Brand Standards Mannual

poppy s

Graphics Standards Manual

cake pop & bakery

Brand Standards Manual

Brand Standards Manual

INTRODUCTION

Poppy's Cake Pop & Bakery serves to provide a self-made cake pop experiment. In our bakery stores, customers go through an full options of making their own pop cakes flavours.We strive to stay high quality and maximize user experience while maintaining our stylish pop cakes.

The logo mirrors the company's passion for

baking and creativity.

Our Graphics Standards Manual is a set of ruls

that govern the use of Poppy's Cake Pop & Bakery Co. logo and brand identity. The following pages will provide examples and the proper uses of the logo and the graphics of the company.

Brand Standards Manual 1

CONTENTS LOGO

3 Restricted Branding 5 Logo Color 6 Logo Typeface 7 Logo Clear Space & Bleed 8 Logo Minimn Size

STATIONERY

9 Stationery 10 Business Card 11 Envelope 12 Letterhead

PRODUCTS

13 Apparel 14 Packaging

Additional Help

15 Additional Help 2

Brand Standards Manual

RESTRICTED BRANDING acceptable logo iterations

poppy s

cake pop & bakery

The Original Logo is comprised of three pop cake icons and the brand name.

The logo is simple and colorful, which represent the company's combination of professional bakery and fun shopping experience.

poppy s

cake pop & bakery

Logo in black and white When using the black and white version, the color circles need to be removed.

Brand Standards Manual 3

RESTRICTED BRANDING unacceptable logo iterations No change in dimention

No rotation

pop

py s cake

& pop

No color change

er y

bak

poppy s

cake pop & bakery

cake pop & bakery

No shadowing

No editing

poppy s

cake pop & bakery

4

Brand Standards Manual

poppy s

poppy s

cake pop & bakery

primary palette

Strawberry HEX f4b3c8 RGB 244 179 200 CMYK 4 41 8 0 PANTONE P 73-3 C

secondary palette

Lime HEX f2ed5d RGB 242 237 93 CMYK 13 3 71 0 PANTONE P 166-6 C

LOGO COLOR

Milk

Vanillai Seed

White Chocolate

HEX 8bcbe1 RGB 139 203 225 CMYK 49 8 13 0 PANTONE P 118-12 C

HEX 221814 RGB 35 24 21 CMYK 0 0 0 100 PANTONE P Process Black C

HEX ffffff RGB 255 255 255 CMYK 0 0 0 0 PANTONE P 1-1 C

Brand Standards Manual 5

LOGO TYPEFACE The Poppy's Pop Cake & Bakery logo is made up of three components. The cake pop illustration, the POPPY'S type and the POP CAKE & BAKERY type.

POPPY'S ArualLight 43pt Pop Cake & Bakery Futura Std Book 9pt

ABCDRFGHIJKLMNO PQRSTUVWXYZ abcdefghijklmno pqrstuvwxyz 1234567890 !@# & ArualLight 43pt

6

Brand Standards Manual

ABCDRFGHIJKLMNO PQRSTUVWXYZ abcdefghijklmno pqrstuvwxyz 1234567890 !@# & Futura Std Book 9pt

LOGO CLEAR SPACE & BLEED The Poppy's Cake Pop & Bakery Co. is prohibited from bleeding as the logo must be seen in full. The logo also requires a specific amount of cleasr space in order to be fully communicated.

0.4" 0.4"

poppy s

cake pop & bakery

poppy s

poppy s

cake pop & bakery

cake pop & bakery Brand Standards Manual 7

LOGO MINIMUM SIZE

The Poppy's Pop Cake & Bakery Co. logo can be used on a variety of products. The original logo version can be sized down to a minimun of 2''. The small logo version can only be sized down to 1''.

2‘’

poppy s

poppy s

small size: 2" in width image shown in 240% of real size

smallest size: 1" in width image shown in 240% of real size

cake pop & bakery

8

1‘’

Brand Standards Manual

cake pop & bakery

Stationery

Hello!

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Zhiye Jin , Shanhai, China

Zhiye Jin Founder// Designer t: (315)897-7998 e: zjin@syr.edu www.poppys.com @poppy’s

(315)897-7998 zjin@syr.edu

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Brand Standards Manual 9

BUSINESS CARDS Front

1.3“

0.1”

Zhiye Jin Founder// Designer t: (315)897-7998 e: zjin@syr.edu www.poppys.com @poppy’s

Back option 1

Back option 2 0.4“

10 Brand Standards Manual

Back option 3 0.4“

0.4“

LETTERHEAD & ENVELOPE margin 0.2" 0.3"

1.0"

poppy s

cake pop & bakery

Hello!

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4 1/8‘’

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Quisque accumsan iaculis magna sit amet fringilla. Maecenas consequat, magna eget tincidunt semper, odio nibh rutrum mi, id feugiat ante nisi eu risus. Vestibulum nunc orci, rhoncus a placerat in, ultricies in mi. Cras mattis varius eros, vel fringilla nisi suscipit eget.

9 1/2‘’ Zhiye Jin , Shanhai, China

(315)897-7998 zjin@syr.edu

1.0‘’ Lorem ipsum dolor sit amet, consectetur adipiscing elit. Donec orci purus, luctus vitae dignissim eu, iaculis sed purus.

Brand Standards Manual 11

DIGINAL PLATFORMS

1.0‘’

4.0‘’

12 Brand Standards Manual

Apparel

The logo may be used in various apparels as long as they follow the rules set by the manual.

poppy s

cake pop & bakery

poppy s

cake pop & bakery

Brand Standards Manual 13

Packaging The logo may be used in various packaging styles as long as they follow the rules set by the manual.

14 Brand Standards Manual

Additional Help If you have any questions about using the logo, please contact the head designer of Poppy's Cake Pop & Bakery, Zhiye Jin. Feel free to reach her at the following contact information.

Zhiye Jin 118 Remington Ave Apt. A t: (315)897-7998 e: zjin@syr.edu

Brand Standards Manual 15

Copyright 2015

by Zhiye Jin Poppy's Cake Pop & Bakery 234 Erie Blvd E. Syracuse NY 13210 www.poppys.com