INTERNATIONAL MARKETS ENTRY
international business development office
WHY SHOULD OWNER BE THINKING OF INTERNATIONAL MARKETS?
international business development office
volume of business
An opportunity to dramatically increase
Increased underlying
Risk spread through
New markets – opportunity to increase
Integration of world clusters supplying products and services
High potential of overseas markets and low threshold costs
stability
diversification sales
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PROBLEMS WE WILL HELP YOU SOLVE
Fall-off in domestic market share
Identifying international partners to enrich business
international business development office
Lack of product innovation and processes innovation
Locating key markets outside Ukraine
Hoe to capitalise on the momentum of domestic markets
Lack of experience in new market diffusion
IF ANY OF THESE FACTORS WORRY YOU TOP
international business development office
THE PATH TO INTERNATIONAL INTEGRATION
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international business development office
1
Deciding WHERE and with WHAT we enter a market
› › ›
Searching for opportunities in new markets Identifying the value of goods or services, including innovation Budget efficiency and relevant to focused business research
2
Deciding HOW to enter a market
› › ›
Business vision and mission adaptation Defining objectives and best entry models for diffusion in an international market Setting budgets for entry and return-on-investment
3
Preparing the company and its team for integration
› Marketing package specification for products or services › Project team formation › Initiating production where relevant
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international business development office
4
Enabling the strategy and signing the first contracts
5
Adapting your company and tuning it for work in international markets
› › › › › ›
Setting up channels and a partner network Lobbying interests and quotas Creating a short-list of potential clients Organising meetings with potential clients Involvement in the negotiation process Getting the first contracts signed and agreements with partners
› Creating an effective business model and fine-tuning your business processes to local conditions › Forming a diverse team, including an international sales division
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RESULTS
international business development office
N-FOLD BUSINESS INCREASE THROUGH NEW MARKETS AND OPPORTUNITIES INCREASED STABILITY AND CAPITALISATION OF YOUR BUSINESS AN INCREASE IN ATTRACTIVENESS FOR INVESTMENT AND STRATEGIC PROGRESS IMPLEMENTATION OF A FAR-REACHING STRATEGIC IDEA INCREASED COMPETITIVENESS ACROSS THE BOARD
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international business development office
WHY STRATEGIC?
› Direct management transformation in companies,
PARTNERSHIP WITH THE OWNERS AND TOP EXECUTIVES OF A COMPANY TO TAKE A QUANTUM LEAP IN UKRAINIAN BUSINESS AND HIGH POTENTIAL MARKETS AROUND THE GLOBE
achievement of objectives - interim management
JUST WHAT VALUE DO WE ADD TO YOUR TOP EXECUTIVES AND
› Providing the ability to venture into international markets
YOUR TEAM BY CREATING IDEAS AND AND PROVIDING SOLUTIONS?
› Rebooting/re-engineering business processes
› You can implement an ambitious vision
› Team building and changing organisational culture
› You can depend on long-term solutions for long-term success
› Project management of mergers and acquisitions
› You will have a rigorous system for the transition of your team
STRATEGIC has 20 years’ experience in strategy consultancy for the leading companies in their sectors WHAT DOES STRATEGIC FOCUS ON? › Formulating a Strategic idea and a strategy
› You will achieve new heights in your development
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international business development office
STRATEGIC GIVES YOU
PROVEN
EXPERTISE IN STRATEGY AND COMPANY DEVELOPMENT
ALL OUR EXPERT EXPERIENCE IN ENTERING NEW MARKETS IN
ASIA, EUROPE, CIS AND AFRICA
STRONG INDUSTRY EXPERIENCE, ESPECIALLY IN ENGINEERING, MACHINERY MANUFACTURE, AGRICULTURE, FMCG, AND PHARMACEUTICALS
INTERNATIONAL PROJECTS WITH LACTALIS, DAF, TEVA, WEIDMAN, SCHENK AND OTHERS... ACCESS TO OTHERWISE CONSTRAINED GOVERNMENTAL PROGRAMMES, CLOSED TENDERS... ACCESS TO A NETWORK OF
INTERNATIONAL PARTNERS, SUCH AS KAIZEN CLUB IN UKRAINE, SPIDER UKRAINE,
POLARIS BRAND AGENCY, MANAGER ON DEMAND...
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international business development office
STRATEGIC methodology has been used to build a strategic block of MBA programmes at Kyiv-Mohyla Business School (kmbs), renowned as the most innovative in Ukraine. Our Consultants lecture on their own material on Strategy at kmbs
The STRATEGIC Team has now successfully delivered: MORE THAN 160 CONSULTANCY PROJECTS MORE THAN 60 TRAINING PROJECTS SOME OF STRATEGIC’S CLIENTS ALUSERVICE
LACTALIS
Ukrtelecom
VOZKO
MERANTIPLUS
SCHENCK
ERIDON
Diamantbank
SUPOY
CEUME
Megapolis
Spanish House
SOVA
IFC
Greenco
Motor Sich
ROSA
INKERMAN
Privatbank
Аlu International
IPCOM
USAID
Ukrinbank
Lutsk Bearing Factory
IFC
ASBIS
Veneto
Pivdenteploenerhomontazh (UTEM)
INKERMAN
Pharmaceutical Firm Darnitsa
HERTS Group of Companies
Hydrosila GROUP
USAID
ENERGOATOM
UkrSibbank
Electromash
ASBIS
Теva Ukraine
INGO Ukraine Insurance Company
Ukrelectromash
KIEVSTAR
Ukrtelecom
Fortuna (Ideal Distribution)
GOLDEN TELECOM
1+1 Media Group
Maiskiy Chai Group of Companies
WIEDMANN
Plastic Card
SPETSTORG
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international business development office
OUR EXPERTS
Inna Sosnovska LEADER OF THE INTERNATIONAL DEVELOPMENT UNIT +380 67 238 94 24 is@strategic-ua.com
Inna has 12 years of experience in management roles. As Senior Vice President of Diamantbank, she was responsible for strategic development, marketing and development of the bank network. She led their transformation process during 2006-2007, which included radical changes to the bank’s business models, organisational structures, and business processes. She was also Marketing Director of Kyiv-Mohyla Business School [kmbs]. She also headed the marketing departments at Kvazar-Micro for 3 years, andDiaWest for 3 years. She owns and runs a chain of restaurant. She is an advisor to the Dean of kmbs. HER MAIN AREAS OF EXPERTISE INCLUDE: › Introducing projects to formulate strategies for international business expansion › Strategic Marketing › Manage new projects › Operational management
Oksana Shchegelska MANAGING PARTNER +380 67 323 64 84 osc@strategic-ua.com
Oksana has extensive experience in business consultancy. For more than 15 years she has managed projects designed to transform companies, formulate Strategic Idea, and business strategy across a variety of sectors. She has driven through to completion transition projects for organisations to introduce process management; she has built new management systems for the management of a group of companies, and devised transformation training for business leaders. Since 2010 she has been teaching at the Kyiv-Mohyla Business School [kmbs] as well as the School of Public Health at the Kyiv-Mohyla Academy. She is the author and lecturer of a series of training courses on strategy, implementing change and performance management. HER MAIN AREAS OF EXPERTISE INCLUDE: › Strategic idea › Business Strategy › Change management and Business Transformation
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international business development office
OUR EXPERTS
Serhiy Malets LEADER OF THE INTERIM MANAGEMENT UNIT, PRINCIPAL CONSULTANT +380 50 344 14 69 sm@strategic-ua.com
Serhiy has more than 18 years of experience in Business Management and leading companies to positions of leadership. From 1995 he worked in management positions in Coca-Cola Amatyl Ukraine, Parmalat Ukraine, Orlan Beverages, Vitmark Ukraine, and Maxus Ukraine. He was responsible for strategic and operational planning, strategic management in marketing, sales, finance, and logistics, channel growth, the management and development of sales and distribution, the management and development of new projects and brand development. In his strategic consulting role, he focuses on the formulation of Strategic idea and the resulting strategies, the implementation of strategies (especially Interim Management), and Change Management. HIS MAIN AREAS OF EXPERTISE INCLUDE: › Introducing projects to formulate Strategic idea and strategies for enterprise diffusion at a national level › The creation and definition of values in a business management context values - values, vision, and mission of a company › Managing strategic planning processes › Operational management to purpose-oriented targets › Developing and implementing incentive programmes in accordance with the company’s strategy › Managing new projects › Managing the development of leading specialist staff › Managing Brand Development
Kostyantyn Naryzhniy LEADING EXPERT IN INTERNATIONAL SALES AND LEADING COMPANIES INTO INTERNATIONAL MARKETS +380 67 682 73 96 c.narygniy@gmail.com
His broad experience working in international markets includes building international business from scratch. He has project-managed complex engineering ventures, and taken responsibility for product diffusion in new markets, building an order book, and, of course, demonstrating sales growth. He is highly proficient in developing concepts and entry strategies for companies moving into international markets, and has proven personal skills in B2B sector sales. He is the co-owner of a company producing and exporting high-tech micronutrients. SPECIALIST AREAS: › Engineering and manufacture › Energy resources › Industrial chemistry SPECIALIST GEOGRAPHICAL TERRITORIES: › Central and Eastern Europe › Africa › MENA (Middle East and North Africa)
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international business development office
OUR EXPERTS
Oleg Shram CONSULTANT +380 44 221 50 33 oshram@strategic-ua.com
Oleh is a specialist in modeling and optimizing operational business processes, the development and implementation of Key Performance Indicators and BSC, and project management in business process automation. He is an expert in forecast financial analysis and business modeling. He has experience in agreeing financing with the EBRD a nd taking a business through to an IPO.
Roman Burko CONSULTANT +380 44 221 50 33 rb@scg.com.ua
HIS MAIN AREAS OF EXPERTISE INCLUDE: › Developing strategy: value propositions, consumer targeting, positioning, BSC › Benchmarking international and Ukrainian companies › Analysis of markets and industries › Business processes reengineering and redesign
His outstanding record includes successful projects with listed companies from the IT sector, trade (wholesale and retail), banking and finance. HIS MAIN AREAS OF EXPERTISE INCLUDE: › Management of transformation projects for companies and their transition to process management › Adaptation of business processes in accordance with strategy and strategic targets of companies › Business process reengineering › Identification of Key Performance Indicators of business processes › Development and implementation of business systems for monitoring and improving business processes, to take maximum advantage of Key Performance Indicators › Development and implementation of management systems › Projects to automate the business process
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WE LOOK FORWARD TO WORKING WITH YOU
international business development office
INTERNATIONAL DEVELOPMENT STRATEGIC CONSULTING INTERIM MANAGEMENT
SINCERELY, STRATEGIC CONSULTING GROUP 4-V Verhniy Val St. Office 221 (2-nd Fl) Kyiv, Ukraine 04071 +38 044 221 50 33 info@strategic-ua.com STRATEGIC-UA.COM
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