Your new donors are online.
In fact the average person at the end of 2022 was spending on average 397 minutes/day on the internet.
If we dig further in to social media use we grab:
- Boomers for 1 hour/day
- Gen X for 1.5 hours/day
- Millenials for 2.25 hours/day
- Gen Z for 3 hours/day
Millennials and Gen Z are your future donors.
These tech-savvy generations have grown up using digital platforms for everything from ordering pizza to swiping right, so it's no surprise that they prefer to give to causes that they can learn about and support through digital channels.
Don't miss out on prioritizing online engagement.
Make a Lead with Digital strategy a priority for your nonprofit today.
#fundraising #technology #digital #nonprofits #digitalmarketing
