7. RISK OPTIMIZATION Your Retail Coach
With reduced demand for consumption, the risks of running an existing business or expanding during or after the COVID crisis has increased drastically When existing businesses are fighting to survive, franchising models can give them a helping hand in recovering and getting back on their feet A well-defined retail franchise business plan will help ensure that the existing supply chain network of the franchisor is accessible to the franchisee businesses The risk of losing out on sales and market share reduces with a franchise model business plan 9
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