How to track success in donor lead generation
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Nonprofitdigitalmarketing
Feellikeyouare throwingspaghetti againstawallwhenit comestoleadgen?
Thesemetricscanhelp yournonprofitgetthe insightsyouneed.
![](https://assets.isu.pub/document-structure/230213161837-9494d0b663fb91f85a827e37f87a4288/v1/6545fdc2fa2b143c66dc500a9412a5c9.jpeg)
Nonprofitdigitalmarketing
Number of leads generated
Totalnumberofpeoplewhohaveexpressed interestintheorganization'smissionand message.
![](https://assets.isu.pub/document-structure/230213161837-9494d0b663fb91f85a827e37f87a4288/v1/6545fdc2fa2b143c66dc500a9412a5c9.jpeg)
Lead conversion rate
Thismeasuresthepercentageofleadsthat convertintoactualdonorsorsupporters.
![](https://assets.isu.pub/document-structure/230213161837-9494d0b663fb91f85a827e37f87a4288/v1/6545fdc2fa2b143c66dc500a9412a5c9.jpeg)
![](https://assets.isu.pub/document-structure/230213161837-9494d0b663fb91f85a827e37f87a4288/v1/6545fdc2fa2b143c66dc500a9412a5c9.jpeg)
Thismeasurestheaveragecostofacquiring eachlead.
Cost per lead