project brief The S HOWROOM i s a large space used t o display products o r show e ntertainment. A s howroom is a l arge space used t o display products f or s ale, s uch as automobiles, sports, appliances, gadget o r apparel. It is a retail store of a company in which products are on sale in a s pace created b y their brand or company. A showroom can also be a space for wholesale buyers to view fashion merchandise for sale i n their retail stores. T his means that the s howroom is an open space that is versatile depends o n what type of the p roduct. T he design however, needs to be site s pecific and considerate to the M alaysian e nvironment a nd climate. The showroom must redefine areas o f human interaction with architecture using materials and opening treatments
client study
mercedes-benz /// The BEST OR NOTHING
Mercedes-Benz i s a German g lobal automobile marque a nd a d ivision of Daimler A G. T he b rand is known for luxury vehicles, buses, coaches, and lorries. The h eadquarters i s in Stuttgart, B aden-Württemberg. The n ame first appeared i n 1926 u nder Daimler-Benz. Mercedes-Benz traces its origins to D aimler-Motoren-Gesellschaft's 1901 Mercedes a nd Karl Benz's 1886 Benz Patent-Motorwagen, which is widely regarded a s the first gasoline-powered a utomobile. The slogan f or the b rand i s "the best or n othing".
Founded since Founders Headquarters
28June 1926; 92 years ago Karl Benz Gottlieb Daimler Stuttgart, Germany
Services Financial Parent Products
Automobile repair Daimler AG AutomobilesTrucksBusesInternal combustion enginesLuxury vehicles
PERFECTION
INNOVATIVE
Mercedes-Benz e mbodies the v ery deliberate and distinctive u se o f innovative materials, colour combinations, structures, shapes and light.
Mercedes-Benz Style, like Mercedes-Benz itself, is a name synonymous w ith design and innovation combined w ith u ncompromising q uality.
Architecture PRECEDENT studies are a process or recording particular buildings and understanding them to develop your own designs later on. Without conducting PRECEDENT studies, it is difficult to understand what is specifically needed for a function and the possibilities achievable in designing.
MERCEDES-BENZ MUSEUM
prECEDENT STUDY
CONCEPT
Architects UNStudio
The structure of the MB Museum is based on a TREFOIL ; both in its internal organization and in its outward expression this geometry responds to the car-driven context of the museum.
Architect in Charge Ben van Berkel
Inside, walking down the ramps of the Museum, surrounded by cars of different ages and types, the visitor is reminded of driving down the highway. Outside, the smooth curves of the building echo the rounded vernacular of nearby industrial and event spaces, such as the soccer stadium, the Mercedes-Benz test course, and the gas and oil tanks along the river, as well as the recurrent loops of the road system on site.†
CIRCULATION The shape of the building resulted in the design of two walking routes, one focussing on the history and one on the collection. On each floor semi-circular ramps are created to generate different perspectives. While moving around, they create alternately viewing points for seeing cars from higher, lower, doser, more distant, frontal and more oblique points of view.
ELEMENTTS The main element of the building is the solid, curving mass; the concrete shell. The shell is dressed up with walls and translucent facades. The outside of the building is in contrary, more present with its glowing metal surfacealuminium in Mercedes Siiver The buildings is constructed by elements of a car itself. For an instance, the concrete shell and its supporting steel, as the cage of the car, the aluminium shell of the building as the body of the car, and the glassing for which connects the interior and exterior
Location Stuttgart,†Germany Area 35000.0 m2 Project Year 2006
site analysis : publika playground
publika structure
COMMERCIAL ZONE
RESIDENTIAL ZONE
MIX-USED BUILDING
OUR SITE - SITE A
PUBLIKA is a highly integrated upscale neighbourhood which has offices, shoplets, shopping centre and residential area together in one compound. Due to its mixed uses property, Publika has a huge variety of community, which contributed to wide rage of business opportunity in this area.
site plan scale 1:2000
Our given site is located the green lung of this place, which is a playground park located at 1st Floor placed between two residential block. Given the high versaltility and dynamicity of the site, we are able to explore the showroom design in a more eco friendly and playful context.
site CONSIDERATION
Surrounding buildings are plain and blocky
Neighbouring playground generates attention and crowd
Vehicle passes by only to exit or for drop off/unloading
The park is the biggest view point in its surrounding
It is shaded all day long by other surrounding high-rises
Good ventilation from all sides due to strategic planning of Publika
landscaping
EXISTING ROAD
DROP-OPP
NEW PATH
PARKING
WALKWAYV
EGETATION
concept MERCEDES BENZ SHOWROOM @ PUBLIKA
DYNAMIC FORM COMPLIMENTING SITE
BRINGING IN THE GREENERY
The Mercedes Benz showroom located in the heart of a highly integrated community focuses on a dynamic approches of people from all different background within the site by opening up its spaces to playground, which is the most important recreational spot in the publika. Mercedes-Benz is being widely viewed as a luxury brand for the upper class population. But given its site context is locating beside a playground, it opens up a huge opportunity to the intepretation of how a ‘Luxury Car Showroom’ should be like. In order to allow everyone from children to working adults or even elderly to feel welcome into the showroom, the space planning was made to be transparent to outside, with attractive and large opening at each sides to invite the visitors.
STRATEGIC VENTILATION
LIGHT DIFFUSE
blurring the line In this case, building was made to be part of the site instead of dividing it as an individual object. To make it resembles the site, dynamic form was later added into the design, which was inspire by the site elements, the planter boxes, dynamic walkway with different levels. Nature element such as Light and Wind are channeled into the building to link the building to the weather. A sharing space between building and park strength its relationship with the site even more.This can also induce an active flow of pedestrain in and out the showroom.
WIDE OPENINGS
form development
concept model 1
concept model 2
mock up model
space planning
final
Space planning is simple and direct, there are a total of 3 entrances, from the front, from playground and from parking lot. Each of the entrances were designed dynamically to catch attention and encourage entry. Each of these entrance will either leads to Exhibition Area or Gallery Whereas on the upper level sits the Client Lounge and Mangement Office which requires better privacy
1st Draft
building programme Management Office
GALLERY E
XHIBITION SPACE
LOUNGE
VIP Management LOUNGE Office
GALLERY E
XHIBITION SPACE
LOUNGE
Initially, the Lounge was only placed at ground floor and later elevated to give a bigger space for exhibition. The showroom has many openings to allow sun and wind to enter, as well as for the surrounding view especially the Playground to be captured
ergonomics
space planning model
Q U A L I T Y O F S P A C E
GFRC
LED
OAK WOOD
MATERIAL SELECTION A combination o f cold and warm colour m aterial w as applied to the building to create a m ore i nteresting pallete w hile remain the elements that resembles the core characteristic Mercedes Benz - sensual purity
STEEL
EXPANDED STEEL
material board
GLASS (CLEAR + FROSTED)
DYNAMIC Free flow plan is one of the most important element in this design. The floor plan has a total of three entrances. Each of the entrances are designed with fluidity to encourage pedestrian from entering. On the right elevation, I attempted to merge the building with the park by having a part of the floor of recess from the park, leaving the original turfing on floor, which sits a car for display during the day.
B
Inside, LED illumination were used lights up along the showroom and the gallery provides a sense of dynamic flow and movement in the interior. Turfing is remained as the platform for cars to relate it back to the site full with greenery. For the client lounge to be a more relaxing space, a change of colour scheme from cold to warm were employed
ground floor plan SCALE 1 : 200
FIRST FLOOR plan SCALE B
1 : 100
GRADIENT The roof is designed to be pixelated using solid and void elements by timber panels and polycarbonate sheets. The solid board at the entrance has lesser amount, forming a smaller coverage and shading, as a person enter, shading becomes more, thus forming a gradient effect which embodies a change in atmosphere.
B
SOLID - to block sunlight from over exposing into the interior VOID - allow entry of a certain amount of sunlight to link the interior to the sky
roof plan SCALE 1 : 200
B
BOLD Going up from a curvy staircase, clients will feel a strong dynamic flow of the space as they approches the upper client lounge B
Client lounge is designed with a bold form factor, an irreugular triangle with rounded corner with a furistic style , while employing timber main as material to cast a friendly and welcoming atmosphere. A bridge links both client lounge and the office together, another bridge links client lounge to the pantry. Both client lounge and office are provided with their own pantry and toilet to avoids confusion.
roof plan SCALE 1 : 200
B
FRONT ELEVATION SCALE 1 : 200
REAR ELEVATION
SCALE 1 : 200
RIGHT ELEVATION
SCALE 1 : 200
LEFT ELEVATION
SCALE 1 : 200
SECTION A-A
SCALE 1 : 200
SECTION B-B
SCALE 1 : 200
detail section model
mockup structural model
universal beam pin
gfrc panel universal beam
birch ply ceiling panel
polycarbonate sheet
universal column
purlin trusses beam
universal column led illumination
bracing
wall detail
suspended ceiling panel
ceiling to floor detailr
oof to ceiling detail
steel frame for polycarbonate ceiling
universal beam
universal column
roof beam
final structural model
day
vERSUs
night
From 7pm onwards, yellow led will light up in the park, in order to compliment the site, led was installed on the facade wall and signboard.
INTERIOR PERSPECTIVES
VIEW FROM PARK
VIEW FROM PARKING LOT
FINAL MODEL 1 : 100
roof design
interior
top view
presentation board layout
entrance
from park
from parking lot