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infozine ONLINE ADVERTISING GOOGLE ADWORDS GOOGLE DISPLAY & VIDEO DISPLAY ADVERTISING ADVERTISING ON FACEBOOK & LINKEDIN
XTRA ONLINE MEDIA To quickly generate traffic towards your website, Xtra now offers you the possibility to advertise on the Google platform with text, image and video. Xtra also offers display advertising on all big Benelux websites, Facebook Ads and advertising on LinkedIn. With the use of the target group selection, country, region or location the right target group can easily be selected to expose them to your business, product or service.
Xtra makes sure that all campaigns are instantly measurable by placing pixels on the landing- and ‘thankyou’ page in a way that advertising can be done extremely effective. Depending on the objectives, target group and media budget, Xtra sets up an online media plan for direct online advertising to obtain more traffic, leads and sales. For a tailor-made campaign, please contact Xtra Digital Agency.
Besides that, landing pages with measurable call-to-actions can be made for you. For example: potential clients can request an online brochure by giving us their e-mail address, which we implement in a database.
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ADVERTISING ON FACEBOOK? Social advertising (advertising on social media) is growing. More and more clients consider the social network websites as an important advertising channel. Of these social network sites, especially Facebook is interesting. Facebook is by far the largest social network of the Netherlands. It is the perfect medium to present your product or service to a selective targetgroup. On Facebook, a target audience must be determined beforehand. Based on the available budget, as many users as possible in the targetgroup will be reached: Cost per click (CPC) or cost per 1000 shows (CPM).
Facebook offers a variety of ways to advertise with extensive targeting possibilities; interaction and increasing the loyalty of the selected targetgroup (standard advertisements, page post ads, promoted posts, mobile only ads and sponsored search results). Xtra provides a description of a selective target audience and provides the advertisements in various formats and sizes. The better the advertisements are adjusted to the various target groups, the more clicks you will get at a lower cost.
ADVERTISING ON LINKEDIN? There are a lot of possibilities to spend your budget on digital media these days. One of the possibilities that have a tendency to be overlooked is LinkedIn. It has proven to be one of the most successful and rewarding ways to advertise companies. LinkedIn is one of the most successful social networks with 259 million members from all around the world, of which 100 million members live in the USA. It is heavily focused on communication between companies and providing marketeers with various opportunities.
LinkedIn can help with targeting a specific area as a result of 2 factors. LinkedIn offers a wide range of targeting options. There is an ability to focus on various skills, interests, employment and type of job. LinkedIn profiles have detailed and up-to-date information of the professional skills of members, as compared to Facebook, which has more personal profiles.
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XTRA DIGITAL GOOGLE ADWORDS DIGITAL AGENCY
WHAT IS IT & WHAT DOES IT DO? On Google’s advertising-platform you can create advertisements based on keywords. Some advertisements are displayed above the organic entries and others on the right side of the web page. The direct consequence of this is that you can quickly attract new visitors to your website. You only pay when people click on your advertisement (PPC/pay per click).
The benefits: Fully provided campaigns with multiple advertisements; Developed by SEA specialists; Low price per click; High conversions; Better findability.
XTRA DIGITAL DISPLAY ADVERTISING DIGITAL AGENCY
1. AWARENESS CAMPAIGN
2. NETWORK PERFORMANCE
For brand awareness and image building Expand your online image, brand awareness and attract new customers.
Online banners/cost per click
Based on Awareness (CPM) and a clear call-to-action within the target market, websites are used for online bannering to bring your brand, product or service to the attention of the potential customer. Pay based on CPM (cost per mille/ per 1000 impressions).
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An online banner campaign is broadly expanded throughout the network. The banners are able to find the positions where the clicks with the highest quality come from. Pay based on clicks (cost per click). The banners will be linked to a landing page. Conversions will be measured through ‘pixel targeting’.
3. RE-TARGETING (CPC) Through re-targeting we trigger the valuable visitors once again with a message or we expose the targetgroup to an additional message. This will increase the conversion rate and will therefore increase the
desired interaction with the potential customer. Pay based on CPC (cost per click). The combination of these online campaigns complement eachother and stimulate the traffic and response to your website.
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XTRA DIGITAL VIDEO ADVERTISING DIGITAL AGENCY
FOR ULTIMATE BRAND AND USER EXPERIENCE Besides online advertising through banners and textual advertisements, you can also launch video campaigns. Your video/commercial will be displayed at specific national websites on which the video can be showed to a selective targetgroup based on cost per view. For this objective, the videos are hosted by YouTube. Xtra can make the interactive videos for you. ‘Tags’ are integrated into the videos in such a way that the viewer - after watching the video - can be redirected to your website or webshop.
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The videos are displayed with overlays and call-to-actions on selected websites. The video content will be adjusted in line with the keywords and/or the experience of the viewer. Video can be used for both desktop computers as for mobile devices.
Watch the video.
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CASE: STARTING YOUR OWN EMPLOYMENT AGENCY Goal: to generate more traffic to the website to increase the conversionrate. This is done by requesting the online franchise brochure to create a database of prospects. The mini website/landing page was equipped with an online brochure, which could be requested by e-mail. Analyzing the searching behavior of potential entrepreneurs showed that the keywords ‘starting employment agency’ were searched for over one thousand times per month.
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With the advertisement; “Starting an employment agency? Start your own employment agency and become a franchise entrepreneur”
This SEA campaign resulted in 1.350 clicks and 350 brochure requests, which - in the end - led to new franchisers for the organization.
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A NEW WEBSITE, BUT NO VISITORS YET? GO FOR A GOOGLE ADWORDS CAMPAIGN!
For a fixed percentage of the Google Adwords budget, Xtra can take care of the SEA of your website. The SEA services includes the following components: 1. Setting up a campaign, regional/national and determining keywords; 2. For keywords: determining relevance, determining keywords for advertising groups, determining exclusion of keywords; 3. Setting up multiple advertisements and split-testing; 4. Developing landing pages that connect to the advertisements; 5. Monitoring, optimizing and a report once every three months. Single campaign set-up costs: Maintenance, reports, updates and services: 15 % of the Google Adwords budgets.
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â‚Ź 495,-
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GOOGLE ADWORDS WITH MINI WEBSITE/ LANDING PAGE
For higher conversion rates or for bringing particular products, actions, events or services to the attention, Xtra uses responsive landing pages which can also be used for mobile websites and tablets. In this way, mobile prospects can be approached with the use of advertisements, adjusted to the target group and specific locations. Responsive landing page/mini-website: Implementing Google Adwords Campaign:
â‚Ź 995,â‚Ź 495,-
Costs for a Google Adwords campaign depend on the goals to be achieved.
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* Exclusief budget Google Adwords campagne
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OPTIMIZE YOUR WEBSITE FOR SEO
& USE GOOGLE ADWORDS FOR INSTANT RESULTS.
These (SEO & SEA) services include the following components: 1. Extensive research on the online market to find a better balance between supply and demand; 2. Site analysis and improvements for higher conversions. Google Analytics will be linked to the Google Adwords campaign to map the behavior of the visitors;
Investment: Campaign set-up costs and scan website: Price per month SEO and SEA: .
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3. The website will be analyzed and improved (where needed) to obtain higher conversions; 4. Campaign results will be incorporated in the website for a better findability. 5. Determining keywords and writing of copy for the advertisements; 6. Testing the advertisements and optimizing of the landing page based on the results; 7. Monthly report.
â‚Ź 695,â‚Ź 250,-*
*Budget Google Adwords / pay per click excluded
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DISPLAY ADVERTISING WITH MINI WEBSITE / LANDING PAGE
For promotions, competitions, events or new ideas that need quick implementation, Xtra uses mini websites to realize high conversions for their clients as fast as possible. In this way, products, events or services can be introduced rapidly to a specific target group, separately from the website. Responsive landing page/mini website Implementing interactive banner campaign (8 sizes)
€ 895,€ 795,-
Budget for online media/ displaying banners (pay per click) excluded. Budget indication: € 5.000,- per month.
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* budget Google Adwords campagaign excluded
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Xtra Digital Agency BV Ceresstraat 13 4811 CA Breda T +31(0)76 76 76 305
Xtra Digital Agency BVBA Brusselstraat 51 2018 Antwerpen (BE) T +32(0)32 441 850
SchaliĂŤndreef 20T 2800 Mechelen (BE) T +32 (0)15 79 65 25
E agency@xtradigital.com
WWW.XTRADIGITAL.COM e