SECTION 5 > MESSAGING > DESIGN & PHOTOGRAPHY Messaging for Dundee Precious Metals has been developed based on all of the information and guidelines covered in this Graphic Standards Manual. The following two pages attempt to encapsulate the braoder picture in terms of communications, both verbal and visual. PHOTOGRAPHY NOTE: Low-resolution images are generally 72 ppi (pixels per inch) and suitable for online/ web site/PowerPoint purposes. The physical size/dimensions fo an image play just as important a role, and a general rule of thumb is that an image that will be used digitally should be at least 350KB.
DESIGN CONSIDERATIONS Design should be clean, open and straightforward. Please exercise consistent use of the corporate colour palette, primary and secondary as presented on page 18. Graphs should be straightforward, easy to read, and designed in a manner to support the comprehension Health and Safety Model of the data presented. Typography and flow of text should be easy to read and Planning and Prevention Preparedness and Response consistent with the guidelines on pages 16 and 19. All online communications should use an intuitive navigation and Training, Incident/ Inspections Hazards Emergency Preparedness Reporting & Recommendations Holistic Risk Induction Accident user experience. & Response & Auditing Investigation Management Identification Assessment & Coaching Example of effective infographic >> Continuous Improvement
PHOTOGRAPHY Many of our stakeholders do not have the ability to visit our operations. By using photography and video we can bring our operations to life, and demonstrate our best practices and innovations. We aim to support our business visually to demonstrate our brand promise and in keeping with our core values. Where possible we try to use natural imagery of actual action and interactions, rather than staged shots. We do this to support transparency and to share what actually happens on site for stakeholders that do not have the opportunity to visit our operations. We house all photos in a central image bank. Contact us at logouse@dundeeprecious for access.
High-resolution images that would be suitable for most print applications should be 300 dpi (dots per inch), and a physical size of 3MB to be used as a 4” x 6” printed image (as an example). Samples of appropriate photography DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
54
