Digital Portfolio - 2015 by zoe.bingley

byzoe bingley

2014 Portfolio

Part 1: Semester 1

Colour in Context

Product rebranding The aim of my assignment is to take the brand of a current company, and essentially re-brand it using colours that I believe match well with the particular brand.

Product The product that I have chosen to re-brand is, my motherâ&#x20AC;&#x2122;s photography company: Jodi Bingley Photography.

Why this product? • I chose to do my mum’s photography business because it is a very reputable and successful business.

• It is also makes it very easy for me to get first hand information on my mother’s take on the brand of her company.

• Jodi Bingley Photography is primarily a family photography business, however it also includes infant photography, as well as wedding photography.

family photography â&#x20AC;˘ Typical colours used in most family photography businesses:

why she did what she did • She liked the colours because they weren’t too girly, but not too masculine either. • She prefers muted colours, with a dash of accent colour. • She describes the font she used as both casual and fun, which would reflect her photography business.

colours used

my colours

why these colours? â&#x20AC;˘ I chose these colours after some experimentation using colour swatches. After these experiments, I found a combination of colours that I really liked. They also went well with the logo I designed previously.

â&#x20AC;˘ I wanted my branding to share the same quality as the original, however it is more feminine and girly.

ex perimenting with proportions â&#x20AC;˘ ď&#x192;&#x; I ended up going with this option. (Majority grey, followed by purple, then the smallest part being pink).

new logo

posters

business cards

Typo for Print

Typo for Screen

Integrated media campaign BY ELLIE WANG & ZOE BINGLEY

websites OUR MEDIA CAMPAIGN INCLUDES THE FOLLOWING WEBSITES:

facebook

https://www.facebook.com/ourgreatreef

Twitter

www.twitter.com/ProtectOurReef

Our official website

http://zoebingles.wix.com/protect-our-reef

for the campaign... WE HAVE:

Posters... DISPLAYED EVERYWHERE PEOPLE CAN SEE THEM (I.E. NOTICEBOARDS, BUS/TRAIN STOPS).

Water bottles...

T-shirts...

Postcards...

The main event... EVERY SATURDAY 1PM – 4PM OUTSIDE OF THE GRIFFITH UNIVERSITY UNI-BAR

Part 2: Semester 2

Graphic Design 1

Youâ&#x20AC;&#x2122;re late for tea...

CONTENTS 2

A short history on tea

Logo Design

Original Tea Packaging Net & Dye Cut Tea Info

Design 1 - Alice Product Shots Teabag Label Package Net

Design 2 Cheshire Cat Product Shots Teabag Label Package Net

Design 3 - Mad Hatter Product Shots Teabag Label Package Net

The Final Products Flavour Inspiration

Tea Packaging Assignment {1}

history of tea The history of tea is long and complex, spreading across multiple cultures over the span of thousands of years. Tea likely originated in China during the Shang dynasty as a medicinal drink. Drinking tea became popular in Britain during the 17th century. The British introduced tea production, as well as tea consumption, to India, in order to compete with the Chinese monopoly on tea. In one popular Chinese legend, Shennong, the legendary Emperor of China and inventor of agriculture and Chinese medicine was drinking a bowl of just boiled water due to a decree that his subjects must boil water before drinking it some time around 2737 BC when a few leaves were blown from a nearby tree into his water, changing the color. The emperor took a sip of the brew and was pleasantly surprised by its flavor and restorative properties.

Tea Packaging Assignment {2}

Tea Packaging Assignment {3}

O G LO For my logo design, I drew inspiration from the Lipton tea logo. I chose fonts that I thought matched well with my theme; Alice in Wonderland. After some trial and error, I finally found 2 fonts that I thought worked really well together, as well as matching the theme. The colours I used for the logos changes with each tea package, so it matches the colour theme of that particular package. Overall, the logo design is simple yet pretty, and enticing. In the final product, I didnâ&#x20AC;&#x2122;t end up using the symbol (the tea cup with the leaves) as it was too big to fit with the rest of the design, but I thought Iâ&#x20AC;&#x2122;d include them anyway.

N G I ES

D Tea Packaging Assignment {4}

Cheshire Cat

Mad Hatter

Alice

tea

tea tea Tea Packaging Assignment {5}

FONTS USED

Thirsty Script ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Tamoro Script ABCDEFGHIJKLMNOP QRSTUVWXYZ abcdefghijklmnopqrstuvwx yz Tea Packaging Assignment {6}

TEA P

ACKA

GING

D N A T NE DYE CUT

Tea Packaging Assignment {7}

Tea Packaging Assignment {8}

WEâ&#x20AC;&#x2122;RE ALL

MAD HERE!

When people view my packaging them I want them to have a sense of whimsy. I colour coordinated according to the character I had chosen to put on the front. I just wanted the packages to look playful and fun. I picked the colours and flavours of the tea according to the character I put on the front. For example, The Cheshire Cat. He has lots of pinks and purples, with a dash of yellow, so I designed the packaging to include all these colours. The flavour was decided based on his colours, so I came up with: Raspberry, Strawberry & Dragonfruit, all of which are varying shades of purple and pink. I went for very bright and colourful designs, so as to attract the eye of the viewer. To keep it in accordance with each of its characters, each logo has been changed to match the overall theme of the specific package it is on.

Tea Packaging Assignment {9}

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Alice CAMOMILE, HONEY & VANILLA FLAVOUR

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Tea Packaging Assignment { 11 }

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Tea Packaging Assignment { 12 }

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Tea Packaging Assignment { 13 }

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Tea Packaging Assignment { 14 }

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Tea Packaging Assignment { 15 }

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Tea Packaging Assignment { 16 }

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Tea Packaging Assignment { 17 }

Teabag Label

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tea

Alice Alice CAMOMILE, HONEY & VANILLA FLAVOUR

CAMOMILE, HONEY & VANILLA FLAVOUR

Tea Packaging Assignment { 18 }

tea 20 CAMOMILE, HONEY & VANILLA FLAVOUR

tea

Alice

#15B0E6

#158BC4

#FBFDFD

#F9D265

#070909

tea

Alice

NET WEIGHT: 40 g

tea

“C uriouser and curiouser...”

NUTRITIONAL INFORMATION AVG QTY PER 200mL

%DAILY INTAKE* (PER SERVING)

AVG QTY PER 100mL

ENERGY

NEGLIGIBLE

0.1

NEGLIGIBLE

PROTEIN

FAT TOTAL

NEGLIGIBLE

- SATURATED CARBOHYDRATE - SUGARS SODIUM

tea tea time

* Percentage Daily Intakes are based on an adult diet of 8700kJ. Your daily intake may be higher or lower depending on your energy needs.

MADE IN RUSSIA DISTRIBUTED IN SINGAPORE BY: UNILEVER SINGAPORE PTE LTD. 20 PASIR PANJANG ROAD #06-22, MAPLETREE BUSINESS CITY, SINGAPORE 117439.

turally Ca Na

INGREDIENTS: Camomile (89%), Flavourings (10%), Honey Flavoured Pieces (0.5%), Vanilla Pieces (0.5%).

Alice CAMOMILE, HONEY & VANILLA FLAVOUR

REGISTERED TRADEMARK, AUTHORISED USER UNILEVER AUSTRALASIA, 20-22 CAMBRIDGE STREET, EPPING, NSW 2121, AUSTRALIA. 486 JACKSON STREET, PETONE, 5021 NEW ZEALAND. DISTRIBUTED IN SINGAPORE BY: UNILEVER SINGAPORE PTE LTD. 20 PASIR PANJANG ROAD #06-22, MAPLETREE BUSINESS CITY, SINGAPORE 117439.

1316110 22/04/2015 BATCH NUMBER

QUESTIONS OR COMMENTS? PLEASE CALL: 1800 638 683 AUSTRALIA, 0800 445 855 NEW ZEALAND, 1800 661 9898 SINGAPORE. WWW.LIPTON.COM.AU OR WWW.LIPTON.CO.NZ STORE IN A COOL DRY PLACE

Tea Packaging Assignment { 19 }

200mL

HERBAL TEA

ine Free ffe

It’s sweet and mellow, j ust like A lice herself, so it's perfect for times when you need to come back to yourself, chase a white rabbit, or paint the roses red.So why not give in to the madness and be swept away into Wonderland!

SERVINGS PER PACKAGE: 20 TEA BAGS SERVING SIZE: 1 TEA BAG INFUSED IN 200mL OF BOILING WATER

2-3 min

100°C

BEST BEFORE DATE (DD/MM/YYYY)

tea

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#B1D9F3

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cat

che

ire

RASPBERRY, STRAWBERRY & GRAPE FLAVOUR

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Tea Packaging Assignment { 21 }

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Tea Packaging Assignment { 22 }

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Tea Packaging Assignment { 23 }

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Tea Packaging Assignment { 24 }

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Tea Packaging Assignment { 25 }

Teabag Label

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tea

cat

RASPBERRY, STRAWBERRY & GRAPE FLAVOUR

cheshire cheshire

Tea Packaging Assignment { 26 }

tea 20 RASPBERRY, STRAWBERRY & GRAPE FLAVOUR

tea

cat

#724A9D

#771C57

#B6297E

#FBE191

#E8C464

tea

cat

tea

NET WEIGHT: 40 g

“Most everyone’s mad here...”

2-3 min

100°C

200mL

HERBAL TEA

MADE IN RUSSIA DISTRIBUTED IN SINGAPORE BY: UNILEVER SINGAPORE PTE LTD. 20 PASIR PANJANG ROAD #06-22, MAPLETREE BUSINESS CITY, SINGAPORE 117439.

NUTRITIONAL INFORMATION

When your afternoon calls for a bit of a sweet treat, our triple berry blend has you covered. This is the perfect thing to give you that C heshire C at smile. So why not give in to the madness and be swept away into Wonderland!

SERVINGS PER PACKAGE: 20 TEA BAGS SERVING SIZE: 1 TEA BAG INFUSED IN 200mL OF BOILING WATER %DAILY INTAKE* (PER SERVING)

AVG QTY PER 100mL

NEGLIGIBLE

0.1

NEGLIGIBLE

PROTEIN

FAT TOTAL

NEGLIGIBLE

- SATURATED CARBOHYDRATE - SUGARS SODIUM

tea tea time

* Percentage Daily Intakes are based on an adult diet of 8700kJ. Your daily intake may be higher or lower depending on your energy needs.

INGREDIENTS: Hibiscus, Strawberry Flavouring(11%), Orange Peel, Blackberry Leaves, Apple Pieces, Rosehip, Raspberry Flavouring (4%), Liq uorice Root, Grape Flavouring (1%).

turally Ca Na

ine Free ffe

AVG QTY PER 200mL ENERGY

cat

RASPBERRY, STRAWBERRY & GRAPE FLAVOUR

BEST BEFORE DATE (DD/MM/YYYY)

1316110 22/04/2015 BATCH NUMBER

tea

t w

#E866A6

QUESTIONS OR COMMENTS? PLEASE CALL: 1800 638 683 AUSTRALIA, 0800 445 855 NEW ZEALAND, 1800 661 9898 SINGAPORE. WWW.LIPTON.COM.AU OR WWW.LIPTON.CO.NZ STORE IN A COOL DRY PLACE

Tea Packaging Assignment { 27 }

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hatter

mad as a LEMON & GINGER FLAVOUR

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Tea Packaging Assignment { 29 }

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Tea Packaging Assignment { 30 }

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Tea Packaging Assignment { 31 }

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Tea Packaging Assignment { 32 }

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Tea Packaging Assignment { 33 }

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Tea Packaging Assignment { 34 }

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Tea Packaging Assignment { 35 }

Teabag Label

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tea and

onde

tea and

onde

hatter hatter

mad as a mad as a

LEMON & GINGER FLAVOUR LEMON & GINGER FLAVOUR

Tea Packaging Assignment { 36 }

tea 20

hatter

LEMON & GINGER FLAVOUR

tea

#A7D271

#B9D989

#FCD93A

#F6EF76

#651B13

tea

hatter

tea

NET WEIGHT: 40 g

“You’re late for tea!”

2-3 min

100°C

200mL

HERBAL TEA

MADE IN RUSSIA DISTRIBUTED IN SINGAPORE BY: UNILEVER SINGAPORE PTE LTD. 20 PASIR PANJANG ROAD #06-22, MAPLETREE BUSINESS CITY, SINGAPORE 117439.

NUTRITIONAL INFORMATION

tea

SERVINGS PER PACKAGE: 20 TEA BAGS SERVING SIZE: 1 TEA BAG INFUSED IN 200mL OF BOILING WATER AVG QTY PER 200mL

%DAILY INTAKE* (PER SERVING)

AVG QTY PER 100mL

ENERGY

NEGLIGIBLE

0.1

NEGLIGIBLE

PROTEIN

FAT TOTAL

NEGLIGIBLE

- SATURATED CARBOHYDRATE - SUGARS SODIUM

* Percentage Daily Intakes are based on an adult diet of 8700kJ. Your daily intake may be higher or lower depending on your energy needs.

turally Ca Na

INGREDIENTS: Ginger Root (39%), Lemon Flavouring (18%), Lemongrass (10%), Lemon Peel (10%), Linden, Blackberry Leaves, Ginger Flavouring (3.5%), Acid (Citric Acid).

ine Free ffe

This delightful infusion is packed full of zesty lemon and warming ginger root, making it the best un-birthday present ever. Isn't life good? The Mad Hatter seems to think so. So why not give in to the madness and be swept away into Wonderland!

hatter

LEMON & GINGER FLAVOUR

BEST BEFORE DATE (DD/MM/YYYY)

1316110 22/04/2015 BATCH NUMBER

tea

t w

#BED858

QUESTIONS OR COMMENTS? PLEASE CALL: 1800 638 683 AUSTRALIA, 0800 445 855 NEW ZEALAND, 1800 661 9898 SINGAPORE. WWW.LIPTON.COM.AU OR WWW.LIPTON.CO.NZ STORE IN A COOL DRY PLACE

Tea Packaging Assignment { 37 }

#070909

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Tea Packaging Assignment { 38 }

Flavours inspired by...

Cheshire Cat

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Tea Packaging Assignment { 39 }

ZOE BINGLEY

s2892 6

1 N G I S IC DE

H P A R G

ASSESSMENT 3 SEMES

TER 2,

2014

Graphic Design 2

CONTENTS 2

Logo designs Vintage Label

Stationary Set Business Cards Letterhead

Multipage layout

Packaging Shipping Box Poster Tube Carry Bag Employee T-shirt

Store Signage Front of Store Outdoor signage Indoor Signage

Web Design

Currumbin Copy Centre Rebrand {1}

CURRUMBIN copyCENTRE CURRUMBIN copyCENTRE Currumbin Copy Centre Rebrand {2}

Currumbin Copy Centre Rebrand {3}

STATIONARY

Currumbin Copy Centre Rebrand {4}

The stationary package consists of a business card, letterhead, envelopes, poster tube, CD case, notepad, glasses case and iPad website preview.

Currumbin Copy Centre Rebrand {5}

Currumbin Copy Centre Rebrand {6}

Currumbin Copy Centre Rebrand {7}

MULTIPAGE LAYOUT

Currumbin Copy Centre Rebrand {8}

This multi-page layout was designed to display all printing options available at the copy shop, as well as inform customers of the location and phone number of the store.

Currumbin Copy Centre Rebrand {9}

Currumbin Copy Centre Rebrand { 10 }

Currumbin Copy Centre Rebrand { 11 }

Currumbin Copy Centre Rebrand { 12 }

PACKAGING

Currumbin Copy Centre Rebrand { 13 }

The packaging designs consist of a poster tube, which contains a customer label on the edge, a cardboard box designed for holding various A4 paper items like flyers, or small posters. And finally, a carry bag used for small purchases. Design for employee t-shirt is also included.

Currumbin Copy Centre Rebrand { 14 }

Currumbin Copy Centre Rebrand { 15 }

Currumbin Copy Centre Rebrand { 16 }

Front

Currumbin Copy Centre Rebrand { 17 }

Back

Currumbin Copy Centre Rebrand { 18 }

STORE SIGNAGE

Currumbin Copy Centre Rebrand { 19 }

This includes the sign for the front of the store, as well as all outdoor and indoor advertising signs.

Currumbin Copy Centre Rebrand { 20 }

Currumbin Copy Centre Rebrand { 21 }

Currumbin Copy Centre Rebrand { 22 }

Currumbin Copy Centre Rebrand { 23 }

Currumbin Copy Centre Rebrand { 24 }

WEBSITE DESIGN

Currumbin Copy Centre Rebrand { 25 }

I designed the website with the intention of making it nice and clean looking, while being easy to navigate. Plus the original website really needed to be souped up.

Currumbin Copy Centre Rebrand { 26 }

Currumbin Copy Centre Rebrand { 27 }

Currumbin Copy Centre Rebrand { 28 }

Currumbin Copy Centre Rebrand { 29 }

Currumbin Copy Centre Rebrand { 30 }

Currumbin Copy Centre Rebrand { 31 }

Currumbin Copy Centre Rebrand { 32 31 }

ZOE BINGLEY - s2892652 BRANDING ASSIGNMENT GRAPHIC DESIGN 2 GRIFFITH UNIVERSITY SEMESTER 2, 2014

End of 2014...

2015 Portfolio

Part 1: Semester 1

Action Research 1

Which hand is more creative,

relevance

Contextual

Lefties make up about 10 percent of the population —and it seems like society has forgotten about them. Right-handed gadgets, awkwardly designed desks, cooking tools that fit comfortably in your right hand.

By Zoe Bingley

idea

Research

But no matter what it is that drives someone to use their left hand, science has also uncovered a particular set of personality traits that left-handed people tend to have, which is consistent with research that aims to determine whether lefties make better artists.

My research is based on the question, ‘Are left handers more creative than right handers?’ I have discovered that there has been lots of research done on this subject. Using this research, I hope to get a more in-depth look at why exactly people think that left handed people are more creative than right handed people. I want to be able to look at it from a different perspective, not just medical. Being a left hander myself, I often see myself differently to others. I want to discover why.

Divergent thinking plays a huge role in determining creativity. There are 3 components of divergent thinking: fluency (the ability to quickly find multiple solutions to a problem); flexibility (being able to simultaneously consider a variety of alternatives); and originality (referring to ideas that differ from those of other people).

Contemporary

discourse

Theoretical

methodologies

I plan on taking a simple approach to my research by conducting a series of surveys/questionnaires to determine a persons thoughts and feelings behind this research subject. They will be open for everyone to participate, but will include a range of people of different ages, genders, and obviously both left handed and right handed people. I also plan to create activities with the aim of measuring the creativity levels in the participants in correlation with what hand they are using.

But rarely do we ever see the terms “measuring” and “creativity” in the same sentence, let alone placed next to each other. But there are ways to measure someone’s creativity. I still need to research fun ways I can measure creativeness. Most creativity tests in use today are based on the theory of creativity evolved by J.P. Guilford in the 1950s. Guilford explained that the ability to envision multiple solutions to a problem lay at the core of creativity. It’s called divergent thinking. According to research published in the American Journal of Psychology, there is some evidence that left-handed people have the upper hand in at least one creative aspect — they’re better at divergent thinking.

exemplars

There are accounts of artists and musicians tending to be left-handed, which derived from the notion that the right-hemisphere (which controls the left hand) is the side of creativity. Artists such Leonardo de Vinci, a leftie, Paul McCartney, another leftie, and many more have been pointed at by researchers. But as psychologist Chris McManus explains in his book ‘Right Hand Left Hand’, “although there are recurrent claims of increased creativity in left-handers, there is very little to support the idea in the scientific literature.” Chris McManus’ book, ‘Right Hand Left Hand’, looks at right handedness vs. left handedness from lots of different angles. It's very broad and cover practically everything. It'll be useful in providing some of the more personal aspects of my research. The research done by, M. Annett and D. Kilshaw on ‘Right and left hand skill: Effects of age, sex and hand preference showing superior skill in left-handers,’ and ‘Right and left hand skill: Estimating the parameters of the distribution of L-R differences in males and females’, gives great insight into hand preferences and skills and how they differentiate between different age groups and sexes. It has great stats which I can use as part of my research. To determine whether lefties were more likely to pursue creative careers than righties, the people behind Left-Handers’ Club (a pro-leftie group dedicated to left-handed research and product development) surveyed more than 2,000 left-handed, right-handed, and ambidextrous participants. They discovered that lefties tended to find advantages and be drawn to careers in the arts, music, sports, and information technology fields. This ad campaign done by Mercedes Benz called, ‘Left Brain, Right Brain’, is a great depiction of what my research is based on. It shows the left side of the brain (which controls the right hand) being the analytical side, and the right side of the brain (which controls the left hand) being the creative side.

process

Reflective

It’s been difficult trying to look at this research from both sides. I am left handed, so I am finding it hard to remain un-bias when conducting my research.

I’ve found it easy to find research on this topic. But only from a scientific perspective. Most of the information I have gathered is about brain function, evolution of mankind, as well as how genes might be a significant factor. If I broaden my research horizon I’m sure I can discover more theories from a creative perspective. So I’ve started looking at ways one can measure creativity. I’m not quite sure what I am going to do for my creative outcome as of yet.

conclusion

Although further research will need to be conducted in terms of creativity, I have discovered that left-handers are faster than right-handers. Differences for the preferred hand were less clear but still favoured left-handers in several comparisons, including creativity. Sex differences in L-R scores confirmed that females tend to be more dextral than males. This was true of right-handers but not of left-handers, as expected if the sex difference is due to stronger expression of the rs+ gene in females than males and if this gene is absent in the majority of left-handers. I still need to determine the best way to accurately test and analyse a subjects creativity based solely from which hand they use, as well as find a way to include a more graphically designed based approach to my research. Once I can do that, I will be able to definitively prove whether or not left handers are, in fact, more creative than right handers.

research

Future

My future research will consist of further surveys and questionnaires, and continuing to collect as much data as I can, so that I can further reflect on my research. I am also hoping to find a nice way to measure creativity in terms of handedness. Find ways to measure creativity through fun activities, with a focus on which hand the person is using.

Major Studio Project

logo design

designs

http://zoe-bingley.squarespace.com

http://society6.com/zoebingley

Make love, Not War

Tree of WiFi

Sitting on Thin Ice

As the heart of the global wilderness community for over 40 years, The WILD Foundation protects wilderness while meeting the needs of human communities, working across cultures and boundaries by collaborating with local peoples, organizations, the private sector, and governments to create dynamic practical projects and communications initiatives. WILDâ&#x20AC;&#x2122;s work promotes and demonstrates Nature Needs Half, a vision and a common-sense, practical approach that helps create a reciprocal, balanced relationship between people and nature, based on state-of-the-art scientific analysis and time-tested traditional knowledge and wisdom. The goal of NNH is to ensure that enough wild areas of land and water are protected and interconnected (usually at least about half of any given ecoregion) to maintain natureâ&#x20AC;&#x2122;s life-supporting systems and the diversity of life on Earth, to support human health and prosperity, and to secure a bountiful, beautiful legacy of resilient, wild nature. NNH requires a shift in our thinking - to recognize that we are part of nature, not separate from it. WILD is also the founder and steward of the World Wilderness Congress, the worldâ&#x20AC;&#x2122;s longest-running, public, international conservation program. Our numerous accomplishments for wilderness, wildlife and people world-wide are only possible with the support of generous donors like you. Go WILD and support wilderness world-wide by making a contribution at any level.

#LETSGETWILD Lets keep our wilderness WILD!

designs

Time to get WILD! The WILD Foundation has worked to protect the wilderness, help people, save wildlife, and generate a global movement for wilderness and wild nature. But it still needs your help. Zoobie Designs and WILD are aiming to raise environmental awareness by holding a series of fundraisers, which will give people the chance to donate to the foundation. We will also be selling products created by Zoobie Designs to help the WILD Foundation continue to protect our wilderness.

Fundraiser

Limited Edition designs...

Time to Get WILD! These limited edition t-shirt and jumper designs are only available through the WILD Foundation website. All the proceeds from the sale of these wears will go towards funding further WILD projects and development.

t - s h i r t s

r s

Special Labels Ea ab ch ou t-s t t hir he t o co r ju lla mp bo e ra r yo tio u n b be uy tw co ee m n es Zo w ob ith ie a De sp sig ec ns ial an lab d el Th w e hic W h ILD te Fo lls y un ou da a tio ll n.

Part 2: Semester 2

Action Research 2

CAN YOUR CREATIVE SKILL BE DETERMINED BASED ON WHICH HAND YOU WRITE WITH?

methodologies My research is based on the question, ‘Can your creative skill be determined based on which hand you write with?’ Through readings and artworks, I have discovered that there has been lots of research done on this subject. Using this research, I’ve been able to get a more in-depth look at the origins of creativity and whether there is a link between it and what hand you write with. I want to be able to look at it from a different perspective. Being a left hander myself, I often see myself as a very creative person, and I’d like to discover if there is anyone else out there who feels that way too. I’ve taken a much simpler approach to my research by conducting a simple survey. It was open for everyone to participate, and included a range of people of different ages, genders, and obviously both left handed and right handed people. With the results of the survey, I have made a series of creative infographics which show the results of my survey. These infographics have been put into a book which contains other creative pieces, as well as fun activities for people to complete. The activities have been designed to test your skills using both your hands.

exemplars

chris mcmanus

Why are most people right-handed? Why is the heart on the left-hand side of the body? Why does European writing go from left to right, while Arabic scripts go from right to left? And why are all muppets left-handed? In this fascinating story of asymmetry, Chris McManus uses sources as diverse as the engravings of Rembrandt, the history of medicine, and particle physics to explain the vast repertoire of ‘left-right’ symbolism that permeates our everyday life.

exemplars

mercedes benz

This ad campaign done by Mercedes Benz called, ‘Left Brain, Right Brain’, is a great depiction of what my research is based on. It shows the left side of the brain (which controls the right hand) being the analytical side, and the right side of the brain (which controls the left hand) being the creative side. These beautifully irreverent print advertisements are like jewels of fine art. You have to look pretty closely to see the product logo. The text for the left brain reads: “I am the left brain. I am a scientist. A mathematician. I love the familiar. I categorize. I am accurate. Linear. Analytical. Strategic. I am practical. Always in control. A master of words and language. Realistic. I calculate equations and play with numbers. I am order. I am logic. I know exactly who I am.” And for the right brain: I am the right brain. I am creativity. A free spirit. I am passion. Yearning. Sensuality. I am the sound of roaring laughter. I am taste. The feeling of sand beneath bare feat. I am movement. Vivid colors. I am the urge to paint on an empty canvas. I am boundless imagination. Art. Poetry. I sense. I feel. I am everything I wanted to be.

exemplars

‘creative stuff’

What is Creative Stuff? Creative Stuff is inspiring and colorful. Creative Stuff can be messy, witty and wonderful. Creative Stuff is a tool that brings humor and fun to the creative process. Creative Stuff is full of puzzles, games, activities and thought-starters. Creative Stuff is a workbook for visual creatives, and you’re holding it right now. Exercise your imagination through interactive games and challenges, sharpen your brainpower with puzzles and brain teasers, and find inspiration when you need it most! This workbook will jumpstart creativity and brainstorming for visual thinkers-you know who you are!

This workbook was an excellent resource for me to use in my research and gave me many great ideas for activities to use in my own book.

progress to date

I have conducted a survey, with the main question written as, ‘Can your creative skill be determined based on which hand you write with.’ I wrote a series of creative questions, designed to determine a persons feelings towards creativity. The participants were asked to decided whether they agreed, or disagreed with the question that was being asked. Participants were also asked their age, gender, and whether they were left, or right handed. My creative outcome is a book. In that book is a series of infographics which creatively show information gathered from my survey, and from other research. This book also contains some fun activities for people to do. I have finished working on the creative book of infographics, which includes some fun activities. I have also included the infographics I made. I have just recently sent the book off to be printed, so I don’t have a physical copy I can show you, but I can show you what the pages inside the book look like.

finished book

To all you creative people. My deep gratitude and appreciation to:

Hello my n ame

f o e l b Ta

Acknowledgments:

Use yo ur own c below. reative style Be as creativand illustrat e e as yo u wantyour name !

The lovely tutors, who made it possible for me to design and create this book to the best of my abilities. My classmates, who make every class interesting and ex citing. Y ou' re all very talented and I' m glad I got to be there to see it.

My parents, J odi and R ussell Bingley; and my sisters, J aimi, D arci, X anthia and Willow, who are my biggest fans and the greatest supporters of my work. I couldn' t ask for a better, or more caring, family of loving people.

s t n e t Con

My reader and writer friends, who always give me feedback and encouragement. A nd to the wonderful team at G riffith University, who all believed in me, and who ex ercised their myriad of talent on behalf of this book and all the work that has gone into it. I couldn' t have done it without you. A nd, to anyone else I might have missed. Thank you all so much.

1 2 3

cha

My research is based on the question,‘Can your creative skill be determined based on which hand you write with?’ Through readings and artworks, I have discovered that there has been lots of research done on this subject. Using this research, I’ve been able to get a more in-depth look at the origins of creativity and whether there is a link between it and what hand you write with. I want to be able to look at it from a different perspective. Being a left hander myself, I often see myself as a very creative person, and I’d like to discover if there is anyone else out there who feels that way too.

cha

My R esearch

cha

The Brain

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Interesting F acts F un A ctivities

The findings in the articles contained in my research are mostly presented from a purely medical perspective. They are fairly broad in terms of left handed vs. right handed and its effect on the way your brain functions as well as how your brain effects handedness. It also touches on handedness in relation to the evolution of mankind. V arious different methods of research was conducted in the articles I researched to determine hand preference and hand skill. H and preference and hand skill were ex amined in relation to sex and age from 3 1 / 2 to 5 0 + years of age. 6 1 7 males and 8 6 3 females were tested, aged 1 2 – 6 3 years. There was also a smaller sample of 1 2 2 males and 1 5 6 females, aged 6 -1 5 years. I' ve discovered some interesting facts during my research, which will help me answer my question. O ne such fact is that left-handers are faster than righthanders. D ifferences for the preferred hand were less clear but still favoured left-handers in several comparisons, including creativity. S ex differences in

Methodologies My research is based on the question, ‘Can your creative skill be determined based on which hand you write with?’ Through readings and artworks, I have discovered that there has been lots of research done on this subject. Using this research, I’ve been able to get a more in-depth look at the origins of creativity and whether there is a link between it and what hand you write with. I want to be able to look at it from a different perspective. Being a left hander myself, I often see myself as a very creative person, and I’d like to discover if there is anyone else out there who feels that way too. I plan on taking a much simpler approach to my research by conducting a simple survey. It will be open for everyone to participate, but will include a range of people of different ages, genders, and obviously both left handed and right handed people. ◦ With the results of the survey, I plan on making a series of creative infographics which show the results of my survey. These infographics will then be put into a book which will contain other creative pieces, as well as fun activities for people to complete. The activities will be designed to test your skills using both your hands.

was true of right-handers but not of left-handers, as ex pected if the sex difference is due to stronger ex pression of the rs+ gene in females than males and if this gene is absent in the majority of left-handers.

E x emplars

left hand) being the creative side. These beautifully irreverent print advertisements are like jewels of fine art. Y ou have to look pretty closely to see the product logo.

Chris McManus

Chris McManus’ book, ‘R ight H and L eft H and’, looks at right handedness vs. left handedness from lots of different angles. It’s very broad and cover practically everything. It’ll be useful in providing some of the more personal aspects of my research. Why are most people right-handed? Why is the heart on the left-hand side of the body? Why does E uropean writing go from left to right, while A rabic scripts go from right to left? A nd why are all muppets left-handed? In this fascinating story of asymmetry, Chris McManus uses sources as diverse as the engravings of R embrandt, the history of medicine, and particle physics to ex plain the vast repertoire of ' left-right' symbolism that permeates our everyday life.

Mercedes Benz

The tex t for the left brain reads: “ I am the left brain. I am a scientist. A mathematician. I love the familiar. I categoriz e. I am accurate. L inear. A nalytical. S trategic. I am practical. A lways in control. A master of words and language. R ealistic. I calculate equations and play with numbers. I am order. I am logic. I know ex actly who I am.” A nd for the right brain: I am the right brain. I am creativity. A free spirit. I am passion. Y earning. S ensuality. I am the sound of roaring laughter. I am taste. The feeling of sand beneath bare feat. I am movement. V ivid colors. I am the urge to paint on an empty canvas. I am boundless imagination. A rt. P oetry. I sense. I feel. I am everything I wanted to be. These double page spreads, created by S halmor A vnon A michay/ Y & R Interactive Tel A viv earlier this year, really struck me as out-of-the-box advertising for a car company. Wonderfully ex ecuted metaphors for the science and art that Mercedes espouses.

R esults of my survey I am very happy with these survey results as they show many different age groups that participated. A lthough, nearly half of the people who completed the survey were aged between 1 8 and 2 4 . A s you can see, 8 0 % of the participants were female. O nly 2 0 % were male. 8 5 % of people who completed this survey were right handed. O nly 1 5 % were left handed.

RIt' seflection been difficult trying to look at

this research from both sides. I am to remain un-bias when conducting my research. ◦ F or my creative outcome, I plan on creating a infographic book using my survey results, which will include activities created to test people on both their left handed and right handed skills. I think this will be a good way to, not only convey information, but also get people to have some fun.

Left side

Processes info in a linear manner

Identify important details

Analytical

Move in a sequential order Info processing Project management Perception Workflow Problem Solving

Use logic to solve problems

Processes info holistically

Right Side See end result with clarity

Creative

Move randomly from task to task

Info processing Project management Perception Workflow

Use intuition to solve problems

Problem Solving

J ust 1 2 per cent of the world’s population are left handed – and twice as many men as women. 3 0 per cent of us are mix ed-handed and switch hands during some tasks. A mbidex trous people can do any task equally well with either hand, but it’s ex ceptionally rare. A mbilevous or ambisinister are awkward with both hands.

Q W E

R T Y

O n a Q WE R TY keyboard there are 1 4 4 7 E nglish words typed solely with the left hand, whilst only 1 8 7 are typed with the right hand. L eft handers are more likely to have allergies, migraines and insomnia and are three times more likely to become alcoholics as the right side of the brain - which is dominant in left handers - has a lower tolerance to alcohol!

Christianity is strongly based towards the right hand. It is the right had that gives the blessing and makes the sign of the cross. The bible contains more than 1 0 0 favourable references to the righthand and 2 5 unfavourable references to the left-hand.

H andedness is the dominance of one hand over the other, or the unequal distribution of fine motor skills between the left and right hands. It refers to the tendency of humans to be more dex trous or skilled with one hand over the other, or sometimes merely the preference of one hand over the other. It is usually used with reference to fine motor skills and the performance of manual tasks, particularly everyday activities such as writing, throwing, etc.

If both parents of a child are left-handed, there is a 2 6 % chance of that child being left-handed. In 2 0 0 6 a study of twins from 2 5 ,7 3 2 families suggest just 2 4 per cent had inherited it. R esearchers recently located a gene they think controls handedness. R esearch in 2 0 0 1 suggested lefties tend to die three years younger than righties although ex tremely left-handed people have a life ex pectancy that is just one year lower.

the coordination of large muscle groups to carry out smooth actions ( e.g. throwing a ball) , both of which are activities employing many neurons in the brain and requiring tightly concentrated and specializ ed neurological wiring.

S tone A ge implements discovered seem equally divided between left and right and studies of cave drawings have indicated a preference for the left hand.

R ight handed people will earn 1 2 per cent more over their lifetimes than lefties. A study of 4 7 ,0 0 0 people in the UK and US suggest H arvard economist J oshua G oodman claimed “ lefties have more emotional and behavioural problems, have more learning disabilities such as dyslex ia, complete less schooling, and work in occupations requiring less cognitive skill.

L aterality is a similar but slightly broader concept, and refers to the general preference of one side of the body over the other ( e.g. handedness, footedness, a preference for using the left or right eye or ear, etc) .

L eft handers make especially good baseball players, tennis players, swimmers, box ers and fencers. A lmost 4 0 % of the top tennis players are lefties, including R afael N adal who has won 1 4 grand slam titles.

TY P E S O F H A N D E D N E S S

There are four or five main types of handedness: R ight-handedness ( or dex trality) - where people are more dex trous with, or primarily use, their right hand when performing manual tasks. This is the most common kind of handedness, covering up to 9 0 % of the world’s population, handed ( performing A L L activities with the right hand) .

ght) .

L eft-handedness ( or sinistrality) - where people are more dex trous with, or primarily use, their left hand when performing manual tasks. A round 1 0 % ( possibly more) of the worldâ&#x20AC;&#x2122;s population falls into this category, although only perhaps 3 % are strongly left-handed ( performing A L L activities with the left hand) .

J US T S O ME S TA TS

right-handed norms ( e.g. Taiwan, China, J apan) .

and 3 0 % - reflecting the uncertainty and inconsistencies that are distinctive in the defining handedness, but also sometimes the biases and unreliability of the sources.

Mix ed-handedness ( or cross-dominance) - where people tend to perform different tasks better with different hands, e.g. someone may write with

Best estimates for left-handedness in the open-minded cultures of the world ( roughly N orth A merica and Western E urope) is around 1 2 % . In more formal cultures that stress conformity, such as A sian, Muslim and L atin A merican countries, the rates tend to be much lower. F or ex ample, K orea ( 2 % ) , J apan

H owever, it is by no means sure that handedness can be dictated by parental and societal behaviour and practices. F or instance,J ohn S antrock, in his 2 0 0 8 book Motor, S ensory and P erceptual D evelopment, reports that the handedness of adopted children is actually more likely to be related to that of their biological parents than that of their adoptive parents, which suggests that parental role models may not in fact teach handedness. A dditionally, nearly 2 0 % of identical twins, who are presumably brought up in a very similar way, have been shown to have different hand preferences.

this is a less common ( about 5 -6 % according to some, just 1 % according to as someone who does not perform A L L activities with one hand or the other ( i.e weak-handedness, as opposed to strong handedness) , mix ed-handedness is much more common, perhaps in the region of 3 5 % . A mbidex terity - where people are able to perform any task equally well with either hand. True ambidex terity is quite rare ( some suggest about 1 % , others a vanishingly small percentage) , and many nominally ambidex trous people actually tend to sway towards one or other dominant hand. Many natural left-handers may learn to become almost ambidex trous out of necessity in a world geared more towards right-handers. A mbilevous ( or ambisinistrous) - where people have equally poor dex terity ( are equally clumsy) , with both hands. This is a very rare occurrence, usually resulting from a debilitating physical condition.

e adjectiv

ated on or near , or loc ting to rson or thing that is a l e r , f o 1. e of a p st when the the side ard the we opposed to right) ow h( . turned t facing nort is subject ) o r f e t o t r e l l a t api initial c al L eft; having 2 . ( often o the politic t politics. g n i g n iews in belo v l a c i d ra liberal or

the discouragement of left-handedness that still ex ists in these countries. O verall, a rough figure of about 1 0 % seems possible. H owever, it could be argued that the statistics from more open-minded and less orthodox societies like N orth A merica may in fact give a â&#x20AC;&#x153; truerâ&#x20AC;? and less distorted indication of the relative numbers of left-handedness, as they are less influenced by ex tra social and political factors.

N A TUR E V S . N UR TUR E

There is always a certain amount of pressure from society to conform to the norms, behaviours and cultural conventions of the majority. S ince most people are right-handed, this may lead parents or teachers, to encourage children to be right-handed, and in this way the dominance of right-handedness continues. S uch theories assume that societal and environmental pressures can dominate over any genetic or biological tendencies - that nurture wins over nature and also that handedness is, in fact, a behaviour. The statistics around lefthandedness in countries where there is strong social pressure to adhere to

R ight

L eft [ left]

noun side or something that is on ft 3 . the le side. the left

boring, but useful...

[ rahyt ]

adjective, righter, right

st ordance with 1 . in acc, and just: rig what is go ht con proper duct. od, nformity wit 2 . in co tandard h fact, reas on, truth, or princ es i or som solution; the rig ple: correct: ht ht ans the rig wer. in judgement t c e r r o c , or ac 3 . tion. or appropriate g n i t t i f ; suita 4 . g n i a h t the ri ht t ght ti ble: to say the rig me.

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These activities have been designed to test your creative skill, but there's a twist. In order to finish all the activities, you'll have to use both hands. Each activity will test your creative abilities using each hand. Go ahead, fun awaits! 28

3 0 sec

Smile #1

Smile #2

Fin. 51

reflection It’s been difficult trying to look at this research from both sides. I am left handed, so I am finding it hard to remain un-bias when conducting my research. I’ve broadened my research horizon, and i’ve discovered more theories from a creative perspective. So I’ve been looking at ways one can measure creativity. For my creative outcome, I’ve created a infographic book using my survey results, which includes activities which I have created to test people on both their left handed and right handed skills. I think this will be a good way to, not only convey information, but also get people to have some fun.

Industry Practice

WHAT N O S R E P A S AKE

? L U F S S E C C U S

e h t w o n k o h Those w . t r o f f e f o e valu . g n i y r t p e e Those who k

R E T T E B E M O C E B , O S G N I O D AND IN . E R O F E B E R THAN THEY WE

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