WHAT IF THERE WERE A COMPANY THAT HELPED BRANDS BY DELIVERING THE GLOBAL MARKETPLACE TO THEIR DOORSTEP? IT ALL BEGAN IN LINE AT A HAMBURGER STAND ON THE EDGE OF A MIDDLE EASTERN DESERT IN 2017.
T
hat night during a three-week overseas business trip selling MLB products, a colleague mentioned how this small takeout operation with only 4 employees sells 500,000 burgers a year. As we chatted, a Kickstarter funded Onewheel rolled by with is headlights on & the tail lights flickered as it approached the curb. All the while, reps from Adidas Originals handed out free tracksuits to the cooks, who were flipping meat patties for an internationally-known chef who created this burger joint. This snapshot encapsulated just how attainable the world really is, how cool it is to be standing in this place, at this moment, as an active participant. Today, all kinds of lifestyles influence our daily lives. We are inspired to explore and experience new things every day. That’s when it hit us, what if there were a company that helped lifestyle brands go international, by delivering the world to their doorstep? Now there is...
IF YOU AREN’T THERE… YOU AREN’T THERE In 2018 an important tipping point will be reached when, for the first time, more than half of apparel & footwear sales will originate outside of Europe & North America. — McKinsey & Company: The State of Fashion 2018
GLOBAL APPAREL & FOOTWEAR SALES FORECAST 2011-2025
Western markets Rest of World
2011
WHO GROW Worldwide LLC, provides you an experienced & trusted partner to assist in the business planning of your international expansion. In addition, we can facilitate your entrance into retail markets worldwide with the brand experience to align your products with the proper partners, channels and retailers. Introducing you to new consumers across the planet. With GROW your brand is able to achieve a running start by leveraging a single sourced solution that achieves product, sales, marketing and retail objectives.
2018
40%
2025
50%
55%
INTERNATIONAL MARKETS REPRESENT
80%
of the world’s purchasing power
92%
of the world’s economic growth
95%
of the world’s consumers
THE MIDDLE MOVES THE NEEDLE
141 million
There will be 141,000,000 new upper and upper middleclass families in China by 2025. — McKinsey & Company: The State of Fashion 2018
88% of the next billion people joining the middle class will live in Asia.
88%
98%
WHY
— Brookings Global Economy & Development Working Paper 100 I Feb 2017
98% of Generation Z shoppers prefer to make purchases in bricks-and-mortar stores. — IBM Institute for Business Value Survey 2017
• The rapid expansion of the global middle class • Enabling technologies • Broader access to manufacturing • A digitally savvy consumer • The influence of Millennials coupled with the emergence of Gen Z • A shifting international retail environment
Lifestyle brands now have a worldwide audience. There is, by extension an untapped global commerce opportunity. However, for many of these brands the cost of globalizing often outweighs the value of doing so. In most cases, the barriers to entry are prohibitive for these businesses due to their size and resources. GROW Worldwide was built because we believe your brand is the solution to the new reality of retail. We can provide you the experience and know-how to get you where you want to go without your team losing focus on your core business here at home.
THE URBAN EXPLOSION
25%
25% of the worlds wealth will be concentrated in 60 Mega-Cities (populations of 11M or more) by 2025.
2025
— Urban World: Mapping the Economic Power of Cities
577
577 middleweights—cities with populations of between 150,000 and 10 million, are seen contributing more than half of global growth to 2025. — Urban World: Mapping the Economic Power of Cities
60%
2030
By 2030, urban areas are projected to house 60% of people globally. — The Worlds Cities in 2016; United Nations
WHERE
GROW works with our Brand & Regional Partners, through a sophisticated network of service offerings built to support your business around the world.
YOUR TIME IS NOW Fashion Conglomerates will continue to intensify their focus on big brands, creating space for other brands and industry outsiders, such as private equity & family owners to acquire targets. — McKinsey The Business of Fashion Report: 2017
HOW
A
ll good solutions start with listening... We want an in-depth understanding of your story, organization, culture & consumer. It’s from this base of knowledge we will help build you the appropriate market based solutions throughout assessment, design, implementation and continuous improvement. Our team will work together with yours to help pinpoint your needs and clearly align them with the right opportunities. By taking a 360-degree approach you are able to lower the barriers to entry, increase production efficiencies & connect with the worlds consumers all while driving bottom line revenues.
WE USE A PROVEN BUSINESS PLATFORM THAT IS BASED ON:
Standardized procedures that deliver consistent results
Strong Consultative Skills to optimize collaboration
Worldwide strategy to best positon your brand for success in each market
Core understanding of the variable conditions faced market to market to lower your risk
Effective pricing formulas to help maximize profit
Customer focused 24x7 Access to meet your expectations anytime and anywhere
THE APPROACH TO MAKE SURE YOU ARE THERE
WHAT GROW Worldwide customers share a common challenge; the value of dedicating resources domestically outweighs the time, cost & effort of an international expansion.
WE PROVIDE OUR BRAND PARTNERS 5 TIERS OF SERVICE:
LAND — International Business Planning services that help you understand your brands potential in the global markets. We use a proven & thorough approach to help your team effectively strategize on how to enter the world’s markets.
By choosing GROW, you can lower the complexity and financial risks of globalizing through our focused and informed approach.
SEA — Agency services that utilize GROW’s extensive sales experience and network to activate your brand in the markets that matter most.
Our continuous engagement ensures that your brands goals are supported at every turn while your competitors stumble through the minefield of a similar expansion on their own. With GROW we make today your tomorrow.
JETSTREAM — International Direct-to-Retail E-commerce sales solutions leveraging GROW’s expertise to reach the world’s largest on-line retailers with an informed and strategic approach. We will deliver successful sales results while protecting your brands market position.
DELIVER THE WORLD TO YOUR DOORSTEP... Call us today for your free consultation (617) 875-1622
BEACH — A combination of LAND & SEA products providing you a comprehensive package allowing your team to parallel an international business plan strategy with in-market sales from the outset. BEACH+ — A complete bundle of LAND, SEA & JETSTREAM services providing you a full suite offering to launch your brands international expansion.
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WHAT
WE PROVIDE OUR REGIONAL PARTNERS AN EXTENSIVE SERVICE OFFERING BEDROCK
Our Regional Partners face the continual challenge of pursuing & securing lifestyle brands all while navigating the language, cultural & trust barriers that naturally exist due to distance & lack of understanding in any new foreign relationship. GROW provides your team a trusted & North American based partner who can bridge the gap of authenticating your business, its value and intentions to brands in our markets. By choosing GROW, your International Time, Travel & Expenses are dramatically lowered while you increase the opportunities to add the brands you desire.
Entry-level service which provides Regional Partners access to the GROW Brand Pool & Technology Platform
TRIBUTARY Agency service where Regional Partners hire GROW to target & pursue specific North American Brands exclusively for their market.
TRIBUTARY+ TRIBUTARY+ includes our TRIBUTARY agency service with the added benefit of quarterly Brand Portfolios specific to your channel needs. This value added service includes bi-annual site visits with your team to formulate a focused & bespoke brand strategy distinct to your evolving channel needs.
CANOPY Our bundled service of BEDROCK and TRIBUTARY products providing a full suite offering.
CANOPY+ Our most extensive combination of services we can offer you. This premium product line leverages the practical aspect of our BEDROCK & TRIBUTARY services while providing all the bespoke benefits of the brand portfolios our TRIBUTARY+ product delivers. This broad offering allows you to maximize our partnership from the start.
DELIVER THE WORLD TO YOUR DOORSTEP... Call us today for your free consultation (617) 875-1622
Mark Feitelberg is the founder of GROW Worldwide LLC. Before establishing GROW, he served as the Global Business Development Director for ’47 and assisted the company in exceeding $1B in sales during his time there. Under his guidance, the company opened 6 foreign entities on 3 continents. Over the past 10 years, he has established Distribution & Sales relationships around the world while working with clients such as: • Department Stores: Nordstrom, Liverpool, Meyer, Bloomingdales, LG Fashion, Takashima • Lifestyle Retailers: Citadium, United Arrows & Sons, Glue Stores, Foot Locker, Snipes • Sport Retailers: Xebio, Rebel, Intersport, FGL • Professional Sports: MLB, NFL, NBA, NRL, NPB, EPL, Australian Open • E-Commerce: Amazon, Fanatics, VIP.com, ASOS Over the years, Mark has circumnavigated the world from a backpack to business class while touching down in 34 countries & doing business in over 55.
GROW WORLDWIDE LLC 94 SEARS RD WAYLAND, MA 01778 USA (617) 875-1622 markfeitelberg@gmail.com www.GROWorldwide.com