HOTLETS
CONTENT DIS TRIBUTION AND BOOKING PLATFORM FOR FURNISHED AND UNFURNISHED SHOR T AND LONG TERM RENTALS.
S T R I C T LY C O N F I D E N T I A L
UBER FOR RENTALS E n a b l i n g l a n d l o rd s , p ro p e r t y m a n a g e r s a n d r e n te r s g e t ex p o s u r e o n m u l t i p l e p l a t fo r m s , g e t b e t te r te n a n t s , i n c r e a s e r e n t s , d e c r e a s e va c a n c y l eve l s a n d i mp rove RO I .
S T R I C T LY C O N F I D E N T I A L
E n a b l i n g r e n te r s s e a rc h a n d b o o k a n a c c o m m o d a t i o n s e c u r e l y.
S T R I C T LY C O N F I D E N T I A L
EXPOSURE
THE PROBLEMS BOOKING
TIME CONSUMING PROCESS TO POST ADS TO MULTIPLE PLATFORMS AG E N T S , L A N D LO R D S , P RO P E RT Y M A N AG E R S H AV E TO C R E AT E M U LT I P L E AC C O U N T S ( Z I L LOW, T RU L I A , C R A I G S L I ST ) TO P O ST A D S A N D R E F R E S H A D S O N DIFFERENT SITES.
LOST REVENUE
$
NON EXISTENT BOOKING SYSTEM FOR RENTALS N O OT H E R S I T E B R I N G S S H O RT A N D LO N G T E R M , F U R N I S H E D A N D U N F U R N I S H E D R E N TA L S TO G E T H E R A N D A L LOW S FO R T H E B O O K I N G S TO B E M A D E O N T H E P L AT FO R M . T H E M A R K E T I S F R AG M E N T E D , W I T H S O M E S I T E S S E RV I N G O N LY PA RT I C U L A R N I C H E O F T H E M A R K E T
TRUST AND SAFET Y
I N S U F F I C I E N T E X P O S U R E E Q UA L S LO ST R E N T, LOW E R O C C U PA N C Y L E V E L S A N D N OT B E I N G A B L E TO G E T M U LT I P L E , Q UA L I T Y L E A D S W H I C H M E A N S T H E RO I M I G H T S U F F E R
NON-EXISTENT OR VERY BASIC MECHANISMS ENSURING ONLINE SAFET Y AND TRUST IN SITE U N S E E N A C C O M O D AT I O N .
S T R I C T LY C O N F I D E N T I A L
HOTLET S SAVES MEMBERS AND USERS TIME AND MONEY Better results in less time!
TIME
H ot l et s s ave s o n ave r a g e 1 h o u r p e r r e n t a l p e r we e k . T h a t ’ s 4 8 h o u r s p e r ye a r p e r r e n t a l ! H ot l et s s o l ve s t h e p ro b l e m by a l l ow i n g to p o s t a d s to m u l t i p l e we b s i te s f ro m H ot l e t s a c c o u n t .
Hotlets
1 a c c o u n t p o s t s to m u l t i p l e s i te s .
3 0 m i n u te s to s e t u p t h e a c c o u n t a n d p o s t 1 a d
H o t l e t s / Tr u l i a
Hotlets/Zillow
4 5 m i n u te s 4 5 m i n u te s to s e t u p a n d p o s t a c c o u n t
4 5 m i n u te s 4 5 m i n u te s to s e t u p a n d p o s t a c c o u n t
Hotlets/Craiglist
4 5 m i n u te s 4 5 m i n u te s to s e t u p a n d p o s t a c c o u n t . Ad s n e e d to b e r e f r e s h e d . m u l t i p l e s c a m s d u e to ve r y b a s i c ve r i f i c a t i o n m e c h a n i s m s .
Sh o r t t erm vacation rent al s it es ( air b nb , homeaway, f lip ke y, V R BO) 4 5 m i n u te s Each site takes around 45 minutes to set up the proper ty might be double booked
S T R I C T LY C O N F I D E N T I A L
MONEY U s e r s o f H ot l et s n ot i c e d a 4 % i n c r e a s e i n t h e i r o c c u p a n c y l eve l s a n d a 5 % i n c r e a s e i n r e n t l eve l s . Re n t l eve l s
Occupancy
5% 4%
B e fo r e H ot l e t s
A f te r H ot l e t s
B e fo r e H ot l e t s
A f te r H ot l e t s
C o m m u n i c a t i o n va s t l y s i mp l i f i e d - n o m i d d l e m a n U s e r s a r e ve r i f i e d a n d r a te d w h i c h i n c r e a s e s t r u s t l eve l a n d p r eve n t s f ro m s c a m a c t i v i t i e s ( m o n ey i s h e l d u n t i l t h e te n a n t c h e c k s i n ) S t a r te d w i t h s t u d e n t h o u s i n g , n ow ex p a n d i n g to l o n g te r m u n f u r n i s h e d r e n t a l s , m ove to l o n g te r m f u r n i s h e d r e n t a l s , s h o r t te r m u n f u r n i s h e d r e n t a l s , s h o r t te r m f u r n i s h e d r e n t a l s ( va c a t i o n r e n t a l s ) Ro l l u p t h e e n t i r e r e n t a l i n d u s t r y i n c l u d i n g a b i l i t y to b o o k a va r i e t y o f a c c o m m o d a t i o n s ( ve n u e s , eve n t s p a c e s ) . Ro l l u p s e c o n d a r y a n d te r t i a r y c i t i e s
S T R I C T LY C O N F I D E N T I A L
HOTLETS TEAM 3 0 ye a r s o f c o m b i n e d ex p e r i e n c e s p a n n i n g f ro m r e a l e s t a te p ro j e c t m a n a g e m e n t , g row i n g r e a l e s t a te p o r t fo l i o , h e l p i n g s t u d e n t h o u s i n g
REAL ES TATE EXPER T S
TECHNICAL &UI/UX TALENT K r z y s z to f N i z i o l U n i ve r s i t y o f I n fo r m a t i o n Te c h n o l o g y and Management M YS Q L , C S S , j Q u e r y, J ava Ro m a n M o s o n Graphic Design -Ta d e u s z Ko s c i u s z ko U n i ve r s i t y o f Te c h n o l o g y G r a p h i c D e s i g n - I l l u s t r a to r, C S S 3 , H T M L 5
Izabela Pigan Fo u n d e r G r ew a n d m a n a g e d a $ 10 M r e a l e s t a te p o r t fo l i o , m a n a g e d m a r ke t i n g e f fo r t s fo r $ 5 0 M s t u d e n t h o u s i n g p o r t fo l i o .
Deepesh C TO - U n i ve r s i t y o f U I / U X - P ro j e c t s Av i k G h o s h Fu l l s t a c k E n g i n e e r - U n i ve r i s t y o f - P ro j e c t s
B A C r a c ow a c a d e my, B A U n i ve r s i t y o f L o n d o n
S T R I C T LY C O N F I D E N T I A L
GLOBAL RENTAL MARKET IS MASSIVE, FRAGMENTED AND UNDERSERVED U S A N D E U RO P E VAC AT I O N R E N TA L M A R K E T $ 10 0 B I N 2 010 . $ 17 0 B I N D U ST RY BY 2 019 U S R E N TA L M A R K E T $ 5 8 5 B
Nu m b e r o f h o u s i n g units in the U. S .
13 4 . 7 m
42.58m
Nu m b e r o f h o u s i n g u n i t s o c c u p i e d by r e n te r i n t h e U. S .
1
B e g i n w i t h m a j o r c i t i e s w h e r e r e n t a l d e m a n d a n d r e n t s a r e h i g h - N ew Yo r k , M i a m i , L o s A n g e l e s , S a n Fr a n c i s c o , fo c u s o n s t u d e n t h o u s i n g a n d b u s i n e s s t r ave l l e r s ( h i g h d e m a n d i n t h e s e n i c h e s , g u a r a n to r s i n p l a c e ( p a r e n t s / c o mp a ny ) , l ow l eve l o f ev i c t i o n s , s e c u r e a n d stable demographic.
2
E x p a n d n a t i o n a l l y i n to c i t i e s w i t h h i g h r e n t a l d e m a n d - Wa s h i n g to n , B o s to n , Tex a s .
3
E x p a n d g l o b a l l y i n to m a j o r r e n t a l h u b s - L o n d o n , P a r i s , B e r l i n .
S T R I C T LY C O N F I D E N T I A L
ADVANTAGES
TRENDS
H u g e m a r ke t - 3 5 % o f t h e U S p o p u l a t i o n wa s r e n t i n g i n 2 01 2 b r i n g i n g t h e tot a l n u m b e r to 4 3 m i l l i o n by e a r l y 2 013 . I n c r e d i b l e g row t h p ote n t i a l ( m e d i a n a s k i n g r e n t fo r u n f u r n i s h e d a p a r t m e n t s i n t h e U S $ 1, 3 81 p / m o n t h ) w i t h va c a t i o n r e n t a l ow n e r g e n e r a t i n g o n ave r a g e
$ 27 , 3 6 0
a n n u a l l y.
Favo u r a b l e d e m o g r a p h i c t r e n d s , s t r e n g t h i n t h e j o b m a r ke t a n d r e d u c e d a f fo rd a b i l i t y o f ow n i n g a h o m e w i l l c o n t i n u e to f u e l s t ro n g d e m a n d fo r m u l t i fa m i l y rental units. M u l t i fa m i l y p ro p e r t y p r i c e s h ave g row n r e m a r ka b l y since 2008. S u r g i n g d e m a n d a n d l a c k o f s u p p l y h ave r e s u l te d i n a n n u a l p r i c e a p p r e c i a t i o n b e t we e n
13 a n d 15 p e rc e n t .
T h e r e n t s a r e p ro j e c te d to g row. H i g h d e m a n d i n t r ave l m a r ke t fo r s h o r t a n d l o n g te r m f u r n i s h e d r e n t a l s . Yo u n g e r g e n e r a t i o n s s e e m to p r e fe r to r e n t i n s te a d o f b u y a n d t h e i r f i n a n c i a l c i rc u m s t a n c e s a n d l i fe p l a n s d o n ot s e e m to m a t c h u p w i t h t h e r e qu i r e m e n t s fo r h o m e ow n e r s h i p , t h ey te n d to l i ke m ov i n g a ro u n d a n d s o m e h ave l a r g e s t u d e n t l o a n d e b t w h i c h m a ke s t h e m h e s i t a n t to d i g t h e m s e l ve s a ny d e e p e r i n to d e b t .
S T R I C T LY C O N F I D E N T I A L
GO- TO- MARKET S TRATEGY Hotlets has begun reaching out to and locking up top rental companies, landlords with sizeable por tfolios, making par tnerships, growth hacking and API integration with major real estate platforms.
Z I L LOW
API INTEGRATION
T RU L I A
400
C R A I G S L I ST
B I G C I T Y. T R AV E L
Par tnership
L a n d l o rd s w i t h + $ 10 M p o r t fo l i o
Re n t a l C o mp a n i e s
+ $1500
Email reach out/ growth hacking
Major rental brands
S T R I C T LY C O N F I D E N T I A L
Rental units in major rental hubs (Miami, NYC, Cape To w n )
average rent a month
GROW TH AND MEMBER ACQUISITION H ot l e t s i s a c qu i r i n g n ew m e m b e r s t h ro u g h e m a i l m a r ke t i n g , e t h i c a l g row t h h a c k i n g - p i g g y b a c k i n g o n ot h e r s i te s , r e fe r r a l p l a t fo r m , i n f l u e n c e r s , p a r t n e r s h i p , Fa c e b o o k a d s , s o c i a l m e d i a p r e s e n c e , press, SEO, Organic, PR outreach
1.EMAIL
Users are registered into email system that sends regular emails based on their search criteria Users are encouraged to list a space on hotlets.com for free. Users pay 5-9% commission if the property gets booked or a monthly fee and no commission.
2.REFERRAL
Referral system lets users recommend friends (just like dropbox) and get privileges for both users. Hotlets gives $25 off to the party that referred hotlets.com and to the new user.
3.ETHICAL GROW TH HACKING
Hotlets lets users to list the property for free, referral program, platform hackingcapitalising on the success of other platforms to build brand awareness and expand members base.
4.SOCIAL MEDIA
Social media and press- social media postings of new rentals. Hotlets has a growing base of 10K followers on Twitter, Instagram, Facebook.
S T R I C T LY C O N F I D E N T I A L
5. PAR TNERSHIPS
Recent partnerships with major high end rental sites like BigCity.Travel An average partnership with major landlords or rental companies brings on average 400 new rentals
6.API integration
API integration will allow seamless posting to multiple platforms and centralised system will allow for enquiries to come back to hotlets.
OUR COMPETITIVE ADVANTAGE Hotlets fills the gap in the market
T h e r e i s n o g l o b a l p l a t fo r m s e r v i n g r e n t a l i n d u s t r y - t h e r e a r e we b s i te s fo r h ote l s , we b s i te s fo r r e a l e s t a te i n p a r t i c u l a r c o u n t r y, va c a t i o n r e n t a l we b s i te s . A i r b n b s e r ve s va c a t i o n r e n t a l s i n m a j o r h u b s , Z i l l ow a n d Tr u l i a a r e we b s i te s fo r r e a l e s t a te s a l e s a n d r e n t a l s l o c a te d i n t h e U S
COMPANY
DESCRIPTION
H OT L E T S
Platforms lets you book any rental and advertise on multiple platforms
Z I L LOW
Based in the US, focuses mainly on sales and rentals
T RU L I A
Based in the US, focuses mainly on sales and rentals
C R A I G S L I ST R I G H T M OV E S PA R E RO O M AIRBNB H O M E AWAY
ABILIT Y TO BOOK
SECURE PAYMENT
Based in the US, low verification mechanisms Based in the UK, search engine for rentals and properties for sale Based in the UK and NYC for rooms sale booking site for short term furnished accommodation in major cities Booking site for vacation houses
S T R I C T LY C O N F I D E N T I A L
COVERS ALL RENTAL INDUS TRY
GLOBAL
PROJECTED GROW TH AND USER ACQUISITION PROJECTED GROW TH 25
Member/Proper ties adquisition
20 15 Re fe r r a l p ro g r a m & Fa c e b o o k ads
10 5 0
Launch te s t i n g S e p te m b e r
Hire g row t h h a c ke r
API I n te g r a t i o n
O c to b e r
N ove m b e r
December N OV - A P I i n te g r a t i o n
S T R I C T LY C O N F I D E N T I A L
MONETISATION S TRATEGY H OT L E T S H A S M U LT I P L E M O N E T I S AT I O N C H A N N E L S
MEMBERSHIP
COMMISSION
U s e r s c a n c h o s e b e t we e n d i f fe r e n t l eve l s o f ex p o s u r e a n d m e m b e r s h i p .
S e r v i c e f e e c h a r g e s fo r eve r y b o o k i n g m a d e v i a h ot l e t s .
U s e r s avo i d p ay i n g c o m m i s s i o n i f t h ey a r e paid members.
G u e s t / Re n te r s e r v i c e fe e : we a d d a 5 - 7 % s e r v i c e f e e to g u e s t p ay m e n t s eve r y t i m e a r e s e r va t i o n i s b o o ke d to c ove r t h e c o s t o f r u n n i n g o u r s i te a n d s e r v i c e s . L a n d l o rd ’ s / h o s t ’ s s e r v i c e f e e : we d e d u c t a 3 % s e r v i c e fe e f ro m l a n d l o rd ’ s / h o s t ’ s p ayo u t s eve r y t i m e a r e s e r va t i o n i s b o o ke d a t their listing.
S T R I C T LY C O N F I D E N T I A L
USE OF PROCEEDS Hotlets is currently raising $300K or more to fund the growth of the business Sources
Uses (12 months) Salaries (12 months)
15 0 , 0 0 0
CEO C TO & E N G I N E E R I N G MARKETING AND C O M M U N I C AT I O N S C U STO M E R S E RV I C E INTERN Re n t
20,000
M a r ke t i n g
10 0 , 0 0 0
E xc e s s C a s h
20,000
S T R I C T LY C O N F I D E N T I A L
HOTLETS
Contact IZABELA PIGAN h e l l o @ h ot l e t s . c o m ( + 1 ) 3 0 5 5 4 2 4 571
Thank you!