Design and photography

Messaging for Dundee Precious Metals has been developed based on all of the information and guidelines covered in this Graphic Standards Manual.

The following two pages attempt to encapsulate the braoder picture in terms of communications, both verbal and visual.

PHOTOGRAPHY NOTE: Low-resolution images are generally 72 ppi (pixels per inch) and suitable for online/ web site/PowerPoint purposes. The physical size/dimensions fo an image play just as important a role, and a general rule of thumb is that an image that will be used digitally should be at least 350KB.

High-resolution images that would be suitable for most print applications should be 300 dpi (dots per inch), and a physical size of 3MB to be used as a 4” x 6” printed image (as an example).

DESIGN CONSIDERATIONS

Design should be clean, open and straightforward. Please exercise consistent use of the corporate colour palette, primary and secondary as presented on page 18. Graphs should be straightforward, easy to read, and designed in a manner to support the comprehension of the data presented. Typography and Health and Safety Model flow of text should be easy to read and consistent with the guidelines on pages Planning and Prevention Preparedness and Response 16 and 19. All online communications should use an intuitive navigation and user experience. Holistic Risk Assessment Training, Induction & Coaching Hazards Identification Inspections & Auditing Incident/ Accident Emergency Preparedness & Response Reporting & Investigation Recommendations Management

Example of effective infographic >>

Continuous Improvement

PHOTOGRAPHY

Many of our stakeholders do not have the ability to visit our operations. By using photography and video we can bring our operations to life, and demonstrate our best practices and innovations. We aim to support our business visually to demonstrate our brand promise and in keeping with our core values. Where possible we try to use natural imagery of actual action and interactions, rather than staged shots. We do this to support transparency and to share what actually happens on site for stakeholders that do not have the opportunity to visit our operations. We house all photos in a central image bank. Contact us at logouse@dundeeprecious for access.

Samples of appropriate photography