zenithinternational 2014 Greek Style Yogurt Innovation A review of recent key trends and new product development
November 2014
Research Note In undertaking its research for this report, Zenith has utilised its internal data library and global databases, alongside other third party sources and interviews with the industry. Throughout its on-going research, Zenith also depends upon the goodwill and co-operation of operators active in the marketplace and, as such, seeks to achieve a high level of accuracy. Liability This document contains information and may contain conclusions and recommendations. Every effort has been made to ensure that the information is accurate and that the opinions expressed are sound. However, Zenith International Ltd cannot be made liable for any errors or omissions or for any losses or consequential losses resulting from decisions based on the information. Important notice on distribution This report should not be quoted, referred to or transmitted to another party, in whole or in part, without the prior written consent of Zenith International Ltd. Should you desire to release a copy of this report to another party for information purposes, we request you and the requesting party to indemnify Zenith International from any liability related to the report distribution. Such readers however will not be considered “users� of this report.
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CONTENTS
Section The contacts at Zenith International in connection with this report are: Arunkumar Anbalagan Market Analyst Zenith International Ltd., UK
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1. Introduction and scope
4
2. Category overview
7
Commentary: Global trends and development Commentary: Greek style yogurt innovation
Tel: +44 1225 327925 aanbalagan@zenithinternational.com Esther Renfrew Market Intelligence Director Zenith International Ltd., UK Tel: +44 1225 327900 er@zenithinternational.com Zenith International Ltd 7 Kingsmead Square Bath BA1 2AB United Kingdom T +44 (0) 1225 327900 F +44 (0) 1225 327901 www.zenithinternational.com
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Commentary: Challenges and opportunities 3. Brand profiles
14
3.1 Brand profiles: Low-calorie
15
3.2 Brand profiles: Line extension
24
3.3 Brand Profiles: Limited edition
32
3.4 Brand Profiles: New brand entrant
34
3.5 Brand profiles: For children
42
3.6 Brand profiles: Indulgent
46
3.7 Brand profiles: Organic
49
3.8 Brand profiles: Packaging innovation
55
3.9 Brand profiles: Drinkable yogurt
60
3.10 Brand profiles: Cross-category innovation
64
3.11 Brand profiles: Frozen
79
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zenithinternational 1. Introduction and scope
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INTRODUCTION AND SCOPE Greek style yogurt innovation
Overview The aim of this report is to assess developments in the Greek style yogurt/ strained yogurt sector, identifying and summarising trends and new innovations in order to understand what opportunities exist for new product development. In this report, we will use the term `Greek style yogurt` to include both strained and Greek yogurt products and without regard to the ingredients used.
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Scope A global market overview of trends and developments - tracking recent innovation within the category and investigating the future outlook for the market. This report also features brand profiles of leading and innovative Greek style yogurt products worldwide to use for benchmarking purposes. Products profiled in this report contain features that span a number of trends shaping the future of the Greek style yogurt sector, including: Product functionality: in particular relating to health On-the-go formats and recipes Innovative ingredients: for health and/or taste Extension into new eating occasions: snacking, desserts, breakfast etc. Convenient packaging solutions Cross-category innovation: taking the benefits of Greek style yogurt into new categories
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INTRODUCTION AND SCOPE Greek style yogurt innovation Definition: Greek style yogurt For the purpose of this report, Zenith has limited its research scope using the following definition: Greek style yogurt - yogurt which has been triple strained to remove the whey and moisture to create a consistency of sour cream. Some products have added cultures and ingredients such as L.bulgaricus and S.thermophiles, cereals, fruits and vegetables. Greek style yogurt dips and dressings – often with either water or vinegar added to Greek yogurt. Again some products have added cultures and ingredients to generate alternative variants. Products which are full-fat, low-fat, non-fat, organic are included as are ambient, fresh, frozen, standard, whipped and drinkable formats. Coverage Innovation and new product development shaping the global market for Greek style yogurt launched from January 2012-October 2014.
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zenithinternational 2. Category overview
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CATEGORY OVERVIEW Commentary: Global trends and developments Commentary…
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CATEGORY OVERVIEW Commentary: Global trends and developments (cont.) Commentary…
Protein %
Fat%
Full-fat Greek style yogurt Low-fat Greek style yogurt Non-fat Greek style yogurt
Drinkable Greek style yogurt Frozen Greek style yogurt
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CATEGORY OVERVIEW Commentary: Greek style yogurt innovation Innovation in Greek style yogurt comes under the following categories:
Type
Description
Low-calorie
Line extension
Limited edition
New brand entrant
For children
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CATEGORY OVERVIEW Commentary: Greek style yogurt innovation (cont.) Innovation in Greek style yogurt comes under the following categories:
Type
Description
Indulgent Organic
Packaging innovation
Drinkable yogurt
Cross category innovation
Frozen
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CATEGORY OVERVIEW Commentary: Greek style yogurt innovation (cont.)
Commentary…
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CATEGORY OVERVIEW Commentary: Challenges and opportunities Challenges Commentary…
Opportunities
Commentary…
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zenithinternational 3. Brand profiles
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zenithinternational 3. Brand profiles
3.1 Low-calorie
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LOW-CALORIE Low-fat and non-fat
Light & Fit Dannon, USA www.lightandfit.com Product information: Dannon has launched Light & Fit Greek style yogurt in both lowfat and non-fat ranges. The non-fat range has 80 calories per 5.3oz serving, 0% fat and twice the protein of regular low-fat yogurt. The low-fat range has 45 or 50 calories per 113g and 85% less sugar than regular low-fat yogurt.
Launch date: 2012-2013 Variants: Low-fat: Strawberry and Cream, Vanilla and Cream. Non-fat: Banana Cream, Blackberry, Blueberry, Caramel, Cherry, Key Lime, Peach, Pineapple, Pomegranate, Raspberry, Strawberry, Coconut and Vanilla Ingredients: Cultured grade A non-fat milk, water, fructose, less than 1% modified corn starch, fruit puree and active yogurt cultures. Additional cream in the low-fat range Positioning: Teenagers and adults Channels: Retail Pack size & type: Low-fat: 113g plastic cup in 4-pack. Non-fat: 150g and 170g plastic cup and in 4-pack. 225g plastic cup Price: US$6.45 per 4-pack
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zenithinternational 3. Brand profiles
3.2 Line extension
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Page 17
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zenithinternational 3. Brand profiles
3.3 Limited edition
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Page 18
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zenithinternational 3. Brand profiles
3.4 New brand entrant
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Page 19
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zenithinternational 3. Brand profiles
3.5 For children
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Page 20
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zenithinternational 3. Brand profiles
3.6 Indulgent
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Page 21
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zenithinternational 3. Brand profiles
3.7 Organic
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Page 22
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zenithinternational 3. Brand profiles
3.8 Packaging innovation
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Page 23
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zenithinternational 3. Brand profiles
3.9 Drinkable yogurt
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Page 24
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zenithinternational 3. Brand profiles
3.10 Cross-category innovation
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zenithinternational 3. Brand profiles
3.11 Frozen
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