How to track success in donor lead generation

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How to track success in donor lead generation

Nonprofitdigitalmarketing

Feellikeyouare throwingspaghetti againstawallwhenit comestoleadgen?

Thesemetricscanhelp yournonprofitgetthe insightsyouneed.

Nonprofitdigitalmarketing

Number of leads generated

Totalnumberofpeoplewhohaveexpressed interestintheorganization'smissionand message.

Lead conversion rate

Thismeasuresthepercentageofleadsthat convertintoactualdonorsorsupporters.

Thismeasurestheaveragecostofacquiring eachlead.
Cost per lead

Campaign conversion rate

Thismeasuresthepercentageofpeoplewho takeadesiredaction,suchassigningupfora newsletterormakingadonation,afterbeing exposedtoamarketingcampaign.

Retention rate

Thismeasuresthepercentageofdonorsor supporterswhocontinuetogivetothe organizationovertime.

Lifetime value

Thismeasuresthetotalvalueadonoror supporterwillbringtotheorganizationover theirlifetime.

Nonprofitdigitalmarketing

Balanceshorttermmetrics (#ofleadsgenerated) againstlongtermmetrics (retentionrate)

Endresult?Afullpictureof yournonprofitlead generationprogram.

is measured is managed. Let data drive your nonprofit lead gen decisions.

Nonprofitdigitalmarketing
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