zenithinternational specialist consultants to the food and drink industries worldwide
Zenith Report Country Water Coolers 2015
STRATEGY & MANAGEMENT MERGERS & ACQUISITIONS COMMERCIAL & MARKET OPERATIONS & TECHNICAL WATER & GEOTHERMAL ENVIRONMENT & CARBON PACKAGING & DISTRIBUTION
Country
Contents Commentary and charts showing: Market overview – bottled water coolers and point of use - Industry developments Market structure – bottled water coolers - Throughput - Cancellations - Contract lengths - Outlets - Machine types - Water types - Legislation - Maintenance and additional services Market structure – point of use - Conversion - Outlets - Machine types - Rented/sold - Maintenance and additional services Price structure and revenue indicators - bottled coolers and point of use Companies – bottled water coolers Brands – bottled water coolers Distributors – point of use Forecasts – bottled water coolers and point of use
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specialist consultants to the food and drink industries worldwide
Country Market overview - bottled water coolers and point of use Commentary Commentary
Country: Cooler Market Evolution 2010-2014 15
10
4 5
1
Million EUR
Commentary Commentary Commentary Commentary .
Thousand Units
7
0 2010
2011
2012
2013
2014
Years BWC units
POU units
Coolers revenue (mEUR)
zenithinternational © Zenith International Ltd 2015
specialist consultants to the food and drink industries worldwide
Country Market overview - bottled water coolers and point of use 2010
2011
2012
2013
2014
Bottled water coolers (BWC) Units % growth Units per '000 people Million litres % growth Point of Use (POU) Units % growth Units per '000 people Total coolers Units % growth POU % share BWC % share
zenithinternational Š Zenith International Ltd 2015
specialist consultants to the food and drink industries worldwide
Country Market overview - bottled water coolers and point of use
Commentary Commentary Commentary Commentary
Industry developments
Commentary Commentary Commentary Commentary
zenithinternational © Zenith International Ltd 2015
specialist consultants to the food and drink industries worldwide
Country Market overview - bottled water coolers and point of use S
O
Strengths Commentary
W
Weaknesses
Commentary
Commentary
Commentary
Commentary
Commentary
Commentary
Commentary
Opportunities
T
Threats
Commentary
Commentary
• asdf Commentary
Commentary
Commentary
Commentary
Commentary
Threats Commentary
zenithinternational © Zenith International Ltd 2015
specialist consultants to the food and drink industries worldwide
Country Market structure – bottled water coolers Bottled water cooler units 2010 -14
Bottled water cooler volume 2010 -14
60000
70 50,000
50,000
50,000
50,000
40000 30000 20000
60
60
60
60
2010
2011
2012 Years
2013
2014
50 40 30 20
10000 0
60 60
Million litres
BWC Installed units
50,000 50000
10 2010
2011
2012 Years
2013
2014
0
Commentary Commentary Commentary Commentary
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specialist consultants to the food and drink industries worldwide
Country Market structure – bottled water coolers Throughput
Commentary Commentary Commentary Commentary
Cancellations Commentary Commentary
Throughput
2013
2014
2013
2014
Litres per cooler 18.9l bottles per cooler per month
Cancellations Quit rate %
Contract lengths Commentary Commentary.
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specialist consultants to the food and drink industries worldwide
Country Market structure – bottled water coolers Outlets Commentary Commentary
Outlets, 2014
Commercial
50.0%
50.0% Domestic
Machine types, 2014
Machine types Commentary Commentary
Hot-cold 50.0%
50.0% Cold-ambient
zenithinternational © Zenith International Ltd 2015
specialist consultants to the food and drink industries worldwide
Country Market structure – bottled water coolers
Water types Commentary Commentary
Water types, 2014 0.0% 25.0%
25.0%
Eau de boisson Mineral Purified Spring Other water type
25.0%
25.0%
zenithinternational © Zenith International Ltd 2015
specialist consultants to the food and drink industries worldwide
Country Market structure – bottled water coolers Legislation Commentary Commentary Maintenance and additional services Commentary Commentary
zenithinternational © Zenith International Ltd 2015
specialist consultants to the food and drink industries worldwide
Country Market structure – point of use Point of use cooler units 2010-14 12,000
POU Installed units
10,000
10,000
10,000
10,000
10,000
10,000 8,000
Units added 6,000
BWC to POU conversions
New POU
2013
2013
2014
2014
4,000
Replacement rate % 2,000 0
Number of units 2010
2011
2012 Years
2013
2014
Conversion Commentary Commentary
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specialist consultants to the food and drink industries worldwide
Country Market structure – point of use Outlets Commentary Commentary Commentary
Outlets, 2014 16.7% 16.7%
Offices 16.7%
Factories Institutions Shops Domestic
16.7%
Others
Machine types Commentary Commentary .
16.7%
16.7% types, 2014 Machine 25.0%
25.0% Hot-cold Cold-ambient Carbonated Others
25.0%
25.0%
zenithinternational © Zenith International Ltd 2015
specialist consultants to the food and drink industries worldwide
Country Market structure – point of use Rented vs. Sold units, 2014 Rented/sold Commentary Commentary
Rented Sold 50.0%
50.0%
Maintenance and additional services Commentary Commentary
zenithinternational © Zenith International Ltd 2015
specialist consultants to the food and drink industries worldwide
Country Price structure and revenue indicators – BWC and POU
Point of use
2013
2014
Bottled water coolers
Average monthly rental (€)
Average monthly rental (€)
Average sales price per unit (€)
Average sales price per unit (€)
Total revenue (€)
Total revenue (€)
2013
2014
Commentary Commentary Commentary
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specialist consultants to the food and drink industries worldwide
Country Companies – bottled water coolers Machines in December
2010
2011
2012
2013
2014
% share 2014
% 14-13
Company 1 Company 2 Company 3 ‌.
Total Market
zenithinternational Š Zenith International Ltd 2015
specialist consultants to the food and drink industries worldwide
Country Companies – bottled water coolers Million litres
2010
2011
2012
2013
2014
% share 2014
% 14-13
Company 1 Company 2 Company 3 …
Others Total market © Zenith International Ltd 2015
zenithinternational specialist consultants to the food and drink industries worldwide
Country Brands – Bottled water coolers Million litres
2010
2011
2012
2013
2014
% share 2014
% 14-13
Brand 1 Brand 2 Brand 3 …
Others Total market
Commentary Commentary .
zenithinternational © Zenith International Ltd 2015
specialist consultants to the food and drink industries worldwide
Country Distributors – point of use Machines in December
2010
2011
2012
2013
2014
% share 2014
% 14-13
Company 1 Company 2 Company 3
Others Adjustment Total market
Commentary Commentary
zenithinternational © Zenith International Ltd 2015
specialist consultants to the food and drink industries worldwide
Country Forecasts – bottled water coolers and point of use Units in December
2015f
2016f
2017f
2018f
2019f
2020f
% av 15-20
% 20-14
Bottled water coolers Units % growth Million litres % growth Point of Use Units % growth Total coolers Units % growth POU % share BWC % share
Commentary
zenithinternational © Zenith International Ltd 2015
specialist consultants to the food and drink industries worldwide