Creative brief

An app that brings off-campus community together.

HEY!

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DESIGN & STRATEGY ▸ Intended name: Hey! ▸ Intended url: http://www.heyoffcampus.com ▸ Hey! is an app that brings off-campus community together by providing a social platform for students to share resources like rides and food.

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OBJECTIVES ▸ Business goal: get more subscriptions and sell ads ▸ Goal as a producer: make off-campus life more convenient and interesting ▸ Goal as a end user: to get conveniency on traveling, dining, and socializing ▸ Gauge success: • over 50% off-campus students usage; •by counting subscription, posts/day

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COMPETITIVE LANDSCAPE ▸ Competitors: http://syr.meilinet.org (http://www.ocl.colostate.edu/party-smart )-other area, not direct competitors ▸ Neither is user friendly. ▸ How to compete: ▸ make it an app ▸ bring conveniency ▸ a new way to social

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AUDIENCE ▸ Top 3: ▸ No.1: students who own no cars/ have trouble cooking/ interesting in meeting people(not necessary to live offcampus) ▸ No.2: off-campus students who want to help others by providing a drive/ cooking a meal ▸ No.3: students who are interested in exploring the community

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AUDIENCE ▸ How to attract people: ▸ students who use our service can tweet their experience and #Hey! / share on Facebook/ WeChat ▸ cooperate with school events: we provide rides and food, school display our ads.

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RESEARCH & STRATEGY ▸ Who is responsible for the site content: me and my team ▸ Content requests from: ▸ students who need help ▸ Content by: ▸ students who provide conveniency / promote activities ▸ Who is in charge of the core message: ▸ me and my team (including a webmaster)

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BRANDING ▸ There will be a brand logo, including guidelines ▸ perception key words: social, inviting, friendly,modern

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▸ Good examples: ▸ Good hierarchy /Inviting colors/Big buttons/Modern Style

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▸ Bad examples: Busy/ Hard to find useful things/ Looks outdated/ Not interesting/ Unprofessional

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PERSONAS • Joanne Cruz A 19-year-old SU junior who just moved to an apartment on Remington Avenue, hates waiting outside for the bus to go to school but owns no cars. She downloaded Hey!, because one of her friends recommend it, and looked up for a ride offer in the Transportation Menu that is offered by students who live nearby and plan to drive to school.

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• Bryan Robbins A 21-year-old SU graduate student who has been living in Remington Avenue for a year, loves cooking and making friends. He downloaded Hey! because he once saw an ad. in a school career fair. Bryan wanted to cook something nice today and would like to share with others, so he post a dinner share offer under the Dining Menu and began cooking. Few minutes later, he checked his cell phone and saw 5 students are coming.

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• Christina Barton A 20-year-old SU senior who is also a writer in xxxx magazine, wrote a story about a nice restaurant that she just discovered in Syracuse. She emailed her story to Hey! and got picked as the hero story for the week under the Discover the Community Menu.

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USER SCENARIOS ▸ When users open our app, they will see an live map, showing how many students near her are currently online in Hey! ▸ Then, they will see our function buttons which are: travel, dining and social.Each is… ▸ They interact in Hey! and get their benefits like…

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ADMINISTRATION ▸ Initial content: ▸ travel+dining by subscribers ▸ community feature stories wrote by students writers ▸ Content manager: the Hey! team ▸ Content type: information sharing ▸ Where to download: App Store/ Android Store

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FUNCTIONALITY ▸ Set workflow? ▸ Mainly in the Community Menu ▸ Financial ▸ Maybe profit from ads for restaurants