This is a brand that produces and sells cat food and pet products. They contacted me at the beginning of this year and proposed to redesign their vi system and packaging. After many conversations and meetings, we finally made a satisfactory design for this brand.
About logo, start from the handwritten English, set up in line with the brand's modern, fashionable temperament characteristics. After many times of deliberation, add detail recognition process, the formation of its own font system.