Zenith Global Insight report
global alkaline water report 2018 A comprehensive analysis of the current trends and key themes driving growth in high-pH bottled water
2018
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contents section 1. methodology & definitions 2. introduction & executive summary 3. premium water global overview 4. alkaline water global overview 5. alkaline water regional focus 5.1 North America
5.2 West Europe 5.3 Asia Pacific 6. brand positioning 7. consumer profiles 8. emerging market opportunities 9. cultural & regulatory factors 10. brand profiles
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page
1. methodology & definitions
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1. methodology & definitions methodology Premium water and alkaline water Commentary
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1. methodology & definitions definitions Premium water Commentary
Premium Waters
Alkaline water Commentary
Alkaline Waters
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2. introduction & executive summary
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2. introduction & executive summary introduction to alkaline water - health claims and credentials Commentary
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2. introduction & executive summary executive summary Key findings Commentary
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3. premium water global overview
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3. premium water global overview what makes a water premium The perception of added value
Quality of water available in the market
•
•
Commentary
Commentary
Water provenance •
Commentary
Formats •
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Commentary
3. premium water global overview market volume 2013-2017 and forecast 2018-2022 Commentary
Global premium water volume (million litres) 2,000 1,800 1,600 1,400 1,200
1,000 800 600 400 200 2013
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2015
2016
2017
2018f
2019f
2020f
2021f
2022f
3. premium water global overview market value 2013-2017 and forecast 2018-2022 Commentary
Global premium water value (US$ million) 2,000 1,800 1,600 1,400 1,200 1,000 800 600 400
200 2013 13
2014
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2015
2016
2017
2018f
2019f
2020f
2021f
2022f
3. premium water global overview value per litre 2013-2017 Commentary
Global premium water value per litre (US$) 1.25 1.20 1.15 1.10 1.05 1.00 0.95 0.90 2013
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2015
2016
2017
3. premium water global overview trends and developments Commentary
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4. alkaline water global overview
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4. alkaline water global overview introduction Commentary
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4. alkaline water global overview market volume 2013-2017 and forecast 2018-2023 Commentary
Global alkaline water volume (million litres) 1,400 1,200
1,000 800 600 400 200 2013
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2015
2016
2017
2018f
2019f
2020f
2021f
2022f
2023f
4. alkaline water global overview market value 2013-2017 and forecast 2018-2023 Commentary
Global alkaline water value (US$ million) 1,400 1,200 1,000 800 600 400 200 2013
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2014
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2015
2016
2017
2018f
2019f
2020f
2021f
2022f
2023f
4. alkaline water global overview value per litre 2013-2017 Commentary
Global alkaline water value per litre (US$) 1.25 1.20 1.15 1.10 1.05 1.00 0.95 0.90 2013
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2015
2016
2017
5. alkaline water regional focus
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5.1 alkaline water regional focus: [REGION]
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5.1 alkaline water regional focus: [REGION] introduction Commentary
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5.1 alkaline water regional focus: [REGION] market volume 2013-2017 and forecast 2018-2023 Commentary
[REGION] alkaline water volume (million litres) 250
200
150
100
50
2013
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2015
2016
2017
2018f
2019f
2020f
2021f
2022f
2023f
5.1 alkaline water regional focus: [REGION] market value 2013-2017 and forecast 2018-2023 Commentary
2017 VPL US$X
[REGION] alkaline water value (US$ million) 250
200
150
100
50
2013
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2016
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2018f
2019f
2020f
2021f
2022f
2023f
5.1 alkaline water regional focus: [REGION] per capita consumption 2013-2017 and forecast 2018-2023 Commentary
[REGION] alkaline water PCC (litres) 0.25
0.20
0.15
0.10
0.05
0.00 2013
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2015
2016
2017
2018f
2019f
2020f
2021f
2022f
2023f
5.1 alkaline water regional focus: [REGION] trends and developments Commentary
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6. brand positioning
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6. brand positioning artificially enhanced vs naturally high pH Commentary
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6. brand positioning alkaline water brand positioning artificially enhanced / ionised
pH 7.0
pH 10.0
naturally sourced alkaline
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7. consumer profiles
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7. consumer profiles consumption occasions and consumer segments Commentary
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8. emerging market opportunities
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8. emerging market opportunities emerging brands Commentary
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9. cultural & regulatory factors
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9. cultural & regulatory factors high growth markets Commentary
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10. brand profiles
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10. brand profiles: [REGION]
Brand name
Company name, Country website
Product information:
pH level: Natural or enhanced:
Launch date: Positioning & channels: Pack size & type: Price:
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