1 minute read
Typography in the logo
The DPM logo has a number of forms. There is the corporate logo that is used in all communications that use the corporate voice, and there are the regional logos that apply to a specific location.
The logos that identify the four specific geographic locations (Tsumeb in Namibia and Chelopech and Krumovgrad in Bulgaria) sometimes use the English spelling of the location, and locally use the translated version. The DPM name is always displayed in English.
Advertisement
We NEVER use the font that appears in the logo itself (ITC Lubalin Graph Demi) in headlines or body copy. We want to allow the logo to be distinctive and stand apart from the elements surrounding it.
TYPOGRAPHY IN LOGO
ENGLISH
ITC Lubalin Graph Demi
BULGARIAN
Futura Futuris