2018 Yuheng-Lin Portfolio

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Content Part 1 Motion Design 08

Sunpride - Brand Motion Ident

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Google - Brand Motion Ident

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Mindpark - Event Title Opening

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Pi - Movie Title Design

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Gobelins JPO - Motion Design

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Slut-Shaming - Motion Design

Part 2 Graphic Design 30

Duckie Cookie - Package Design

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Tsaidam - Package Design

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Taichung High way- Illustration

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Depression Diary- Illustration

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Pressure Taipei - Graphic Design

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Relationships - Editorial Design

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Part1 Motion Design


Sunpride Fundation Logo Ident Storyboard and Styleframe for Whitelight Motion (2017) Software: Photoshop https://vimeo.com/229871742 http://sunpride.hk/

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Sunpride

Brand Motion Ident

01 Director: Rex Hon

Concept & Storyboard: Yu-Heng Lin / Brooke Huang 3D Artist: Tieh-Fei Yu

Styleframe Designer: Yu-Heng Lin / Brooke Huang Color Grading & Compositing: Rex Hon

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The SUNPRIDE FOUNDATION embraces the rich creative history of LGBT

community. By exhibiting and preserving art that speaks to the society at large, it aims to foster a stronger, healthier and more equitable world for LGBT people and their allies; and to encourage and

inspire a generation of young artists to

take action and create positive changes to the LGBT experience.

One of the sign of gay community is sixcolor rainbow, so our team tried to play with the visual language of dispersion

and prism, and represent it in pure athetic way make audiences have young and art feeling.

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02

Google Logo Ident Proposal

It's a honor to work for Google to design a brand motion packege. Though they finally used the package designed by Korea teamc it's still cool to work for such a big brand. The main concept of this proposal is " Discover " So

the motion will be like opening a book

Styleframe for Whitelight Motion (2017)

then make audience feel they found

Software: Adobe Photoshop

some something. For this proposal, we

Designer: Yu-Heng Lin / Brooke Huang

designed the opening, transition, and lower-third.

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Google Logo Motion Ident

Brand Motion Ident

Logo Reveal

Transition

Lower third

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Mindpark Title Design

Concept and Styleframe for Whitelight Motion (2017) Software: Adobe Photoshop / Illustrator http://www.mindpark.com.cn/2017/index.html

Director: Rex Hon Concept & Storyboard: Yu-Heng Lin / Brooke Huang 3D Artist: Tieh-Fei Yu Motion Designer: KaiChun Hsu Styleframe Designer: Yu-Heng Lin / Brooke Huang Color Grading & Compositing: Rex Hon

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Title Design

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Mindpark Opening Title

Title Design

Mindpark is an annual creative event in

China. In this case, we need design a title as a opening for them. And because it's

about " Creativity ", we use lines as the mataphor of " thought", and show the process how the idea came out.

Storyboard

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PI Movie Title Redesign Student Work in Les Gobelins (2017) https://vimeo.com/248696855

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Title design by Luc Fitoussi, Yuheng Lin, Georges Kayat Styleframe Designer: Yu-Heng Lin

PI Movie Title Redesign

Color Grading & Compositing: Yu-Heng Lin

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Title Design

In this project, we practice redesigning a

movie title. But we still need to follow the tone and story of the movie. We choose

Pi as our movie, which is a movie about a mathematician believe everything in the world has a formula. As a result,

"the math is the language of nature."

is our main concept. We start from the

street and something we familiar in life.

And show some geometric graphics and statistics numbers.

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PI Movie Title Redesign


Title Design

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Gobelins Opening Day Flyer and Promote Video Student Work in Les Gobelins (2017) Software: Photoshop / Adobe illustrator / After Effect https://vimeo.com/254841981 https://www.behance.net/gallery/61311889/Journes-Portes-Ouvertes-2018-Gobelins

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This is the project for JournĂŠes Portes

Ouvertes 2018 Gobelins. The theme of

2018 is ''Cult movie'' We decided to pay

tribute to Saul Bass who is one of the best cult movie poster designers ever. For the style, we decided to play with papercuts, simplified the style with some textures. For promote motion, we continued the

theme. The promote motion presented the school and its different departments like it is a movie trailer.

Flyer Illustration: Yu-Heng Lin Flyer Layout: Garance Bigo / Lu Aschehoug Storyboard: Garance Bigo Motion Designer: Lu Aschehoug / Garance Bigo / YuHeng Lin Styleframe Designer: Yu-Heng Lin Sound Design: Lu Aschehoug / Garance Bigo

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Motion Design

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Slut Shaming Student Work in Les Gobelins (2017) Software: Photoshop / Adobe illustrator / After Effect Styleframe Design

“Women should avoid dressing like sluts in order not to be victimized.” “Are you sure you didn’t ask for it?”

Nowadays, when people talk about sexual crimes, women are still blamed.

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Slut Shaming

Motion Design

Why are rape victims still blamed? Are women who show their desire and sexuality still unacceptable?Â

The action of stigmatizing a woman for engaging in sexually provocative behaviours.

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Slut Shaming

Motion Design

The Handmaid's Tale, a Hulu original

series, depicts a future dystopian country, where some women called "Handmaids", are forced into sexual and child-bearing servitude. The series evokes slut-

shaming. When the handmaids are

“trained”. Janine, one of the character, tells a story about being raped. Other

handmaids are forced to shame her, and say "It's her fault.”

I decided to focus on this character, and made a motion which is not giving

audience answers. Instead, I want my

audience can be conscious of and rethink about why we blame rape victims after seeing my motion.

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Part 2 Graphic Design


Duckie Cookie

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Package Design

Duckie Cookie Personal Work for Package Design Course in NTUST (2015)

Duckie Cookie is a new rice product in

excrement will become the paddies’

namely, Fresh Original Duckie Cookie,

products, illustration plays an important

Taiwan.There are three main flavors,

fertilizer. To communicate the story of

Sweet Basil Duckie Cookie, and Pepper

role. It’s designed with many line-icons

Spice Duckie Cookie. Rice cookies are

in bright color to represent the specialty.

usually for babies; however, Duckie

The repetition of symbols represents how

Cookie provides the flavors which are

Duck Rice was grown, and combines

suitable for both young and old. The

Taiwanese window pattern and rice

cookies made from a kind of special rice,

paddy shape. It also combines Taiwanese

Duck Rice, which is a special natural

window pattern and rice paddy shape in

growing method and new rice eating

to the illustration, in order to illustrate the

culture in Taiwan,Yilan. It’s is a great

meaningful patters behind the brand.

Eco circle that paddies have bugs and

weeds; ducks will eat them, and duck’s

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Duckie Cookie


Package Design

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Tsaidam

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Brief:

Design a logo and a series package for a new Chinese fruit tea brand, and the package needs to be produced in low cost. The customers are mainly the

25-35-year-old who care their health. Content:

Graphic logo, logotype in Chinese and

Englich, package structure, packaging.

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Tsaidam Commercial Project (2015)

Tsaidam is a new brand in China. They provide a kind of special dry fruit which

can drink like tea after putting them into the water. Because the client wanted

to promote this product in the coffee shop which the customers are usually the office workers. To let customers feel precious and special, the box was designed in a unique structure. The main visual of a

fine sketch is the organs of that special fruit which can let the audience know

more about this special product but also catch their eyes in first sight.

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Tsaidam


Package Design

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Central Highway


Illustration

09 Brief:

Make a zine for introducing Taiwan in 1.5- day workshop Content:

2016 is the 60th anniversary of the

Central highway of Taiwan, this road is

full of story and memory. Our family has

a strong connection with this highway, so I decided to use the story of my family to say the history of this road. Making it in

the way of zine can make people read it easier and faster.

Central Highway 60th Anniversary Zine Personal Work for MOE Workshop (2016)

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Central Highway


Illustration

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Depression Diary


Illustration

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Depression Diary Personal Work (2016)

There was a period of time, I suffered

from depression. Then, I tried to record

the mood with illustrations. It is interesting that I can tell my situation through the

painting. As a result, I collect the drawing and make it like a small diary to remind myself.

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Depression Diary


Illustration

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Pressure Taipei

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Graphic Design

11 Pressure Taipei Personal Work for MOE Workshop (2015)

Taipei is a city filled with social issues and

problems. All of these things let citizens feel more depressed, pressured and sad, so I

designed this poster because the best way to solve the detached and cold problem is “care". I let poster is not only a poster but also a zine which can let audiences deep into these issues.

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Relationships

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Graphic Design

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Relationships Personal Work for 45 symbols Projects (2016)

The issue of legalizing gay marriage

is extremely controversial in Taiwan.

Multiple appeals, all in favor of LGBT

rights, have been made to the Supreme

Court to reinterpret Taiwan’s constitution. These 45 symbols represent the existing diverse relationships in Taiwan; some of

them include a transgender couple, samegender couple, and same-gender family

with children. Through the restructuring of

traditional Chinese characters, this project aims to promote LGBT rights within the bounds of traditional Chinese culture.

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Relationships

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Graphic Design

01 Polygamy of two Male and One Female

02 Polygamy of Two Female and One Male 03 Single

04 Loveless Relationship 05 Arrange Marriage 06 Single Male

07 Gay Couple

08 Gay Polyamory 09 Single Female

10 Lesbian couple

11 Lesbian Polyamory

12 Different-sex couple

13 Polyamory of Two Male and One Female

14 Polyamory of Two Female and One Male 15 Arrange Marriage 16 Gay marriage

17 Lesbian marriage

18 Different-Sex Marriage

19 Liaison with Heterosexual Women in Different-Sex Marriage 20 Liaison with Heterosexual Man in Different-Sex Marriage

21 Liaison of Both Parties in Different-Sex Marriage, both Heterosexual 22 Liaison with a Lesbian Person in Different-Sex Marriage

23 Liaison of Both Parties in Different-Sex Marriage, both with Women 24 Liaison with a Gay Person in Different-Sex Marriage

25 Liaison of Both Parties in Different-Sex Marriage, both with Men

26 Liaison of Both Parties in Different-Sex Marriage, both Homosexual

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Relationships

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27 Family with Gay Parents

38 Family of man and Transgender Woman

29 Transgender Women

40 Family with Lesbian Parents

28 Transgender Man

39 Family of Woman and Transgender Man

30 Transgender Woman and Man Couple

41 Family with Different-Sex Parents and Child

31 Transgender Woman and Woman Couple

42 Family with Transgender Father, a Mother

32 Transgender Man and Woman Couple

and Child

33 Transgender Man and Man Couple

43 Family with Two Mothers (one Being

35 Different-Sex Marriage with No Child

44 Family with Two Fathers (one Being

37 Different-Sex Marriage with an Indifferent Wife

45 Family with a Transgendered Mother, a Father

34 Transgender Different-Gender Couple

Transgender Woman) and Child

36 Different-Sex Marriage with Indifferent Husband

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Transgender Man) and Child and Child


Graphic Design

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Relationships

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Graphic Design

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Part 3 Event Experience

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#Behance Portfolio Reviews I decided to host this event after receiving an inviting mail from Behance. Even though I was struggling at my graduation project, I still wanted to arrange this portfolio review for students who study in design for their last year. Because I believe this kind of events which had never happened before in Taiwan can cause some sparkles and changes in our generation. There is a big gap between industry and school in Taiwan; as a result, I invited 8 design studios as group leaders to share some experiences in the industry. It's really glad to see that some students not only got some job opportunities after the event but also some of them tell me and my partners that they knew more about " Taiwan's design industry" after participating.

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#2 VJ & Modern Dance

As a Modern dance dancer in school club and a student in Design College, I have great passion on combining videos and dancing. Luckily, our department needs some performances in our 2015 design week. My classmates and I decided to create a dance together. It's my honor to be a dancer, choreographer, and visual designer at the same time. I spent a lot of effort on arranging the interaction between dancer and graphic, and I am pretty happy the effect seems quite good.

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Thank you.

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