Zoe Keidge - Book Jackets

ZoĂŤ Keidge, s2894353 Introduction to Typography Semester 2, 2014 Assessment 3, Book Jackets The Peter Rabbit Series

Original Books The original Peter Rabbit Books have been re-created many times, however these are the most widely sold style of book, the white being the book jacket and the green being the actual hard cover books;

Concept I chose the Peter Rabbit Books series as the base for my three typographic book jackets. I selected my favourite three books, The Tale of Peter Rabbit, The Tale of Jemima Puddle Duck, and the Tale of Mrs. Tittlemouse, out of the 23 to redesign, as they were a big part of my childhood, and I have many memories of sitting down as a young girl reading them.

I wanted to be able to show that childhood stage of life and learning, and relate not only the content onto the covers but the age group of the people reading them, this is why I chose to use chalk as my main medium. This is because you can very often see children drawing with chalk on boards and the footpath. The other main feature on the covers is the fold over spine, with the silhouette of the character who features in the book. I wanted the reader to be able to collect all the books and distinguish them easily from each other, while still being similar enough to tell they are all part of a larger series.

My intention was not only to create something aesthetically pleasing to the reader that conveyed an understanding of content and context, but to use typography to convey these intentions.

Typography The typography for each of the covers, is all hand drawn on the front cover, then photo shopped to ďŹ t on the cover and to ďŹ x any imperfections and light distortions that appeared. The authors name is kept the same font on each cover so that it can easily be seen that the books are part of a series. The font of the name is the main change and it corresponds to the content of the book. Peter Rabbit is in a strong bold font because the young boy bunny goes on adventures. Mrs. Tittlemouse is twirling and owing and soft as the mouse is a girl and knits, and Jemima is a little bit different because that is how she looks at the world and as such the font used for her book is a little bit different.

Colour Scheme I Because the books are aimed at children, I have chosen to incorporate a colour scheme that people often associate with children, and these are baby colours and pastels. So for the Peter Rabbit book I chose to use a baby blue along the spine, as Peter is a boy bunny and baby boys are often associated with baby blue colours. Jemima Puddle-Duck book has been created with the pastel yellow colour, as baby ducks are yellow and yellow is often seen as a neutral baby colour. The last book, Mrs. Tittlemouse has been made with the soft pink, because the colour association to baby girls is pink and the mouse in the story is a girl. The same black based chalkboard has been used on each cover as it’s a neutral background for the white chalk, as it is the basic sort of chalkboard style that children tend to play with and draw on.

Net – Peter Rabbit

Mock Up – Peter Rabbit

Net – Jemima Puddle Duck

Mock Up – Jemima Puddle Duck

Net – Mrs. Tittlemouse

Mock Up – Mrs. Tittlemouse

Spine and Series