ISSUE ONE
Avec Chic Live with style.
About
Avec Chic, originated in French, means in an elegant manner. I started Avec Chic because of a need to share my dreams, my goals and my stories. I am Chinese born and raised, but 3 years ago, an opportunity came for me to study in England where this whole adventure started. Days in England have been incredible and I feel very happy and honored to share with you some of my experiences which still inspire me throughout the time. Finishing my Fashion Management courses in UK, I worked as a fashion buyer; then, a fashion editor. Now, I’m a part-time BLOGGER and a full-time DREAMER.
Editor's Letter
To a great extent, if not entirely, the digital sphere defines current times. In that regard, fashion bloggers are becoming power players in fashion media.
Yet, unarguably, those style bloggers, with differentlyedited contents in their own niche, provide us with new ways to look at and to think about fashion and style.
Fashion critic Robin Givhan believed "The golden era of ‘fashion blogging’ is over”. While Anna Wintour "embrace bloggers and video and social networking”.
A series of high-profile style blogs were selected in this issue, and you are going to gain a bit deeper understanding of them.
Katie ♡
On The Cover Kayture
Fashion Blogger Kristina Bazan, who founded her personal website Kayture with her partner James Chardon, presents one of her shoots artfully. www.kayture.com
Blogging Moments:
Style blogging has had a relatively short lifespan. In the beginning, bloggers were not always welcomed by some of the industry insiders.
Since the 21st century, however, bloggers changed that situation gradually.
By 2008, Marc Jacobs had named a handbag after Bryanboy, who created the template of the self-referential fashion blogger when he began kibitzing online in 2004.
In 2009, Domenico Dolce and Stefano Gabbana seeded their front row with Bryanboy, Tommy Ton, Schuman, and Garance DorĂŠ, who were expected to live-blog the show. In the same year, the Sartorialist partnered with Burberry on Art of Trench, which is a living document of the trench coat and the people who wear it, created by Burberry.
Industry Insiders Say
"Style blogging has rapidly developed from a series of disconnected online fanzines to become an integral part of the fashion business." - William Oliver
Contributor of SHOWstudio
"We love as much coverage of fashion as possible. We don't care at all where it comes from, and we embrace bloggers and video and social networking, and anyone that's talking about fashion is a good thing. And we now have our own website that incorporates all of that. But I think what's interesting to us with this new phenomenon that 'everyone's a fashion editor, everyone's a fashion writer' is that all of that actually helps Vogue, because we have access and the understanding of fashion that, forgive me, but maybe some bloggers and some of the newcomers to this world have a little bit less experience of, but as I said, the more the merrier. We embrace it." - Anna Wintour Editor-in-chief of Vogue magazine
sub-categories of fashion blogs
Personal Style Blogs
Bloggers constantly share photos documenting their own clothes, shoes, bags, accesspries and, lifestyles.
·www.kayture.com ·www.amlul.com ·preppyfashionist.com ·www.theblondesalad.com
Street Style Blogs ·www.advancedstyle.blogspot. com ·streetpeeper.com ·www.jakandjil.com
Street style blogs are for whom blogging is a vehicle to showcase their photography and their ability to seize what's trending in the streets.
Fully Fledged Websites
These websites, or media outlets, have infrastructures resembling those of print publications, but the content sticks to their own niche. They are well-respected sources of information for the industry and fashion lovers.
·www.thecoveteur.com ·www.businessoffashion.com
Kayture
"Kristina is singlehandedly making Geneva, Switzerland, the Frenchspeaking fashion capital of the world with her je ne sais quoi." - Teen Vogue
Founded in 2011 by Kristina Bazan and her partner James Chardon, Kayture is the most influencial personal style blog in Switzerland, and one of the biggest names worldwide. Constantly traveling around the world with her partner in crime James, Kristina shares her passion for fashion, beauty and lifestyle, each day with millions of loyal readers, opening a window to her dreamy, luxuriant and colorful world.
Kristina is wearing multiple hats : influencer, model, stylist, creative director, and most recently : singer. She embodies the european elegant and luxurious style, by wearing and working with a very selective variety of high end brands, from Louis Vuitton, Dolce&Gabbana, Yves Saint Laurent and Dior to Mango, Guess, and Jimmy Choo.
www.kayture.com
The Blonde Salad
"The Blonde Salad has been successful since its launch nearly half a decade ago". - WWD
Founded by Chiara Ferragni, The Blonde Salad is a real source of inspiration and style for millions people in Italy and around the world.
www.theblondesalad.com
Preppy Fashionist
Preppy Fashionist is founded by Virgit Canaz, an Ecuadorian fashion blogger. She has been keeping a journal of her daily outfits.
preppyfashionist.com
Amlul
“If we didn’t know better, we’d guess that 22-year-old Gala Gonzalez was just another ModelOff-Duty frolicking through the fashionable streets of London. With her madcap style and pictureperfect features, this Spanish beauty is a sure-fire stylesetter in the making –and giving some of the chic citezens featured on the Sartorialist a serious run for their money.” - Teen Vogue
Amlul.com is founded by Gala Gonzalez, who is a London based blogger, DJ and designer with an indefinable je ne sais quois that just gets it right: highly personal, effortless style documented regularly, broken up with enough other content to keep readers coming back for more.
www.amlul.com
Nancy-Zhang
Nancy's blog is similar as street fashion photography, but in a illustration way. Illustration is her tool to document her daily fashion outfits and her lifestyles.
www.nancy-zhang.com
Advenced Style
Advanced Style is founded by photographer Ari Seth Cohen, who roam the streets of New York with his camera, looking for the most stylish and creative witholder folks.
"New Yorker Ari Cohen's sartorial site Advanced Style is a collage of the best-dressed older citizens in America". - The UK Guardian
www.advancedstyle.blogspot.com
Jak & Jil
"In the street style game, arguably no one is bigger than Tommy Ton, a photographer who rose to fame with his super-sharp pics of Fashion Week attendee's designer heels, bags, jewelry and more". - racked.com
The Jak & Jil site address now redirects to tommyton.com, where there's a portfolio of work that the photographer has done for different fashion brands and a studio contact address. Though the old blog has been shut down, those big fashion moments he has captured would never been forgotten.
www.tommyton.com
The Coveteur
"The Coveteur has quickly become one of the most covetable spaces to be featured on and certainly one of the most enjoyable sites to spend time on". - Huffingtonpost Style
Founded by Stephanie Mark, Jake Rosenberg, and Erin Kleinberg in 2011, The Coveteur began as a passion project exploring the homes and closets of global street style stars and tastemakers, and has evolved into exploring all things behind-the-scenes: lifestyle, fashion, and culture. With an emphasis on highly personalized curation.
As a fully-fludged website, the Coveteur goes one step further in examining the creative process, inspiration and influence of the individuals who are defining the zeitgeist of our times, pulling back the curtain on heretofore unseen adventures in style, travel, arts and culture and exposes what you’ve always wanted to see: an intimate and voyeuristic look at today’s influencers.
www.thecoveteur.com
The Business of Fashion
"The Business of Fashion is one of a handful of publications that generate in-depth discussions about the industry". - Lazaro Hernandez
Designer and co-founder of Proenza Schouler
Founded in 2007 by Imran Amed, a fashion business advisor, writer and digital entrepreneur, The Business of Fashion began as a project of passion, aiming to fill the void for an informed, analytical and opinionated point of view on the fashion business.
www.businessoffashion.com
-END-
ISSUE ONE
Avec Chic Live with style.
Editor 丨 Founder Katie. Zhang
Contact Queries and Feedbacks: Katie@avec-chic.com
Find Me Online: www.avec-chic.com