poppy s
Graphics Standards Manual
cake pop & bakery
Brand Standards Manual
Brand Standards Manual
INTRODUCTION Poppy's Cake Pop & Bakery serves to provide a self-made cake pop experiment. In our bakery stores, customers go through an full options of making their own pop cakes flavours.We strive to stay high quality and maximize user experience while maintaining our stylish pop cakes. The logo mirrors the company's passion for baking and creativity. Our Graphics Standards Manual is a set of ruls that govern the use of Poppy's Cake Pop & Bakery Co. logo and brand identity. The following pages will provide examples and the proper uses of the logo and the graphics of the company.
Brand Standards Manual 1
CONTENTS LOGO
3 Restricted Branding 5 Logo Color 6 Logo Typeface 7 Logo Clear Space & Bleed 8 Logo Minimn Size
STATIONERY
9 Stationery 10 Business Card 11 Envelope 12 Letterhead
PRODUCTS
13 Apparel 14 Packaging
Additional Help
15 Additional Help 2
Brand Standards Manual
RESTRICTED BRANDING acceptable logo iterations
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cake pop & bakery
The Original Logo is comprised of three pop cake icons and the brand name. The logo is simple and colorful, which represent the company's combination of professional bakery and fun shopping experience.
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cake pop & bakery
Logo in black and white When using the black and white version, the color circles need to be removed.
Brand Standards Manual 3
RESTRICTED BRANDING unacceptable logo iterations No change in dimention
No rotation
pop
py s cake
& pop
No color change
er y
bak
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cake pop & bakery
cake pop & bakery
No shadowing
No editing
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Brand Standards Manual
poppy s
poppy s
cake pop & bakery
primary palette
Strawberry HEX f4b3c8 RGB 244 179 200 CMYK 4 41 8 0 PANTONE P 73-3 C
secondary palette
Lime HEX f2ed5d RGB 242 237 93 CMYK 13 3 71 0 PANTONE P 166-6 C
LOGO COLOR
Milk
Vanillai Seed
White Chocolate
HEX 8bcbe1 RGB 139 203 225 CMYK 49 8 13 0 PANTONE P 118-12 C
HEX 221814 RGB 35 24 21 CMYK 0 0 0 100 PANTONE P Process Black C
HEX ffffff RGB 255 255 255 CMYK 0 0 0 0 PANTONE P 1-1 C
Brand Standards Manual 5
LOGO TYPEFACE The Poppy's Pop Cake & Bakery logo is made up of three components. The cake pop illustration, the POPPY'S type and the POP CAKE & BAKERY type. POPPY'S ArualLight 43pt Pop Cake & Bakery Futura Std Book 9pt
ABCDRFGHIJKLMNO PQRSTUVWXYZ abcdefghijklmno pqrstuvwxyz 1234567890 !@# & ArualLight 43pt
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Brand Standards Manual
ABCDRFGHIJKLMNO PQRSTUVWXYZ abcdefghijklmno pqrstuvwxyz 1234567890 !@# & Futura Std Book 9pt
LOGO CLEAR SPACE & BLEED The Poppy's Cake Pop & Bakery Co. is prohibited from bleeding as the logo must be seen in full. The logo also requires a specific amount of cleasr space in order to be fully communicated. 0.4" 0.4"
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cake pop & bakery
cake pop & bakery Brand Standards Manual 7
LOGO MINIMUM SIZE
The Poppy's Pop Cake & Bakery Co. logo can be used on a variety of products. The original logo version can be sized down to a minimun of 2''. The small logo version can only be sized down to 1''. 2‘’
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small size: 2" in width image shown in 240% of real size
smallest size: 1" in width image shown in 240% of real size
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1‘’
Brand Standards Manual
cake pop & bakery
Stationery
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Zhiye Jin , Shanhai, China
Zhiye Jin Founder// Designer t: (315)897-7998 e: zjin@syr.edu www.poppys.com @poppy’s
(315)897-7998 zjin@syr.edu
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Brand Standards Manual 9
BUSINESS CARDS Front
1.3“
0.1”
Zhiye Jin Founder// Designer t: (315)897-7998 e: zjin@syr.edu www.poppys.com @poppy’s
Back option 1
Back option 2 0.4“
10 Brand Standards Manual
Back option 3 0.4“
0.4“
LETTERHEAD & ENVELOPE margin 0.2" 0.3"
1.0"
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cake pop & bakery
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4 1/8‘’
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9 1/2‘’ Zhiye Jin , Shanhai, China
(315)897-7998 zjin@syr.edu
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Brand Standards Manual 11
DIGINAL PLATFORMS
1.0‘’
4.0‘’
12 Brand Standards Manual
Apparel
The logo may be used in various apparels as long as they follow the rules set by the manual.
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cake pop & bakery
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cake pop & bakery
Brand Standards Manual 13
Packaging The logo may be used in various packaging styles as long as they follow the rules set by the manual.
14 Brand Standards Manual
Additional Help If you have any questions about using the logo, please contact the head designer of Poppy's Cake Pop & Bakery, Zhiye Jin. Feel free to reach her at the following contact information. Zhiye Jin 118 Remington Ave Apt. A t: (315)897-7998 e: zjin@syr.edu
Brand Standards Manual 15
Copyright 2015
by Zhiye Jin Poppy's Cake Pop & Bakery 234 Erie Blvd E. Syracuse NY 13210 www.poppys.com