How do we respect past nonprofit campaigns while bringing in fresh creative??
Change with the Times
Message fatigue is a REAL thing. Your nonprofits old way of talking to donors may have played on guilt but the new way you may decide to connect could play up on the idea of empowerment.
Show why change is needed
What is a nonprofit to do when your nonprofits message collides with a new reality? One day every school in America closed and Share Our Strength | No Kid Hungry had to make a nimble move in marketing/messaging to ensure they were able to continue their mission.
Connect the old and the new
Your donors are on a journey with your organization. Celebrate the past with donors to fuel growth for the future.
Be more than a campaign
What happens when you are known more for your annual campaign than your mission? Nonprofits with large scale, national fundraising initiatives must constantly work to connect campaign donors to the organization brand and impact.