Use of logo over illustrations and graphics

Use of the logo on illustrative or graphic backgrounds

CORRECT INCORRECT

Use of logo with other graphic elements

Sometimes the logo can be overwhelmed by surrounding graphic elements as in the example at right. Please be sure that there is sufficient white space around the logo and that it is not in competition with other graphics in terms of size or placement. The Dundee Precious Metals logo should appear as the dominant graphic element when it appears on a sign or in a publication that is featuring DPM. An example of where this is not possible would be on a tradeshow sign promoting all of the participants in the show and they are all being given equal status, However, please inform your supplier about the need for minimum white space around the logo (see page 9).

INCORRECT

Using the logo against an illustrative background is generally not successful. Complex patterns are not acceptable, and various colours do not display the logo clearly, even when knocked out of a solid colour.

While there are some examples at left to help you understand the guidelines, all uses of the logo against backgrounds should be approved first by a local representative of DPM council or Corporate Services Department at 7-25853 or email to logouse@dundeeprecious.com.