What our logo means

Global Corporate Logo

The Chevrons, a nod to the past, circle the golden globe suggesting forward movement, community and collaboration with all stakeholders.

Friendlier and accessible personality conveyed in an upper and lower case font, while still denoting strength (squared serifs). The globe shows all current operations and Canadian corporate office.

The global icon and the word-mark have been integrated into one design, showing unity and cohesion. There are a number of colour treatments for the logo. Two-colour, black only (and halftone), PMS Blue only (and two tone), and white (knockout).

It is preferred that the logo be used in its two-colour form, but there may be instances where it is more economical to use onecolour (ie internal memos and some collateral material involving silkscreening).

All logos are provided in ai, eps and jpeg formats, and in CMYK and RGB modes to suit all media needs. Go to the Brand Assets site (https://portal. dundeeprecious.com/ Brand%20Assets/default. aspx).