XU Magazine - Issue 25

Page 94

Cracking the IT&C Code Emersion offers an easy way to manage usage and subscription billing.

@emersionbilling

Paul Dundas, CEO and Founder, Emersion Paul Dundas is the CEO and Founder of Emersion, a business and billing automation platform for Telcos, MSPs, utility providers and wholesalers. He has more than 20 years of experience working in the Telco billing space and has helped hundreds of businesses in Australia, New Zealand and Singapore to streamline their billing operations.

The Information Technology and Communications (IT&C) Industry has performed remarkably well despite the COVID-19 pandemic. Emersion offers your practice an easier way to work with clients from the IT&C industry.

C

OVID-19 has been the biggest driver of technological change the world has ever seen, fast tracking a number of trends including:

Providers (Telcos and ISPs) have benefited immensely from this. Here’s Why:

A rapid shift to remote working – Many businesses have had to work with external consultants to help them manage the transition to a remote workforce.

MSPs tend to have a very trusted relationship with their clients acting as outsourced IT departments for many businesses. When the pandemic struck, they were instrumental in getting businesses up and running remotely and suggesting software and solutions that could be used to both help improve collaboration and save costs through automation. Many MSPs are now taking on more usage and volume-based services requiring them to have more robust systems than just a spreadsheet and their accounting system.

Increased usage of voice and data services – To collaborate remotely, more people than ever are utilising video conferencing technology or phones. In addition to this, more people are staying at home watching streaming tv or playing games. More dependence upon IT systems - Remote workers and companies that are learning to adapt to the ‘COVID-normal’ are seeking innovative automated and integrated solutions to improve efficiency, cut costs and allow them to grow. The IT&C industry, and in particular Managed Service Providers (MSPs) and Telecommunications Service 94 / Issue 25

Managed Service Providers (MSPs)

Telecommunications Providers (Telcos and ISPs) Telcos and ISPs sell high volumes of voice services (e.g. Mobile Phone, VoIP) and data services (e.g. Internet plans). While business data use is down in many cases, residential voice and data use have skyrocketed, fuelled by Zoom

calls, streaming TV and the need to stay connected to friends and loved ones. This increased volume of activity is forcing Telcos and ISPs to focus on systemising and automating their processes for remote activity including online signup, provisioning and billing. How can your accounting or bookkeeping practise efficiently work with Telcos and MSPs? To work with these businesses, you need to first understand more about how they operate. • They tend to have large customer bases • The products and services sold by them can get quite complex • They often operate on a subscription model with variable charges based upon usage • Telcos, in particular, operate on slim margins and strive for operational efficiency wherever they can find it. • Integrated solutions are attractive for scale These are more stable and financially secure businesses during

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