Graphic Design. Creating a Logo.

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Elizabeth Fitzsimmons

Elizabeth Fitzsimmons

FINE ART

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Elizabeth Fitzsimmons

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Elizabeth Fitzsimmons

FINE ART

- sense of power, strength, courage and safety

- combined with with rounded contours and fonts - idea of stability, balance, and reliability

- dynamic power, a sense of hierarchy, and continuous motion or improvement

- energy

- make sure that the angles are pointing upwards, or to the right

- Vertical lines - strength and sophistication, make logos appear slimmer

- powerful and engaging

- direct viewer’s attention to the name

- idea of motion

- Horizontal lines - sense of tranquility and calm

- organic shapes are used to refer to the naturally occurring shapes of nature

- create a sense of warmth and comfort

- professionalism and seriousness, elegance, substance, and power, respectability

- represents purity, sophistication, clarity and e ciency

- sense of energy, femininity, warmth and sexuality

- might potentially imply women as a target audience

Elizabeth

Elizabeth

Elizabeth Fitzsimmons
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FINE ART Elizabeth Fitzsimmons

Elizabeth Fitzsimmons

FINE ART

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FINE ART

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