GAMIFICATION * PLAY [the idea] HARD

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RO-RO

ANGIE YU ZHOU M

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GAMIFICATION Portfolio of Angie >yu< Zhou

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RO-RO

= 煜 = YU

yu = 魚

煜 = jnoc

rou = fat / meat

yu = SHINY

魚 = FISH

jnoc = ROU

fat / meat = C H U B BY

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GR 460 / MARY SCOTT

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About

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I am RO-RO, the mix of owl and chubby balloon fish. I was made by my daddy and mommy, but I guess there was something wrong happened when they made or say, produced me. My dear mommy has no clue about how to use all the electronic devices and the programs in the computer besides browser, word, excel and skype. My lovely Daddy is just color blind, and he always argues with me and mommy that the red light is actually the blue light. However, I am now a graphic designer, using all those complicated software such as InDesign—which I am using right now, illustrator, Photoshop, Dreamweaver etc. and I love to work with colors.

A b o u t G A M I F I C AT I O N — P L AY [ t h e i d e a ] H A R D »

I started to play games when I was 3, and I was born 3 days after the game Super Mario Kart which I still love. My daddy played with me the first 11 years of my life, but people changes really fast. He decided to prevent me from my computer and the internet right after my second year in secondary school, he wanted me to focus more on study. Unfortunately, I learned how to hack the computer pass code and the wifi pass code because of that daddy! Game is a very important part of my life, it is in my nature. Games are fun, they make me happy when I am sad, and they actually lead me to learn things. So that I wish I can turn everything into games and then I can become a happy and intelligent person with a lot of knowledge. Gamification—apply the idea of game to almost everything in your daily life. Design is not that fun a thing, I struggled when I started my first school project. “Why don’t I regard this project as a game?” I said to myself. So I started to think the project was a mission in the game, it is a problem, and I have to solve it. Mind maps, mood boards and sketches were the HP/SP potions I have to bought before I went and kill the monsters; I was killing the monsters when I was working on the thing I was designing; the big boss got killed and the problem got solved after I finished the project; and so glad finally I got my exp. from the monsters and the big boss.

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CONTENTS

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% OUR HUMBLE HOME

[ L OA D I NG … … … … ]

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pg. 006-031

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IDENTITY TYPOGRAPHY WEB

% A DORIAN GRAY

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pg. 032-041

$$$

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PRINT TYPOGRAPHY HUMOR

% MADE FOR WORK

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pg. 042-059

PA C K A G E D E S I G N TYPOGRAPHY PHOTOGRAPHY

04% TIC TAC TOC

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pg. 060-071

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PA C K A G E D E S I G N TYPOGRAPHY I L LU S T R AT I O N

%FASTER THAN LIGHT

[ L OA D I NG … … … … ]

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pg. 072-085

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TYPOGRAPHY PRINT I L LU S T R AT I O N

%CARNIVOROUS

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pg. 086-101

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TYPOGRAPHY PRINT I L LU S T R AT I O N

% STAGES OF ME

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pg. 102-123

TYPOGRAPHY PRINT I L LU S T R AT I O N

VIDEO WEB

08%FILED UNDER X

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pg. 124-135

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PRINT I L LU S T R AT I O N TYPOGRAPHY

%WE ARE FAMILY

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pg. 136-169

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PA C K A G E D E S I G N I L LU S T R AT I O N TYPOGRAPHY PHOTOGRAPHY

% IDENTITIES

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pg. 170-177

IDENTITY I L LU S T R AT I O N TYPOGRAPHY


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OUR HUMBLE HOME Project for »

STUDENT HOUSING PROBLEM IN SAN FRANCISCO Course »

IDENTITY 2 Instructor »

DARRELL HAYDEN Wo r k w a s d o n e i n »

18 0°

2011 SUMMER

jum p

IDENTITY TYPOGRAPHY WEB

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W I L L YO U TA K E T H I S C H A L L E N G E

All the students who is not able to afford a tiny little corner to live, the rent nowadays is just so high for students with almost 0 income. Help help help!

PLAY [the idea] HARD

% [ L OA D I NG … … … … ]

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PPortfolio o r t f o l i of o Angie o f A n>yu< g i e Zhou >yu< Zhou

G AG MAIMI F IFCICAT A T I ION ON

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more info

Duration of the mission»

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Yo u r m i s s i o n »

In this class, we were assigned to find out one problem of the city San Francisco and come up with a visual identity system of a made up company for it. There was one huge problem I was facing at that time—the place I was living in then was going to raise the rent to $2380 per month, for just a one-bedroom. I could still remember the shock of that moment. We said, “What?! $500 more per month?! Are you kidding me?!” That was about $1200 per month each for just a one-bedroom apartment! We could not afford that. Yes, the problem I had was housing, especially student housing in San Francisco, how could students with almost no income afford to live in this city?

Things

did to complete the mission»

A company called “re:dorm” has been made to solve the student housing issue. And the mission of the company is, “Who wants to live in a funky and expensive dorm? There are more than 50% of college students moving off campus after their first year, so re:dorm offers students a new option! We provide a modern and modular interior reconstruction service in order to make students’ live not only hipper, but within their means! — re:dorm.”

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y—

>SO THAT IT IS MODERN AND AFFORDABLE<

>DIMENSIONAL<

k3%

STUDENT HOUSING x—

C O M FO RTA B L E — C C C C C

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ab ab ab

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$ $ $ — c c c c c c c

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$$$ —ccc ccccc cccc

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cdefghijklmnopqrstuvwxyz cdefghijklmnopqrstuvwxyz cdefghijklmnopqrstuvwxyz cdefghijklmnopqrstuvwxyz bcdefghijklmnopqrstuvwxyz

bcdefghijklmnopqrstuvwxyz bcdefghijklmnopqrstuvwxyz bcdefghijklmnopqrstuvwxyz

blender / thin / book / medium / bold / heavy

flama / regular / book / light

k = keyword

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better college life

about

services

contact

home Who wants to live in a funky and expensive dorm? More than 50% of college students move off campus after their first year. Re:dorm offers students a new option! We provide a modern and modular interior reconstruction service to make students’ live hipper, and more affordable! — re : dorm

re : dorm

/ www.redorm.com / +415.872.7893 / +415.872.7894

/ info@redorm.com / 77 Battery Street, San Francisco, CA 94105


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Who wants to live in a funky and expensive dorm? More than 50% of college students move off

sacramento / san diego / seattle / san francisco / wash d.c /

Portfolio of Angie >yu< Zhou >

los angeles / miami / minneapolis / new york / philadelphia / phoneix / portland /

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atlanta/ austin / boston / dallas / denver / houston / las vegas /

G A M I F I C AT I O N

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second floor

re : dorm / www.redorm.com / info@redorm.com / +415.872.7893 / +415.872.7894 / 77 Battery Street, San Francisco, CA 94105

first floor

campus after their first year. Re:dorm offers students a new option! We provide a modern and modular interior reconstruction service to make students’ live hipper, and more affordable! — re : dorm

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the dorian gray

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THE DORIAN GRAY Project for »

INFLATION Course »

PRINT 2 Instructor »

ROLAND YOUNG Wo r k w a s d o n e i n »

18 0°

2012 SPRING

jum p

PRINT TYPOGRAPHY HUMOR

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W I L L YO U TA K E T H I S C H A L L E N G E

Currency is no longer that valuable! Inflation is coming! No matter how pretty you make yourself, it is worth nothing! Need help help help!

PLAY [the idea] HARD

% [ L OA D I NG … … … … ]

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2012 SPRING / 6 WEEKS GR 425 / ROLAND YOUNG


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r i ba lne ghroam ye ot uh re hduom

PPortfolio o r t f o l iof o Angie o f A n>yu< g i e Zhou >yu< Zhou

ICAT G AGMAIMI F IFC A T IION ON

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GR 425 / ROLAND YOUNG

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Yo u r m i s s i o n Âť

Once upon a time, Money wanted to make itself prettier and look more valuable but it just did not work out. It ended up look funny and funky to people. Inflation often describes the general rising of prices on goods and services over a period of time. It can be measured in a quarter (3 months) or over the period of a year. In general, the higher the inflation, the less purchasing power money has towards these goods and services. The best notable example of inflation would be the hyperinflation of 1920-1924 in Germany during the Weimar Republic. The purchasing power of the German Mark was so low that it cost about 20,000-30,000 marks to buy a loaf of bread, German citizen were burning German marks because the Mark lacked purchasing power on goods and services. Imagine your bread was 20,000 marks when you bought it but 40,000 marks after you finished it!

Things

did to complete the missionÂť

Two posters were designed. By making the ugly ones on the money prettier.

2012 SPRING / 6 WEEKS


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2 0 1 1 S U M M E R / 7. 5 W E E K S


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made for work

G A M I F I C AT I O N

Portfolio of Angie >yu< Zhou

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MADE FOR WORK Project for »

JEEP Course »

PACKAGE DESIGN 3 Instructor »

THOMAS MCNULTY Wo r k w a s d o n e i n »

18 0°

2011 SUMMER

jum p

PA C K A G E D E S I G N TYPOGRAPHY PHOTOGRAPHY

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W I L L YO U TA K E T H I S C H A L L E N G E

Jeep used to be the war car, and now it is the leading SUV. BUT! Cars only is not enough for you to go camping. Powertools wanted! Help help help!

PLAY [the idea] HARD

% [ L OA D I NG … … … … ]

..3

2 0 1 1 S U M M E R / 7. 5 W E E K S G R 3 7 0 / T H O M A S M C N U LT Y


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made for work

G A M I F I C AT I O N

Portfolio of Angie >yu< Zhou

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x01

x01

x01

x01

x01

Yo u r m i s s i o n »

Jeep is an automobile brand of Chrysler. It is the oldest off-road vehicle (also sport utility vehicle—SUV) on the market. The original Jeep first appeared as the Bantam Reconnaissance Vehicle and became the primary light 4-wheel-drive vehicle of the United States Army and Allies during World War II, as well as the postwar period. Many Jeep variants serving similar military and civilian roles have since been created in other nations. The original trademark brand-name application was filed in February 1943 by Willys-Overland. It is also used as a generic term with a lowercase (jeep) for vehicles inspired by the Jeep that are suitable for use on rough terrain. As the only company that continually produced Jeep vehicles after the war, in June 1950 Willys-Overland was granted the privilege of owning the name “Jeep” as a registered trademark. The Jeep Wrangler is one of the few true off-roading vehicle in the civilian market today with solid front and rear axles. But how about having some Powertools with the war vehicle, sounds great right? OK, Jeep 18V Powertools! Have you ever heard about it? NO? Well then, let‘s make it up!

Things

did to complete the mission»

Created a new stable Powertool line for the traditional american vehicle brand JEEP, to help the brand to have an opener market and reach JEEP’s goal of targeting everybody.

»> »>


G R 3 6 5 / D A R R E L L H AY D E N

2 0 1 1 S U M M E R / 7. 5 W E E K S

more info

Duration of the missionÂť

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

We e k s


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G A M I F I C AT I O N

Portfolio of Angie >yu< Zhou

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WO R K S P E E D — C C

JEEP * POWERTOOLS k = keyword

jeep —kkkk kk

j

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G R 3 7 0 / T H O M A S M C N U LT Y

k3%

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CCCC 55

>DETAILED<

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>POWERFUL<

KK

JEEP —KkKkkkk

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2 0 1 1 S U M M E R / 7. 5 W E E K S


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our humble home

G A M I F I C AT I O N

Portfolio of Angie >yu< Zhou

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G R 3 6 5 / D A R R E L L H AY D E N

2 0 1 1 S U M M E R / 7. 5 W E E K S


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made for work

G A M I F I C AT I O N

Portfolio of Angie >yu< Zhou

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G R 3 7 0 / T H O M A S M C N U LT Y

2 0 1 1 S U M M E R / 7. 5 W E E K S


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G A M I F I C AT I O N

Portfolio of Angie >yu< Zhou

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G R 3 6 5 / D A R R E L L H AY D E N

2 0 1 1 S U M M E R / 7. 5 W E E K S


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made for work

G A M I F I C AT I O N

Portfolio of Angie >yu< Zhou

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G R 3 7 0 / T H O M A S M C N U LT Y

2 0 1 1 S U M M E R / 7. 5 W E E K S


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made for work

G A M I F I C AT I O N

Portfolio of Angie >yu< Zhou

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CORDLESS 1/4 IN.

01 year free service

...

!! NO B ATTERY INC LUDED !!

03 year limited warranty service

For over 100 years, Jeep has and will always provide and service quality power tools for the professional woodworker and tradesman, engineered to deliver high-quality, professional results at a great value

TENSION 18V COUPLE 1,600 PO - LB COUPS 0 - 2,800 VITESSE 0 - 2,900 RPM

Impa ct technology deli vers high-htorque output without kick-back

Comp atible with Jeep 18V lithium

CORDLESS 1/4 IN.

// BATTERY INC LUDED //

provides the mobility

batteries also sold separately

PACT 18V IMDRIVER 18V Battery & Charger Sold Separately

Visseuse Á Percussion Sans Fil De 6mm

VOLTS 18V

Jeep 18 Volt Cordless 1/4 In. Impact Driver

TORQUE 1,600 IN. - LBS BPM 0 - 2,800 SPEED 0 - 2,900 RPM

18Volt System

WEIGHT WITH OUT BATTERY 2.6 LBS

POIDS SANS BLOC-PILES 1.18 KG, 2.6 LBS

CHUCK 1/4 IN. HEX

MANDRIN HEX. DE 6MM (1/4 PO)

Variable speed t rigger

PC18ID Battery and cha rger sold separately

He avy-du ty, cold- forged impa ct block is designed for maximum

Jeep, Jackson,TN 38305, Uni ted States ww w.jeep.com / U.S. &CANA DA ON LY

MODEL

$49.99

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G R 3 7 0 / T H O M A S M C N U LT Y

2 0 1 1 S U M M E R / 7. 5 W E E K S

CORD LESS 1/4 IN .

// BATTERY INC LUDED //

provides the mobility

battery also sold separately

REPLACEMENT LOCK INC LUDE D use with no worries

VOLTS 18V

18V FLASH LIG H T

TORQUE 1,600 IN. - LBS BPM 0 - 2,800

18V Battery & Charger Sold Separately Lampe De Poche Sans Fil Ă Tete Pivotante

SPEED 0 - 2,900 RPM

ADJUS TABL E LIGH T

PC18FL

Jeep 18 Volt Cordless Pivoting Flashlight

WEIGHT WITH OUT BATTERY 2.6 LBS CHUCK 1/4 IN. HEX

MO D EL

$29.99

Stable D esign

Hook and loop pl aten

O vermold gripping su rface

180 D egree twist light head

2 1/2 Light Diame ter

Locking but ton

MANDRIN HEX. DE 6MM (1/4 PO) POIDS SANS BLOC-PILES 1.18 KG, 2.6 LBS VITESSE 0 - 2,900 RPM COUPS 0 - 2,800 COUPLE 1,600 PO - LB TENSION 18V

unlimited warranty

1 year free service

charges may apply to some services

3 year limi ted warranty

you can return it for any reason

90 days full money back


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Portfolio of Angie >yu< Zhou

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G R 3 7 0 / T H O M A S M C N U LT Y

2 0 1 1 S U M M E R / 7. 5 W E E K S


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tic tac toc

G A M I F I C AT I O N

Portfolio of Angie >yu< Zhou

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TIC TAC TOC Project for »

LITTLE BIG PLANET Course »

PACKAGE DESIGN 3 Instructor »

THOMAS MCNULTY Wo r k w a s d o n e i n »

18 0°

2011 SUMMER

jum p

PA C K A G E D E S I G N TYPOGRAPHY I L LU S T R AT I O N

»> »>


W I L L YO U TA K E T H I S C H A L L E N G E

LittleBigPlanet Fans! You have been building so many sackboys and decorate them in the game, how about do it in reality? Help help help!

PLAY [the idea] HARD

% [ L OA D I NG … … … … ]

..4

2 0 1 1 S U M M E R / 7. 5 W E E K S G R 3 7 0 / T H O M A S M C N U LT Y


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our humble home

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tic tac toc

G A M I F I C AT I O N

Portfolio of Angie >yu< Zhou

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Portfolio of Angie >yu< Zhou

G A MIFICAT ION

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more info

Duration of the mission»

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

We e k s

»> »> »> »>


G R 3 7 0 / T H O M A S M C N U LT Y

x01

x02

Yo u r m i s s i o n »

The mission this time is to create a nice table/wall clock. A limited edition Clock for LittleBigPlanet! Would love to have one in your room? LittleBigPlanet, commonly abbreviated LBP, is a puzzle video game built for PS 3. The game was based on user-generated content and it was first announced on 7 March 2007, by Phil Harrison at the 2007 Game Developers Conference (GDC) in San Francisco, California. It was developed under the title The Next Big Thing by Media Molecule and was published by Sony Computer Entertainment. The game received an overwhelmingly positive reviews from critics and gammers alike and has been praised for its presentation, including its graphics, physics, and audio, along with its game play and large array of customisable costumes and online features. LittleBigPlanet has won a considerable number of awards.

Things

did to complete the mission»

A clock named “Milkey” has been built based on the original sackboy from the game LittleBigPlanet, and a limited edition packaging box has been designed for it. Ideal for LBP Fans!

2 0 1 1 S U M M E R / 7. 5 W E E K S


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tic tac toc

G A M I F I C AT I O N

Portfolio of Angie >yu< Zhou

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0.33

3.15

2.1

4.5

0.74

0.5 4.5 1.2

0.85 0.6

0.86 0.15

0.82

0.77 2.27

3.5

2.45

1.31

1.38 0.11

0.9

0.11

0.9

2.8 0.1

0.4

2.5 1

0.5 0.25

0.87 1.64

0.725

1.48

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G R 3 7 0 / T H O M A S M C N U LT Y

2 0 1 1 S U M M E R / 7. 5 W E E K S


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our humble home

G A M I F I C AT I O N

Portfolio of Angie >yu< Zhou

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G R 3 7 0 / T H O M A S M C N U LT Y

2 0 1 1 S U M M E R / 7. 5 W E E K S


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tic tac toc

G A M I F I C AT I O N

Portfolio of Angie >yu< Zhou

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G R 3 7 0 / T H O M A S M C N U LT Y

2 0 1 1 S U M M E R / 7. 5 W E E K S


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our humble home

G A M I F I C AT I O N

Portfolio of Angie >yu< Zhou

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G R 3 7 0 / T H O M A S M C N U LT Y

2 0 1 1 S U M M E R / 7. 5 W E E K S


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faster than light

G A M I F I C AT I O N

Portfolio of Angie >yu< Zhou

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FASTER THAN LIGHT Project for »

TELEPORTATION CONFERENCE Course »

TYPOGRAPHY 3 Instructor »

ARIEL GREY Wo r k w a s d o n e i n »

18 0°

2011 SPRING

jum p

TYPOGRAPHY PRINT I L LU S T R AT I O N

»> »>


W I L L YO U TA K E T H I S C H A L L E N G E

Maybe you have heard of the word teleportation in games, but this time it is real!There will be a conference about it in Tokyo, it is needing a poster and book to explain the theory. Help help help!

PLAY [the idea] HARD

% [ L OA D I NG … … … … ]

..5

2011SPRING / 15 WEEKS GR 330 / ARIEL GREY


001794

//

of ua rs theurmt bh laen hloi gmhet

G AGMAIMI F IFCICAT A T IION ON

PPortfolio o r t f o l iof o Angie o f A n>yu< g i e Zhou >yu< Zhou

»»

>>

. ... ..

more info

Duration of the mission»

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

We e k s

»> »>


GR 330 / ARIEL GREY

x01

x01

Yo u r m i s s i o n Âť

A conference for Teleportation will be held in Tokyo! ***Need a nice little book to explain the whole theory*** and a poster to attract people to come! Quantum teleportation, or entanglement-assisted teleportation, is a process by which a qubit (the basic unit of quantum information) can be transmitted (in principle)exactly from one location to another, without the qubit being transmitted through the intervening space. It is useful for quantum information processing, however it does not immediately transmit classical information, and therefore cannot be used for communication at superluminal (faster than light) speed. Quantum teleportation is unrelated to the common term teleportation - it does not transport the system itself, and does not concern rearranging particles to copy the form of an object.

Things

did to complete the missionÂť

Quantum theory, fast movement, break into pieces, rearranging...so complicated, right? Now there is this graphic scientist explaining something greek to you in an exciting and easy way.

2011SPRING / 15 WEEKS


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faster than light

G A M I F I C AT I O N

Portfolio of Angie >yu< Zhou

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k2%

>BREAK<

PAIR 1.

5

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mp

T E L E P O RT — A A A A A A A

At location A, a Bell measurement of the EPR pair qubit

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PAIR M3. OV E S P E E D — C C C C C At location A, a Bell measurement of the EPR pair qubit

radiata

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a s ti c

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»> »>


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GR 330 / ARIEL GREY

2011SPRING / 15 WEEKS

k = keyword k3%

TELEPORTATION

>MOVEMENT<

>REARRANGE<

k1%

A T E L E P O RT — A A A A A A A A A A AAAA AA A A A A A A AAAA A A A AAAAAAAAA A AAAAA AAAAAAAAAAAA


078

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faster than light

Portfolio of Angie >yu< Zhou

G A M I F I C AT I O N

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····· ·· ······· · · · · ·

······· · · · · ·

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NAME: robot . experiment 0

DATE: 04.17.2012 0

1

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PURPOSE: almost late for school

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WEIGHT:150 lbs

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GR 330 / ARIEL GREY

N3 dimensional One can imagine how the teleportation scheme given above extended might be to N-state particles, i.e. particles whose states lie i n the N dimensional Hilber combined system of the N3 dimensional state space. To teleport, Alice makes a partial measu rement on the particles in her possession in on the N2 dimensional s This measurement has equally probabl outcomes, which a then communicated to Bob classically.

PAIR

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····· ·· ······· · · · · ·

EPR

2011SPRING / 15 WEEKS

n

t 2

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.01 THE THEORY

.................. .................. .................. .................. .................. ........................

.................. .................. The first solution can be found from the class of traversable wormholes giving rise to what I call a true “stargate.” A stargate is essentially a wormhole with a flat-face shape for the throat as opposed to the spherical-shaped throat of the Morris and Thorne (1988) traversable wormhole, which was derived from a spherically symmetric Lorentzian spacetime metric that prescribes the wormhole geometry ••

A comprehensive literature search for vm-Teleportation within the genre of spacetime metric engineering yielded no results. No one in the general relativity community has thought to apply the Einstein field equation to determine whether there are solutions compatible with the concept of teleportation ••

.................. ..................

................ . . . . . . . . . . . . . . . . . . . . .................. .................. .................. ..................

. .. .................. Such spacetimes are asymptotically flat. The Einstein field equation requires that a localized source of matterenergy be specified in order to determine the geometry that the source induces on the local spacetime ••

.................. .........

wormhole or gateway

.................. ..................

The flat-face traversable wormhole solution is derived from the thin shell (a.k.a. junction condition or surface layer) formalism of the Einstein equations. We adapt Visser’s (1989) development in the following discussion. The procedure is to take two copies of flat Minkowski space and remove from each identical regions of the form × R, where x is a three-dimensional compact spacelike hypersurface and R is a timelike line (time axis). Then identify these two incomplete spacetimes along the timelike boundaries × R.The resulting spacetime Approved for public release; distribution unlimited. 4 is geodesically complete& possesses two asymptotically flat regions connected by a wormhole. The throat of the wormhole is just the junction (a two-dimensional space-like hypersurface) at which the two original Minkowski spaces are identified ••

.................. ..

Lorentzian traversable wormholes would allow travel from one part of the universe to another part of that same universe very quickly or would allow travel from one universe to another. The possibility of traversable wormholes in general relativity was first demonstrated by Kip Thorne and his graduate student Mike Morris in a 1988 paper. For this reason, the type of traversable wormhole they proposed, held open by a spherical shell of exotic matter, is referred to as a Morris-Thorne wormhole. Later, other types of traversable wormholes were discovered as allowable solutions to the equations of general relativity, including a variety analyzed in a 1989 paper by Matt Visser, in which a path through the wormhole can be made where the traversing path does not pass through a region of exotic matter ••

.................. .............. Included, waxy fast lasting generous compact adore sporty, agree. Brand think relaxing fresh rich easy. Action provocative and handcrafted now supreme.

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.................. .................. .................. ..................

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The experiments confirm the feasibility of space-based quantum teleportation, and represent a giant leap forward in the development of quantum communication applications ••

04

. .. .. .. .. .. .. .. .. . .. .. .. .. .. .. .. .. .. . .. .. .. .. .. .. .. .. . .. .. .. .. .. .. .. .. ..

.................. .................. wormholes

teleport=moving X to X in less than 1 second THIS PROCESS WILL HAVE SOME MINOR RISKS ON HUMAN BODIES, BUT THE SCIENTISTS ARE FIXING IT

Entangled EPR beams are generated by combining two beams of squeezed light at a 50/50 beamsplitter. EPR beam 1 propagates to Alice’s sending station, where it is combined at a 50/50 beamsplitter with the unknown input state, in this case a coherent state of unknown complex amplitude. Alice uses two sets of balanced homodyne detectors to make a Bell-state measurement on the amplitudes of the combined state. Because of the entanglement between the EPR beams, Alice’s detection collapses Bob’s field (EPR beam 2) into a state conditioned on Alice’s measurement outcome. After receiving the classical result from Alice, Bob is able to construct the teleported state via a simple phase-space displacement of the EPR field 2 ••

03

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teleport=moving X to X in less than 1 second THIS PROCESS WILL HAVE SOME MINOR RISKS ON HUMAN BODIES, BUT THE SCIENTISTS ARE FIXING IT

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faster than light

G A M I F I C AT I O N

Portfolio of Angie >yu< Zhou

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......... ......... ......... ..........

····· ·· ··· ·· ··· .........

»> »>


GR 330 / ARIEL GREY

····· ·· ······· · · · · ·

A » B

2011 SPRING / 15 WEEKS

······· · · · · ·

.01 THE THEORY

...... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . ....................

qubits

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At location A, a Bell measurement of the EPR pair qubit

>>

PAIR

protocol

EPR

quantum

The prerequisites for quantum teleportation

protocol

quantum

At location B, a Bell measurement of the EPR pair qubit

EPR

quantum

protocol

PAIR

1. An EPR pair generated a distributed locations A an

qubits

11


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·

·

·

Portfolio of Angie >yu< Zhou >

· ·

·· · ·

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····· · · · · ·

G A M I F I C AT I O N

brain nerves bones

intrinsic pattern generation pathology neurology long-term potentiation

082

faster than light

/

...


GR 330 / ARIEL GREY

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.................. .................. .................. .................. .................. ........................

peripheral nervous system neurotransmitters

·

nerves

· ·

·

brain bones

····· · · · · ·

· ·

·

·

·

·· · ·

·

nerves

·

intrinsic pattern generation neurology

····· · · ·

Neurons communicate by chemical and electrical synapses in a process known as synaptic transmission. The fundamental process that triggers synaptic transmission is the action potential, a propagating electrical signal that is generated by exploiting the electrically excitable membrane of the neuron ••

brain bones

neural development synapases gastrula

growth cone

·

pathology long-term potentiation

·· · ·

neurons and synapses

In the nervous system, a synapse is a junction that permits a neuron to pass an electrical or chemical signal to another cell (neural or otherwise). The word “synapse” comes from “synaptein”, which Sir Charles Scott Sherrington and colleagues coined from the Greek “syn-” (“together”) and “haptein” (“to clasp”) •• The key to neural function is the synaptic signaling process, which is partly electrical and partly chemical. The electrical aspect depends on properties of the neuron’s membrane. Like all animal cells, every neuron is surrounded by a plasma membrane, a bilayer of lipid molecules with many types of protein structures embedded in it. A lipid bilayer is a powerful electrical insulator, but in neurons, many of the protein structures embedded in the membrane are electrically active. These include ion channels that permit electrically charged ions to flow across the membrane, and ion pumps that actively transport ions from one side of the membrane to the other. Most ion channels are permeable only to specific types of ions. Some ion channels are voltage gated, meaning that they can be switched between open and closed states by altering the voltage difference across the membrane. Others are chemically gated, meaning that they can be switched between open and closed states by interactions with chemicals that diffuse through the extracellular fluid. The interactions between ion channels and ion pumps produce a voltage difference across the membrane, typically a bit less than 1/10 of a volt at baseline ••

organ system brain, spinal cord

»»

radiata

teleport=moving X to X in less than 1 second THIS PROCESS WILL HAVE SOME MINOR RISKS ON HUMAN BODIES, BUT THE SCIENTISTS ARE FIXING IT

neurons THE IDEA IS TO SAVE YOU MORE TIME AND SAVE THE EARTH MORE SPACE

Synapses are essential to neuronal function: neurons are cells that are specialized to pass signals to individual target cells, and synapses are the means by which they do so. At a synapse, the plasma membrane of the signal-passing neuron (the presynaptic neuron) comes into close apposition with the membrane of the target (postsynaptic) cell. Both the presynaptic and postsynaptic sites contain extensive arrays of molecular machinery that link the two membranes together and carry out the signaling process. In many synapses, the presynaptic part is located on an axon, but some presynaptic sites are located on a dendrite or soma ••

All neurons are electrically excitable, maintaining voltage gradients across their membranes by means of metabolically driven ion pumps, which combine with ion channels embedded in the membrane to generate intracellular-versus-extracellular concentration differences of ions such as sodium, potassium, chloride, and calcium. Changes in the cross-membrane voltage can alter the function of voltage-dependent ion channels. If the voltage changes by a large enough amount, an all-or-none electrochemical pulse called an action potential is generated, which travels rapidly along the cell’s axon ••

Synaptic communication is distinct from ephaptic coupling, in which communication between neurons occurs via indirect electric fields.

39

brain nerves bones

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· ·

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However, the late Dr. Robert L. Forward (2001) stated that modern hard-core SciFi literature, with the exception of the ongoing Star Trek franchise, has abandoned using the teleportation concept because writers believe that it has more to do with the realms of parapsychology/ paranormal (a.k.a. psychic) and imaginative fantasy than with any realm of science.

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At location A, a Bell measurement of the EPR pair qubit

·

·

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The lung (adjectival form: pulmonary) is the essential respiration organ in many air-breathing animals, including most tetrapods, a few fish and a few snails. In mammals and the more complex life forms, the two lungs are located near the backbone on either side of the heart. Their principal function is to transport oxygen from the atmosphere into the bloodstream, and to release carbon dioxide from the bloodstream into the atmosphere. This exchange of gases is accomplished in the mosaic of specialized cells that form millions of tiny, exceptionally thin-walled air sacs called alveoli •• In humans, the trachea divides into the two main bronchi that enter the roots of the lungs. The bronchi continue to divide within the lung, and after multiple divisions, give rise to bronchioles. The bronchial tree continues branching until it reaches the level of terminal bronchioles, which lead to alveolar sacs. Alveolar sacs are made up of clusters of alveoli, like individual grapes within a bunch. The individual alveoli are tightly wrapped in blood vessels and it is here that gas exchange actually occurs. Deoxygenated blood from the heart is pumped through the pulmonary artery to the lungs, where oxygen diffuses into blood and is exchanged for carbon dioxide into the hemoglobin of the erythrocytes. The oxygen-rich blood returns to the heart via the pulmonary veins to be pumped back into systemic circulation. Human lungs are located in two cavities on either side of the heart. 001011101010101 Though similar in appearance, the two are not identical ••

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00100101110101001011101010 10 KE = ½ 2 » Ro101010010111010101010101000100101110101001011101010101 01010001001011 101 10010111010101011111111110101101011010101 01010101 11010101011111111110101101011010101010101010010010111010100 0101011111111110101101011010101010101010010010111010100 01 1111111010110101101010101010101001001011 01001011 1010101000100101110101001011101010101 01010001001011 101 10010111010101011111111110101101011010101 01010101 0010010111010100101110101010101010 00100101 11010100101110101010 101010001001011101010010111010101011111111110101101011010101010101010010010111010100 10111010101 t i o n a l 10111010101010101000100101110101001011101010101111111111010110101101010101010 101001001011101010 010 1 11010101010101000100101110101001011101010101010100010010111010100101110101010111111111101 0110101101010101010101 00100101110101001011101010 10 = ½ I 2 0111010100101110101010101010001001 0111010100101110101010111111111101011 01011010101010 01011111110111110101010 10101101001001011101010010111 0 1 0 1 0 1 0 1 0 1 0 1 0 0 0 1 0 0 1 0 1 1 1 0 1 0 1 0 0 1 0 1 1 1 0 1 0 1 0 1 0 1 0 1 0 1 0 0 0 1 0 sti c 101010001001011101010010111010101011111111110101101011010101010101010010010111010100 101110101010101010001001011101010010111010101010101000100101110101001011101010101111111111010110101101010101010 101001001011101010 0101010001001011101010010111010101010101000100101110101001011101010101111111111010110101101010101010 101001001011101010 010 1 11010101010101000100101110101001011101010101010100010010111010100101110101010111111111101 11111111101 111101 0110101101010101010101 00100101110101001011101010 001001011101010010111010 10 0 0010010111010100101110101010101010 010 00100101 11010100101110101010 101010001001011101010010111010101011111111110101101011010101010101010 = ½ k L » Tr an01 0111010100101110101010101010001001 0111010100101110101010111111111101011 01011010101010 01011111110111110101010 10101101001001011101010010111 0 1 0 1 0 1 0 1 0 1 0 1 0 0 0 1 0 0 1 0 1 1 1 0 1 0 1 0 0 1 0 1 1 1 0 1 0 1 0 1 0 1 0 1 0 1 0 0 0 1 0 111 10101101011010101010101011111110111110101010101011010010010111010100101110101010101010001001011101010010111010101010101000 100101 1101010010111010101011111111 001011101010101 111111111010110101101010101010101001001011 KE ½ m v2 » 010 1 11010101010101000100101110101001011101010101010100010010111010100101110101010111111111101 0110101101010101010101 00100101110101001011101010 101010100010010111010100101 0111010100101110101010101010001001 0111010100101110101010111111111101011 01011010101010 011010110 11010 1010100010010111010100101 0111010100101110101010101010001001 0111010100101110101010111111111101011 01011010101010 01011111110111110101010 10101101001001011101010010111 0 1 0 1 0 1 0 1 0 1 0 1 0 0 0 1 0 0 1 0 1 1 1 0 1 0 1 0 0 1 0 1 1 1 0 1 0 1 0 1 0 1 0 1 0 1 0 0 0 1 0 a t i o n a l 111111111 10101101011010101010101011111110111110101010101011010010010111010100101110101010101010001001011101010010111010101010101000 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101101001001011101010010111 0101010101010001001011101010010111010101010101000100101110101001011101010101111 1010101000 000 a ti on000100101110101001011101010 1010101000100101110101001011101010101111111111 0101101011010101010101011111110111110101010101011010010010111010100101110101010101010001001011101010010111010101010 1 0 1 0 0 0 1 0 0 1 0 1 1 1 0 1 0 1 0 0 1 0 1 1 1 0 1 0 1 0 1 0 KE = ½ 01010101010101111111011111010101010101101001001011101010010111010101010101000100101110101001011101010101010100010010111010 1001011101010101111111111010110101101010101010101111111011111010101010101 101010010111010101010101000100101110101001011101010 1010101000100101110101001011101010101111111111 01010101010101111111011111010101010101101001001011101010010111010101010101000100101110101001011101010101010100010010111010 11111111110101101011

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Rotati onal KE = ½ I 2 El asti c PE = ½ k an si ti onal KE = ½ m v2 » RoKE = ½ I 2 El asti c PE = ½ k L 2 » KE = ½ m v2 » Rotati onal KE = ½ I 2 E = ½ v2 » Rota ti onal KE = ½ I 2

body teleportation system THE IDEA IS TO SAVE YOU MORE TIME AND SAVE THE EARTH MORE SPACE

At location A, a Bell measurement of the EPR pair qubit

1. A full body teleportation system consisting of: generating a pulsed gravitational wave which propagates through a magnetic vortex wormhole generator; and generating a wormhole with the magnetic vortex generator whereby the pulsed gravitational wave traverses through the wormhole and enters into hyperspace where the wave is enormously magnified ••

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teleport=moving X to X in less than 1 second THIS PROCESS WILL HAVE SOME MINOR RISKS ON HUMAN BODIES, BUT THE SCIENTISTS ARE FIXING IT 2. The method of claim 1, wherein the step of generating the pulsed gravitational wave comprises: using two granite stone obelisks; mounting monochromatic-wave toroidal waveguides on top of each obelisk to create a rotating, twisting, propagating gravitational wave through the vertical axis of each obelisk; and creating a cylindrical compression and expansion in each obelisk to produce a plane gravitational wave traveling down the centerline between the two obelisks •• 3. The method of claim 1, wherein the step of generating a wormhole into hyperspace comprises: using two concentric cylindrical solenoidal coils of different radii connected by a single wire wrapped in opposite directions on thin iron transformer laminate; generating bucking electric fields down the centerline of the vortex generator which creates a spacetime curvature distortion with negative energy in accordance with Einstein’s General Theory of Relativity ••

peripheral nervous system neurotransmitters

The central nervous system of vertebrates (such as humans) contains the brain, spinal cord, and retina.

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0010111010 111111111010110101101010101010101001001011 Lungs are to a certain extent ‘overbuilt’ and have a tremendous reserve 10101 ” volume as compared to the oxygen exchange requirements when at rest. Such excess capacity is one of the reasons that individuals can smoke for years without having a noticeable decrease in lung function while still or moving slowly; in situations like these only a small portion of the lungs are001011101010101 1111111110101101011010101010101010 actually perfused with blood for gas exchange ••

#

35

2011 SPRING / 15 WEEKS


019

/

our humble home

G A M I F I C AT I O N

Portfolio of Angie >yu< Zhou

»

>

...

»> »>


G R 3 6 5 / D A R R E L L H AY D E N

2 0 1 1 S U M M E R / 7. 5 W E E K S


086

/

carnivorous

G A M I F I C AT I O N

Portfolio of Angie >yu< Zhou

»

>

...

CARNIVOROUS Project for »

THE BUTCHER BLOCK Course »

PACKAGE DESIGN 2 Instructor »

CHRISTINE GEORGE Wo r k w a s d o n e i n »

18 0°

2010 FALL

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TYPOGRAPHY PRINT I L LU S T R AT I O N

»> »>


W I L L YO U TA K E T H I S C H A L L E N G E

The Butcher Block is an historical store with tones of finest meat, however, their business does not seem to be that good. Help help help!

PLAY [the idea] HARD

% [ L OA D I NG … … … … ]

..6

2 0 1 0 F A L L / 7. 5 W E E K S GR 322 / CHRISTINE GEORGE


00 81 89

//

carnivorous our humble home

Portfolio of Angie >yu< Zhou P o r t f o l i o> o f A n g i... e >yu< Zhou

G A MI F ICAT ION G A M I F I C AT I O N

» »

>

...

more info

Duration of the mission»

01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

We e k s

»> »>

»>

»>


GR 322 / CHRISTINE GEORGE

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Yo u r m i s s i o n Âť

A family owned and operated full service Butcher Shop bringing over 25 years both retail and wholesale Butcher experience need help now! At The Butcher Block, you will be getting the finest meats and seafoods, however! They DO NOT have a nice and modern packaging system to elevate their product, and there was no logo for people to recognize them.

Things

did to complete the missionÂť

An overall bold but delicate packaging system has been created and applied to all The Butcher Block products.

2 0 1 0 F A L L / 7. 5 W E E K S


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this is the original formula

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the best for taste • made with lots of passion used a very unique recipe • you would love this

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BOLD • THICK

so whether its your back yard BBQ or Black Tie Affair we are your one stop meat market ove n ro aste d+ ve r y me l l ow+ meat as much as e asy to spre ad sit on the surface

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se cre t recip e

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good with all kinds of meat and does not penetrate the ove n ro aste d+ meat as much as ve r y me l l ow+ e asy to spre ad sit on the surface

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good with all kinds of meat and does not penetrate the oven ro aste d+ meat as much as ve r y mellow+ easy to spre ad sit on the surface

so whether its your back yard BBQ or Black Tie so whether its your back yard BBQ or Black Tie Affair we are your one stop meat market Affair we are your one stop meat market

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STAGES OF ME Project for »

TYPEFACE UTOPIA Course »

TYPOGRAPHY 4 Instructor »

ARIEL GREY Wo r k w a s d o n e i n »

18

2012 SPRING

0° jum p

TYPOGRAPHY PRINT I L LU S T R AT I O N

VIDEO WEB

»> »>


W I L L YO U TA K E T H I S C H A L L E N G E

Typeface Utopia has fallen into a hole, there is a wonderland waiting for it, however there are lots of challenge. Help help help!

PLAY [the idea] HARD

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2012 SPRING / 15 WEEKS GR 434 / ARIEL GREY


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x02

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Yo u r m i s s i o n »

Want to know something about the typeface Utopia? Want to know something about ME being 周煜 and then Yu Zhou and finally Angie Yu Zhou? Open this book, it is that easy.

Things

did to complete the mission»

Showcased the typeface Utopia Std in my autobiography. Angie’s life has been divided into different stages, and different usage of type has been applied.

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No. 002

NAME: ANGIE ZHOU

MADE IN: SHANGHAI, CHINA , THE WORLD PROGRAMMED BY: DAD&MOM

TITLE: STUDENT_83%

3

1

AVAIL ABLE: 08.30.1992

2

•>> / I was not paid to do this •>> / Utopia Std Italic 6.2/8 +80 Traking

18 CHANGES • > >

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•>> / A book about myself , about Angie Zhou, was Yu Zhou

护 照 PASSPORT

国家码 / Country Code CHN

姓 / Surename

护照号 / Passport No. G 5 4 6 6 2 0 5 7

8 2 1 7 7 7 7 7

i

类型 / Type P

周 / Zhou 名 / Given names 煜 / YU 性别 / Sex 女/F

>

出生日期 / Date of birth 30 AUG 1992

POCHNZHOU<<YU<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<<< G54662057CHN9208304F2108122192083000<<00<<<<<<<<<<<<<<

This book is designed by Angie Zho All rights reser ved. No part of this book may be reproduced in any for or by any means without p ermissio from the designer. Critics and revie are ver y welcomed.

»> »>


GR 434 / ARIEL GREY

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PROGRAMMED BY: DAD&MOM

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No.

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No.

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No. 004

NAME: ANGIE ZHOU

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2012 SPRING / 15 WEEKS

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第 0.1 章

CONTENT S

YEAR. 000

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* THIS IS THE BEGINNING *

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D O NOT WANNA L I S T E N TO YO U GUYS

CHAPTER 0.3

YEAR. 011

°_11. °_12.

pg. 17

°_13. °_14.

•>> /

°_15. °_16.

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I AM ALL BY MYSELF RIGHT NOW

CHAPTER 0.4

YEAR. 011

pg. 37 •>> / 50 B E I N G M A D E B Y. . .

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GETTING ORGANIZED

第 0.2 章

6

T IA IAN GRID - fa arr m i n g f i e l d ? ? ?

YEAR. 001

今天开始,我是一个小学生了,我要好好学习天天向上

田字格,田也能做成写字的格子啊?

一(2)班 周煜

MADE IN: SHANGHAI, CHINA , THE WORLD

3

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013

AVAIL ABLE: 08.30.1992

PROGRAMMED BY: DAD&MOM

TITLE: STUDENT_83%

No.

No. 012

NAME: ANGIE ZHOU

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Exclusive sold vinyl se nses all-over but light more triple ad vantage, cre amy thank-you sure . Works, goo d pleas ing

这时,走来 这时, 那只 那 只 小鸭 小鸭长得有多 丑小鸭很伤心,他

飞过篱芭

一群别家的 丑!

鸭子,他们故意扯开嗓喊: :… …

快看呀,

逃走了, 丑小鸭恭恭敬敬地向他行礼,

一直跑到一块沼泽地,那里住着一群野鸭。 可是野鸭们却说:“天哪,你真是丑得厉害!希望你个要同我们家族中的任何一只母鸭子结婚。

“哦,你们若能允许我在芦苇里躺一躺,喝点沼泽的水,这就足够了。”丑小鸭自卑地想。

Eairh

NEH.... NE

接着,他们 当中的一只跑 过去,在小鸭的颈子上很啄一口,并且理直气壮的说:“他长得太特别了,所以必 须挨打!” 到后来,小鸭的兄弟也讨厌起他来。他们总是说: 你这个丑八怪,给给猫叼去才好哩”最后,连鸭妈妈也不愿意要他”, “你离我远点!” 这就是她留给可怜的小家伙的最后一句话。

TITLE: STUDENT_83%

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NAME: ANGIE ZHOU

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GR 434 / ARIEL GREY

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D O N O T WA N NA L I S T E N TO YO U G U Y S

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Freda Bright says, “Only in opera do people die of love.” It’s true. You really can’t love somebody to death. I’ve known people to die from no love, but I’ve never known anyone to be loved to death. We just can’t love one another enough. A heart-warming story tells of a woman who nally decided to ask her boss for a raise in salary. All day she felt nervous and apprehensive. Late in the afternoon she summoned the courage to approach her employer. To her delight, the boss agreed to a raise.


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> This video is designed by Angie Zhou. All rights reser ved. No part of this book may be reproduced in any form or by any means without permission from the designer. Critics and reviews are ver y welcomed.

•>> / Keep changing, find the best way for yourself •>> / Dream world

•>> / Alice in the Wonderland

•>> 11/ The alphabet came into sentences

•>> 12 / A voice from the water drop

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GR 434 / ARIEL GREY

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•>> 17 / i absorbed lots of color from the sun, starting to transform into a sunflower

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FILED UNDER X Project for »

SOMETHING/IDEA WORTH TO PROMOTE Course »

PRINT 1 Instructor »

MEGUMI KIYAMA Wo r k w a s d o n e i n »

18 0°

2011 FALL

jum p

PRINT I L LU S T R AT I O N TYPOGRAPHY

»> »>


W I L L YO U TA K E T H I S C H A L L E N G E

Imagine you can find the life beyond earth by just analyzing the light spectrum? Aliens are coming soon! Help help help!

PLAY [the idea] HARD

% [ L OA D I NG … … … … ]

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The spectrum is the range of all possible frequencies of electromagnetic radiation. The “electromagnetic spectrum” of an object is the characteristic distribution of electromagnetic radiation emitted or absorbed by that particular object. Your job is to design a brochure, 3 posters and websites to promote the idea “we are able to identify things in the universe by just analyst it’s light spectrum” to the normal audience(citizens, students, etc.).

Things

did to complete the mission»

Explained the basic knowledge and show case the result—we’ve found another planet that almost equals to the earth by using the light spectrum. Colorful info graphics made everything easy to understand.

»> »>


G R 3 6 5 / D A R R E L L H AY D E N

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more info

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ARE WE ALONE>

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types of different spectrums

spectrocopy 10.11

WH AT I S WHA

OVER 20 YEARS OF RESEARCH

T

cool gas in front of hot source ABSORPTION SPECTRU

hot gas in front of pris EMISSION SPECTRU

hot liquid in front of pris CONTINUOUS SPECTRU

01. Study line of sight velocitios pulsatious of cosmic objects

02. Study chemical composition and physical parameters of stars

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»> »>


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ARE WE ALONE >

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ARE WE ALONE>

2 0 1 1 F A L L / 7. 5 W E E K S

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MILLION YEARS / 755707763 YEARS 01. Study shows that this planet has the possibility of having life on it.

MILLION YEARS / 118079338 YEARS

SUPER-EARTH MILLION YEARS / 30570702 YEARS

MILLION YEARS / 1381145 YEARS

HD 85512

35 LIGHT YEARS

3.6 TIMES EARTH’S MASSIVE

HOW FAR ARE WE FROM ALIENS? Travel to HD 85512 by: BY CAR

77 °F / 25 °C

BY PLANE

BY SOUND EARTH

BY ROCKET


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WE ARE FAMILY Project for »

SEARS PRIVATE BRANDS Course »

PACKAGE DESIGN 4 Instructor »

THOMAS MCNULTY Wo r k w a s d o n e i n »

18 0°

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jum p

PA C K A G E D E S I G N I L LU S T R AT I O N TYPOGRAPHY PHOTOGRAPHY

»> »>


W I L L YO U TA K E T H I S C H A L L E N G E

Sear is facing huge problem now! People are all attracted by Target and those stores that are “designed”, sears need to catch up! Help help help!

PLAY [the idea] HARD

% [ L OA D I NG … … … … ]

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01 02 03 04 05 06 07 08 09 10 11 12 13 14 15

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G R 4 2 6 / T H O M A S M C N U LT Y

x0X

x03

x02

x04

x0X

Yo u r m i s s i o n »

Sears, officially named Sears Roebuck and Co. is an American chain of department stores which was founded by Richard Warren Sears and Alvah Curtis Roebuck in the late 19th century. Formerly a component of the Dow Jones Industrial Average, Sears merged with Kmart in early 2005, creating the Sears Holdings Corporation. From its mail order beginnings, the company grew to become the largest retailer in the United States by the mid-20th century, and its catalogs became famous. Competition and changes in the demographics of its customer base hurt Sears following World War II, as the country’s suburban areas thrived, hurting the company’s inner-city (and rural) strongholds. Eventually, Sears’ catalogs were discontinued in lieu of more web-based alternatives. Recently, Sears has fallen through due to competitions from other department stores which have more advertising than they do. Sears has not made a yearly profit in almost 10 years (as of 2011) and is slowly struggling to compete. One of the main problems with the company is that many of the Sears locations in the US are out of date, and that the company does not remodel them. Sears also maintains a large amount of tools in its store, and has been advertising them more than its clothing.

Things

did to complete the mission»

Created branding and packaging solution for Sears private brand for sale within their nation-wide department stores. The brand for Apparel was named “The District” and it is targeting young adult and working professional.

2 0 1 1 FA L L / 1 5 W E E K S


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SIZE

T:17”

L:32”

W :22”

$3.99 MEN’S SOCKS CODE : 2084542984

SEARS—

2 0 1 1 FA L L / 1 5 W E E K S


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x02

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x04

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Yo u r m i s s i o n »

Sears, officially named Sears Roebuck and Co. is an American chain of department stores which was founded by Richard Warren Sears and Alvah Curtis Roebuck in the late 19th century. Formerly a component of the Dow Jones Industrial Average, Sears merged with Kmart in early 2005, creating the Sears Holdings Corporation. From its mail order beginnings, the company grew to become the largest retailer in the United States by the mid-20th century, and its catalogs became famous. Competition and changes in the demographics of its customer base hurt Sears following World War II, as the country’s suburban areas thrived, hurting the company’s inner-city (and rural) strongholds. Eventually, Sears’ catalogs were discontinued in lieu of more web-based alternatives. Recently, Sears has fallen through due to competitions from other department stores which have more advertising than they do. Sears has not made a yearly profit in almost 10 years (as of 2011) and is slowly struggling to compete. One of the main problems with the company is that many of the Sears locations in the US are out of date, and that the company does not remodel them. Sears also maintains a large amount of tools in its store, and has been advertising them more than its clothing.

Things

did to complete the mission»

Created branding and packaging solution for Sears private brand for sale within their nation-wide department stores. The brand for Pet was named “Kingdom” and it is targeting families who have or will be having a pet.

»> »>


G R 3 6 5 / D A R R E L L H AY D E N

2 0 1 1 S U M M E R / 7. 5 W E E K S

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Duration of the missionÂť

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IDENTITIES Project for »

EVERY PROJECT THAT NEEDED A LOGO Course »

*** Instructor »

ACADEMY OF ART INSTRUCTORS Wo r k w a s d o n e i n »

18 0°

2010-2012

jum p

IDENTITY I L LU S T R AT I O N TYPOGRAPHY

»> »>


[ L OA D I NG … … … … ]

W I L L YO U TA K E T H I S C H A L L E N G E

PLAY [the idea] HARD

Now it is all the people who need your help with their logo here! Help help help!

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a/z. design

»FOR D »


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GR 460 / MARY SCOTT

2 0 1 2 S U M M E R / 7. 5 W E E K S

DADDY AND MOMMY ALL MY FAMILY MEMBERS

MARY SCOTT THOMAS MCNULTY SAMI SAAUD DARRELL HAYDEN ARIEL GREY ROLAND YOUNG MEGUMI KIYAMA

YUNHUA LU

CHRISTINE GEORGE

VADIM ZAYCHIK

COCO QIU

MISHA AVERYASKIN

ANDREW JOHNSON

RAMI GELLER

TEN TYOU KA BOBO YI XU MOLLY MENG YIHSUAN LU

POLLY HSU

MELISSA SHIU

JINN XU

LILY WANG

CHENG CHENG HUANG

LANCE ZHANG

BERYL HO

HANNA GU

GINGER SHIUE

IRIS LU

DEE SHIN

HAOFANG XU

EVERY ONE AT SHANGHAI & MOORE

200

% THANKS TO THEM

[ L OA D I NG … … … … ]

Pa g e # »

pg. 178-179


COLOPHON School »

ACADEMY OF ART UNIVERSITY, SCHOOL OF GRAPHIC DESIGN Course »

SENIOR PORTFOLIO Instructor »

MARY SCOTT Student»

ANGIE YU ZHOU Te l e p h o n e »

415.519.5093 / +86 13681858598 We b s i t e »

www.angiezhou.com Address »

43475 VISTA DEL MAR, FREMONT, CA 94539 Email »

angelalalu@me.com Book bindery »

THE KEY PRINTING AND BINDING * 5851 Ocean View Drive, Oakland, CA 94618 Photography »

ANGIE YU ZHOU Printer »

PLOTNET * 98 BATTERY ST Suite 402, San Francisco, CA 94111 Title of book »

GAMIFICATION * PLAY [THE IDEA] HARD Cover stock »

SILK TOUCH NUBA GRAY Ty p e f a c e s »

NETTO OT / MRS EAVES Software »

ADOBE CREATIVE SUITE 5.5 © 2012 All rights reserved. No part of this publication can be reproduced without express permission from Angie Yu Zhou.



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