eCGlobal Partners

Page 1

Through consumer collaboration, we help you

REACH QUALITY INSIGHTS


2003

eCGlobalPanel started as the Panel Division of

eCMetrics

2006

eCGlobalPanel its operations as an independent company

eCGlobalPanel inc.

“

We provide A-class fieldwork, process and panel services for the global market research industry, targeting Latin America and US Hispanic markets.

Our team brings together an experienced multifunctional team of data analysts, programmers, fieldwork supervisors, interviewers and panel experts.

�


OUR MISSION eCGlobal strives to be

the leading panel research and fieldwork partner of choice for companies targeting the Latin American and US Hispanic markets, at the regional and local level.


PROFESSIONALISM

OUR CORE VALUES

KNOW-HOW SPEED INNOVATION EFFICIENCY

“

WE ARE NOT YOUR FIELDWORK OR SAMPLE PROVIDER, WE ARE YOUR BUSINESS PARTNER.

TRANSPARENCY


eCGlobal Solutions is a leader provider of marketing technology solutions for empowering brands through effective consumer knowledge and collaboration. It is part of eCGroup - a network of leading companies, experts in differents fields.

Online Communities Digital Marketing Consumer Insights Social Media Analytics Digital Research Online Panels Gamification Data Fusion & Visualization


As a data-driven company,

we understand the

POWER of INFORMATION FOR ORGANIZATIONS. Since day one, our mission

has been to help our clients succeed through

In the last 10 years, eCGlobal Solutions has developed MRXCloud, an integrated cloud-based technology platform, with several modules and applications:

eCKRM: Consumer Knowledge and Relationship management system eCForce: Community Building and Management eCGlobal: Proprietary Social Network where consumers and brands meet and interact through applications and thematic communities

effective use

eCInstant: Interactive DIY research platform, integrated with

data and technology.

eCDialogues: Online dialogues and discussion groups

OF CONSUMER

branded communities

eCView: Data visualization platform, through online dashboards and reports.


eCGlobal

CONSUMER PANEL COMMUNITY

Highly targeted Latin American and US Hispanics, Spanish and Portuguese-speaking online consumers who interact with new media concepts, test innovative products and provide their insights.


INTERACTIVE COMMUNITIES Online panels and subpanels with specific target profiles and segmented by sectors and industries.


Consumer’s feedbacks and insights “at the moment”

MOBILE COMMUNITY

High Quality Interaction Faster to get Responses

Amazing brand experience

with surveys and

challenges


ECDIALOGUES: QUALITATIVE FORUM

Planning a session and creating a group. It's easy and flexible to make any immediate change. Forums and discussions are moderated in an online session and you will be free to send open or closed questions, upload photos and videos, share opinions, send users to other sites automatically or through other tools.


Call up consumers online Of different profiles to act As a Mystery Client and evaluate

Impartially and Detailed THE QUALITY of YOUR

products or services.

MYSTERY CLIENT


INCENTIVES Our Social Network use gamification as strategy to engage the users and make them to be part of different market research to win points and presents. They can earn Diamonds and eCPoints to change it in our Virtual Store.


eCGlobal is looking for affiliate partners, to help expand our online panels and

communities, combined with our state-of-the-art technologies, so we can offer fast, cost-effective and reliable consumer insights and data collection solutions to our clients worldwide.


KNOWING YOUR USERS We provide you different tools and technologies to make activities for your users looking forward insights. Surveys

Do you know your users?

Contests

Do you want to get insights? Do you have a MediaKit?

Challenges

We can work together to achieve your goals and recruit users to our community!


How can you invite your users to participate? You can invite your users through Banners, Mailing, Facebook, Twitter and any other media. We will provide you the graphic pieces, including everything you need such as banners and HTML file to mailing.


REVENUE MODEL MODEL 1 - Barter of Services

Users complete online survey at partner website or fan page.

At the end of the survey, users are invited to join eCGlobal’s Opinions Panel and fill online registration form.

Users complete online short registration form on eCGlobal website.

KPIs: conversion rates (single and double opt-in), activity completion rate, respondents profiles so we can validate the sample quality distribution (region, gender, age, social class). This process is repeated until we achieve the campaign goal

Users are redirected to a quick online activity.


REVENUE MODEL MODEL 2 - CPI (Revenue share model)

Randomly selection of potential respondents (general Internet users) from Affiliate networks, web properties and databases.

eCGlobal prompts users with qualification questions.

If qualified, users are redirected to eCKRM system and will take most appropriate survey for their profiles.

Users complete online survey and at the end are invited to fill eCGlobal’s online registration form.

KPIs: conversion rates (single optin and double optin), survey completion rate, respondents profile so we can validate the random sample methodology (region, gender, age, acculturation level).


Thank you!


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.