Avenir 1
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Q
Q
Avenir
is a typeface designed by swiss font artist Adrian Frutiger in
1988 and released by Linotype GmbH, now a a subsidiary of Monotype Corporation.
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6-7
Birth of Avenir
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ANATOMY
Little secrets of our typhface
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10-11
Styles to choose from
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Different styles and weights
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Contact information
Table of Content 5
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It was the hardest typeface I have worked on in my life. Working on it, I always had human nature in mind. And what's crucial is that I developed the typeface alone, in peace and quiet – no drafting assistants, no-one was there.
Adrian Frutiger
1988 6
h
h
istory
Do you know that Avenir means “Future” in French ? Avenir was designed by Adrian Frutiger and released by Linotype-Hell AG in 1988. Frutiger got his idea from Erbar and Futura, two sans-serif typefaces. Avenir’s weights seem similar at first glance. But when you look closer, you will see each style has its own unique charm and usage.
Biography Adrian Frutiger was born in 1928 at Unterseen. After an apprenticeship as a compositor, he continued his training in type and graphics at the Zurich School of Arts and Crafts (Kunstgewerbeschule) from 1949 to 1951, being taught by two renowned professors, Alfred Willimann and Walter Käch. Frutiger went to Paris in 1952 and worked as typeface designer and artistic manager at Deberny & Peignot and creates his first typefaces Phoebus (1953), Ondine (1954) and Meridien (1955).
He established his international position as a typeface designer with his Univers sans-serif font, produced for metal and film in 1957. Together with Bruno Pfäffli and André Gürtler, he founded his own studio in Arcueil near Paris in 1961. He was also Professor at the Ecole Estienne and the Ecole Nationale Supérieure des Arts Décoratifs, Paris. Not only is Frutiger a type designer, Frutiger is also a consultant to IBM and the Stempel typefoundry. He produced the typeface for Paris Charles de Gaulle airport during the early 1970s and Linotype subsequently released this in 1977 as Frutiger. He has received several awards and honours: 1986, the Gutenberg Prize of the City of Mainz (Germany); 1987, Medal of the Type Directors Club of New York; 1993, Officier de l’Ordre des Arts et des Lettres (Paris); 1993, Grand Prix National des Arts Graphiques (France).
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NO 01 250 pt Heavy
The secret of my beauty is that I am not "PERFECT"
Verticle strokes thicker than my horizantal ones
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A
ANATOMY elegant smiling eye
not purely geometric, something more than just a circle
sharpness
shortened ascenders
minimalism tittle
smooth arc
when curves meet with edges
up-tilting finial
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STYLES
Light
Light Oblique
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Book
Book Oblique
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ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890
Oblique
Roman
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Medium Oblique
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Heavy
Heavy Oblique
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ABCDEFGHIJKLM NOPQRSTUVWXYZ abcdefghijklm nopqrstuvwxyz 1234567890
Black
Black Oblique
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to choose from
Medium
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Book 34pt
A L V a m x 1
B C D E M N O P W X Y Z b c d e f n o p q r y z 2 3 4 5 6
F G H I K Q R S T U g h i j k l s t u v w 7 8 9 0
Glyths 22 pt
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ATTENTION!
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Book 32pt
A L V a m x 1
B C D E M N O P W X Y Z b c d e f n o p q r y z 2 3 4 5 6
F G H I Q R S T
K U
g h i j k l s t u v w 7 8 9 0
Glyths 22 pt
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P F C
urchase
Where: https://www.fontshop.com/foundries/linotype Price: Avenir complete pack (12 styles) from $450 from $45 Single style
oundry
Linotype 149 9th Street, Suite 402 San Francisco, CA 94103, USA Phone: 888.FF.FONTS or 415 252 1003 Fax: 415.252.1331 E-mail: info@fontshop.com
opyright Designer Adrian Frutiger Foundry Linotype
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This type specimen of Avenir is designed by using Adobe InDesign CC 2014, Microsoft Word 2011 under the OS X Yosemite operating system version 10.10.2. This project is done in a three-week prcess. First week: Great! I am going to find my favorite typeface and rock it! Second week: How can I choose one out from all these elegant typefaces? Third week: 2 cups of coffee and 5 bagels a day, and done.
Thank You!
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GRA 437 Typographic Design Professor Claudia Strong S.I. Newhouse School Of Public Communications
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