Elizabeth Fitzsimmons
FINE ART
itzsimmons
FINE
itzsimmons
FINE ART
itzsimmons
FINE
FINE
FINE
- sense of power, strength, courage and safety
- combined with with rounded contours and fonts - idea of stability, balance, and reliability
- dynamic power, a sense of hierarchy, and continuous motion or improvement
- energy
- make sure that the angles are pointing upwards, or to the right
- Vertical lines - strength and sophistication, make logos appear slimmer
- powerful and engaging
- direct viewer’s attention to the name
- idea of motion
- Horizontal lines - sense of tranquility and calm
- organic shapes are used to refer to the naturally occurring shapes of nature
- create a sense of warmth and comfort
- professionalism and seriousness, elegance, substance, and power, respectability
- represents purity, sophistication, clarity and e ciency
- sense of energy, femininity, warmth and sexuality
- might potentially imply women as a target audience
Elizabeth
Elizabeth
Elizabeth FitzsimmonsFINE ART