TABLE OF CONTENTS
Table of Contents Name
Page #
Introduction
8
Liquid Refreshment Beverages
11
Consumption and Demographics
23
Carbonated Soft Drinks
26
Non-Carbonated Beverages
40
Bottled Water
43
Appendices
47
Š Beverage Digest 2018
FACT BOOK, 23rd Edition
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TABLE OF CONTENTS
Table of Contents – Charts and Graphs Name
Page #
Chart 1: Refreshment Beverages 2017
11
Chart 2: LRB Categories All-Channel Volume 2000-2017
11
Table 1: LRB Categories Volume (million 192-oz cases) and CAGRs 2002-2017
12
Table 2: Corporate Volume Performance by Category 2017
13
Table 3: Top-10 Refreshment Beverage Companies 2017
13
Chart 3: CSD Compared to Water/Non-Carb Per Caps
14
Chart 4: Coke, PepsiCo, and DPS LRB Category Shares
15
Table 4: Retail Price Per Case 2017: Selected Categories
16
Table 5: Liquid Refreshment Beverage Megabrands 2017
17-19
Table 6: C-Store LRB Category Share 2017
20
Table 7: Global Beverage Industry 2017 Volumes
21
Chart 5: Share of Throat
23
Table 9: Calories and Beverages 2002-2017
24
© Beverage Digest 2018
FACT BOOK, 23rd Edition
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TABLE OF CONTENTS
Table of Contents – Charts and Graphs (cont’d)
Name
Page #
Table 10: The U.S. Carbonated Soft Drink Industry 2000-2017
26
Table 11: All-Channel Corporate CSD Shares 2017
27
Table 12: All-Channel Top-10 CSD Brands 2017
28
Table 13: All-Channel Top-11-20 CSD Brands 2017
29
Table 14: 2017 CSD Channels
30
Chart 6: CSD Fountain Share 1989-2017
31
Chart 6a: CSD Flavor Share 1987-2017
32
Table 15: Energy Drink Brand Performance 2017
33
Chart 7: Diet Share of CSDs 1998-2017
34
Table 16: CSD Take-Home Market Shares Full-Year 2017
35
Table 17: National Fountain Accounts
36
Chart 8: CSD Price Per Case 1988-2017
37
© Beverage Digest 2018
FACT BOOK, 23rd Edition
4
TABLE OF CONTENTS
Table of Contents – Charts and Graphs (cont’d) Name
Page #
Chart 9: 8-oz Per Capita CSD Consumption 2017 in World’s Top-10 Population Countries
38
Chart 10: Non-Carbs Category Share 2017
40
Chart 11: Non-Carb Categories All-Channel Volume 2005-2017 Table 20: Top-10 Non-Carb Companies 2017
40 41
Chart 12: Bottled Water Volume 2002-2017
43
Table 21: Top-10 Plain Bottled Water Brands by Volume 2017
44
Table 22: Top-10 Flavored Bottled Water Brands by Volume 2017
45
© Beverage Digest 2018
FACT BOOK, 23rd Edition
5
TABLE OF CONTENTS
Table of Contents – Appendices Name Appendix A: All-Channel Soft Drink Data
47-63
Appendix B: All-Channel Soft Drink Flavor Segments
64-81
Appendix F: All-Channel Non-Carb Beverages Data
82-95
Appendix G: All-Channel Bottled Water
96-99
© Beverage Digest 2018
FACT BOOK, 23rd Edition
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INTRODUCTION LIQUID REFRESHMENT BEVERAGES CONSUMPTION AND DEMOGRAPHICS CARBONATED SOFT DRINKS NON-CARBONATED BEVERAGES BOTTLED WATER APPENDICES
INTRODUCTION
Fact Book, Twenty-Third Edition This briefing is a compendium of non-alcoholic beverage facts and statistics, culled from a number of sources and the pages of Beverage Digest. The Fact Book provides a broad and in-depth assortment of data about the carbonated soft drink, non-carbonated beverage and bottled water markets in 2017, with brand-by-brand historical data dating as far back as 1985. The briefing is divided into five sections: overall liquid refreshment beverages (LRB); beverage consumption; carbonated soft drinks (CSD); non-carbonated beverages (non-carbs); and bottled water. Beverage Digest’s CSD data includes soda and energy drinks, while non-carbs are a grouping of readyto-drink tea, juice/juice drinks, sports drinks, ready-to-drink coffee and dairy-based drinks. Juice/juice drinks data is for shelf-stable products and does not include chilled versions. For the first time, brand shares of ready-to-drink coffee-based drinks are outlined in a separate appendix in this report. Beverage Digest also segments the bottled water category into plain and flavored bottled water.
Disclaimer Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Beverage Digest and Zenith International cannot be held responsible for omissions or errors. Figures in tables and analyses are calculated from unrounded data and may not sum. Analyses found in the briefings may not totally reflect the companies’ opinions, reader discretion is advised.
For the U.S. industry, 2017 was a year of moderated growth, with liquid refreshment beverage volume up +1.4% following growth of +2.7% in 2016. The carbonated soft drink category lost volume for the thirteenth consecutive year, with a decline of -1.3% in 2017. This is up from -0.8% in 2016. The non-carbonated beverage business fell slightly, by -0.6%, while bottled water grew by +6.2%. All of this makes for a dynamic beverage business environment, for which factual information and data are more useful than ever.
© Beverage Digest
FACT BOOK 2018
8
INTRODUCTION
Definitions All-channel carbonated soft drinks (CSDs) – Encompasses all packages and formats moving through all channels including fountain and vending. Our definition of CSDs also includes energy drinks, since they are carbonated, and many are manufactured and packaged similarly to traditional CSD brands. Single-serve bottled water (Bottled Water or Water) – Sometimes called "PET" water, this category now includes still, sparkling, flavored, unflavored, sweetened and unsweetened bottled water products sold in packages of 1.5 liters or less. Beverage Digest does not include larger "bulk" water packages sold at retail or via home and office delivery in its all-channel data. Non-carbonated (Non-Carbs) beverages – Includes: shelf-stable juice drinks (not including multi-serve "juice aisle" products or refrigerated products like Tropicana or Simply); sports drinks; ready-to-drink teas; shelf-stable/single-serve dairy drinks; and "all other" which includes such things as non-soda foodservice ingredients and "gourmet sodas.“ Cases – Unless otherwise noted, volume in this report is represented as 192-oz cases. This derives from the historic use of wooden cases packed with 24 8-oz glass bottles and is an industry standard equivalized measurement. Compounded Annual Growth Rate (CAGR) – Growth in this report is sometimes represented as a compounded annual growth rate or CAGR. Unlike an average annual growth rate, CAGR values offer a better example of historic growth periods because it dampens the effect of volatility of periodic returns.
© Beverage Digest
FACT BOOK 2018
Disclaimer Much of the information in this briefing is of a statistical nature and, while every attempt has been made to ensure accuracy and reliability, Beverage Digest and Zenith International cannot be held responsible for omissions or errors. Figures in tables and analyses are calculated from unrounded data and may not sum. Analyses found in the briefings may not totally reflect the companies’ opinions, reader discretion is advised.
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