Our Web site

The website is meant to communicate to represent our overall business to all stakeholders. We therefore must balance our messaging for investors and analysts with the content that may be of interest to employees, local communities and other stakeholders.

Our web site represents the embodiment of our brand.

In terms of design, it is clean, open and accessible. The images are engaging and tell a story in line with our values. The infographics are clear and communicate complex information in a friendly and concise way, using icons and illustrations that relect our brand. The text is also written to be accessible and engaging.

THE WEBSITE

FONT USAGE

All elements are using font: Futura Regular (except h1 in footer). Navigation bar: font size: 18px / color: #092869 Navigation box: font size: 22px / line height: 22px color: #525962 Inner Banner: font size: 30px / line height: 34px color: #092869 Breadcrumb: / font size: 14px / color: #000000 / link color: #092869 H1: font size: 54px / color: #58595b H2: font size: 38px / color: #58595b H3: font size: 30px / line height: 49px color: #092869 Paragraph: font size: 22px / line height: 34px color: #929497 Footer: H1 / font: Futura Bold / font size: 24px / color: #e3d593

PHOTOS

Designers typically lean towards high resolution images with colours complimentary to the brand tones.

Selection of images should be made with respect to the final aspect ratio of the page position. When selecting photos, ensure the focus of the photo can be held in frame with enough detail around the subject to ensure the image has relevance.

Please ensure that fonts within photos do not conflict with copy as in background street signs etc. All images should convey a similar standard of emotion in addition to proper colour and image composition.

GOOD

POOR

The Dundee Precious Metals Website is unique on a number of levels. There is the multi-lingual aspect which represents the international nature of the company. The site is available for viewing in English and Bulgarian. Another important component of the site is its additional feeds for News, Stock and Gold Indices. We also post tenders and vacancies for each location. Content to present Exploration and Development initiatives is included to demonstrate our Growth strategy. We have included extensive environmental, health, safety and community support content, with stories organized for each operating region. There is substantial cross linking of relevant material, for ease of access, and use of vibrant infographics and imagery throughout the site.