This project aims to create visual works for the brand’s social media platforms to attract target customers. The brand I chose is the sustainable fashion brand -- Stella McCartney, and the campaign I selected from is Stella Spring 2020. This campaign embodies Stella McCartney’s love for nature and highlights the naturalness, freedom, and modernity of women, from which I chose six new products to create a series of gifs. To create visual works that highlight sustainability and aesthetics, the purpose of the project is to show and lead potential customers that the products of Stella McCartney can be both sustainable and beautiful. The series of gifs are for digital advertising that features on Stella McCartney’s website and social media platforms.
