FOMOSAZZA brandbook by Yu-Heng Lin

FOMO SAZZA

FOMOSAZZA BRANDBOOK

Simple Delicacy from Ilha Formosa !

CONTENT

01 Behind the Brand

02 Brand Identity

About

Log

Overview

Color

Phiosophy

Pattern

03 Appilication

04 Package

Namecard

Favor Color

Letterhead

Sticker's Stionary

Elevope and Sticker

Package Box Lay out

Jar Package

Package Box Stationary 58

FOMO SAZZA

BEHIND THE BRAND

About Overview Phiosophy

FOMO SAZZA

About Our brand's name comebines Formosa ans Sazza. Say that we povide the delicacy from Taiwan.

Overview As the proverb goes â&#x20AC;&#x153;Where there is mountains and water, there will be Chinese peopleâ&#x20AC;?; where there are Chinese people, there will be Fomosazza brand barbecue sauce. Therefore the importance of the Fomosazza brand barbecue sauce in Chinese seasoning is evident; Therefore, we have actively developed the export market, making Fomosazza brand synonymous with Home Delicacies is one of the future development directions of our firm . 7

Philosophy 8

Through the food and spacial favor let more people know : What is Taiwan. Sazza souce is a kind of unique barbeque sauce.The main ingridients are dry fishes and dry shrimps.It has deep favor.To let more people accept this special favor , we offer the new product-Light Favor Sazza Sauce.Let customer can use this sauce in new way and have the whole new exotic experience.

FOMO SAZZA

BRAND IDENTITY

Logo Color Pattern

Logo & Logo Spirit Concept: Old style and Chinese tranditional paper cut.

FOMO SAZZA

Logo Lock-up Workmarks always appear in this order and spacing. Vertical style

FOMO SAZZA

TAIWANESE SEA-BORN SAUCE

Horizontal style

FOMOFOMO SAZZASAZZA

TAIWANESE SEA-BORN SAUCE

Logo's Grid Figure and Isolation Space Logo should be a circle.

11x11 Grid

22x22 Grid

Isolation Space

a a

FOMO FOMO FOMO SAZZA SAZZA SAZZA

Lock-up's Isolation Space Workmarks and logoalways appear in center and in the same spaceing. Vertical style

Horizontal style 11b

28b

b b

FOMO SAZZA

TAIWANESE SEA-BORN SAUCE 17b

1.2b

TAIWANESE SEA-BORN SAUCE

1.3b 0.7b

Logo's Scale 2.5cm x 2.5cm is the smallest size that logo should be.

FOMO SAZZA

2.0 cm

Applying The Color Color's contrast should be bigger than 30%.

FOMO SAZZA

Wrong Using in Logo l Please don't squzze the logo and use other color on it.

FOMO SAZZA

FOMO FOMO SAZZA SAZZA

FOMO SAZZA

FO FO SA MO SA MO ZZ ZZ A A

FOMO FOMO SAZZA SAZZA

FO SA MO ZZ A

FOMO SAZZA

O FOM ZA SAZ

FOMO FOMO SAZZA SAZZA

O FOM ZA SAZ

FOMO SAZZA

Wrong Using in Logoll Please don't put workmark in wrong position.

FOMO SAZZA

FOMO FOMO SAZZA SAZZA

FOMO SAZZA

FOMO FOMO SAZZA SAZZA

FOMO FOMO FOMO FOMO FOMO SAZZA SAZZA SAZZA SAZZA SAZZA

TAIWANESE TAIWANESE TAIWANESE TAIWANESE T A I W A N E S E STEAAI W - BAONRENS ES AS U EA C -EB O R N S A U C E T A I W A N ESSEEAT -ABI O WRANN E EI W WRANN SETASA E ICWE A N E S ET SAEI W A -ABNOERSNET A SA U -A CBE EI W A NOERS N E SSEAAU-CBEO R N S A U C E S ASS EU ETA CA-EI BWOARNNETSSAA U CAENSEESAE-TBAOI W R NA N S AES U ES E A CT-EABI O U SEA-BORN SA U -CBEO R N SSEAAU-CBEO RSNE AS -ABUOCREN S A U -CBEO R N SSEAAU-CBEO R N S A U C E EA EA

TA IWA IWA TNAE T AN E I SWE A I WSAE S NE NE A NS EE A E S- BE S E FOMO SE BO FOMO FOMO O SEA SRE N S E RAN A SAZZA -FOMO -SBAOU - BSOA U FOMO SAZZAFOMO SAZZA FOMO BO R R R NC E C N S NE S SAZZA SAZZA SAZZA SAZZA SAU AU AU CE CE CE T A I W A N E S E S ETA A-I W B OARNNE SSEA U S ECAE- B O R N S A U C E

FOMO SAZZA

FOMO SAZZA FOMO SAZZA

IWA

T A I W A N E S E TS A EA - BAONREN C-EA IW S ESTSAAEUIAW BO NR E SNE SSAEUAC- B E ORN SAUCE

Primary Typographic PRIMARY TYPEFACE

Aa Aa Berlin Sans FB Demi Bold

Berlin Sans Light

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Secondary Typographic SECONDARY TYPEFACE

Aa Aa Berlin Sans FB Regular

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Lao UI

ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 21

Primary Color

CMYK 97 78 31 1 RGB 0 70 124 HTML #00467c Pantone 294 CP

CMYK 1 1 9 0 RGB 253 251 238 HTML #fdfbee Pantone 7401 CP

Secondary Color

CMYK 23 0 2 0 RGB 236 204 250 HTML #ccecfa Pantone 290 CP

CMYK 4 4 22 0 RGB 274 242 211 HTML #f7f2d3 Pantone 7499 CP

Pattern l - Fish This pattern means the ingrediant fish in sauce.

Pattern ll - Shrimp This pattern means the ingrediant shrimp in sauce.

Pattern l -Swirl This pattern means ocean.

Pattern Rule-Fish and Shrimp When fish pattern appear with shrimp ,they must be same height

Strip Pattern If item needs more than one fish and shrimp. It must arrange like this.

Strip Pattern's Stationary At least two fish and shrimp appear in same time and must'nt change the space.

b b

Wrong Using in Pattern Please don't put workmark in wrong position and in different size.

Pattern Application Sticker or website banner.

FOMO SAZZA

TAIWANESE SEA-BORN SAUCE

Barbecued red mullet with a hot salsa Method This dish works as described here, but you can also stuff it into hot ďŹ&#x201A;our tortillas or pitta breads to be eaten like a kind of fajita or burrito â&#x20AC;&#x201C; superb. Spanish smoked paprika is now widely available, and your butcher can do the trimming and scoring of the pork loin for you to save you some time.

FOMO SAZZA

APPILICATION

Namecard Letterhead Elevope and Sticker Jar Package

Namecard 9cm x 4cm. Only print on white 220g papper.

FOMO SAZZA

FOMOSAZZA

FOMO SAZZA

CEO

Aslin Lin

TEL 0931230209 EMAIL dior723l@yahoo.com.tw

FOMOSAZZA

CEO

Aslin Lin

TEL 0931230209 EMAIL dior723l@yahoo.com.tw

Letter Head Use on businessletter. FOMOSAZZA

5 Hill Street Madison, Wisconsin 53700 March 15, 2005 Ms. Helen Jones President Jones, Jones & Jones 123 International Lane Boston, Massachusetts 01234 Dear Ms. Jones:

FOMO SAZZA

fomosazza@gmail.com.tw

Ah, business letter format-there are block formats, and indented formats, and modified block formats . . . and who knows what others. To simplify matters, we're demonstrating the block format on this page, one of the two most common formats. For authoritative advice about all the variations, we highly recommend The Gregg Reference Manual, 9th ed. (New York: McGraw-Hill, 2001), a great reference tool for workplace communications. There seems to be no consensus about such fine points as whether to skip a line after your return address and before the date: some guidelines suggest that you do; others do not. Let's hope that your business letter succeeds no matter which choice you make! When you use the block form to write a business letter, all the information is typed flush left, with one-inch margins all around. First provide your own address, then skip a line and provide the date, then skip one more line and provide the inside address of the party to whom the letter is addressed. If you are using letterhead that already provides your address, do not retype that information; just begin with the date. For formal letters, avoid abbreviations where possible. Skip another line before the salutation, which should be followed by a colon. Then write the body of your letter as illustrated here, with no indentation at the beginnings of paragraphs. Skip lines between paragraphs. After writing the body of the letter, type the closing, followed by a comma, leave 3 blank lines, then type your name and title (if applicable), all flush left. Sign the letter in the blank space above your typed name. Now doesn't that look professional? Sincerely,

John Doe Administrative Assistant

Elevope and Sticker Elevope: 30 x 21.5 cm

Sticker: 5 x 5cm

FOMO SAZZA

TO: ___________________________

FOMO SAZZA

Jar Package 4 kinds of favor. Use square jars and must print on white light papper. Bottle: 6.4cm x 6.4cm x 9.5cm

Jar Package Sticker

FOMO FOMO SAZZA SAZZA

Taiwanese Sea Born Source-Light Favor Content:Flat fish, garlic, shrimp, salt, Taiwanese Sea Born Source-Light Favor dried onion, soybean oil,shrimp, pepper,salt, Content:Flat fish, garlic, spices.onion, soybean oil, pepper, dried Shelf Life: spices. 2014/03/02 Shelf Life: 2015/05/02 2014/03/02 2015/05/02

TAIWANESE TAIWANESE SEA-BORN SAUCE SEA-BORN SAUCE

ORIGINAL FAVOR ORIGINAL FAVOR

Barbecued pork with a hot salsa Put some Sazzapork sauce with in top a bake Barbecued hotwith salsa fish.Then the sauce boiledinvagetabel Put some let Sazza top bake with with some lightletfavor sazza sauce. fish.Then the boiled vagetabel with some light favor sazza sauce.

Spycy level Spycy level

NET WT NET250g WT 250g

FOMO FOMO SAZZA SAZZA

TAIWANESE TAIWANESE SEA-BORN SAUCE SEA-BORN SAUCE

VEGETARIAN FAVOR VEGETARIAN FAVOR

Sazza Sauce Hot salsa Put someSauce Sazza sauce top bake with Sazza Hot in salsa fish.Then the sauce boiledinvagetabel Put some let Sazza top bake with with some lightletfavor sazza sauce. fish.Then the boiled vagetabel with some light favor sazza sauce.

Spycy level Spycy level

FOMO FOMO SAZZA SAZZA

44 Taiwanese Sea Born Source-Light Favor Content:Flat fish, garlic, shrimp, salt, Taiwanese Sea Born Source-Light Favor

TAIWANESE

Barbecued red mullet with a hot salsa Put some Sazzared sauce in top bake fish.Then Barbecued mullet withwith a hot salsa

NET WT NET250g WT 250g

SAZZA FOMO SAZZA

Taiwanese Sea Born Source-Light Favor Content:Flat fish, garlic, shrimp, salt, dried onion, soybean oil, pepper, spices. Shelf Life: 2014/03/02 2015/05/02

FOMO TAIWANESE SAZZASEA-BORN SAUCE ORIGINAL FAVOR

FOMO SAZZA

Barbecued pork with a hot salsa Put some Sazza sauce in top bake with fish.Then let the boiled vagetabel with some light favor sazza sauce.

Spycy level

FOMO SAZZA

NET WT 250g

FOMO FOMO SAZZA SAZZA

Taiwanese Sea Born Source-Light Favor Content:Flat fish, garlic, shrimp, salt, Taiwanese Sea Born Source-Light Favor dried onion, soybean oil,shrimp, pepper,salt, Content:Flat fish, garlic, spices. dried onion, soybean oil, pepper, Shelf Life: spices. 2014/03/02 Shelf Life: 2015/05/02 2014/03/02 2015/05/02

TAIWANESE TAIWANESE SEA-BORN SAUCE SEA-BORN SAUCE

VEGETARIAN FAVOR

LIGHT FAVOR

Sazza Sauce Hot salsa Put some Sazza sauce in top with bake with Baked red mullet a hot salsa fish.Then let theSazza boiled vagetabel with with Put some sauce in top bake somefish.Then light favor sauce.vagetabel with letsazza the boiled some light favor sazza sauce.

Spycy level Spycy level

NET WT NET WT 250g 250g

FOMO SAZZA

Taiwanese Sea Born Source-Light Favor Content:Flat fish, garlic, shrimp, salt, dried onion, soybean oil, pepper, spices. Shelf Life: 2014/03/02 2015/05/02 NET WT

TAIWANESE SEA-BORN SAUCE 250g

SPICY FAVOR

Barbecued red mullet with a hot salsa Put some Sazza sauce in top bake with fish.Then let the boiled vagetabel with some light favor sazza sauce.

Spycy level

FOMO SAZZA

Package

Favor Color Sticker's Stionary Package Box Lay out Package Box Stationary

Favor Color If company have new favor inthe future ,must choose the color from this color strip. CMYK 0 0 0 100 RGB 0 0 0 HTML #231815

CMYK 66 82 97 57 RGB 65 34 16 HTML #412310

CMYK 29 99 100 0 RGB 186 31 34 HTML #b92122

SPICY FAVOR

ORIGINAL FAVOR 50

CMYK 2 39 83 0 RGB 244 174 53 HTML #f4ae33

CMYK 70 50 90 10 RGB 92 110 61 HTML #5a6d3c

CMYK 97 78 31 0 RGB 0 71 124 HTML #00467c

PRIMARY COLOR LIGHT FAVOR

VEGETARIAN FAVOR 51

Content Stationary

FOMO SAZZA

Taiwanese Sea Born Source-Light Favor Content:Flat fish, garlic, shrimp, salt, dried onion, soybean oil, pepper, spices. Shelf Life: 2014/03/02 2015/05/02

Baked red mullet with a hot salsa

TAIWANESE SEA-BORN SAUCE

Put some Sazza sauce in top bake with fish.Then let the boiled vagetabel with some light favor sazza sauce.

LIGHT FAVOR Shrimp Pattern

Spycy level

NET WT 250g

Fish Pattern Logo

Swearl Pattern

NET Wight

Content (6pt) Expiration date (6pt) Barcode

Wordmark (9pt) Favor's Name

Recipe Spicy Level

Nutrition Fact

Size Stationary Fish and shrimp pattern's transparancy must lower than 50% 2mm 6mm

40mm

2cm x 2cm

FOMO SAZZA

Taiwanese Sea Born Source-Light Favor Content:Flat fish, garlic, shrimp, salt, dried onion, soybean oil, pepper, spices. Shelf Life: 2014/03/02 2015/05/02

12mm

42mm

Baked red mullet with a hot salsa

TAIWANESE SEA-BORN SAUCE

Put some Sazza sauce in top bake with fish.Then let the boiled vagetabel with some light favor sazza sauce.

LIGHT FAVOR

Spycy level

Favor's name must in 5mm x 40mm

NET WT 250g

Nutrition Facts: 35mm x 29mm NET WT: 7mm x 11mm

60mm 245mm

FOMO SAZZA

Color Stationary

CMYK 4 4 22 0 RGB 274 242 211 HTML #f7f2d3

CMYK 66 82 97 57 RGB 65 34 16 HTML #412310

CMYK 1 1 9 0 RGB 253 251 238 HTML #fdfbee Favor color 50%

Favor color 50% FOMO SAZZA

Taiwanese Sea Born Source-Light Favor Content:Flat fish, garlic, shrimp, salt, dried onion, soybean oil, pepper, spices. Shelf Life: 2014/03/02 2015/05/02

CMYK 4 4 22 0 RGB 274 242 211 HTML #f7f2d3

CMYK 66 82 97 57 RGB 65 34 16 HTML #412310

Baked red mullet with a hot salsa

TAIWANESE SEA-BORN SAUCE

Put some Sazza sauce in top bake with fish.Then let the boiled vagetabel with some light favor sazza sauce.

LIGHT FAVOR Favor color

Favor color

Spycy level

CMYK 29 99 100 0 RGB 186 31 34 HTML #b92122

NET WT 250g

CMYK 66 82 97 57 RGB 65 34 16 HTML #412310

Font Stationary

Lao UI 6pt

Berlin Sans FB 8pt

Follow the country's rule

FOMO SAZZA

Taiwanese Sea Born Source-Light Favor Content:Flat fish, garlic, shrimp, salt, dried onion, soybean oil, pepper, spices. Shelf Life: 2014/03/02 2015/05/02

TAIWANESE SEA-BORN SAUCE

LIGHT FAVOR

Baked red mullet with a hot salsa Put some Sazza sauce in top bake with fish.Then let the boiled vagetabel with some light favor sazza sauce.

Spycy level

Berlinsans-Light 9pt Lao UI 6pt

Berlin Sans FB Demi Bold 13pt

Berlinsans-Light 9pt

NET WT 250g

Lao UI 9pt All capital letter

Package Box Lay out

FOMO SAZZA

Barbecued red mullet with a hot salsa This dish works as described here, but you can also stuff it into hot flour tortillas or pitta breads to be eaten like a kind of fajita or burrito â&#x20AC;&#x201C; superb. Spanish smoked paprika is now widely available, and your butcher can do the trimming and scoring of the pork loin for you to save you some time.

Barbecued red mullet with a hot salsa

FOMO SAZZA

TAIWANESE SEA-BORN SAUCE Taiwanese Sea Born Source-Light Favor Content:Flat fish, garlic, shrimp, salt, dried onion, soybean oil, pepper, spices. Shelf Life: 2014/03/02 2015/05/02

ORIGINAL FAVOR

This dish works as described here, but you can also stuff it into hot flour tortillas or pitta breads to be eaten like a kind of fajita or burrito â&#x20AC;&#x201C; superb. Spanish smoked paprika is now widely available, and your butcher can do the trimming and scoring of the pork loin for you to save you some time.

Barbecued r with a hot sa

This dish works here, but you ca it into hot flour pitta breads to a kind of fajita o superb. Spanish paprika is now w available, and y can do the trim scoring of the p you to save you

Barbecued red mullet with a hot salsa

red mullet alsa

as described an also stuff tortillas or be eaten like or burrito – h smoked widely your butcher mming and pork loin for u some time.

FOMO SAZZA

This dish works as described here, but you can also stuff it into hot flour tortillas or pitta breads to be eaten like a kind of fajita or burrito – superb. Spanish smoked paprika is now widely available, and your butcher can do the trimming and scoring of the pork loin for you to save you some time.

Barbecued red mullet with a hot salsa This dish works as described here, but you can also stuff it into hot flour tortillas or pitta breads to be eaten like a kind of fajita or burrito – superb. Spanish smoked paprika is now widely available, and your butcher can do the trimming and scoring of the pork loin for you to save you some time.

Barbecued red mullet with a hot salsa

FOMO SAZZA

Barbecued red mullet with a hot salsa

FOMO SAZZA

TAIWANESE SEA-BORN SAUCE

SPICY FAVOR

LIGHT FAVOR

VEGETARIAN FAVOR

Package Box Stationary 50mm

25mm

64mm

66mm 66mm

25mm 64mm