File formats for printing

General notes for page will go in this section... SECTION 1 > DPM LOGO > EVOLUTIONSECTION 3 > PRINT APPLICATIONS FILE FORMATSSECTION 3: PRINT There are a number of different print processes available depending on the medium that is being used. For each of these different processes there is an appropriate graphic file format for the logo. It is Four-colour offset printing File format: Use the two-colour logo in .eps (CMYK) Most publications, including magazines, annual reports, colour manuals and anything that includes photography, are printed using a four-colour (CMYK) protocol. important to use the correct format in order to produce the optimal quality product. All the file formats listed below are available for downloading at the Brand Assets site.

Spot colour

File format: Use the two-colour logo in .ai or PMS.eps

All DPM stationery uses spot colour. Some of the corporate stationery uses an additional foil (Gold Foil Kurtz 428). As well, most signage will print in solid spot colour. Depending on budget, you can use the two-colour or the Blue PMS 288.eps logo file. Onecolour will be more cost effective than two.

Black & white newspaper/magazine

File format: Use the greyscale or black only logo in .eps

Some newspapers print in colour, but most local publications are black & white. Because newsprint is coarser and absorbs more ink, and prints at 100 lpi, it is best to keep the logo at least 1.5” (31.75mm) in width to hold the detail.

Screen printing

File format: Use the two-colour logo in .ai or PMS.eps

Screen printing is used for some signage, as well as T-shirts and plastic items such as water bottles and name tags. However, you should consult with the individual supplier regarding their specific process and file needs.

Embroidery

File format: Use the two-colour logo in .ai or PMS.eps

Most embroidery suppliers prefer an .ai or .eps file format, but do check with the individual supplier to be sure.

Glass etching/engraving

File format: Use the two-colour logo in .ai or PMS.eps

In most instances vendors will request a one-colour treatment of the logo for the purpose of etching (DPM Logo BLK.eps, or the regional version depending on the specific use). However, there may be instances where the desired effect involves a half-tone treatment (DPM Logo GS.eps, or the regional version depending on the specific use).