Dundee Precious Metals Graphic Standards Manual 2021

Page 7

SECTION 1 > DPM LOGO > OUR LOGO

There are a number of colour treatments for the logo. Two-colour, black only (and halftone), PMS Blue only (and two tone), and white (knockout).

Global Corporate Logo

The Chevrons, a nod to the past, circle the golden globe suggesting forward movement, community and collaboration with all stakeholders.

The globe shows all current operations and Canadian corporate office.

It is preferred that the logo be used in its two-colour form, but there may be instances where it is more economical to use onecolour (ie internal memos and some collateral material involving silkscreening). All logos are provided in ai, eps and jpeg formats, and in CMYK and RGB modes to suit all media needs. Go to the Brand Assets site (https://portal. dundeeprecious.com/ Brand%20Assets/default. aspx).

Friendlier and accessible personality conveyed in an upper and lower case font, while still denoting strength (squared serifs).

7

DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL

The global icon and the word-mark have been integrated into one design, showing unity and cohesion.


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.
Dundee Precious Metals Graphic Standards Manual 2021 by Yorkminster Stakeholder Communications - Issuu