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Banners, posters, billboard, outdoor signage and flags
Signage for DPM should be clean, readable and consistent in appearance. Any descriptive copy should be typeset in Futura Regular or Futura Bold, (the weight and size will depend on the particular usage).
For example, a large billboard that will be viewed by drivers on a highway should use minimal text at a size large enough to be read quickly.
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A poster that appears in an interior space or where the viewer can stand and read it can contain more text and at a smaller size. The Futura font family should always be used.
The preferred logo for permanent signage is the local in language version. It is critical that all permanent signage uses the same format: for example, we would not have a sign on a door that was a corporate logo and a sign at the entrance that was a local version.
