Zenith Insight report
[Country] water coolers A comprehensive analysis of the point of use and water cooler markets
2017
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contents section
3
page
market overview
5
bottled water coolers
10
point of use
15
price structure and revenue indicators
18
bottled water cooler companies
20
bottled water cooler and dispenser/pumps companies - water volume
22
bottled water cooler and dispenser/pumps companies and brands - water volume
23
point of use distributors
25
forecast
27
company profiles
29
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market analysis
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[Country] market overview - bottled water coolers and point of use Cooler market evolution
300
12
250
10
200
8
150
6
100
4
50
2
0
0 2012
BWC units
5
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2013
2014
POU units
2015
2016
coolers revenue (mEUR)
million GBP
cooler market evolution, 2012-2016
XX
installed units
•
[Country] market overview - bottled water coolers and point of use 2012
2013
2014
2015
2016
100
110
120
130
140
-100.0
10.0
9.1
8.3
7.7
0.0
0.0
0.0
0.0
0.0
20.0
22.0
24.0
26.0
28.0
-92.8
10.0
9.1
8.3
7.7
100
110
120
130
140
-100.0
10.0
9.1
8.3
7.7
Units per '000 people
0.00
0.00
0.00
0.00
0.00
Total coolers Units
200
220
240
260
280
-100.0
10.0
9.1
8.3
7.7
POU % share
50.0
50.0
50.0
50.0
50.0
BWC % share
50.0
50.0
50.0
50.0
50.0
Bottled water cooler (BWC) Units % growth Units per '000 people Million litres % growth Point of Use (POU) Units % growth
% growth
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[Country] market overview - bottled water coolers and point of use Market overview •
7
XX
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[Country] market overview - bottled water coolers and point of use Industry developments •
XX
Acquisitions •
8
XX
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[Country] market overview - bottled water coolers and point of use
S •
•
9
•
XX.
O
W
Strengths
XX
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XX
T
Opportunities •
Weaknesses
XX
Threats
[Country] bottled water coolers - market structure bottled water cooler units, 2012-16 160
120
110
100
120
130
24.0 22.0 20.0
100 80 60
20.0 15.0 10.0
40 5.0
0
0.0 2012
10
26.0
25.0
20
•
28.0
30.0
140
milion litres
BWC installed units
140
bottled water cooler water volume, 2012-16
2013
XX
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2014
2015
2016
2012
2013
2014
2015
2016
[Country] bottled water coolers - market structure Throughput Litres per cooler 18.9l bottles per cooler per month Throughput •
XX
Cancellations •
XX
Contract lengths •
11
XX
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2015
2016
Cancellations Quit rate %
2015
2016
[Country] bottled water coolers - market structure Outlets •
BWC outlets, 2016
XX
50%
50%
Commercial Domestic
Machine types •
XX
BWC machine types, 2016
50%
50%
Hot-cold Cold-ambient
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[Country] bottled water coolers - market structure Water types •
BWC water types, 2016
XX 20%
20%
Eau de boisson Mineral Purified
20%
20%
Spring Other water type
20%
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[Country] bottled water coolers - market structure Legislation •
XX
Maintenance and additional services •
14
XX
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[Country] point of use - market structure BWC to POU conversions
point of use units, 2012-16 160
POU installed units
140 120
110
100
120
130
140
Replacement rate %
80
Number of units
60 40 20 0 2012
•
2013
XX
Conversion •
15
Units added
2015
100
XX
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2014
2015
2016
New POU
2016
2015
2016
[Country] point of use - market structure Outlets •
POU outlets, 2016
XX 15% 25%
Offices Factories 15%
Institutions Shops
15%
Domestic 15% 15%
Others
POU machine types, 2016 Machine types •
XX
20% 40%
Hot-cold Cold-ambient Others
40%
16
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[Country] point of use - market structure Rented/sold units •
POU machine types, 2016
XX
50%
50%
Rented Sold
Maintenance and additional services •
17
XX
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[Country] price structure and revenue indicators - BWC and POU Point of use
•
18
2015
2016
Bottled water coolers
Average monthly rental (€)
Average monthly rental (€)
Average sales price per unit (€)
Average bottle price (€)
Total revenue (€)
Total revenue (€)
- revenue from rented units
- revenue from rented units
- revenue from sold units
- revenue from bottled water sales
XX
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2015
2016
[Country] price structure and revenue indicators - BWC and POU •
XX
million EUR
cooler revenue, 2012-16 100 90 80 70 60 50 40 30 20 10 0
83.2
75.3
81.0
72.6
78.1
70.0
10.0
10.6
11.2
11.9
12.6
2012
2013
2014
2015
2016
Total revenue (€ mln)
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93.6
80.0
BWC revenue (€ mln)
19
90.0
86.5
POU revenue (€ mln)
[Country] bottled water cooler companies - units installed Machines in December Company
Adjustment Others Total market
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2012
2013
2014
2015
2016
% share 2015
% share 2016
% 16-15
[Country] bottled water cooler companies - units installed •
21
XX
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[Country] bottled water cooler companies - water volume Million litres Company
Others Total market
22
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2012
2013
2014
2015
2016
% share 2015
% share 2016
% 16-15
[Country] bottled water cooler brands - water volume Million litres Brand
Others Total market
23
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2012
2013
2014
2015
2016
% share 2015
% share 2016
% 16-15
[Country] bottled water cooler companies and brands - water volume •
24
XX
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[Country] point of use distributors - units installed Machines in December Company
Adjustment Others Total market
25
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2012
2013
2014
2015
2016
% share 2015
% share 2016
% 16-15
[Country] point of use distributors - units installed •
26
XX
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[Country] market overview - bottled water coolers and point of use
27
2017f
2018f
2019f
2020f
2021f
2022f
17f-22f CAGR
% 22f-17
Bottled water cooler (BWC) Units
150
160
170
180
190
200
5.9%
33.3%
% growth
7.1
6.7
6.3
5.9
5.6
5.3
Units per '000 people
0.00
0.00
0.00
0.00
0.00
0.00
Million litres
30.0
32.0
34.0
36.0
38.0
40.0
5.9%
33.3%
% growth
7.1
6.7
6.3
5.9
5.6
5.3
Point of Use (POU) Units
150
160
170
180
190
200
5.9%
33.3%
% growth
7.1
6.7
6.3
5.9
5.6
5.3
Units per '000 people
0.00
0.00
0.00
0.00
0.00
0.00
Total coolers Units
300
320
340
360
380
400
5.9%
33.3%
% growth
7.1
6.7
6.3
5.9
5.6
5.3
POU % share
50.0
50.0
50.0
50.0
50.0
50.0
BWC % share
50.0
50.0
50.0
50.0
50.0
50.0
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[Country] market overview - bottled water coolers and point of use •
28
XX
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company profiles
29
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[COMPANY] WATER DATA AND SALES Country: Category: Address: Contact Name & Function:
Email: Tel: Website:
Company Structure Ownership Senior Management Commentary & company description [Information about company and any key recent activities]
Product range Brand [Brand Name]
30
Water Type Spring
Packacking Type R Polycarb
Packaging size 18.9; 11.0
Water volumes (million litres) Total Sales
2012 5.0
2013 5.5
2014 6.0
2015 6.2
2016 6.5
Installed units at the end of the year Point of Use (POU)
2012 5,000
2013 6,000
2014 6,500
2015 7,000
2016 8,000
Bottled Coolers (BWC)
15,000
16,000
16,000
18,000
20,000
Total
20,000
21,000
24,500
25,000
28,000
Š Zenith Global Ltd, 2017
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