Bubble Tea Milktea ad

MMK’s Kimchi Kimchi ad Wonder Simple BG music video

MauRence Snack House Promo FB reels

MauRence Snack House FB My Day Ad

PUBLICATION DESIGN

Publication design encompasses the art and science of creating visually appealing and effective printed materials, such as books, magazines, brochures, newspapers, and newsletters.

It involves the careful arrangement of text, images, and other graphical elements to convey information, engage the audience, and enhance the reading experience.

I uploaded some of my past work in issuu. To view it check out the icon below.

UI & UX

UI (User Interface) and UX (User Experience) design are crucial components of creating successful digital products and services.

UI design focuses on the visual and interactive elements that users engage with, while UX design centers around the overall user experience and satisfaction.

I find using Figma is the best platform to present UI UX wireframe/prototype projects. Below are some samples.

PACKAGING DESIGN

Packaging design is the art and science of creating visually appealing and functional packaging for products.

It involves the strategic use of graphic design, typography, colors, materials, and structural elements to create an enticing and memorable packaging experience.

ENVIRONMENTAL & INTERIOR GRAPHIC DESIGN

TRADITIONAL MEDIA

In today's digitally driven world, traditional media often takes a backseat to its modern counterparts. However, despite the rapid rise of digital platforms and social media, traditional media continues to hold a significant role in shaping public opinion, fostering meaningful connections, and delivering reliable information.

Here are some of my artworks. I specialized in portraits and human anatomy.

PHOTO GRAPHY

Photography skills can greatly enhance my abilities as a designer, allowing me to create visually captivating and engaging work. Whether working in graphic design, web design, or any other creative field, a designer with photography skills possesses a unique advantage.

Here are some shots I’ve taken. I mainly focus on product/toy photography and scenic and minimalist photography to aid my graphic design skills..

Camera: FUJIFILM X-T200

AUDIO & VIDEO EDITING

Audio and video editing are crucial components of modern multimedia production, enabling creators to enhance and refine their content to deliver a polished and professional result.

From films and documentaries to podcasts, music videos, and online videos, audio and video editing skills play a pivotal role in shaping the final product.

Here are some of my videos. I chose to make music video covers. To practice my audio and video editing skills, Together with motion graphics and music.

And some perfomance output of my kids which won best performance in our Region.

Mga Paraan Kapag may.. Lars

Soho Rancid

Click to play the video on Youtube