ZihanZhao Portfolio 2014

the Portfolio Zihan Zhao

Zihan Zhao hannahzhao0124@gmail.com

EDUCATION

ACTIVITIES&AWARDS

2013 - Present Edinburgh Napier University BDes (Hons) Graphic Design Moudules include Typography, illustration, Branding, Motion Design, Research Methods, Major Project and Media Prosuction.

2013 - 2014 Woman's Headwear in Qing Dynasty Research Programmes among undergraduate students in Beijing Team Leader

2011 - 2012 Beijing Institute of Graphic Communication Bachelor of Arts, degree expected July 2015.

Moudules include Painting, Sketch, Craft workshop, Design software, World Culture Heritage, History of Fine Art, History of Design, and Digital Media Design.

2002 - 2005 Learn with professional painter Zhang Xinhua.

2012 Yearly debate Competition in BIGC The Best Debate 2011-2012 Beijing Real Radio in BIGC Director and Announcer 2011 First Award Academic Scholarship in BIGC

Personal EXPERIENCE

SOTEWARE SKILLS

07-09/2014

Beijing City Energy Cultural Media Intern Designer

Adobe Illustrator Adobe Photoshop Adobe Indesign Adobe Premiere Adobe After effects Processing

10/2012 Beijing Daxing District Ceramic Base Ceramic Creation

Design works contents

[save the green] D&E Green Rebrand

[Transformation]

Taxi Board Game Rebrand

[Between Africa and Scotland]

Shine Branding Project. A soap cooperative in Mozambique

[The community]

Motion Graphic for Edinburgh University Harry Potter Society

[Cooperation with people]

Green Screen Project "The girl who waited."

[work in progress] Major Project - Sleep where are we going?

Colour practice based on researched data

[Supplements] Other works Photography Ceramic work

02

08

12

18

22

30

35 1

[save the green ]

—

D&E Green Enterprises tackles the chronic deforestation, human health issues and economic under development that result from the use of charcoal as a primary source of cooking fuel in Haiti.

They need a rebrand for their brand and a packaging idea for their locally made charcoal stove called the EcoRecho.

2

D&E is committed to bringing low cost, clean energy solutions to resource constrained communities in order to break the cycle of energy poverty and spur economic growth. They strive to solve local problems employing local resources to yield the highest social, environmental and economic returns to all stakeholders. —

All begin with the new marque current marque

new marque

The letters “D” and “E” are the first letters from the name of the founder, Duquesne, and his wife, Elvita. The founder Duquesne got the idea for the stove business while on a trip to Ghana.

The new logo designed to the shape of local plant in Ghana, and reminds the useful and recycled impression. The colour green is presents its nature power and eco-friendly.

ideas for marque

3

All begin with the new marque The marque simply presents the brand spirit and is easy to hand draw for promotion in Haiti's countryside.

local plant

earth

recycle 4

innovative dynamic useful essential 5

D&E’s first project is a highly efficient, locally made charcoal stove called the EcoRecho. The EcoRecho reduces charcoal consumption by 50% while decreasing indoor air pollution, greenhouse gases and saving users’ time and money while also creating jobs and economic development in a country where unemployment is over 66% and 80% of the population lives below the poverty line.

Use a tag for their packaging will be a environment friendly idea. Also, green colour will easily recognized and related to their brand image.

6

inspiration 7

[Transformation ] packaging: The Taxi Board Game.

Visual250mm` Identity/ Art Direction Live Brief 250mm

?

OUR CIT Y OU KNOW Y Y .

K Y N IL HI M T A SO YOU L THE F ME FOR AL A G N U F THE

f a m i ly

8

ON

B OA R D G A M E

B OA R D G A M E

IONS 600 QUEST

old version

f a m i ly

LO N D O N

BOARD! WELCOME A LO N D O N

4 weeks

!

B OA R D G A M E

BOARD! WELCOME A LO N D O N

Project duration

ON

LO N D O N

B OA R D G A M E

The Edinburgh Taxi board game had already enjoyed some commercial success with its prototype but it now required a comprehensive improvement of its visual identity and art direction to compete with established games. A new version for the London Taxi board game is to extend its market.

IONS 600 QUEST

!

LO N D O N B OA R D G A M E

Taxi Board Game Rebrand

CONTENTS: GAMEBOARD. 300 QUESTION CARDS. 25 TASK CARDS. 100 SOUND-OFF CARDS. £800 OF TAXI MONEY. 20 SECONDS TIMWER.

LO N D O N

B OA R D G A M E

?

YOUR CITY K YOU KNOW LY. SO YOU THIN E FOR ALL THE FAMI AM THE FUN G

A BO

RD

GA

After some interviews with Mr. Derek Carroll, the brand owner, I started to understand the history of this brand and the new concept for London version Taxi board game. The game is mainly aimed at people over 30. Inspired by London city scene, I use the urban yellow as theme colour and the identity relating to a black taxi. Here is the digital outcome.

￡5

TA S K

SOUND-OFF

￡5

CARD

CARD

ME

￡1 ￡1

￡10 ￡10

lose one passenger RE-FUEL LOSe ￡6.00

Guess Who I’ve had in My Cab? This former meat porter at Smithfield Market went on to star in the 1960s movie 'Alfie'.

A. His name is Michael Caine

￡20

Q U E ST IO N

￡20

CARD

EDINBURGH PRINCES. CASTLE. HOLYROOD. FESTIVAL. SCOTLAND. CAPITAL.

Which team did Chelsea beat lift the 1998 European Cup W Cup? A. Stuttgart

Q U E ST IO N

CARD

9

mock up for whole set game

10

Taxi Board Game Rebrand Working process and insprations

Research was based on current board game market and London citylife style.

11

Between Africa and Scotland Shine Branding Project. A soap cooperative in Mozambique

what can I do for SHINE ?

Package soap.

Design a dynamic marque/brand.

Build collateral around the brand.

Focus on different audiences.

12

For more detail http://www.breakingtheice.org/life/shine

marque and packaging output

13

In 1992, Mozambique was the poorest country in the world. So the material we use in pacaging can be reansform to paper they easy to get or linen. They get a few tourists who spill over from historic Mozambique Island. That will be a big opportunity for SHINE.

14

Although soap may sound a bit cissy, it is actually hugely important in the tropics. Over 3 million children under 5 die each year in the Third World from diarrhea. Soap has infinite natural energy. From the brand "SHINE", we are encourging people in Mossuril to use more soap.

15

“What we want is to create lovely soap that can be used in luxury hotels and gift shops for tourists and visitors plus lovely cheap scented soap for local use to be sold in mini sizes that poor villagers can afford. The soap will appeal to popular taste and be scented and natural, hand made and fine. �

Interview with SHINE operator, Lisa.

I also felt really excited to know what style people in Mozambique are interseted in and how they make things with nature and how beautiful it is. Then I started drawing some patterns for the soap brand. The name of brand "SHINE" reminded me of the bubbles when I wash my hands and shining diamonds to show its value.

It is a big challenge for a designer who has never been to Monzambique but to design for them. Research is not only about the art and design elemnts in Monzambique but also about they daily life, the tourism and the economy.

16

Idea for marque

These patterns were not chosen to be used because the colour orshape is not appropriate

17

The community

The Brief There are new communities that are organising themselves into groups, as activists and campaigners, or simply social gatherings.

In the course of researching your chosen community you will have gathered a lot of personal and varied stories, some perhaps moving or unexpected.

How would you visualise and communicate these narratives in order to reach out to others who might be looking to join your community? Can you design a motion graphic that communicates directly, that speaks to us personally?

Project duration 6 weeks

18

Motion Graphic for Harry Potter Society Final output one - typographic video (30 seconds)

Videos can be found in https://vimeo.com/78025095 Final output two - storyboard for ‘A Day in a Life’

19

Culture Probe and Interview with the Community As a group of five, we got in touch with the community and spent time with Harry Potter Society to attend their debet night and knitting night. Among those design research methods, we chose two appropriate ways to get feedback. Culture Probe envelope contained a handmade booklet, a ticket to Hogwarts and a wand pencil. We also kept interviwing some of them to get more understanding to each other.

20

Typo g ra p hi c s t o r y b o a r d s k e tch

In sp ri t i on s:

21

the girl

who waited green screen project

When we interpret what we see on the screen, we become active users, instead of passive viewers. We are no longer leaning back to watch: we are now leaning forward to participate.

David Robbins, Motion by Design 2006

The Brief This project was co-operated with performing arts students. I selected one of the texts originally from Dr.Who that have been prepared by the acting student Evelyn Ryan. My task was to visualise this script. I needed to prepare the script, shot list and art direction in advance of the shoot.

Then I edited the video rushes and prepared a cut using Adobe Premier.

The design for the animating background layer was prepared by collage for final compositing. The final output is a 60-second multi-layered film of the performance with sync-sound.

Project duration 6 weeks

22

lrig eht

detiaw ohw tcejorp neercs neerg

final output

23

the script The Girl Who Waited by Tom MacRae Amy: All those boys chasing me, but it was only ever Rory. Why was that?

You know when sometimes you meet someone so beautiful and then you actually talk to them and five minutes later they're as dull as a brick?

Then there's other people, when you meet them you think, "Not bad. They're okay."

And then you get to know them and... and their face just sort of becomes them. Like their personality's written all over it. And just turn into something so beautiful.

Rory's the most beautiful man I've ever met.

24

storyboard for greenscreen

25

VISUAL RESEARCH SKETCH The script made me think about the moment someone really appreciated the one she or he loved. I started thinking about the weddings, watched a lot of wedding videos and also found some artworks and fashion shows to inspire myself.

I chosed use collage to make my background because I found it can transform into every space.

It is a old school way but have many possiblities.

Also, I prefer craft rather than software edited.

26

performace by Evelyn Ryan

27

collage

work

for th e g irl w h o w a ite d

28

29

Project in Progress 4th year Major Project Sleep

“All I know is that while I’m asleep, I’m never afraid, and I have no hopes, no struggles, no glories — and bless the man who invented sleep, a cloak over all human thought, food that drives away hunger, water that banishes thirst, fire that heats up cold, chill that moderates passion, and, finally, universal currency with which all things can be bought, weight and balance that brings the shepherd and the king, the fool and the wise, to the same level. There’s only one bad thing about sleep, as far as I’ve ever heard, and that is that it resembles death, since there’s very little difference between a sleeping man and a corpse.”

Miguel de Cervantes Saavedra

30

Project strands by this way

to express

neon

peaceful

a brand for sleep in future relax

relax restorative

half awake

silver post rock

material reflex

milk

darkest

have difficulty

high-tech

a zine

insomnia

dim

alarm

suspensoid

sleepwalking

a social media happening a sculpture

illusion

loneliness

smell

universe

a sequence

REM

human nature

dream night

an installation nightmare

posters

soft

pajamas

personal feeling

private sleep pattern sleep habits

float

time before you fall asleep psychedelic light

urban life

music

hallucinatory

31

Summary of the research and ideas clothing or fabric

relax restorative

leading case:

a visual brand system for cothing and prints.

Must contain marque, own patterns, colour pallet, visual language.

Distortion-senior-collection Raya Clements The inspiration for my thesis began with an experience of sleep paralysis. I felt as though my muscles were frozen and I was being flung around my bedroom. I likened the shifting of the angles of the room to cubist artworks, and the movement of my body in any moment of time as a distortion of the human form. I developed prints in my own interpretation of cubism and then shifted these images through scanner distortion. I created sculptural drapes in organza to reshape the human form and freeze the body in a moment of motion.

Sculpture helps this project to maintain placidity.

Light, handcraft paper, sand, typography pieces can be the elements within this. It should based on a story I researched on a personal dream, the endless imagination from the subconscious. It is flexible and blurred.

The pattern and fashion design based on Changsha city in china.

a sculpture

wallpaper

dream

is a good entry point for an installation in this project. Wallpaper can easily attract people because of it exaggeration of size. It is like an environment for people to rely on. If I can use the images fro the #whatidreamed research and transform them into several wallpapers to help people understand their dream will be a good approach.

Here, the sculpture means somrthing sitting there with no physical interact.

It helps visitor into the whole atomsphere.

Full version - http://issuu.com/zihanzhao0124/docs/mpzine3-20/0 or scan the QRcode

32

Before fall asleep kit People do not really know when they fall asleep, in fact, we do not feel the boundaries of sleep and wakefulness. Using the transparent box as a vhincle to present things people may concern before sleep. It is a good way to help me understand my major project.

We may introspect of ourselves, before we fall asleep. It is when we start thinking about our faith, our lives and our daily life. The mood itself is not easy to be noticed and it is the very personal feeling, which changes and flows all the time.

Before you go to bed , what would you do ?

33

Hi everyone, I lost my sleep.

I would any suggestions regarding the following: I started with anxiety over a year ago. I went to th ER , did all kinds of test etc... and my doctor concluded that it was anxiety.

He put me on Zoloft (50MG) and 1 mg of Klonopin at bedtime. I have strictly taken these amounts for the past year.

My anxiety is OK, however my sleep has been affected. I do not know if it's because of the Zoloft (usually the side effects from this medication like insomnia) should have lasted for the first few weeks right? When I try to fall asleep, I noticed sometimes palpitations, my eyes feel tired but I can not sleep. The Klonopin does help me to sleep but I really want my natural sleep back and I really want to start tapering off. Any suggestions, similar circumstances?

Typography pracitce 05-13-2004, 09:34 AM thesaint thesaint is offline Junior Member (female)

#1

Join Date: May 2004 Location: NY Posts: 35 thesaint HB User

Ilost my Sl eep Flying in darknessda Hi everyone,

Hi everyone, I lost my sleep.

I would any suggestions regarding the I lost my sleep. following: I started with anxiety I would anyago. suggestions the over a year I went toregarding th ER , did following: started all kinds ofI test etc...with and anxiety my doctor over a yearthat ago.itI was wentanxiety. to th ERHe, did concluded put me all Zoloft kinds of test etc... on (50MG) and 1and mgmy of doctor Klonopin at concluded was anxiety. put amounts me bedtime. I that haveit strictly taken He these on Zoloft (50MG) andanxiety 1 mg of at for the past year. My is Klonopin OK, however bedtime. have strictly taken these my sleep I has been affected.

I do not amounts know for it's the because past year.ofMy OK, however if theanxiety Zoloftis (usually my sleep has been affected.

I do not know the side effects from this medication if it'sinsomnia) because should of the have Zoloftlasted (usually like the the sidefirst effects medication for few from weeksthis right?

When like insomnia) should have I try to fall asleep, I noticedlasted sometimes for the first my feweyes weeks When palpitations, feelright? tired but I can not I try to fall asleep,does I noticed sometimes sleep.

The Klonopin help me to sleep but feel sleep tired but can Inot Ipalpitations, really wantmy myeyes natural backI and really sleep.toThe Klonopin to sleep similar but want start taperingdoes off. help Any me suggestions, I really want my natural sleep back and I really circumstances? want to start tapering off. Any suggestions, similar circumstances?

Thank you Thank you

,enoyreve iH

.peels ym tsol I

eht gnidrager snoitseggus yna dluow I yteixna htiw detrats I :gniwollof did , RE ht ot tnew I .oga raey a revo rotcod ym dna ...cte tset fo sdnik lla em tup eH .yteixna saw ti taht dedulcnoc ta niponolK fo gm 1 dna )GM05( tfoloZ no stnuoma eseht nekat yltcirts evah I .emitdeb revewoh ,KO si yteixna yM .raey tsap eht rof wonk ton od I .detceffa neeb sah peels ym yllausu( tfoloZ eht fo esuaceb s'ti fi noitacidem siht morf stceffe edis eht detsal evah dluohs )ainmosni ekil nehW ?thgir skeew wef tsrif eht rof semitemos deciton I ,peelsa llaf ot yrt I ton nac I tub derit leef seye ym ,snoitatiplap tub peels ot em pleh seod niponolK ehT .peels yllaer I dna kcab peels larutan ym tnaw yllaer I ralimis ,snoitseggus ynA .ffo gnirepat trats ot tnaw ?secnatsmucric uoy knahT

34

darknessdarknes sdarknessdarkne ss darknessdarkn essdarknessdark nessdarknessdar kness darknessda rknessdarknessd arknessdarkness darkness darkne ssdarknessdarkn essdarknessdark nessdarkness dar knessdarknessda rknessdarknessd arknessdarkness darknessdarknes sdarknessdarkne ssdarknessdarkn ess rknessda

rkne ssdarkness

drakness

supplements drawing typography practice ceramics photography otherworks

Drawing and painting help me keep enthusiastic about art and design.

Some works had been exhibited at BIGC in 2012, and were collected by BIGC gallery.

35

Superfood packaging for encouraging teenager to eat healthily Group work with Diana Makejeva The Daily Diet Brief - Diana Makejeva & Zihan Zhao

superfood FROM SUPERFOOD TO SUPERHERO IN NO TIME!

Cartoon strip campaign

Use the stickers after had your snack

36

Data Visualisation for Atlantic Halibut SMALL REGIO N

IN CONTROL S EX C

Hippoglossus hippoglossus

O F

WHAT YOU EAT

E 13 OM ALIBUT OS IC H M NT O R LA T H A

KNOW MORE Atlantic halibut

SColTLAND MUST INCREASE FISH PRODUCTION BY 35% AND SHELIFISH BY 80%

300KG WEIGHT

BECAUSE OF THE GROW SPEED WE NEED MORE FEMALE ATLANTIC HALIBUT

94% FEM AL E

ALE FEM % 1 5 SColTLAND MUST INCREASE FISH PRODUCTION 35% ALE BYBY MSHELIFISH AND 80% 49%

36째C

KNOW MORE Atlantic halibut KNOW KNOW WHAT YOU EAT MORE MORE Atlantic halibut

SColTLAND MUST INCREASE SColTLAND MUST INCREASE Hippoglossus hippoglossus FISH PRODUCTION BY 35% FISH PRODUCTION BY 35% AND SHELIFISH BY 80%

AND SHELIFISH BY 80%

WATER TEMPERATURE AND GENDER FACTS

Hippoglossus hippoglossus WHAT YOU EAT

WHAT YOU EAT

SMALL REGIO N

IN CONTROL S EX C

O F SMALL REGIA SMONLL REGI

ON IN CONTROL S C T E R N O O L X C SE O F

IN

C

X

O F

MAX LENGTH OF

M

3

3M LONG

3M LONGMAX 30L 0E KN G

Adult Atlantic halibut range in length from 80 cm to 220 cm The average size of females was 100 to 150 pounds Males rarely exceeded 50 pounds BECAUSE OF THE GROW SPEED Adult Atlantic halibut range in length from 80 cm to 220 cm WE NEED MORE FEMALE TheATLANTIC average size of females was 100 to 150 pounds HALIBUT Males rarely exceeded 50 pounds

E 13 OM ALIBUT OS IC H M NT O R LA T H A

Hippoglossus halibut hippoglossus Atlantic

28째C

E 13 OM ALIBUT OS IC H M E 13 NT O OM R LA ALIBUT OS T H IC H M A NT O R LA T H A

MAX LENGTH OF ATLANTIC HALIBUT

3M LONG

Adult Atlantic halibut range in length from 80 cm to 220 cm The average size of females was 100 to 150 pounds Males rarely exceeded 50 pounds

37

Interaction Design

38

App for Qing Dynasty woman headwear

When the ceramics wheel starts moving, the shape of the ceramic becomes highly flexible and unpredictable. That is the way I think how design is in it's constant transformation in urban context.

Art and design is a mirror, anchored in it's own specific site which reflects culture and society. The hidden logic behind a design or culture phenomenon is silent but powerful persuasive. You can always find the principle for the process of design from that. Design is flexible like how you make a ceramics work; it is an innovation that changes the world into a beautiful place.

the wave 39

ceramics work the wave

40

Lonely red riding hood in Beijing

True, Beijing is naturally beautiful, with its lakes and parks inside the city and its girdle of the transparent blue Jade River and its skirt of the purple Western Hills outside.The sky also helps: if the sky were not such a clear deep blue, the water of the Jade Spring could not be such a transparent jade green, nor the slopes of the Western Hills such rich lavender and purple.

True, also, the city was planned by a master architect as no other city was ever planned on this earth, with a breadth of human spirit, an understanding of sublimity and grandeur and the amenities of domestic living, paralleled nowhere else.

Moment in Beijing, Lin Yutang, 1939 41

42

Beijing is no longer have what made it BEIJING, the place where communities were closely bonded and cared about each other. Instead of Beijing, we call it the Capital, the metropolis now. It is one of the most populous cities in the world while you will still feel lonely and sometimes lost.

Than k you —

Zihan Zhao hannahzhao0124@gmail.com "We like design to be visually powerful, intellectually elegant, and above all timeless. " said Massimo Vignelli.

Some others believe design is a great thing, from big ideas. For me, design is care about every subtle thing, from little ideas. Art and design is not just some fabulous pieces, but a historical approach; I think the modern society requires innovation to make it help express emotions, solve problems and find a way to the future world. I would like to get myself involved in new methods in design, just like life, always find something new.

43