Graphic Standards Manual
SECTION 1 > DPM LOGO > EVOLUTION
ONE COMPANY. ONE BRAND. ONE LOGO. Why do we need branding guidelines? Welcome to the Dundee Precious Metals Graphic Standards Manual. This manual is designed to ensure that the DPM corporate identity is applied consistently in all applications and in all operations and facilities. This manual will guide you in the use of the global logo, typography, appropriate colours in multiple production processes. Further versions may include guidance for copy tone and manner, photography, and other materials that impact on a consistent presentation of the DPM corporate identity and brand. Who should use this guide? This guide and all content should be provided to all employees that procure items with DPM logo or identity applied. It should also be provided as support, for all briefs to designers, printers, media outlets, and other suppliers that provide services to DPM in preparing materials that include the corporate name, logo or other brand identification. How should this guide be used? In development of this manual, we endeavoured to anticipate all potential applications of the DPM corporate identity. We have provided guidelines regarding when to use full colour vs. onecolour; global vs. local, etc. We have also provided guidance on size and placement of logo relative to surface, and placement etc. However, these are guidelines. If a local team prefers to use the local logo on an item where we have indicated the corporate logo (e.g. Golf shirts) please discuss with your local Brand Council member or contact Corporate Services at logouse@dundeeprecious.com. DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
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CONTENTS SECTION 1: LOGO
4 5
6 7 8 9 10 11 12 13 14 15 16 17
Brand promise / brand voice The power of a strong brand Our Vision. Our Mission. Our core values. What our logo means Regional treatments Logo colours and versions Logo colour treatments on backgrounds Minimum size and clearance Using the logo as a watermark Examples of incorrect logo use Incorrect use of logo elements Use of logo over photos Use of logo over illustrations and graphics Typography in the logo Logo relationships
SECTION 2: USING ASSETS (general style) 18 19 20 22 23
Using Assets introduction Fonts: print and url style Colour Palette Examples of incorrect logo/typography use Examples of incorrect typography use Using the company name in text
SECTION 3: PRINT Stationery
24 File formats for printing 25 Business cards 26 Letterhead 27 Envelopes 28 Company documents 29 Miscellaneous: Holiday cards, invitations, postcards, gift bags
Clothing & promotional items 30 T-shirts and long-sleeved shirts 31 Safety helmets, caps jackets, hoodies, security passes
32 Pens, key chains, mugs, water bottles
33 Umbrellas, buttons, pocket knives, memory sticks and other small items Signage
34 Banners, posters, billboard, outdoor signage and flags 35 Buildings, doors, locators, window cling and sand-blasted on glass doors 36 Event Materials 38 Cars, trucks, vans and buses 39 Emergency vehicles and cranes
Ads / promotions
40 Magazine and newspaper ads 41 Flyers, brochures and posters
Corporate 42 Internal communications and newsletters 43 Reports SECTION 4: DIGITAL USE
44 45 46 48
Using our logo online eNewsletter and banner ads Our Web site PowerPoint presentations
Digital screens
50 Video clip, electronic sign boards, illuminated signs, computer screen saver 52 Final screen for television SECTION 5: MESSAGING
54 Design and photography 55 Illustration, video creation and language 56 We succeed because we care
Please note that this graphic standards manual does not cover every possible use of the logo and branding. If you are unsure, or have any questions about the proper use of the logo, please contact the Corporate Services Department: logouse@dundeeprecious.com.
WE SUCCEED BECAUSE WE CARE. The Dundee Precious Metals Brand Promise Usage Guidelines Generally speaking, this is an internal Brand Promise. It represents our Core Values and our Vision into one succinct and easy to remember idea, that collectively guides our behaviours. However, there are some occasions when it may be appropriate to include it in external messaging: • In situations where it can be explained and given context, such as speeches, presentations to business audiences, corporate social responsibility report, etc. it may be used. Generally these are also
situations where we know who the audience is. • In situations where we are advertising or promoting ourselves and where we may not have the luxury of being able to explain the context of the brand promise, and where we do not have control over who is in the audience, we should not include the brand promise. • Please contact Paul Proulx SVP Corporate Services for prior approval before using the Brand Promise in any materials.
OUR BRAND PROMISE AND THE CONTEXT When we do choose to include the Brand Promise, please ensure that the message is clearly communicated that “We” does not only mean DPM,
but “We” also includes employees, communities, governments, investment community and some environmental NGOs.
We succeed because we care. DPM and Foundational Stakeholders share a mutually reliant partnership.
DPM and Stakeholders achieve success because of the power of partnership.
A powerful emotional differentiator. If our behaviours demonstrate that we care about employees, communities, environment, reputation of governments, and investment of our shareholders, we will differentiate in a meaningful way.
DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
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THE POWER OF A STRONG BRAND One brand is the idea that binds us together as one company and the idea that distinguishes us from other mining and smelting companies: • A Brand is a promise that we make to all stakeholders. It’s a promise that must be consistently delivered— everyday at every touch point. If any one of us breaks this promise it erodes trust.
• A Brand is short form of our core values that guides our behaviours. It’s not what you say; it’s what you do (even when you don’t think anyone is watching).
• A Brand is the unique personality and emotional connection that we have with our stakeholders.
CORPORATE VS. LOCAL LOGO GUIDELINES There is no hard and fast answer to when and where to use the corporate logo vs. a local version, however here are some guiding principles: • Use the corporate logo where the message may be covering more than one location. For example and advertisement that may be seen in Krumovgrad and Chelopech should include the corporate logo. • All materials that suggest a reference to all sites should use the corporate logo. For example an industry exhibit booth -no matter where it is located, should use the corporate logo. • All small space locations should use the corporate logo. For example on USB drives or writing pens should use the ccorporate logo. • When the address is included and space is limited use the corporate logo. For example on business cards it is best to use the corporate logo. 5
DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
• The local logo should be used on site specific situations. For example, permanent building signage and flags, security ID badges, as well as directional roadside signage should use the local logo. • The local logo should be used on materials that can instill team pride. For example uniforms, promotional shirts and hats should use the local logo. • The local logo should be used on materials that share site specific information. For example, newsletters, memos, order forms should use the local logo.
SECTION 1: DPM LOGO
SECTION SECTION11>>DPM DPMLOGO LOGO>>EVOLUTION THE BRAND OUR VISION STATEMENT A progressive gold mining company that unlocks and delivers superior value through innovation and strong partnerships with stakeholders. OUR MISSION STATEMENT We acquire, structure and finance, explore, develop and operate our mining and processing assets. Our commitment is to deliver excellence in sustainability and to create value for all our stakeholders.
OUR CORE VALUES Our core values are fundamental to defining who we are as a company and how we behave. Values guide our actions. Everyone at Dundee is expected to support and demonstrate these values in our work: n n n n n n
Dignity and Respect Continuous Improvement Transparency Environmental Responsibility Safety Community Investment
Key Stakeholders
Our five key Foundational Stakeholders
Employees
Local Communities
Governments
Investor Community
NGOs
While ensuring consideration for all other stakeholders and influencers: Local & International Media, Suppliers, Industry Associations
Our Brand Promise
We succeed because we care. DPM and Foundational Stakeholders share a mutually reliant partnership.
DPM and Stakeholders achieve success because of the power of partnership.
A powerful emotional differentiator. If our behaviours demonstrate that we care about employees, communities, environment, reputation of governments, and investment of our shareholders, we will differentiate in a meaningful way. DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
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SECTION 1 > DPM LOGO > OUR LOGO
There are a number of colour treatments for the logo. Two-colour, black only (and halftone), PMS Blue only (and two tone), and white (knockout).
Global Corporate Logo
The Chevrons, a nod to the past, circle the golden globe suggesting forward movement, community and collaboration with all stakeholders.
The globe shows all current operations and Canadian corporate office.
It is preferred that the logo be used in its two-colour form, but there may be instances where it is more economical to use onecolour (ie internal memos and some collateral material involving silkscreening). All logos are provided in ai, eps and jpeg formats, and in CMYK and RGB modes to suit all media needs. Go to the Brand Assets site (https://portal. dundeeprecious.com/ Brand%20Assets/default. aspx).
Friendlier and accessible personality conveyed in an upper and lower case font, while still denoting strength (squared serifs).
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DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
The global icon and the word-mark have been integrated into one design, showing unity and cohesion.
SECTION 1 > DPM LOGO > GUIDELINES Wherever possible, the two-colour (full colour) version of the corporate logo should be used. The intention is that all efforts and investments, no matter what region, support and build one corporate identity and one global brand. There will be occasions where a local logo adds to the message or adds specificity that could be beneficial. In such situations the two-colour version is still preferred.
Global Corporate Logo
Generally, when applying the local logo, use the version in the same language as the rest of the document.
Region logos (English)
Region logos (translated)
DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
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COLOUR Logo colour palette
BLUE Pantone 288
GOLD Pantone 110
Colour values for coated stocks
Colour values for uncoated stocks
Blue PMS 288 C C-100 M-87.9 Y-26.99 K-18.77 R-9 G-40 B-105
Blue PMS 288 U C-85.57 M-71.92 Y-21.86 K-5.52 R-0 G-82 B-149
Gold PMS 110 C C-15.67 M-31.33 Y-100 K-.31 R-220 G-171 B-39
Gold PMS 110 U C-19.89 M-36.37 Y-100 K-.85 R-229 G-191 B-24
BLUE Pantone 288 30% tint used in one-colour logo treatment
Two-colour logo
As above. Region name is 43% tint of Gold PMS 110
One-colour logo
Blue PMS 288 C / Blue PMS 288 U
PRECIOUS METALS 9
GOLD Pantone 110 43% tint for secondary gold in two-colour logo
DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
One-colour halftone logo
Blue PMS 288 C / Blue PMS 288 U Region name is knocked out in white
There are a number of colour treatments for the logo. Two-colour, black only (and halftone), PMS Blue only (and two tone), and white (knockout). It is preferred that the logo be used in its twocolour form, but there may be instances where it is more economical to use one-colour (ie internal memos and some collateral material involving silkscreening). All logos are provided in ai, eps and jpeg formats, and in CMYK and RGB modes to suit all media needs. Go to the Brand Assets site.
SECTION 1 > DPM LOGO > GUIDELINES COLOUR The black only logo is used for engraving, blindembossing and etching in glass, as well as for one-colour print requirements such as newspaper advertisements or internal memos where colour is not available.
Black only logo
Black Region name is knocked out in white
Black only greyscale logo
Black and 30% black Region name is knocked out in white
The greyscale version of the logo can also be used for newspaper and magazine ads where only black is available, as long as the resolution in the printing process will hold the screen value (minimum 133 lpi). If the logo is to appear on a solid colour, it can be “knocked out” of the background, but should normally appear in white. An exception can be made in the case of outdoor displays and flags where white may show dirt more easily. In this case, a one-colour version of the logo using 43% of the Gold PMS110 can be used.
Knockout of solid background
Option for knockout on Blue PMS288
When there is a practical use for a one colour logo on the corporate blue background, a 43% tint for Gold PMS110 can be used. This is effective for outdoor displays and flags where white may show dirt more easily.
DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
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PROTECTED SPACE 1x
1x
1x
1x
x
1x
1x
PRECIOUS METALS 1x 1x
MINIMUM SIZE
PRECIOUS METALS
1.25” (32mm)
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DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
USING THE LOGO AS A WATERMARK
In order to keep the logo isolated from other graphic elements, there is a formula for clearance space. The x-height (height of the lower case letters of “Dundee”) is used as a measure for the space around the logo that allows it to ‘breathe’. The minimum size that the logo should appear is 1.25” (32mm) in width, measuring from the “P” in “PRECIOUS” to the “S” in “METALS” The logo may be used as a watermark. Use either the Black only logo or the PMS 288 logo screened to approximately 3%, depending on the surface or stock that the logo will appear on. If you have concerns, email logouse@dundeeprecious.com.
SECTION 1 > DPM LOGO > GUIDELINES INCORRECT USE OF THE LOGO It is crucial that the application of the logo be consistent and that it supports the brand standards. The logo should never be altered in any way. This includes changes to colour, text, proportions and use on background images and colours. Some examples of inappropriate logo use are displayed on this page for illustrative purposes only. If you have any doubts about the proper use of the logo, please contact Corporate Services Department: logouse@dundeeprecious.com.
IO PREC
ET US M
ALS
Do not rotate the logo
Do not change the relationships or spacing of any components in the logo
Do not change or add different colours to the logo
Do not reverse the use of gold tones in the logo
Do not use parts of the logo on their own
Do not change or remove the banner at the bottom of the the logo
All logo files and formats are available at the Brand Assets site.
PRECIOUS METALS
Do not add a drop shadow to the logo
Do not place the logo over a photograph or illustration unless approved by the local representative of the Global Brand Council.
PRECIOUS METALS
Do not place the logo on coloured backgrounds unless approved by the local member of the Global Brand Council. DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
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INCORRECT USE OF LOGO ELEMENTS The individual components that make up the Dundee Precious Metals logo, should never be used as graphic elements outside of the logo. The elements that make up the logo should only appear as a single unit in the complete logo. Please do not use these components on their own as a part of any design or display.
Dundee 13
DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
SECTION 1 > DPM LOGO > GUIDELINES CORRECT The logo should not be placed on or knocked out of a photo unless the area it is sitting on is a solid colour (ie. sky). Any use of the logo on a photograph should be approved first by a local representative of DPM council or Corporate Services Department at 7-25853 or you can email to logouse@dundeeprecious.com.
INCORRECT
INCORRECT
Use of the logo on photographic backgrounds
CORRECT
Knockout of photo
INCORRECT
DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
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Using the logo against an illustrative background is generally not successful. Complex patterns are not acceptable, and various colours do not display the logo clearly, even when knocked out of a solid colour.
Use of the logo on illustrative or graphic backgrounds
CORRECT
INCORRECT
While there are some examples at left to help you understand the guidelines, all uses of the logo against backgrounds should be approved first by a local representative of DPM council or Corporate Services Department at 7-25853 or email to logouse@dundeeprecious.com.
Use of logo with other graphic elements Sometimes the logo can be overwhelmed by surrounding graphic elements as in the example at right. Please be sure that there is sufficient white space around the logo and that it is not in competition with other graphics in terms of size or placement. The Dundee Precious Metals logo should appear as the dominant graphic element when it appears on a sign or in a publication that is featuring DPM. An example of where this is not possible would be on a tradeshow sign promoting all of the participants in the show and they are all being given equal status, However, please inform your supplier about the need for minimum white space around the logo (see page 9). 15
DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
INCORRECT
SECTION 1 > DPM LOGO > GUIDELINES The DPM logo has a number of forms. There is the corporate logo that is used in all communications that use the corporate voice, and there are the regional logos that apply to a specific location. The logos that identify the four specific geographic locations (Tsumeb in Namibia and Chelopech and Krumovgrad in Bulgaria) sometimes use the English spelling of the location, and locally use the translated version. The DPM name is always displayed in English.
TYPOGRAPHY IN LOGO ENGLISH ITC Lubalin Graph Demi
BULGARIAN Futura Futuris
We NEVER use the font that appears in the logo itself (ITC Lubalin Graph Demi) in headlines or body copy. We want to allow the logo to be distinctive and stand apart from the elements surrounding it.
DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
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LOGO RELATIONSHIPS Use of the Dundee Precious Metals logo in respect to other logos When an opportunity arises for the use of our logo in a sponsorship or banner setting, where it appears with other company logos, certain guidelines should be followed and communicated to the organizer or supplier. Require: the organization or vendor to make sure they leave the required space around the logo (see page 9 of this manual, and/ or refer to the “Dundee Precious Metals logo guidelines — at a Glance”).
n Ask
the appropriate logo file for the intended application (ie. two colour or black only eps file)
n Supply
DPM logo must be as wide as the widest logo, and as tall as the tallest logo in document or display.
n The
Request: the organization or vendor to have the logo appear in a place of prominence. In this example, where the logos are stacked horizontally, the DPM logo should appear centered at the top.
n Ask
situations where the logo appears with many other logos, the position of prominence would be top left.
n In
situations where the logo appears in a horizontal row, as in an advertisement, the logo should take centre stage.
n In
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DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
SECTION 2: USING ASSET
> EVOLUTION SECTION LOGO SECTION 12 >> DPM USING ASSETS
General notes for page will go in this section...
Using the Dundee Precious Metal assets A brand is much more than just a logo. It is a promise consistently told. All communications, documents and messages are an opportunity to support our brand consistently.
Inevitably, circumstances will arise that are not clearly articulated in this document. Should you have any questions or require guidance, please contact us at Logouse@dundeeprecious.com
Therefore, it is important to ensure that we all use our corporate typography, our colour palette, icons and templates accurately. In addition, we each have a responsibility to ensure that partners and suppliers adhere to our brand guidelines and graphic standards that are laid out in this document.
DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
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SECTION 2 > USING ASSETS > TYPOGRAPHY ENGLISH Headlines: Futura Bold (OT ttf)
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz Corporate materials/Display type: Futura Light
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
Body copy: Futura Book/Book Italic) (OT ttf) Can be used for advertising, signage, digital/online
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
BULGARIAN Headlines: Futura Futuris Cyrillic Bold
АБВГДЕЖЗИЙКЛМНОПРСТУФХЦЧШЩЪЬЮЯ абвгдежзийклмнопрстуфхцчшщъьюя Body copy: Futura Futuris Medium Cyrillic/Futura Futuris Medium Italic Cyrillic Can be used for advertising, signage, digital/online
АБВГДЕЖЗИЙКЛМНОПРСТУФХ ЦЧШЩЪЬЮЯ АБВГДЕЖЗИЙКЛМНОПРСТУФХ ЦЧШЩЪЬЮЯ абвгдежзийклмнопрстуфхцчшщъьюя абвгдежзийклмнопрстуфхцчшщъьюя
INTERNAL OFFICE COMMUNICATIONS Please use “Tw Cen MT” if the fonts above are not available. Tw Cen MT, is a sans-serif typeface and set of computer fonts. Fonts from the Tw Cen MT family are packaged with all versions of Microsoft Windows, some other Microsoft software applications, and many PostScript3 computer printers.
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DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
The use of consistent typography solidifies and compliments our corporate identity and branding. The type families were chosen for their readability, compatibility with each other, and their clean, corporate look consistent with the brand. It’s important to apply our corporate typefaces to our products in the letterforms’ original format. Please do not manually modify the forms... don’t extend, condense or skew the letterform in any way.
SECTION 2 > USING ASSETS > COLOUR PALETTE The Primary colours are the two colours used in our logo: Pantone 288 (Blue) and Pantone 110 (Gold). Black is also considered one of the Primary colurs in our colour palette most often used for body copy. The two supporting or Secondary colours are Pantone 364 (Green) and Pantone 1805 (Red). These can be used to compliment the primary colours in their pure form or as tints. For example they could be used as a solid background to text boxes, frames for images, as highlight text or bullet points. They symbolize renewal (green) and energy (deep red). These colours are meant to be used sparingly. They compliment the corporate colours but they are NOT corporate colours and should not be used in the logo.
PRIMARY COLOUR PALETTE Gold PMS 110 C
Blue PMS 288 C
Pantone 288
Pantone 110
CMYK Values C - 100 M - 87.9 Y - 26.99 K - 18.77
Pantone Black
CMYK Values C - 15.67 M - 31.33 Y - 100 K - .31
90%
RGB Values R - 9 G - 40 B - 105
90%
RGB Values R - 220 G - 171 B - 39
90%
70%
Blue PMS 288 U
70%
Gold PMS 110 U
70%
50% 30% 10%
CMYK Values C - 85.57 M - 71.92 Y - 21.86 K - 5.52
50% 30%
RGB Values R - 0 G - 82 B - 149
10%
CMYK Values C - 19.89 M - 36.37 Y - 100 K - .85
50%
RGB Values R - 229 G - 191 B - 24
10%
30%
SECONDARY COLOUR PALETTE
Pantone 364
90% 70% 50% 30% 10%
PMS 364 C CMYK Values C - 73.13 M - 32.55 Y - 100 K - 19.09 RGB Values R - 74 G - 118 B - 40
Pantone 1805
90% 70% 50% 30% 10%
PMS 1805 C CMYK Values C - 20.84 M - 97.06 Y - 90.82 K - 11.6 RGB Values R - 179 G - 40 B - 45
DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
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TERTIARY COLOUR PALETTE
Pantone 7475
Pantone 7699
Pantone 314
Pantone 1595
Pantone 269
90%
90%
90%
90%
90%
70%
70%
70%
70%
70%
50%
50%
50%
50%
50%
30%
30%
30%
30%
30%
10%
10%
10%
10%
10%
PMS 7475 C
PMS 7699 C
PMS 314 C
PMS 1595 C
PMS 269 C
CMYK Values C - 74.9 M - 38.22 Y - 47.07 K - 11.11
CMYK Values C - 83.41 M - 53.91 Y - 35.35 K - 12.28
CMYK Values C - 100 M - 33.2 Y - 27.6 K - 2.31
CMYK Values C - 9.09 M - 75.71 Y - 100 K - 1.08
CMYK Values C - 79.88 M - 96.55 Y - 25.72 K - 13.44
RGB Values R - 71 G - 122 B - 123
RGB Values R - 54 G - 101 B - 126
RGB Values R-0 G - 125 B - 164
RGB Values R - 221 G - 95 B - 19
RGB Values R - 83 G - 45 B - 109
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DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
We have developed a tertiary palette for use in limited and unusual situations. This tertiary palette should only be used for charts and diagrams, particularly in complex documents such as the Annual Report and the Sustainability Report. These documents aim to communicate multiple messages within the context of one document and could benefit from an expanded palette.
> EVOLUTION > GUIDELINES SECTION SECTION12>>DPM USING LOGO ASSETS CORRECT When creating signage of any kind, the complete logo should be used. The words in the logo should never be extracted and used on their own without the globe and arrows. If you have any doubts about the proper use of the logo, please contact the Corporate Services Department: logouse@dundeeprecious.com
INCORRECT
Dundee Tsumeb
Дънди Прешъс Металс Челопеч
Дънди Прешъс Металс Крумовград
Dundee P R E C I O U S M E TA L S
CHELOPECH DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
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DON’T USE THE LOGO WITHIN A SENTENCE
5 3
The team at
welcomes the New Year.
The team at Dundee Precious Metals welcomes the New Year.
INCORRECT USE OF THE COMPANY NAME
Dundee Tsumeb DUNDEE PRECIOUS Tsumeb
For material that is produced by Dundee Precious Metals, the brand fonts should be used (see page 19).
DPM Tsumeb Dundee Precious Metals TSUMEB Dundee PM Tsumeb Dundee DPM DPMK DPMT DPMC WITHIN A DOCUMENT: newspaper / magazine / brochure The sample ad at right illustrates proper use of the company name within a document. Note: It is important to use the same language version of the logo, as is used in the accompanying text.
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DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
The shortforms DPM/ DPMT/DPMK/DPMC should never be used in external communications. When the name is repeated throughout the body of text, the full name should be used for the first mention, and then “Dundee” can be used in place of the full name for the balance of the text. If the name appears in a headline, it should always show the full name, as well as at the beginning of sections or chapters within a document.
ACCOUNTA NT NEEDED
Dundee Precio us Metals Tsumeb is look ing for an accountant . Dundee offers an exci ting opportunity fo r people looking to furth er their career...
Where ads are typeset by a publication, other fonts are acceptable as long as the treament of the name is followed correctly. Dundee Precious Metals should be used in the headline. It is good practice to ask the publication for a proof before the ad is published.
SECTION 3: PRINT
> EVOLUTION SECTION SECTION 13 >> DPM PRINTLOGO APPLICATIONS
General notes for page will go in this section...
FILE FORMATS There are a number of different print processes available depending on the medium that is being used. For each of these different processes there is an appropriate graphic file format for the logo. It is
important to use the correct format in order to produce the optimal quality product. All the file formats listed below are available for downloading at the Brand Assets site.
Four-colour offset printing
Screen printing
File format: Use the two-colour logo in .eps (CMYK) Most publications, including magazines, annual reports, colour manuals and anything that includes photography, are printed using a four-colour (CMYK) protocol.
Spot colour
File format: Use the two-colour logo in .ai or PMS.eps All DPM stationery uses spot colour. Some of the corporate stationery uses an additional foil (Gold Foil Kurtz 428). As well, most signage will print in solid spot colour. Depending on budget, you can use the two-colour or the Blue PMS 288.eps logo file. Onecolour will be more cost effective than two.
Black & white newspaper/magazine
File format: Use the greyscale or black only logo in .eps Some newspapers print in colour, but most local publications are black & white. Because newsprint is coarser and absorbs more ink, and prints at 100 lpi, it is best to keep the logo at least 1.5” (31.75mm) in width to hold the detail.
File format: Use the two-colour logo in .ai or PMS.eps Screen printing is used for some signage, as well as T-shirts and plastic items such as water bottles and name tags. However, you should consult with the individual supplier regarding their specific process and file needs.
Embroidery
File format: Use the two-colour logo in .ai or PMS.eps Most embroidery suppliers prefer an .ai or .eps file format, but do check with the individual supplier to be sure.
Glass etching/engraving
File format: Use the two-colour logo in .ai or PMS.eps In most instances vendors will request a one-colour treatment of the logo for the purpose of etching (DPM Logo BLK.eps, or the regional version depending on the specific use). However, there may be instances where the desired effect involves a half-tone treatment (DPM Logo GS.eps, or the regional version depending on the specific use). DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
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SECTION 3 > PRINT > STATIONERY BUSINESS CARDS Corporate/head offices Arrows and continents in icon are Gold Foil Kurtz 428* “Water” areas in globe of icon are 45% Gold PMS 110 (spot colour)* Jim Kastelic Richard (Rick) Howes, PEng. Superintendent, Public Relations President and Chief Executive Officer Dundee Precious Metals – Tsumeb rhowes@dundeeprecious.com j.kastelic@dundeeprecious.com Office: Office: 416.365.2836 +264 (0)67 223 4049 Mobile: Mobile:416.450.3020 +264 (0)811 228517 Fax: Fax: 416.365.5631 +264 (0)67 223 4292
Smelter Road, 1 Adelaide Street East P.O. 936 SuiteBox 500, P.O. Box 195 Tsumeb, Toronto, Namibia Ontario M5C 2V9 www.dundeeprecious.com www.dundeeprecious.com
TSX:DPM TSX:DPM
All type, in logo and information, are 100% Blue PMS 288 (spot colour) The accents are 100% Gold PMS 110 (spot colour) *Not exactly as illustrated
Non-foil treatment/local offices Arrows and continents in icon are 45% Gold PMS 110 (spot colour) “Water” areas in globe of icon are 100% Gold PMS 110 (spot colour) Jim Kastelic
Superintendent, Public Relations Dundee Precious Metals – Tsumeb
j.kastelic@dundeeprecious.com Office: +264 (0)67 223 4049 Mobile: +264 (0)811 228517 Fax: +264 (0)67 223 4292
25
Smelter Road, P.O. Box 936 Tsumeb, Namibia www.dundeeprecious.com TSX:DPM
DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
All type, in logo and information, are 100% Blue PMS 288 (spot colour) The accents are 100% Gold PMS 110 (spot colour)
The stock for business cards is Classic Crest, Lunar White, Cover Inks are spot colour: Pantone 110 (Gold) Pantone 288 (Blue) Corporate cards use Gold Foil Kurtz 428 in the logo Local Cards use spot colour inks only The standard business card size for Canadian cards is: (WxH) 3.5” x 2” (88.9mm × 50.8mm) The standard size for business cards in Bulgaria, Armenia and Namibia is: (WxH) 90mm x 50mm (3.543” x 1.968”)
SECTION 3 > PRINT > STATIONERY All letterhead and second sheets are printed on Classic Crest Lunar White 80 lb text. The logo is centred and .3” from the top of the page, and the text is centred at the bottom.
LETTERHEAD Print / Digital (Word document) .3” (7.62mm)
Print Arrows and continents in icon, (as well as the region name in the band where applicable) are 45% Gold PMS 110 (spot colour)
North America size: (WxH) 8.5” x 11” Europe and Africa size A4: (WxH) (210mm x 297mm)
“Water” areas in globe of icon are 45% Gold PMS 110 (spot colour) All type, in logo and information are 100% Blue PMS 288 (spot colour)
Gold PMS 110 line above the address on the first page of the letterhead only
The accents are in 100% Gold PMS 110 (spot colour)
Second sheet consists of logo only, with same placement as on the first sheet.
Digital (Word document)
A Word document template (one for local and one for corporate communications) is available at the brand assets site. This can be used for internal communications, as well as for emailing.
1 Adelaide Street East – Suite 500, P.O. Box 195, Toronto, Ontario M5C 2V9 Office: 416.365.5191 l Fax: 416.365.9080 l info@dundeeprecious.com l www.dundeeprecious.com
Please use Tw Cen MT for the body of the letter. Tw Cen MT is a sans-serif typeface and set of computer fonts. Fonts from the Tw Cen MT family are packaged with all versions of Microsoft Windows, some other Microsoft software applications, and many PostScript3 computer printers.
DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
26
ENVELOPES Standard #10 envelopes .3”
(7.62mm)
.5” (12.7mm) 1 Adelaide Street East Suite 500, P.O. Box 195 Toronto, Ontario M5C 2V9
Arrows and continents in icon, as well as the region name are 45% Gold PMS 110 (spot colour) “Water” areas in globe of icon are 100% Gold PMS 110 (spot colour) The accents are in 100% Gold PMS 110
North America #10 finished size: (WxH) 9.5” x 4.125” (241.5mm x 104.77mm)
All type, in logo and information are in 100% Blue PMS 288 (spot colour)
Europe and Africa DL finished size: (WxH) 220mm x 110mm (8.66” x 4.33”)
Large kraft envelopes .5”
(12.7mm)
All type and the logo is 100% Blue PMS 288 (spot colour)
.5” (12.7mm) 1 Adelaide Street East Suite 500, P.O. Box 195 Toronto, Ontario M5C 2V9
Letterhead envelopes are printed on Classic Crest Lunar White 80lb text. Logo is .3” (7.62mm) from top and the ‘D’ in ‘Dundee’ is .3” (7.62mm) from the left edge. There is no bleed.
Large envelopes are printed on a standard kraft or white stock. Logo is .5” (12.7mm) from top and the ‘D’ in ‘Dundee’ is .5” (12.7mm) from left edge. There is no bleed. North America finished size: (WxH) (13” x 10”) 330.2mm x 254mm Europe and Africa C4 finished size: (WxH) 324mm x 229mm (12.75” x 9”)
27
DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
SECTION 3 > PRINT > DOCUMENTS INTERNAL COMMUNICATIONS Employment application
Manuals
²Þʲî²ÜøÆ ÀܸàôÜØ²Ü ¸ÆØàôظÆØàôØ ²Þʲî²ÜøÆ ÀܸàôÜØ²Ü EMPLOYMENT APPLICATION FORM FORM EMPLOYMENT APPLICATION ²ÝÓÝ³Ï³Ý ïíÛ³É Ý»ñ ²ÝÓÝ³Ï³Ý ïíÛ³É Ý»ñ
PersonalPersonal Data Data
²ß˳ï³Ýù áñÇ Ñ³Ù³ñáñÇ ¹ÇÙáõ Ù »ù ¹ÇÙáõ Ù »ù ²ß˳ï³Ýù ѳٳñ
¸ÇÙáÕ
¸ÇÙáÕ
Name
²½·³ÝáõÝ, ²½·³ÝáõÝ, ²ÝáõÝ, ѳÛñ³ÝáõÝ /Full Name /Full Name ²ÝáõÝ, ѳÛñ³ÝáõÝ
Name
гëó»
гëó» Address Address
ÌÝÝ¹Û³Ý ÃÇí ÌÝÝ¹Û³Ý ÃÇí
ø³Õ³ù³óÇáõ ÃÛáõ Ý ø³Õ³ù³óÇáõ ÃÛáõ Ý
³Ùë³ÃÇí /dd/mm/yyyy Date of birth ³Ùë³ÃÇí /dd/mm/yyyyCitizenshipCitizenship Date of birth êáó. ù³ñïêáó. ù³ñï ²ÝÓݳ·Çñ ²ÝÓݳ·Çñ please attach copy)attach copy) Passport No (Ïó»É/ å³ï×»Ý / please Passport No (Ïó»É å³ï×»Ý
SSC No
ê»éÁ
²ñ ê»éÁ
Gender
Male Gender
²ñ Æ· Æ· Female Female Male
G r a p h i c S ta n d a r d S M a n u a l
ï³Ý ¨ µçç³ÛÇÝ/ (both home(both and mobile) ï³Ý ¨ µçç³ÛÇÝ/ home and mobile)
E-mail Address E-mail Address àõ Ý»ù Ò»ñ àõ ËÝ³Ù³Ï³É áõ ÃÛ³Ý ï³Ï Ý»ù Ò»ñ ËÝ³Ù³Ï³É áõ ÃÛ³Ý ï³Ï ¼ÇÝíáñ³Ï³Ý ѳßí³éáõ Ù ¼ÇÝíáñ³Ï³Ý ѳßí³éáõ Ù ·ïÝíáÕ ³ÝÓ ·ïÝíáÕ ³ÝÓ
²Ùáõ ëÝ³Ï³Ý Ï³ñ·³íÇ×³Ï ²Ùáõ ëÝ³Ï³Ý Ï³ñ·³íÇ׳Ï
Do you have Doany youlegal havedependants? any legal dependants? Military Service Military Service
Marital Status Marital Status
ïñí³Í ¿ ï³ñÏ»ïáõÙ ïñí³Í ¿ ï³ñÏ»ïáõÙ Registered Registered or deferred or deferred
ã³Ùáõëݳó³Í / single ã³Ùáõëݳó³Í / single ³Ùáõëݳó³Í / married / married ³Ùáõëݳó³Í
³½³ïí³Í³½³ïí³Í ¿ ¿ Exempted or referred or referred Exempted
³ÙáõëݳÉáõÍí³Í / divorced / divorced ³ÙáõëݳÉáõÍí³Í ³ÙáõñÇ, ³ÛñÇ / widowed ³ÙáõñÇ, ³ÛñÇ / widowed
ѳßí³éí³Í ¿ å³Ñ»ëï³½áñáõ٠ѳßí³éí³Í ¿ å³Ñ»ëï³½áñáõÙ Registered Registered in military reserve in military reserve
ÐÙïáõ ÃÛáõ ÝÝ»ñÃÛáõ ¨ áñ³Ï³íáñáõ Ù ÐÙïáõ ÝÝ»ñ ¨ áñ³Ï³íáñáõ Ù
Skills and Qualification Skills and Qualification Üᯐ Íñ³·ñ»ñÁ Üᯐ Íñ³·ñ»ñÁ
Software Software ProgramsPrograms
ար/ Fair Լավ/ Good
Driving License Driving License
A
гۻñ»Ýгۻñ»Ý / Armenian / Armenian èáõë»ñ»Ýèáõë»ñ»Ý / Russian/ Russian ²Ý·É»ñ»Ý²Ý·É»ñ»Ý / English / English ²ÛÉ / Other ²ÛÉ / Other
Բավար ար/ Fair
Բավար ար/ Fair
ար/ Fair Լավ/ Good
Languages Languages
Գերազա նց/ excellent
È»½áõ Ý»ñÇÈ»½áõ ÇÙ³óáõ ÃÛáõ Ý / Language skills Ý»ñÇ ÇÙ³óáõ ÃÛáõ Ý / Language skills
гٳϳñ·ã³ÛÇÝ ·Çï»É ÇùÝ»ñ / Computer гٳϳñ·ã³ÛÇÝ ·Çï»É ÇùÝ»ñ / Computer ì³ñáñ¹³Ï³Ý Çñ³íáõ ÝùÇñ³íáõ Ýù ì³ñáñ¹³Ï³Ý Skills Skills Գերազա նց/ excellent
Phone
please attach copy)attach copy) (Ïó»É/ å³ï×»Ý / please SSC No (Ïó»É å³ï×»Ý
¾É . ѳëó» ¾É . ѳëó»
лé.
Phone
Լավ/ Գերազա Good նց/ excellent Բավար
лé.
Üß»É É»½áõÝ»ñÁ Üß»É É»½áõÝ»ñÁ
The spacing around the logo should always conform to the specifications on page 9 of this manual, and where possible the logo should be centred at the top of the page. The logo should never be printed smaller than 1.25” (31.75mm) in width.
Vacation form
Position applying Positionforapplying for
Լավ/ Good Գերազա նց/ excellent Բավար
Where possible and where budgets permit, it is recommended to use the two-colour version of the logo. When a one-colour form is necessary, it is preferable to use the Blue PMS 288 version of the logo. If the form is confined to black ink only, please use the greyscale version of the logo.
B C A D BE C D E
Ýᯐ ³ÝÑñ³Å»ßïÁ Ýᯐ ³ÝÑñ³Å»ßïÁ circle ones circle obtained ones obtained
ÎñÃáõ ÃÛáõ ÝÁ / ÃÛáõ Education ÎñÃáõ ÝÁ / Education ÙÇçÝ.Ù³ëݳ·Çï³Ï³Ý ûñÇ µ³ñÓñ³·áõÛÝ Ã»ñÇ ÙÇçݳϳñ· / non-full / non-full ÙÇçݳϳñ· / secendory ÙÇçÝ.Ù³ëݳ·Çï³Ï³Ý ûñÇ µ³ñÓñ³·áõÛݵ³ñÓñ³·áõÛÝ Ã»ñÇ ÙÇçݳϳñ· ÙÇçݳϳñ· / secendory µ³ñÓñ³·áõÛÝ secondary professional secondary professional non-full highnon-full high secondarysecondary high high
Ù³ëÝ·ÇïáõÃÛáõÝ / profession/ profession Ù³ëÝ·ÇïáõÃÛáõÝ
áñ³Ï³íáñáõÙÁ ϳ٠³ëïÇ׳ÝÁ / grade áñ³Ï³íáñáõÙÁ ϳ٠³ëïÇ׳ÝÁ / grade
Ù³ëÝ·ÇïáõÃÛáõÝ / profession/ profession Ù³ëÝ·ÇïáõÃÛáõÝ
áñ³Ï³íáñáõÙÁ ϳ٠³ëïÇ׳ÝÁ / grade áñ³Ï³íáñáõÙÁ ϳ٠³ëïÇ׳ÝÁ / grade
²ß˳ï³Ýù³ÛÇÝ ÷áñÓ ÷áñÓ ²ß˳ï³Ýù³ÛÇÝ
Work Experience Work Experience
³ß˳ï³ÝùÇ í³ÛñÁ / place of work ³ß˳ï³ÝùÇ í³ÛñÁ / place of work
å³ßïáÝÁ /position å³ßïáÝÁ /position
ųٳݳϳѳïí³Í / period ųٳݳϳѳïí³Í / period
³ß˳ï³ÝùÇ í³ÛñÁ / place of work ³ß˳ï³ÝùÇ í³ÛñÁ / place of work
å³ßïáÝÁ /position å³ßïáÝÁ /position
ųٳݳϳѳïí³Í / period ųٳݳϳѳïí³Í / period
³ß˳ï³ÝùÇ í³ÛñÁ / place of work ³ß˳ï³ÝùÇ í³ÛñÁ / place of work
å³ßïáÝÁ /position å³ßïáÝÁ /position
ųٳݳϳѳïí³Í / period ųٳݳϳѳïí³Í / period
³ß˳ï³ÝùÇ í³ÛñÁ / place of work ³ß˳ï³ÝùÇ í³ÛñÁ / place of work
å³ßïáÝÁ /position å³ßïáÝÁ /position
ųٳݳϳѳïí³Í / period ųٳݳϳѳïí³Í / period
³ß˳ï³ÝùÇ í³ÛñÁ / place of work ³ß˳ï³ÝùÇ í³ÛñÁ / place of work
å³ßïáÝÁ /position å³ßïáÝÁ /position
ųٳݳϳѳïí³Í / period ųٳݳϳѳïí³Í / period
DGMC Employment Application Application DGMC Employment
Memo
Incident hazard reports
Page 1 of 2Page 1 of 2
Order form
Preferred placement for the logo is a centred orientation, but in applications such as the incident hazard report here, size and layout require a left or right placement to ensure the minimum logo size is adhered to (see page 9). Note: It is important to use the same language version of the logo, as is used in the accompanying text. DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
28
MISCELLANEOUS Holiday cards
POSTAGE
Postcards 26 Bacho Kiro Street, 3rd Floor Sofia 1000, Bulgaria
ADDRESS AREA
1 Adelaide Street East Suite 500, P.O. Box 195 2V9 Toronto, Ontario M5C
Gift bags Invitations
You are cordially invited... Name of event Location of event Time of event Details of the event RSVP information More copy explaining the event Sim audaecat voluptat pa et pra aute reped que nosam el mo omnihic itatur? Qui beris pa dit eaquatquo quatur, omnist eum, con posam quat lacest am dolupta dolo estem
26 Bacho Kiro Street, 3rd Floor l Sofia 1000, Bulgaria Tel: +359 2 9301500 l Fax: +359 2 9301595
29
DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
When creating printed material such as holiday cards and invitations, it is preferable to use the two-colour logo. All text that relates to the specific location (ie. address and other contact information) should follow the same guidelines as the stationery for font and colour (see pages 21-23). For greetings and invitation text, a script such as Apple Chancery may be used with prior Brand Council approval. For items such as gift bags, white, gold or dark blue are preferred to remain consistent with the corporate colours. The logo should be knocked out of the dark blue, the one-colour PMS 288 logo should be used on a gold bag, and where budget allows the two-colour logo should be used on a white bag.
SECTION 3 > PRINT > WEARABLES & USABLES When ordering clothing, it is important to check with your supplier for the file types they require. In most cases, whether the clothing will be embroidered or screen printed the supplier will prefer an eps file. This is a vector file and will usually be preferred in spot colour. These files are all available for download at the Brand Assets site.
CLOTHING T-shirts and short-sleeved shirts front
back
See left sidebar for details*) front
back
SUPP LY CHA IN
The preferred colours for clothing fabrics are (in descending order of preference), white, dark blue and gold. *When there is a need for secondary text on a clothing item such as a shirt, it is acceptable under the following guidelines: n The secondary text must appear separate from the logo (on sleeve or back of shirt) n The secondary text must be less prominent than the logo (it plays a secondary role) n The text must be set in Futura Regular n The colour of the text must be PMS Blue 288 on a white or light coloured fabric, white if appearing on a dark fabric.
Use of secondary text on shirts
SUPPLY CHAIN
Use of second sponsor logo on shirts Seefar right sidebar for details**) front
back
<fronts only> 60mm wide
9mm high
9mm high
DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
30
CLOTHING Long-sleeved tops, hoodies and jackets front
The preferred colour for Dundee Precious Metals clothing is white, or dark blue or gold (matched closely to Blue PMS 288 or Gold PMS 110). However, when orange is used in safety apparel, please use the one-colour, solid Blue PMS 288 logo.
Caps
back
**When there is a need to use a second logo on a shirt, the Dundee Precious Metals logo must be placed on the left breast. The preference is that the second logo can appear on the back of the shirt or on the sleeve, but it is acceptable to place the second logo below the Dundee logo as long as the second logo is outside of the protected space (see page 9 for details), and the second logo is no larger than the Dundee logo.
Safety helmets
Security passes/
SECURITY CLEARANCE
^fronts only>
31
DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
SEC CLE URIT Y ARA NC E
First Last Names
IMPORTANT: If an employee requires logo wear for an event or function, then the company will provide it, if the request is approved. It is prohibited for employees to add the logo to their own garments or other personal items.
SECTION 3 > PRINT > WEARABLES & USABLES In most cases for the items on this spread the supplier will require a spot colour .eps or .ai file in the appropriate colour. Check with the supplier first and download the appropriate file at the Brand Assets site. In the example of art for a key chain, we have illustrated an engraved key chain. The proper art file to send supplier for engraving is a black only .ai or .eps file. The two-colour version of the logo is still preferred where budget allows.
USABLES
Other small spaces Water bottles Dundee Precious
For rubber stamp or inking pads use the Black Only eps file. For notepads and file folders, follow the guidelines for stationery (see page 21 and 22 of this manual).
Key chains
Pens and pencils
PRECIOUS METALS
1.25” (32mm) Mugs and cups
In general, for exceptionally small and “awkward” printing surfaces, where the logo would be less than the minmum 32mm wide, use Futura Bold upper and lower case. You can split the name onto three centred lines if necessary.
DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
32
USB storage keys
Umbrellas
Pocket knives
Dundee Precious Metals Tsumeb
Buttons and badges
Exceptions for INTERNAL EVENTS ONLY
Dundee Precious Metals Tsumeb
Use of the logo on colourful shirts or other collateral for internal events There are occasions where bright colours may play an effective role, whether it’s differentiating teams using coloured t-shirts or using multi-coloured balloons at an internal event. It is acceptable to use the black only logo on light coloured backgrounds (non-standard colours like pink, yellow or grey). The white logo may be used on non-standard dark colours in these specific cases. It is important to note that these exceptions to logo use apply only to INTERNAL EVENTS.
33
DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
In the case of artwork for umbrellas and flags, the logo will be silkscreened onto the fabric. Most suppliers will require a spot colour .eps or.ai version of the logo. Depending on budget, either the twocolour, or the screened Blue PMS 288 version of the logo is best on white. If the fabric is a dark blue, then a white logo should be used. The art work to send for a white treatment would be the Black only .eps or .ai file, and specify white as the ink colour. In situations where there is a very small space for branding (ie. the pocket knife at left), the name can be used in place of the logo. The name should be typeset in the corporate font (Futura Regular or Bold, or Futura Futuris).
SECTION 3 > PRINT > SIGNAGE Signage for DPM should be clean, readable and consistent in appearance. Any descriptive copy should be typeset in Futura Regular or Futura Bold, (the weight and size will depend on the particular usage). For example, a large billboard that will be viewed by drivers on a highway should use minimal text at a size large enough to be read quickly. A poster that appears in an interior space or where the viewer can stand and read it can contain more text and at a smaller size. The Futura font family should always be used. The preferred logo for permanent signage is the local in language version. It is critical that all permanent signage uses the same format: for example, we would not have a sign on a door that was a corporate logo and a sign at the entrance that was a local version.
Banners
Outdoor signage
Welcome to our annual Miners Day event
Завийте на ляво на следващия светофар Flags
Billboards
Tapping Namibia’s human and industrial resources
DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
34
BUILDING Locators
Doors
Sand blasted glass
Window cling
Please note that while we have displayed different uses of signage on the illustration, you would not typically have multiple logos and signage in such close proximity on the same building. Signage on glass doors: Signage on glass doors should be produced as a silk-screened cling vinyl. This can mean twocolour, one-colour or white, depending on the surface. Sand blasted glass signage: Most sandblasted glass suppliers/contractors will require the black-only .ai version of the logo. Check with the individual supplier to be sure. Window cling: Cling vinyl comes in clear and solid colours. Locators: See previous page.
35
DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
SECTION 3 > PRINT > EVENT MATERIAL There are a multitude of options for trade show displays to suit whatever budget and space requirement. Kits are available with easy to assemble pop-up backdrops and pedestals for larger displays. Roll-up banners are popular for smaller spaces and because they are light and easy to transport. Table top displays come in all shapes and sizes, depending on your needs, and if you’re looking for an animated approach, monitors are available to show videos clips of still imagery.
TRADE SHOW EXHIBITS
The logo should have a clear line of vision for audience in close range as well as from other vantage points at event. Consider logo at eye level in booth setting and above the crowd or at top of vertical banners for longer range impact. Please use Futura Regular and/or Futura Bold (not the condensed version of the font). DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
36
SMALLER AND OUTDOOR EVENTS Portable roll-up banner display
Windcheater flag
For photo backdrops, a step and repeat pattern of several smaller logos is more likely to ensure a full logo image is captured in photo, rather than one large logo that may be partially blocked by those being photographed.
Table top display
A-Frame display
Seamless backdrops for media photos
Gazebo / tent
In general, when deciding between local or corporate logo use, the same guidelines should apply as in other communications: Is it better for the audience of the event to think of us as a local company or an international leader? And as in other situations, if the booth represents more than one location, for example Krumovgrad and Chelopech, the corporate logo should be used. Please use Futura Regular and/or Futura Bold (not the condensed version of the font).
37
DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
SECTION 3 > PRINT > VEHICLE DECALS In general, logos and verbage used on vehicles should be clear and easy to read.
VEHICLES Cars
Vans
Any text, other than the logo, should be set in Futura Medium.
Trucks
Buses
DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
38
Emergency vehicles
Cranes and other heavy duty mining equipment
39
DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
When a vehicle is a colour other than white you will need to use a one-colour treatment. For lighter colours such as orange or yellow, use Blue PMS 288 version and for dark colours print the logo in white (supply the black only logo, and the vendor will use it to create a white logo).
SECTION 3 > PRINT > ADS AND PROMOTION Artwork for ads is usually supplied as a print-ready pdf to the publication’s specifications. By supplying a final pdf, you maintain complete control over the content of the ad, and this helps support and maintain the DPM branding. Sometimes a publication will offer a discounted rate if you allow them to “pub set” an ad. To do this, you will need to specify the font treatment as well as supplying the proper digital file for the logo, and if you are using images, you will need to be sure that they are the appropriate resolution and size. Most magazines run at 300 dpi and most newspapers require 200 dpi, but it is important to follow the publication’s specifications.
ADVERTISEMENTS
Black & white newspaper ad (1/2 page vertical tabloid)
Four-colour magazine ads
A short and powerful headline A subhead that qualifies the headline or adds interest
Nam haribus ate non peris sequibusam conectibusa illit qui ventiat emporum eossi torporis expel ide nonem. Mus, to quatur molupic ipicime turitibeatin pro odit assunt. Tur acesequunt que voluptatur rent. Oluptatibus ate es que core delit la ventis natusa sumque aut est rae venis ex ex earum autatia sedit mo blaborrumque e
www.dundeeprecious.com
DPMK_AmCham ad_2015_Outlines.indd 1
2015-07-09 8:00 AM
Four colour newspaper ad (1/2 page horizontal tabloid)
A short and powerful headline A subhead that qualifies the headline or adds interest
Note: It is important to use the same language version of the logo, as is used in the accompanying text.
Nam haribus ate non peris sequibusam conectibusa illit qui ventiat emporum eossi torporis expel ide nonem. Mus, to quatur molupic ipicime turitibeatin pro odit assunt. Tur acesequunt que voluptatur rent. Oluptatibus ate es que core delit la ventis natusa sumque aut est rae venis ex
www.dundeeprecious.com
DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
40
FLYERS AND BROCHURES Booklets
The difference between Arsenic and Sulphur Dioxide
Brochures
Who should read and/or distribute this brochure?
Our logo is a representation of our brand and our reputation. It is one of our most important company assets. The following information gives you a basic guideline for logo usage and branding standards. Although we are all responsible to ensure that it is applied appropriately and accurately, each operation has an administrator that is responsible for ensuring that the logo is used accurately.
n
Dundee Precious Metals Sulphuric Acid plant
with the Dundee Precious Metals logo or brand identity applied n
It should also be provided as
!
support, for all briefs to designers,
If you have any questions when you are considering applying our logo on anything: a document, promotional item, sign, vehicle, your personal social media, etc., it is your responsibility to contact your local member of the Brand Asset Team in advance for any use of our logo.
Code of Business Conduct and Ethics
Our Brand: Treat with care
All employees that procure items
printers, media outlets, and other suppliers that provide services to Dundee Precious Metals in preparing materials that include
Learn about the steps that Dundee Precious Metals is taking to ensure the health of our employees and the community of Tsumeb.
For more information, please visit the Dundee Precious Metals Tsumeb Information Centre. Sam Nujoma Drive, Tsumeb, Namibia Hours of operation: 07h00 – 16h00
the corporate name, logo or other brand identification.
For your reference, we have prepared a few excerpts from our Graphic Standards Manual (see inside).
www.dundeeprecious.com DPMT_Chemical Facts Brochure_4 panel_option3.indd 2-3
For questions and guidance beyond the scope of this brochure, contact your local member of the Brand Asset Team.
Important: This brochure does not cover all potential applications for our logo and should not be considered instruction for applying the logo.
2015-09-11 10:49 AM
An introduction to protecting the Dundee Precious Metals brand and proper application of our logo and our brand
As always, please contact your local member of the Brand Asset Team before applying the logo in any context.
Approved July 28, 2016
www.dundeeprecious.com
Armenia
l
Bulgaria
l
Canada
l
Namibia
Posters We live our core values everyday
Резултатите от Проучването на мнението на служителите са готови.
Какво ни казахте?
Our Vision Statement
Ангажираност
A progressive gold mining company that unlocks and delivers superior value through innovation and strong partnerships with stakeholders.
Участие
We acquire, structure and finance, explore, develop and operate our mining and processing assets. Our commitment is to deliver excellence in sustainability and to create value for all our stakeholders
обща оценка на размер на ангажимент, дискреционно усилие, и намерение да остане
Our Core Values
Намерение да остане
от нас дадоха положителен отговор за Намерението да останат част от организацията
We are leaders in promoting sustainable growth and environmental responsibility. We go beyond legislative compliance to promote pragmatic environmental solutions and practices in all of our operations.
Community Investment
We set and uphold the highest ethical standards and business practices. Our dealings with employees, governments, stakeholders and communities are open, honest and transparent. We do what we say we will do and fulfill our commitments. We hold each other accountable for delivering results.
от нас дадоха положителна оценка за Кариера / Представяне
72%
Пряк ръководител
49% от нас оцениха положително Култура / Ценности
2014 резултати
47% 2014 резултати
60%
от нас дадоха положителна оценка за Прекия си ръководител
51%
63%
Бенчмарк
58%
Бенчмарк
Бенчмарк
Ангажираност по измерители 100%
Ангажираност (бъдещи очаквания)
в рамките на 5% от бенчмарк
Допълнителни усилия
86
70% 60%
Намерение да останат в ДПМ Отдаденост
72
50%
30%
Ангажираност (настоящи събития)
5% или повече под бенчмарк
80%
40%
2016 Бенчмарк
2016 Ангажираност (минали събития)
5% или повече над бенчмарк
90%
53
53
50
66
59
49
20%
42
2014 резултати
50%
53%
Бенчмарк
Continuous Improvement
Култура / Ценности
56% 2014 резултати
67%
We care about the quality of the communities in which we operate. Our legacy will be to ensure we have helped residents make the community a better place than before we arrived on the scene. We have a strong corporate and social responsibility to the communities in which we invest.
Transparency
Кариера / Представяне
72%
Environmental Responsibility
We are passionate about continuous improvement. We seek out and execute operational practices that drive innovation, speed to market, cost efficiency, technical and professional excellence.
Области за _ подобрение
Силни страни +
We care about people—their well-being, their careers and development, and their day-to-day work experience. We treat all colleagues fairly, listen to their input and work with them to create solutions that respect both individual needs and corporate interests.
ПРАВИЛНИК ЗА БИЗНЕС ПОВЕДЕНИЕ И ЕТИКА
511 от общо 990 служители
Safety
Dignity and Respect
63%
52%
52%
The health and safety of our employees and local communities are paramount and enable us to be in business. Safety can never be compromised.
2014 резултати
52%
2014 резултати
Our Mission Statement
ОЧАКВАЙТЕ СКОРО
Работна среда
Кариера/представяне
29
10%
Култура/Ценности
Пряк ръководител
56
47
43
35
Възнаграждения и придобивки Комуникация Висше ръководство Безопасна среда
53% 53% 50% 86% 72% 59% 49% 42% 47% 56% 29% 35% 43% 66%
2014 62% 66% 52% 86% 67% 63% 63% 50% 58% 53% 37% 41% 45% 66%
49% 58% 49% 86% 72% 57% 50% 42% 51% 60% 25% 36% 41% 73%
Нашият нов Правилник за бизнес поведение и етика установява основните изисквания и очаквания по отношение на нашето поведение.
Предстои разпространение през м. октомври 2016
0%
dundeeprecious.com
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DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
Bulgaria
•
Canada
•
Namibia
•
Serbia
Armenia
l
Bulgaria
l
Canada
l
Namibia
l
Serbia
When designing a brochure, flyer or poster, apply all guidelines concerning the logo (see pages 7-10). Use the primary colours (Blue PMS 288 and Gold PMS 110) as the base for your design, and then use the secondary palette with care (see page 18).
SECTION 3 > PRINT > INTERNAL COMMUNICATION Internal communications should be treated with the same respect as branding on external print material. Make sure that the placement of the logo adheres to the guidelines as laid out on page 9 of this manual.
NEWSLETTER Front page (Tsumeb)
Inside spread (Tsumeb)
The examples at right are based on a previous newsletter template, and going forward all applications will use Futura for headings and copy.
Name abbreviations for internal use only:
Back page (Tsumeb)
Front page (Chelopech)
Dundee Precious Metals: DPM Dundee Precious Metals Chelopech: DPMC Dundee Precious Metals Krumovgrad: DPMK
Note: It is important to use the same language version of the logo, as is used in the accompanying text.
Dundee Precious Metals Tsumeb: DPMT
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SECTION 3 > PRINT > CORPORATE
The Primary colours are the two colours used in our logo: Pantone 288 (Blue) and Pantone 110 (Gold). Black is also considered one of the Primary colurs in our colour palette most often used for body copy.
CORPORATE Sustainability Report FOCUSED ON OUR 2016 SUSTAINABILITY HIGHLIGHTS
The two supporting or Secondary colours are Pantone 364 (Green) and Pantone 1805 (Red). These can be used to compliment the primary colours in their pure form or as tints.
Celebrating the opening of the Ondundu Public School dining hall – Tsumeb.
2 DUNDEE PRECIOUS METALS INC. 2016 SUSTAINABILITY REPORT
3
See pages 20/21 for more information.
FOCUSED ON OUR PEOPLE THROUGH POSITIVE IMPACT
FOCUSED ON OUR PEOPLE THROUGH POSITIVE IMPACT Isolation training – Chelopech.
MATERIAL ASPECTS COVERED IN THIS SECTION Employment [LA1] Labour/Management relations [LA4, MM4] Training and education [LA9] Diversity and equal opportunity [LA12] Equal remuneration for women and men [LA13] Labour practices grievance mechanisms [LA16] Occupational health and safety [LA6] Non-discrimination [HR3] Freedom of association and collective bargaining [HR4] Human rights grievance mechanisms [HR12]
Labour Practices Disclosure on Management Approach Our employees are one of our most important stakeholder groups. And so, a substantial proportion of our financial resources are allocated to employee training, fair compensation and to protecting our employees from exposure to undue health and safety risks. Our success in these areas has an impact on every part of our business where there is an element of human interaction. Due to the geographic and cultural diversity of our workforce, we have created a blend of corporate, regional and site-based human resource policies and programs. This combined approach has allowed us to implement targeted local programs that attract, retain and motivate our staff, while still reflecting local needs and cultures. Human resource policies are incorporated into our Code, site-specific collective bargaining agreements, and the local labour standards and laws in the countries where we operate.
Equality and Diversity We use several methodologies for determining pay levels and try to match or exceed average wages in the countries where we operate. In Bulgaria we use the Mercer International Position Evaluation methodology and in Namibia we use the Patterson methodology (for lower-wage employees and union groups). We also compare pay levels with current regional market data and salary surveys (where reliable data exists) and attempt to target pay levels in the 75th percentile. Using a gender-neutral job evaluation methodology, we also seek to ensure that men and women receive the same remuneration for the same type of occupation according to their level of experience and length of employment.
At Tsumeb, we comply with the Affirmative Action Act of 1998, which legislates equal opportunities. It should also be noted that local labour laws in Bulgaria restrict the participation rates of women working underground in the mining sector. Women made up 17% of our global workforce in 2016.
Recruitment and Professional Development At all our operations, we seek to attract and hire locally based employees. Ninety-eight percent (98%) of our total workforce are local nationals. Eighty-nine percent (89%) of the positions at manager level and above are held by local nationals. We have 24 expatriate employees working throughout DPM and many of these positions are a function of a worldwide shortage of specific skilled labour, such as exploration specialists, project-related specialists and geologists. Across all our operations, we are progressing with our plans to build and develop in-country senior management teams comprised of local nationals. Professional development is a key objective and we provide a variety of learning opportunities. Key in-house programs include training and leadership skills development, and professional and technical skills development. In addition, tuition reimbursement is provided on a case-by-case basis for off-site, employment-related education. This ranges from university degree courses and technical short courses to international executive management courses for our senior managers and leadership team. Also, external executive coaches are working with a large number of our senior managers as part of their ongoing professional development.
Safety painting initiative by students in Chelopech.
28 DUNDEE PRECIOUS METALS INC. 2016 SUSTAINABILITY REPORT
43
We have developed a tertiary palette for use in limited and unusual situations.
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SECTION 4: DIGITAL US
SECTION 4 > DIGITAL USE > ON THE WEB Using the logo online When using the logo online, the proper file fomat is either png or jpeg, RGB colour mode. The resolution of the logo is very important and the file should be sized to the maximum pixel resolution possible. The logo should appear in its two-colour format on a white background whenever possible. The same rules regarding space around the logo appy online as they do in print (see page 9). Futura can be used as a display font, but will need to be created and treated as a graphic. For the body copy you will need to use a generic html/web font. There are specific web fonts available, but the result depends on the fonts installed on the user end. The actual appearance will depend on the browser and the fonts installed on the system. Of the commonly used html/web fonts, Arial is closest to Futura and available on most browsers and operating systems.
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SECTION 4 > DIGITAL USE > ENEWSLETTER > BANNER ADS Sample eNewsletter
Sample banner ads
This page shows a sample template of an online newsletter. The logo is on a white background and the corporate colour palette (see page 18) is used for fonts and accent colours.
Below are some standard online banner ad sizes
A headline would go here
580 pixels x 250 pixels
A headline would go here
300 pixels x 250 pixels
A headline would go here 728 pixels x 90 pixels A headline would go here
Annual Report
180 pixels x 150 pixels
2015 ANNUAL REPORT Dundee Precious Metals
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DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
Headline would go here, centred
160 pixels x 600 pixels the Annual Report is a digital document found on the web site or in pdf file format for emailing
When creating online banner ads, the logo should always appear against a white background. Images can fade out to white or have sharp edges, depending upon the image and the subject matter. The font Futura should be used where possible. When you save your file for web, you will be able to see if the text is readable. The text should not overlap the logo and the logo should not be placed over an image.
SECTION 1 > DIGITAL USE > OUR WEBSITE The website is meant to communicate to represent our overall business to all stakeholders. We therefore must balance our messaging for investors and analysts with the content that may be of interest to employees, local communities and other stakeholders.
THE WEBSITE
Our web site represents the embodiment of our brand. In terms of design, it is clean, open and accessible. The images are engaging and tell a story in line with our values. The infographics are clear and communicate complex information in a friendly and concise way, using icons and illustrations that relect our brand. The text is also written to be accessible and engaging.
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SECTION 1 > DIGITAL USE > OUR WEBSITE
The Dundee Precious Metals Website is unique on a number of levels. There is the multi-lingual aspect which represents the international nature of the company. The site is available for viewing in English and Bulgarian.
FONT USAGE All elements are using font: Futura Regular (except h1 in footer). Navigation bar: font size: 18px / color: #092869 Navigation box: font size: 22px / line height: 22px color: #525962 Inner Banner: font size: 30px / line height: 34px color: #092869 Breadcrumb: / font size: 14px / color: #000000 / link color: #092869 H1: font size: 54px / color: #58595b H2: font size: 38px / color: #58595b H3: font size: 30px / line height: 49px color: #092869 Paragraph: font size: 22px / line height: 34px color: #929497 Footer: H1 / font: Futura Bold / font size: 24px / color: #e3d593
Another important component of the site is its additional feeds for News, Stock and Gold Indices. We also post tenders and vacancies for each location. Content to present Exploration and Development initiatives is included to demonstrate our Growth strategy.
PHOTOS Designers typically lean towards high resolution images with colours complimentary to the brand tones. Selection of images should be made with respect to the final aspect ratio of the page position. When selecting photos, ensure the focus of the photo can be held in frame with enough detail around the subject to ensure the image has relevance. Please ensure that fonts within photos do not conflict with copy as in background street signs etc. All images should convey a similar standard of emotion in addition to proper colour and image composition.
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DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
GOOD
POOR
We have included extensive environmental, health, safety and community support content, with stories organized for each operating region. There is substantial cross linking of relevant material, for ease of access, and use of vibrant infographics and imagery throughout the site.
SECTION 4 > DIGITAL USE > POWERPOINT TEMPLATE We have Powerpoint templates in both English and Bulgarian. In each language, we have two sizes: printer ratio and presentation ratio.
Sample opening slide
Sample inside slide Description of content or subsection
An innovative growth-oriented global gold producer
Within the template there are options for covers. When presenting at external events, use a cover that introduces the audience to our business. There are options for Chelopech and Tsumeb, as well as a blank cover where you can select another image more relevant to your presentation topic. We have also included a cover design for small images, and one cover which is type only. These cover options would be more appropriate for internal documents or for printed reports rather than a presentation. All templates are available on the Sharepoint site.
MINE PLANNING The first steps towards success Presented by Rick Howes President and C.E.O. Dundee Precious Metals
MetalBulletin – MSE North America Event
Hilton Toronto, Canada | June 9-10, 2016
Sample inside slide
Sample closing slide
Description of content or subsection Insight derived from the information–key message from the slide
HEAD FOR BELOW
HEAD FOR BELOW
HEAD FOR BELOW
HEAD FOR BELOW
HEAD FOR BELOW
Lorum ipsum
Lorum ipsum
Lorum ipsum
Lorum ipsum
Lorum ipsum
Excepteur sint occaecat cupidatat non proident, sunt
Excepteur sint occaecat cupidatat non proident, sunt
Excepteur sint occaecat cupidatat non proident, sunt
Excepteur sint occaecat cupidatat non proident, sunt
Excepteur sint occaecat cupidatat non proident, sunt
Nemo enim ipsam voluptatem quia voluptas
Nemo enim ipsam voluptatem quia voluptas sit aspernatur Excepteur sint occaecat cupidatat non proident, sunt
Nemo enim ipsam voluptatem quia voluptas sit aspernatur Excepteur sint occaecat cupidatat non proident, sunt
Nemo enim ipsam voluptatem quia voluptas sit aspernatur Excepteur sint occaecat cupidatat non proident, sunt
Nemo enim ipsam voluptatem quia voluptas sit aspernatur Excepteur sint occaecat cupidatat non proident, sunt
sit aspernatur Excepteur sint occaecat cupidatat non proident, sunt Nemo enim Use this space for highlight/standout
Thank you Corporate Head Office One Adelaide Street East, Suite 500 Toronto, Ontario M5C 2V9 T: 416 365-5191
Investor Relations
One Adelaide Street East, Suite 500 T: 416 365-2549
TSX:
DPM – Common Shares DPM.WT.A – 2015 Warrants www.dundeeprecious.com
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TEMPLATES
Templates for two standard screen formats have been developed: in English and Bulgarian. These can be accessed via Sharepoint. Use whichever template matches your “end-use” format. These have been created for internal presentations, but you can adapt them for use in external presentations as well. We can review and assist with high profile and significant presentations.
FONTS
Please use Tw Cen MT for all Powerpoint projects. Tw Cen MT is a sans-serif typeface and set of computer fonts, packaged with all versions of Microsoft Windows, some other Microsoft software applications, and many PostScript3 computer printers. Using the typography we have adopted for our brand is important to ensure we consistently support our brand strategy. Please do not manually modify the forms... don’t extend, condense or skew the letter form in any way. Tw Cen MT Bold/Bold Italic
Tw Cen MT/Italic
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz
COLOURS
Stick mainly to our two primary corporate colours are Blue (Pantone 288) and Gold (Pantone 110), as well as black, and tints of these three. Use the Secondary colours as “puctuation”, and if creating charts use our Tertiary Palette (see pages 18/19 for more details). Primary Colours
Secondary Colours
Tertiary Colours
BLUE Pantone 288
Pantone 1805
Pantone 7475
Pantone 7699
Pantone 314
GOLD Pantone 110
Pantone 364
Pantone 1595
Pantone 269
Pantone Cool Grey 11C
PHOTOS
When selecting images, consider resolution (highest quality possible) and central focal point (keep it simple and impactful). 49
DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
All Powerpoint documents should use our corporate colours. Please use Tw Cen MT for the body of the letter. Tw Cen MT, is a sansserif typeface and set of computer fonts. Fonts from the Tw Cen MT family are packaged with all versions of Microsoft Windows, some other Microsoft software applications, and many PostScript3 computer printers. The templates have been created using this font. They also include the primary and secondary colours in the template palette. Use colours, shapes and arrows to bring attention to the key aspect of complex slides. Where possible include photos and images to support the points in your presentation. We have a large photo library including some diagrams and infographics with options covering a wide range of topics.
SECTION 4 > DIGITAL USE > DIGITAL SCREENS Video clips: The logo can be knocked out of a black background, or it can appear in Blue PMS 288 on a gold or white background, or in its twocolour version on a white background. Electronic sign boards: The same guidelines apply to logo usage (see pages 7 & 8). Ensure text is set in Futura, and that is is clear and easy to read. Illuminated signs: Follow logo guidelines and make sure type is clear and readable against background colour. Screen savers: There is a library of images available for screensavers, as well as software that shows the logo travelling around a plain background.
VIDEO CLIP
ELECTRONIC SIGN BOARDS presented by
with special thanks to the employees of Dundee Precious Metals in Chelopech, Tsumeb and Krumovgrad
ILLUMINATED SIGNS
WELCOME TO THE THIRD ANNUAL EMPLOYEE APPRECIATION EVENING
Please proceed to the dining room and find your table setting Dinner will served at 7pm
COMPUTER SCREEN SAVERS
WATCH YOUR STEP STAY ALERT REMEMBER TO SIGN OUT
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SECTION 4 > DIGITAL USE > DIGITAL SCREENS FINAL SCREEN FOR TELEVISION Preferred option: on white field presented by
with special thanks to the employees of Dundee Precious Metals in Chelopech, Tsumeb and Krumovgrad
Alternate: on blue field presented by
When creating videos for internal or external use (including television advertisements) it is preferred to end the video with the two-colour logo on a white background. In situations where a dark background is necessary, please endeavour to use a dark blue background, and use the white reversed out version of the logo. Note: examples here show the corporate logo. The same guidelines should be followed for situations when applying local versions of logo. As with all other materials, please use Futura family of fonts for all copy other than logo.
with special thanks to the employees of Dundee Precious Metals in Chelopech, Tsumeb and Krumovgrad
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DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
SECTION 4 > DIGITAL USE > EMAIL SIGNATURE Email signatures are created through individual email programs and the fonts may vary slightly. To ensure that the logo is the appropriate size and resolution, you can contact the graphic standards representative at: logouse@dundeeprecious.com Do not add other icons such as flags to the logo presentation. When creating your email signature, please follow the layout at right: Name in bold I Title Office I Cell email Your DPM region logo Street address and mailing information web address in bold
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General notes for page will go in this section...
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DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
SECTION 5 > MESSAGING > DESIGN & PHOTOGRAPHY Messaging for Dundee Precious Metals has been developed based on all of the information and guidelines covered in this Graphic Standards Manual. The following two pages attempt to encapsulate the braoder picture in terms of communications, both verbal and visual. PHOTOGRAPHY NOTE: Low-resolution images are generally 72 ppi (pixels per inch) and suitable for online/ web site/PowerPoint purposes. The physical size/dimensions fo an image play just as important a role, and a general rule of thumb is that an image that will be used digitally should be at least 350KB.
DESIGN CONSIDERATIONS Design should be clean, open and straightforward. Please exercise consistent use of the corporate colour palette, primary and secondary as presented on page 18. Graphs should be straightforward, easy to read, and designed in a manner to support the comprehension Health and Safety Model of the data presented. Typography and flow of text should be easy to read and Planning and Prevention Preparedness and Response consistent with the guidelines on pages 16 and 19. All online communications should use an intuitive navigation and Training, Incident/ Inspections Hazards Emergency Preparedness Reporting & Recommendations Holistic Risk Induction Accident user experience. & Response & Auditing Investigation Management Identification Assessment & Coaching Example of effective infographic >> Continuous Improvement
PHOTOGRAPHY Many of our stakeholders do not have the ability to visit our operations. By using photography and video we can bring our operations to life, and demonstrate our best practices and innovations. We aim to support our business visually to demonstrate our brand promise and in keeping with our core values. Where possible we try to use natural imagery of actual action and interactions, rather than staged shots. We do this to support transparency and to share what actually happens on site for stakeholders that do not have the opportunity to visit our operations. We house all photos in a central image bank. Contact us at logouse@dundeeprecious for access.
High-resolution images that would be suitable for most print applications should be 300 dpi (dots per inch), and a physical size of 3MB to be used as a 4” x 6” printed image (as an example). Samples of appropriate photography DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
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SECTION 5 > MESSAGING > ILLUSTRATION, VIDEO, LANGUAGE ILLUSTRATION We have developed a series of diagrams and icons to represent key concepts relevant to our business. Several of these can be seen on our website as well as in publications such as our Code of Business Conduct and Ethics. We encourage the use of these diagrams and icons to align with our brand image.
Our Core Values
Safety
Dignity and respect
Environmental responsibility
Community investment
Continuous improvement
Transparency
Samples of infographic and icons that fit the company brand
VIDEO Where possible, we aim to bring our business and operations to life by using video content. Video footage engages the viewer and can share what goes on behind the scenes and below ground, thereby supporting our Core Value of Transparency. We are continually trying to expand our video library.
LANGUAGE/TONE When creating communication content, the tone should be professional and business like. Even for internal communications we should be maintain a business tone. Wherever possible we aim to link our business successes and operations with the benefits of the audience (shareholders, employees, communities, etc.) Many audiences do not understand our business, so applying a tone of transparency and optimism is important to present us as an industry leader.
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DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
From the homepage of the web site
For more information, please contact: Corporate Services Department logouse@dundeeprecious.com The Dundee Precious Metals brandmark is a registered trademark. 1 Adelaide Street East, Suite 500, P.O. Box 195, Toronto, Ontario M5C 2V9 www.dundeeprecious.com
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