Zenith Report on UK Bottled Water April 2011
2011 ZENITH REPORT ON UK BOTTLED WATER CONTENTS UK BOTTLED WATER MARKET COMMENTARY Introduction Brief Summary Research overview
1 2 4
2010 UK bottled water market Market overview Economy Weather Media Sector performance
5 5 5 7 8 9
UK packaged water UK bottled water packaging UK bottled water distribution UK bottled water companies UK bottled water groups UK bottled water producers Bottled water exports Bottled water imports Still water consumption Packaged still water brands Carbonated water brands Retailer own label Mineral water consumption Spring water consumption Glass packaged bottled water Plastic packaged bottled water Plain vs flavoured water UK water coolers Bottled water consumer Bottled water value Ethical waters / Ethical initiatives
11 12 12 13 15 15 16 16 18 18 19 19 20 21 22 22 23 24 25 26 28
Key developments in 2010 Industry developments Company developments Brand developments
32 32 35 39
Ongoing challenges Environmental Carbon footprint Water footprint Lightweighting Recycling
43 43 44 47 47 48
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Tap water Consumer confidence and education Retailer perception Stock control Price pressures Industry consolidation Portfolio diversity Legislation Forecast to 2015
49 51 52 53 54 55 57 58 61
APPENDICES APPENDIX 1 - CHARTS Market overview 1 UK mean temperature, 2005-2010 2 UK sunshine hours, 2007-2010 3 UK rainfall, 2007-2010 4 UK packaged water vs water coolers, 2005-2010 5 UK bottled water packaging, 2010 6 UK bottled water distribution, 2010
63 63 64 65 66 67 68
Industry structure 7 UK bottled water industry consolidation, 2005-2010 8 Top 5 bottled water companies, 2005-2010 9 Top 5 bottled water groups, 2010 10 Leading UK bottled water producers, 2010
69 70 71 72
Imports and exports 11 UK bottled water exports, 2005-2010 12 UK bottled water imports, 2005-2010 13 Leading UK imported waters, 2010
73 74 75
Market segments 14 UK still water consumption share, 2005-2010 15 Leading UK packaged still water brands, 2010 16 Leading UK packaged sparkling water brands, 2010 17 UK own label water consumption share, 2005-2010 18 UK own label water producers, 2010 19 UK natural mineral water consumption share, 2005-2010 20 Leading UK mineral water brands, 2010 21 Leading UK spring water brands, 2010 22 Leading UK companies in glass, 2010 23 Leading UK companies in plastic, 2010
76 77 78 79 80 81 82 83 84 85
Bottled water market in context 24 UK plain vs flavoured water, 2005-2010 25 UK still vs sparkling flavoured water, 2005-2010 26 UK water cooler market, 2005-2010 27 GB bottled water consumer, 2005-2010
86 87 88 89
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Value 28 UK bottled water market value, 2005-2010
90
Forecasts 29 UK bottled water market forecast, 2005-2015
91
APPENDIX 2 - TABLES Market overview 1 UK bottled water market, 2004-2010 2 UK bottled water types, 2004-2010 3 UK bottled water: small pack vs cooler, 2004-2010 4 Total UK bottled water: Per capita consumption, 2004-2010 5 UK bottled water packaging, 2008-2010 6 UK bottled water distribution, 2008-2010 7 UK bottled water packaging, 2010
93 93 93 94 95 96 96 97
Industry structure 8 Top 25 companies in UK bottled water market, 2009-2010 9 Next 25 companies in UK bottled water market, 2009-2010 10 Top 25 brands in UK bottled water market, 2009-2010 11 Next 25 brands in UK bottled water market, 2009-2010
98 99 100 101
Market segments 12 UK top 10 carbonated water brands, 2009-2010 13 UK top 10 packaged still water brands, 2009-2010 14 UK top 20 mineral water brands, 2009-2010 15 UK top 20 spring water brands, 2009-2010 16 UK top 10 own label water producers, 2009-2010 17 UK top 10 water cooler brands, 2005-2010 18 UK top 10 companies in glass packaging, 2009-2010 19 UK top 10 companies in plastic packaging, 2009-2010
102 102 103 104 105 105 106 106
Production, bottled water consumer, imports and exports 20 Top 10 UK bottled water producers, 2009-2010 21 Top 10 UK produced brands, 2009-2010 22 GB Bottled Water Consumer, 2005-2010 23 UK top 10 water export brands, 2005-2010 24 UK bottled water exports by country, 2005-2010 25 UK bottled water imports by country, 2005-2010 26 UK bottled water import sales by brand, 2005-2010
107 107 108 108 109 109 110
Value 27 UK Bottled Water Value, 2008-2010
111
Ethical Waters 28 UK Ethical Waters, 2007-2010
112
Forecasts 29 UK bottled water consumption by segment, 2010-2015
112
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Bottled water market in context 30 UK bottled water in context, 2005-2010 31 International bottled water comparison, 2005-2014
113 113
APPENDIX 3 - LEADING COMPANY PROFILES AG Barr Plc Angel Springs Holdings Ltd Aqua Direct Ltd Berrington Pure Spring Water Ltd Black Mountain Mineral Water Company
115 115 117 119 121 123
Brecon Mineral Water Britvic Plc Coca-Cola Enterprises Coca-Cola HBC Northern Ireland Cotswold Spring Water
125 127 129 131 133
Cott Beverages Ltd Culligan International (UK) Ltd Danone Waters (UK & Ireland) Ltd Decantae Natural Mineral Water Ecopure Waters Ltd
135 137 139 141 143
Eden Springs UK Fonthill Pure English Spring Water Godlingston Manor Springs Ltd Highland Spring Group Hildon Ltd
145 147 149 151 155
Iceni Waters Ltd Kingshill Mineral Water Ltd Montgomery Spring Water Company Navson Ltd Neptune (UK) Ltd
157 159 161 163 165
Nestlé Waters UK Ltd Princes Gate Spring Water Princes Soft Drinks Purely Scottish Radnor Hills Mineral Water Company
167 171 173 175 177
Shepley Spring Ltd Swithland Spring Water The Natural Mineral Water Ltd Villa Soft Drinks Ltd Waterbrands Ltd
179 181 183 185 187
APPENDIX 4 - UK BOTTLED WATER MARKET IN PERSPECTIVE APPENDIX 5 - DEFINITIONS AND SYMBOLS APPENDIX 6 - TARGET GROUP INDEX (TGI)
189 196 199
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Zenith Report: April 2011
UK bottled water
2011
Introduction
This is the twentieth Zenith Report on the UK Bottled Water Market, and there is now a diverse range of other emerging markets covered by the Zenith Report series. With each our aim is to make contact with every significant company active in the relevant sector and to produce as complete a picture as possible at a price accessible to any business with a serious commercial interest. We are particularly grateful for the help we receive from the bottled water companies we profile. The 2011 Report contains up to date profiles on the industryâ€&#x;s leading bottled water companies, while text, charts and tables analyse recent developments in the UK market. An historical perspective is again provided in Appendix 4. The report represents exceptional coverage of the UK bottled water market and we hope that you continue to find them useful in your business planning. As our research is updated on a regular basis, we always welcome any comments or suggestions about possible improvements.
Karen Wells Senior Consultant Zenith International
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