SECTION 3: PRINT
> EVOLUTION SECTION SECTION 13 >> DPM PRINTLOGO APPLICATIONS
General notes for page will go in this section...
FILE FORMATS There are a number of different print processes available depending on the medium that is being used. For each of these different processes there is an appropriate graphic file format for the logo. It is
important to use the correct format in order to produce the optimal quality product. All the file formats listed below are available for downloading at the Brand Assets site.
Four-colour offset printing
Screen printing
File format: Use the two-colour logo in .eps (CMYK) Most publications, including magazines, annual reports, colour manuals and anything that includes photography, are printed using a four-colour (CMYK) protocol.
Spot colour
File format: Use the two-colour logo in .ai or PMS.eps All DPM stationery uses spot colour. Some of the corporate stationery uses an additional foil (Gold Foil Kurtz 428). As well, most signage will print in solid spot colour. Depending on budget, you can use the two-colour or the Blue PMS 288.eps logo file. Onecolour will be more cost effective than two.
Black & white newspaper/magazine
File format: Use the greyscale or black only logo in .eps Some newspapers print in colour, but most local publications are black & white. Because newsprint is coarser and absorbs more ink, and prints at 100 lpi, it is best to keep the logo at least 1.5” (31.75mm) in width to hold the detail.
File format: Use the two-colour logo in .ai or PMS.eps Screen printing is used for some signage, as well as T-shirts and plastic items such as water bottles and name tags. However, you should consult with the individual supplier regarding their specific process and file needs.
Embroidery
File format: Use the two-colour logo in .ai or PMS.eps Most embroidery suppliers prefer an .ai or .eps file format, but do check with the individual supplier to be sure.
Glass etching/engraving
File format: Use the two-colour logo in .ai or PMS.eps In most instances vendors will request a one-colour treatment of the logo for the purpose of etching (DPM Logo BLK.eps, or the regional version depending on the specific use). However, there may be instances where the desired effect involves a half-tone treatment (DPM Logo GS.eps, or the regional version depending on the specific use). DUNDEE PRECIOUS METALS GRAPHIC STANDARDS MANUAL
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