About Odyssey Design is a voyage of trials. A designer must go through ordeals of creation. Odyssey, a long journey toward home, is the record of my footprints to be a designer. Homer told the story of homecoming; I am telling mine about the heart of belonging.
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Contents About Me contact reusume
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TUMAZ page 6 Parametric Jewelry Design-Necklace I launched a series of Jewelry Design called 《Jewels of Taiwan》, which is inspired from Taiwan Endemic Species Animals. "TUMAZ" applied parametric tools to generate nontraditional forms to demonstrate the features of digital design tools.
Formosan Blue Magpie Earring page 20 Parametric Jewelry Design-Earring Being a the series of 《Jewels of Taiwan》, Formosan Blue Magpie Earring shares the same topic of TUMAZ with different animal. Instead of complex forms, I used parametric design tools to slove abstract problems, such as organization of gems and metal frames, to demonstrate the power of Algorithmic-aided Design in Parametric System.
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Stamina Shuttle page 36 Consumer Electronics Product-Mouse Design Stamina Shuttle is two modes shifting wireless mouse design based on the trend of work style and growth of gaming population. Detachable tail with extra battery to extend the mouse stamina for work. Megnetic charging design of detachable tail allows users quickly shift to gaming mode.
Digital Aesthetics page 52 Study on Forms-Generative System Design This project talks about the form trends of Digital Era we live. Especially in Comsumer Electronics products , Minimalism is the mainstream of form language. I studied the logic behind the style, and constructed a generative system of Minimalism forms. With help of parametric design tools, designer can quickly generate serveral options by different combinations of parameters.
MAXXIS Tire Cooperative Project page 64 Industry-University Cooperative Project-Design Research There are three stages in this project. Stage One started from Inside Training, Background Research, Street Interview, Data Analysis. Stage Two includes In-depth Interviews and workshop with MAXXIS team to conclude Ideal User Scenario for Design Specification. Stage Three is innovative concept product design as final presentation.
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About Me
羅 宇 強
John Lo Industrial Designer Self-motivated Industrial Designer with solid four-year Psychology background and the marketing experience in large Consumer Electronics enterprise. Interested in Parametric and Algorithmic Aided Design application on Industrial Design.
CONTACT Email Phone Location
noerhower@gmail.com +886-979-843-753 Taipei, Taiwan
https://www.behance.net/noerhower89da
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https://www.linkedin.com/in/john-lo-8b5584126/
EDUCATION
LANGUAGES
Master of Industrial Design,
Chinese English Japanese
Shih Chien University 2014/09-2018/0 6
Native Fluent (TOEIC 835) Intermediate
Bachelor of Psychology, National Chung Cheng University 2005/09-2009/0 6
EXPERIENCE
SOFTWARES
Jury Assistant 2017 Good Design Award Taiwan Screening
A d o b e Ph o to sh o p
2017/07 A d o b e I l l u st rato r
Art Editor 2016’ and 2017’ Design Journal, Shih Chien University 2016, 2017
Design Researcher
A d o b e I n d e si g n
Mc n e e l R h i n o
Industry-University Cooperative Research Project 2016/02-2016/1 0
Mc n e e l G rassh o p p e r
Presenter and Co-orgnizer
Symposium on Data-driven User Experience Research and Design
PTC C re o
2015/05
PM Assistant, Division of Digital Image, Sony Taiwan Limited
A u to d e sk A l i as
A u to d e sk Fu si o n 3 6 0
2012/06-2013/0 8
A u to d e sk 3 d sMax
SKILLS Industrial Design Product Planning Design Proposal 3D Modeling Manufacturing Knowledge Parametric Design Algorithmic-aided Design
Marketing Marketing Reserach Marketing Planning Marketing Campaign Proposal
Data Analysis Data Collecting and Organizing Statistical Analysis Data Visualization
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TUMAZ 《Jewels of Taiwan》is a series of jewelry design projects that focus on the application on parametric tools.《TUMAZ》is one project of the series. This project applied parametric design to explore new forms that follow the logic of algorithms in Industrial Design.
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Research Parametric Design tools are popular with avant-guard Architechture Design recently. Algorithmic Aided Design is the trend that generates forms with coding logic in parametric design. To study the design trend, this project use parametric tools in Industrial Design. Highly Customization of jewelry design corresponds with the feature of parametric design. Therefore,《Jewels of Taiwan》is the study application on parametric design trend by conceptual jewelry design in Industrial Design.
Architech Zaha Hadid applied parametric design tools to design Abu Dhabi Performing Arts Centre. With the avant-guard look, it becomes the typical comtemporary style.
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A complex from genetated by Grasshopper, algorithmic aided design tool, is defined by the relations among design elements. Changing the combinations of parameters, desingers can generate complex forms under given conditions.
The project tries to apply parametric design tools on Industrial Design, and study new forms through non-traditional thinking to demonstrate new style of Digital Era.
Tra d i t i o n a l m a n u a l d e s i g n m e t h o d s a re h a rd to generate complex forms like this. Because of its inner relations among design elements, the visual look of complex forms imply the logic of rationality.
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Concept 《 J e w e l s o f Ta i w a n 》 i s a s e r i e s o f j e w e l r y d e s i g n inspired from Taiwan endmic species animals. This project 《TUMAZ》comes from the concept of "Formosan Black Bear", which features its moon shape white hair on the chest. As a correspondence to a necklace on human body, the jewerly selected necklace to develop from this concept.
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Developing a series of sketches based on design concept, collecting feedbacks of different proposals by design goals.
The intention of jewelry design is to bring out the beauty of human body. As an accessory, I think jewelry is the extension of human body contours. Therefore, the series of《Jewels of Taiwan》use human body to design the jewelry.
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Development
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The proportion of human face, a eye vertically divides a face into five sections, and a nose horizontally divides a face into three sections.
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Based on the division of human face, I used regulating lines to defined the appropriate area of the necklace. The green shape describes the contour of necklace.
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Using Grasshopper,the algoritnmic aided design tool, built in Rhino software to contruct the system.
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Manipulating the parameters i n g e n e ra t i ve s y ste m to obserse the transformation of the form.
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Evaluating the form in real time when changing the combinations of parameters.
Connecting the components to finish the system, I tried different combinations of the parameters to genetrate to form within defined area. As illustrations show on the left, the forms are generated under defined conditions.
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L ow Amplit ude
H o le s
S o li d
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Adding different parameters to the basic curves to explore changes of complex forms, and evaluating many of options.
Hig h A mplit ude
Screening options by desgin intention and goals to adjust parameters, Amplitude affects frontview visual of the jewelry, and h o le s o r n o t a f f e c t s t h e weight and casting shadow of the design.
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Display I selected high amplitude and holes as final. This combination express the outline of defined shape and the skeleton structure lightened the design. Besides, the casting shadows through the holes attract the eyes as well.
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TUMAZ Interpreting famous Formosan Black Bear's moon shape white hair area on its chest to show the contemporary style of Digital Era. Following the contour of the necklace as a visual guide, its extension brings the eyes to focus on the beauty of human body.
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Formosan Blue Magpie Earring As a series project of《Jewels of Taiwan》, " Fo r m o s a n B l u e M a g p i e E a r r i n g " a p p l i e d algorithmic aided design tools to explore complex forms. Additionally, this project demonstrates how parametric design tools can help designers to solve complex problems.
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Research Algorithmic aided design can solve many complex problems. Not only complex forms but also the abstract logic of organization elements, the computational thinking of algorithmic aided design helps designers to decompose systematic problems into small ones, and solve them step by step.
The organization of jewelry design is a systematic problem including stone selection, cutting shape, jewelry types, setting craft, and metal selection.
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As to jewelry design, the "Keypoints" are the form of metal and setting of stones. The systematic problem of jewelry design is to consider which setting and cutting of how many of stones to match the form of metal design for appropriateness.
Prong Setting
Channel Setting
Bezel Setting
Pave Setting
Common Prong
Peg-head
cuttings of gems
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Concept With the same topic of 《TUMAZ》, this project inspired from Formosan Blue Magpie. The image of flying Blue Magpie is just like the earring swinging beneth ears. Therefore, the concept converts the image of flying magpie into jewelry design.
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Quick sketched down flying image of Blue Magpies, I extracted the characteristic lines and mapped the earring proportion with human ears to determine the appropriate area.
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Development The features of Blue Magpies are blue feathers and the geometric order while spreading wings. The arrangement of feathers show the beauty of natural orders. Based on sketches, I divided the flying image into three sections, which are Wings, Hips and Tail.
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D e f i n i n g t h e b a s i c c u r ve s b y u s i n g regulating lines, mapping the sections into the curves to and organized with geometric shapes.
Wings
Hips
Tail
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Parametrizing the basic curves with Grasshopper to grow the metal frames and select parameters settings of stones, I decomposed the whole design section by section, and dealed with stones setting indepently.
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By constructing algorithmic logic system of stones setting, designers can parametrize the concept of evaluating stones setting. Designers can evaluate the combinations of stones setting and cutting in real time through the screen.
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Common stones cuttings are modulized as the list, helping designers quickly choose and evaluate the elements relations.
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Generated by the system, the metal frames match the image of flying Blue Magpies. Wings section express the spreading move, and Hips sections consist of two different thinkness frames for feather layers. The Tail are designed with chains to show the swinging.
Wings Metal Frame
Hips Thin Frame
Hips Thick Frame
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Pear Sapphire Ă—2
Gems setting is to biring out the color characteristics of "Red Beak and Blue Feathers". I selected Sapphire, Ruby, Black Gem, and Dimond as whole color presentation. And then I determined the cutting by Blue Magpies body features.
Marquise Ruby：Red Beak
Triangle Sapphire ：Bule Feathers
Pear Ruby ×2：Red Feet
Round Dimond ×18
Round Black Gem ×9
Triangle Sapphire ×8
Chains are selected to be as symbols of movment for feet and tail. Layers of feathers are decorated with small dimonds inside and black gems and Sapphires outside.
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Display Converting the Image of flying Blue Magpies to the jewelry beneth ears, the earrings show the geometric order of Blue Magpies' feathers and feature of their color. Swung with human body, the earrings are like Blue Magpies flying.
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Formosan Blue Magpie Earring The earring is designed with parametric tools to show the beauty of Formosan Blue Magpies with digital aspect. Extracting the geometric characteristics, I turned them into flying jewerly beneth ears. Attracting the eyes like elegant Blue Magpies, the earring extends the contour of human body in harmony.
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Stamina Shuttle "Stamnia Shuttle" is the two modes mouse designed for users who work long time with mouses and MOBA Gaming. With detachable tail to quickly shift the mode for different conditions.
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Target Users Aiming at those who are long time mouse users and amateur gamers of MOBA. This mouse design provides comfort for wrists and quick shift to gaming mode.
Long time mouse users
Target Users
Amateur MOBA gamers
Target Users Range
Working
Amateur
Professional
Gaming Market Position
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Research "Carpal Tunnel Syndrome, CTS" is physiological injury for long time mouse using. Wrists suspension result in musle tension, and cause CTS to harm users' health.
Tension Area
Most of long time mouse users are office workers. They rely on computers for jobs, using mouse 6-8 hours a day. Plus the time of gaming, they may use mouses more than 10 hours a day.
Design for long time mouse users to relax their wrists.
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Concept Design concept is inspired by space shuttles which shuttle between the Earth and outer space. As a metaphor that users shutte between work and games.
A space shuttle has two modes. One is attached with a pair of solid rocket boosters. And the other detachs the boosters after orbit insertion.
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Devolopment Using clay model to verify the ergonomics of concepts, and evaluating different designs in physical forms.
Some clay models interpreted from space shuttles were tested for the hand comfort while holding the form.
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Sketching Ideation sketches are based on the concept of space shuttles and the forms tested for hand comfort, developing the mouse design.
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Stamina Mode
Display With two modes to switch, Stamina Shuttle is in "Stamina Mode" when the tail is attached. The "Gaming Mode" is when the tail detaches for MOBA gaming.
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Mode Shift
Gaming Mode
Mode Shift
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Stamina Mode The mouse with the tail is in Stamina Mode. The tail is a resting mat that provides big resting area for hand wrist,which may be harmed for long time mouse using, especially for those who work with computers.
Resting Area
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Detachable Tail The detachable tail is megnetic charge design for quick mode shifting. The resting mat is made from soft material and an extra battery included inside for prolonging the mouse stamina.
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Gaming Mode After detaching the tail, the mouse shifts to "Gaming Mode". With its sleek and asymetrical form design, users can easily control it when MOBA gaming. Besides, two custom bottons on the left side provide more control for gaming.
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Digital Aesthetics This Project is the study on forms in Minimalism. By reviewing the style trend of comtemporary product design, I concluded that the forms of the design is controlling the orders of "control points" in NURBS system. Constructing a generative system, I managed to show the Aesthetics of the Digital Era we live.
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Minimalism Nowadays, the mainstream style of product design is becoming "Minimalism", which looks simple and neat. Especially in electric consumer products, Minimalism prevails most of the famaous brands. Such as Apple's products , they are typical Minimalism style.
Minimalism style of contemporary design in Apple's products
G0
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G1
G2
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About Rounding One of the characteristics of Minimalism is "rounding". The rounding shows the continuity between the form surfaces. As the illustration showing below, surface continuity level starts form "G0" to "G4" and more. Designers can examine the continuity by "curvature comb", the lines on the form, to evaluate the form while modeling.
G3
G4
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NURBS System NURBS system is the standard of Industrial Design Modeling with computer. NURBS geometry includes control point, curve and surface. The order of control points dominants the continuiy of surfaces. Therefore, the keypoint to make good quility form is to control the "order" of the control points.
the curvature comb of the curve made from arbitrary nine control points
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Digital Aesthetics "Digital Aesthetics" is the study on the form of Minimalism with digital aspect. I use parametric design tools, such as "Grasshopper", to explore the forms. Instead of controlling the form manually, parametric tools allow designers to control forms with algorithms and mathemetical fomulas, which means designers can manupulate forms abstractly.
after rebuilding the curve, reorder the control points and smoothen the curvature
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The System of Mini
Based on the aspects of NURBS System and Digi form is the study on controlling the order of control po generative system of Minimalism forms.
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imalism Forms
ital Aesthetics, the System of Minimalism oints with parametric tools, constructing a
The Order of Control Points To generate good quility of Minimalism forms, the order of control points is confined to the curves that are in good orders. The basic geometric shapes, such as triangle, rectangle, circle, etc, are the examples of curves in good orders. Control points are distributed to the curves in some orders defined by parametric tools. Therefore, they can describe the shape of Minimalism forms.
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Application on Three-Dimention With the shapes of Minimalism forms, the forms can be created by usual 3d modeling methods, such as extrude, loft, and relove. Under the control of parametric tools, the orders of control points are logically distributed to make the sleek surfaces, and they can joint together to make the minimalism forms.
Blending the shape between two orginal shapes The extrusion of minialism 2d shape to make minimalism form.
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with parametric tools to defined new lofting profi
and manipulating
iles.
The new surfaces with good control points orders that defined by parametric tools show the digital aesthetics that is logical rational.
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Generative System Build Up The Minialism form generative system is built up by constructing the algorithm with parameters, such as edges, fillet, etc. Designers can quickly generate raw Minimalism forms with different parameters conbinations. It is more convenient and productive when generating ideas for evaluation.
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The logic of generative system is based on the 2d shape of Minimalism form. Control points difined the profile, and then I use "revole" to generate the form.
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Cooperative Project Leaders: Ying-Hao Juan Che-Chung Wang
Members: John Lo Gehry Ge Hao-Lin Lu Eileen Huang
Personal Contributions: Stage1 Product Research Questionaire Execution Data Analysis
Stage2 Users Interviews Workshop Design Specification Consolidation
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About the Project Cheng Shin Rubber Ind. co., Ltd. is the largest tire manufacturer in Taiwan. The Brand "MAXXIS" was established for worldwide marketing. MAXXIS was ranked the 9th in 2017 Global Tire Company Rankings Research. MAXXIS is keeping on researching and designing for innovation products. Therefore, MAXXIS cooperates with Shih Chien Industrial Design, SCID to develop innovative concept products to raise up market and brand images.
Inside Training
Street Questionaires
2017/02/13~15
2017/03/01~5/30
Market and Industry Background Research 2017/01/16
Dealer Call and Questionaire Revision 2017/02/22
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Stage One Stage One started with enterprise and tire industry knowledge training, and the background research of Product, Industry, Website and Market. And then, questionaires and interviews of dealers and customers are collected for data analysis. Based on the contents of interviews and data, SCID team discussed with MAXXIS for the target groups of In-depth interviews.
Questionaire Analysis 2017/05/24
Deep Research Groups Comfirmed 2017/06/10
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Background Research After training of knowledge about tire and industry in MAXXIS. SCID team surveyed the background of tire, including Products, Industry, Website and Market. Each of these researches helped us to clarify the questionaire and Interview directions.
Product T h e P ro d u c t p a r t i s a b o u t t h e te c h e n o lo g y evo l u t i o n o f tire industry, and the future trends of tire design. Introducing innovative tires and concept design which have been lanched for the references.
Industry This part starts from the history of tires. Describing the basic knowledge of tires development chronologically, we concluded the characteristics of industy and the conditions in Taiwan.
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Website Reviewing the offical webite for brand image expression. We surveyed the website structure, colors and design features of leading competitors. we suggested the future improvments by Ten Usibility Principles.
Ten Usability Principles
Market We surveyed the market share of MAXXIS, and the preference of Taiwan consumers. Generally described the users of tires.
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Qusetionaire and Interview We designed the questionaires to understand the cognition of the publics and as a "warm up" for In-depth interviews to select candidates for us. After consulting the dealers for questionaire feedback, we executed the street interviews. And the we did statstic analysis of data for more informations.
Questionaire Design Questionaires are designed to understand the tire usage of the publics. we asked some q u e st i o n s s u c h a s ca r u s a g e , t i re c h a n g e frequency, information channels, etc. Most of the design are open questions to explore more information of the users.
問卷 – 自用車
1. 請問今天是換自己用車，還是他人用車的輪胎？
問卷 – 他用車
1. 請問今天是換自己用車，還是他人用車的輪胎？
問卷編號：________________ 先生/女生（稱謂）__________________________ 年齡（圈選）: 18~30
31~40
41~50
問卷者：__________________ 51~60
61~70
70+
2. 請問車款類別？比如小型車、中型轎車、大型轎車、跨界車、休旅車、箱型車等等。 （也可直接問車子品牌+型號）
問卷編號：________________ 先生/女生（稱謂）__________________________ 年齡（圈選）: 18~30
31~40
41~50
問卷者：__________________ 51~60
61~70
70+
2. 請問是誰的用車？家人、朋友、同事、長官等等。 3. 請問車款類別？比如小型車、中型轎車、大型轎車、跨界車、休旅車、箱型車等等。 （也可直接問車子品牌+型號）
3. 請問用車主要用途（最常使用之用途）？比如職業、通勤、接送家人、採買等等。
4. 請問用車主要用途（最常使用之用途）？比如職業、通勤、接送家人、採買等等。 4. 汽車使用頻率（多久開一次）、一天開多少（距離、時間）。（也可以問出發地+目的地）
5. 用車最重要的用途（最在意的用途）？比如載家人出遊、生活形態、娛樂消遣。頻率。
6. 如何察覺、判斷何時需要換輪胎？聲音、感覺、抓地力、穩定性、操控、雨天表現、胎紋深度等?
5. 汽車使用頻率（多久開一次）、一天開多少（距離、時間）。（也可以問出發地+目的地）
6. 用車最重要的用途（最在意的用途）？比如載家人出遊、生活形態、娛樂消遣。頻率。
7. 是誰決定需要更換輪胎？ 8. 如何察覺、判斷何時需要換輪胎？聲音、感覺、抓地力、穩定性、操控、雨天表現、胎紋深度等?
7. 如何了解輪胎產品資訊？比如媒體類別、親友介紹、達人推薦、專業雜誌/網站評比等等？
8. 如何決定產品？店家介紹、價錢、服務配套，還是性能、安全、安靜、外觀等等？
9. 是誰決定要換什麼產品？ 10. 如何了解輪胎產品資訊？比如媒體類別、親友介紹、達人推薦、專業雜誌/網站評比等等？
11. 如何決定產品？店家介紹、價錢、性能、安全、安靜、外觀等等？ 9. 如何決定購買渠道（店家）？品牌信任、服務品質、價錢、特別優惠、親友介紹、網站推薦、達人 推薦、鄉民推薦、認識店家等等？
12. 如何決定購買渠道（店家）？品牌信任、服務品質、價錢、特別優惠、親友介紹、網站推薦、達人 推薦、鄉民推薦、認識店家等等？ 10. 在輪胎選購的過程中，什麼考量是你覺得最不重要的？
13. 對輪胎選購過程最在意的價值？價錢、經濟、操控/性能、安全、保固、服務等等。
11. 未來如果有需要做更仔細的資料收集，是否願意接受訪談？ 12. 受訪者類型：達人 – 非專業但講究 – 非講究
14. 未來如果有需要做更仔細的資料收集，是否願意接受訪談？ 15. 受訪者類型：達人 – 非專業但講究 – 非講究
Dealer Call We consulted some dealers of Taiwan to understand the customers' perference, and talked with the customers while their tires changing or car maintenance. Collecting feedbacks of dealers and customers, we optimized our questionaire and interview skills.
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Street Interviews We executed our street interviews at automoblie stores, tire dealers, and Taxi station in Taipei, Taichung and Kaoshsiung. 142 valid questionaires are collected for further analysis quantitatively and qualitatively.
Data Analysis Collected data are presented in statstic graphics to understand the informations behind the significant figures. We could relize the relations among users' behaviors and scheme for following actions accordingly.
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Stage One Conclusion At Stage One, we learnt about the knowledge of tire industry and market. Besides, we understand the users and the dealers through questionaires, interviews and stores visit. Based on these experiences, we concluded that what consumers care about and the values of tire services. Finally, we defined five Users Types for Stage Two.
Potential Values Car Maintanance is inevitable, but the stores can add values for waiting. Cross-industry alliance for other services , providing vouchers of shops nearby and store localization are proposals we suggested.
In-store coffee shop
coffee voucher of nearby shops
customized waiting area for local culture
Future Development We proposed that the service can apply technology of Augmented Reality, AR and Virtual Reality,VR for future development.
20ďź…
real time to see the point of view of mechnic
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showing maintance progress on widows by AR
A型人
Type A 特質模組
Dollar Stretcher • 精打細算 生計/工具車 Drive for Work • 行動不便 • Mobility-Handicapped
Type B B 型人 Car Lover • 特質模組 • Picky Ambitious • 對車有熱忱、達人 龜毛 Buy for self-fulfillment • 事業、野心 為了昇華而花錢
C型C人 Type 特質模組
• Dolllar Stretcher Economical Consumer • 精打細算 因為經濟上的限制而有 Life Quality Demand • 明確的消費價值目標 Consuming as Income • 對於生活品質有特定要求 消費等級會隨著收入而提升 Growth 對於未來有憧憬
Users Types Based on the questionaires, we defined three types of uses of A,B and C. After discussing with MAXXIS we added Aged and Kid Family types due to socioeconomic trends.
高齡 Aged 家 庭Family • Elders in House Need for a Car • 特質模組 家中有老年人需照顧 或本身即是高齡者 有車輛使用的需求
幼Family 齡 Kid 家庭
• Kid in House • Kid-centered Life 特質模組 家中有小孩 生活導向以小孩為主
For Stage Two We would design question modules of In-depth Interviews by Users Types, and select respondents from Stage One. The structure of Interviews focused on "process of consuming", and some props are used to stimulate respondents for more informations to share with us.
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Stage Two The purpose of Stage Two is to define Design Specifications for Stage Three. First, we did the In-depth Interviews of five Uers Types. Second, we held the workshop with MAXXIS team to describe User Profiles and Value Proposition. At the end of workshop, Ideal Users Scenarios are presented by each group. Last, Design Specifications are defined under the needs from Ideal Users Scenarios.
In-Depth Inverviews 2017/06/10~07/25
Respondents Contact
Interview Props Making
Question Modules Design
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Workshop Preparing
Value Proposition and Ideal Scenario Confirmation
2017/08/02
2017/09/01
Workshop 2017/08/08~10
Interview Content Organization
Finalizing Design Specification
2017/07/20
2017/09/05
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In-Depth Interviews We managed to explore the roles of respondents want to be by In-depth Intervirews. Behaviors of respodents are motivated by their inner drive. By understanding the core thinking, social value, and behavior patterns, we could refer the roles they want to be. Therefore, we could find out the standards of users' decision making in all kinds of situations.
A型人 How do you get to the
特質模組
place of purpose when you 精打細算
are生計/工具車 out of duty? (user bought the行動不便 car for work)
Question Modulization In-depth Interviews are customized for each respondent by questions modulization. Five modules are design based on Users Types of previous research. We changed the combinations o f i n te r v i e w co n te n t s b y re s p o n d e n t s a n d added other questions based on the respondent background.
Type A
高齡 家庭
B 型人
Do you have car
W h o i s i n c h a rg e o f
detailing? How often? How
house keeping?
特質模組 much do you spend on it? 特質模組
對車有熱忱、達人 龜毛 事業、野心 為了昇華而花錢
Type B
家中有老年人需照顧 或本身即是高齡者 有車輛使用的需求
Aged Family
C型 人
幼齡 家庭
What do you do as
Please describe a daliy
特質模組
leisure activities after work?
schedule with children.
精打細算 因為經濟上的限制而有 明確的消費價值目標
特質模組
對於生活品質有特定要求 消費等級會隨著收入而提升 對於未來有憧憬
Type C
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家中有小孩 生活導向以小孩為主
Kid Family
Interview Props Interview props are illustration cards and designed flyers to stimulate the respondents for more informations to share. The cards are design based on the question, choosed by the repondents to represent what they thouhgt. Furthermore, we focused on "Why" they choosed them for the motivations behind, and as the commnication media.
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Workshop After finishing In-depth Interviews, we held the workshop with MAXXIS team. We were divided into four groups by different topics. During three days of campaigns, we discussed and organized the materials and data from Stage One and In-depth Interviews. Defining the Value Propositions and Ideal Users Scenarios, we consolidated Design Specifications for Stage Three.
Questions Modulization In-depth Interviews audio record contents were typed into sentences describing lifestyles of respondents. We sorted the sentences by five Users Types and distributed to each group as workshop materials.
User Feedback Browsing the users' statements of their lives to generalize and simplify the materials contents, we extracted the core concepts from several users' senstences.
Voice of Customers Screening and analizing the statements for Users' needs, we preserved the keywords and tone of the sentences. We condensed the sentences into lists of descriptions.
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Value Proposition We organized voice of customers and defined the User Profile to form the representative user's aspiration. Potential market segments are discovered by clarifying users' needs.
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Ideal User Scenario Each group presented their Ideal User Scenarios in sotrytelling to express sensational feeling of users. Instead of quantitative figures and graphics, storytelling spread more inspirations, aspiration, and emotions of markets. Presentation forms are not confined to sliders on screen. Acting, role playing, vedios, and storyboards are acceptable to express the role that users want to be.
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Interview contents reivrew and conclusion
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Team members' opions collection
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User Profile traits description
• Design proposal presentation
• Persona discussion • Description of User Profiles in different stages • Storytwelling rehearsal
the workshop process of one group
User Profile Example-Allen Main Role
a man planning for retirement and self-fulfillment
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Second Role
Story
Ideal Goal
Motto
vice president in enterpirse
Allen 's children are adults and responsible for their own lives. Allen wants to buy a sport car for fun. Without the pressure of raising children, he still concerns about practicability. He wants to make a balance.
having fun with car
you only live once.
Design Specification Each group defined their User Profile and Ideal User Scenario from the workshop. We finalized the Design Specification by consolidating and reorganizing the conclusions of each group. There are four topics of Design Specification. Each of the topics would deliver to Stage Three for innovative product design.
Illustration of user's requirements in different life stages
Design Specification Example User born in middle class and becoming rich
User Description
enjoy life without burden
Aspiration Value
Products
Requirements
Design Elements
upgrade as life gets better
cars, tires, services or business model
upgrade modules, functions change with requirements,safy and comfort
modulization, transform design, expandable car
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Stage Three Stage Three was assigned to design team liaised with research team. There are six innovative concept projects in Stage Three. Based on the materials and research of previous Stages, the members of Stage Three followed the Design Specification and developed their concept products considering MAXXIS tires.
Sliphr 阮英豪
Access-free Travel Transportation Design
Cyclone-a
羅潍湘 / 林睿軒
Module Truck with Drainage Tire Design
Fpexxis App 趙立
Software for Improving Driver's Racing Skills
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UFO-TT 郭介豪
Driverless City Transportation Design
Fpexxis Tire
ApexMax
Automatic Angle Tuning Tire Design
Smart Racing Tire Design
阮英豪
尹弘鈞
More Details of the Project For more details of MAXXIS and SCID Cooperative Project, please browse the website links below or scan the QR-codes on the right. ( all contents are in Chinese)
Stage One and Two: Design Research and Workshop https://issuu.com/yuchianglo/docs/________-___
Stage Three: Innovative Product Design https://issuu.com/yuchianglo/docs/book_print
Stage One and Two
Stage Three
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To be Continued
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