Project 2 Who-Designs

In this part we try to introduce a famous artist. I choos to intocuce Dana Tanamachi.

My aunt used to be a teacher. When I was young, she often brought us some surplus chalk heads. The special strokes created with chalk heads ran through my childhood. The thick and textured lines, clear and concise patterns, and clear expression of ideas are all the aesthetic legacy of chalk-lettering for me, So I like this kind of art, even though they are now drawn by computers.

In 2009, an impromptu chalk installation for a Brooklyn housewarming party landed Dana her first commission for Google and set the popular chalk-lettering trend— and her career—in motion.After working under design icon Louise Fili, she opened Tanamachi Studio, a boutique design studio specializing in custom typography and illustration for editorial, lifestyle, food, and fashion brands. She has been commissioned globally by clients such as Target, Nike, USPS, Penguin Books, Ralph Lauren, Instagram, and West Elm. Named a Young Gun (YG9) by the Art Director’s Club in 2011 and a Young Creative to Watch by HOW Magazine, she has had the distinct honor of creating custom cover art for O, HOW, and TIME Magazines.

In my opinion, her design is popular and artistic. Art should not only be something obscure and difficult to understand, nor must it have profound implication and connotation. Art should also bring people simple enjoyment of beauty and design objects that can be accepted and felt by most people. I think she is an excellent artist.