WHAT STANDS IN THE WAY OF WOMEN CELEBRATING THEMSELVES?
HEROES OF RESPONSIBLE DINING
Photo: Anna Kirschner
Model: Jodie Marsh
Make up: Rose Forrest
Tania Rodriguez-Kaarto
Welcome, Dear Readers!
This issue is particularly special for us because exactly one year ago, the idea for Women & Business Magazine was born in Los Angeles, during a long weekend getaway with Anna.
By then, we had already envisioned creating something unique that combined Anna’s stunning photography, our passion for business, and my marketing expertise. So, on one pleasant evening over cocktails, we said yes to this exciting adventure!
Now, we are gathering inspiring female leaders not only in Silicon Valley but also in the picturesque beauty of Austria. On the day of this issue's release, we are also launching the very first Women & Business Magazine Brunch in Graz.
Join us in this 4th edition, where we've prepared many interesting, motivating, and practical articles for you!
Best regards,
Orsi Szabo, Dr. Editor-in-Chief
Photo: Anna Kirschner
Model: Jasmine
Make up: Syd
Black Pink &
Checkered Sophistication
Natalia’s first ensemble is a testament to the timeless allure of classic pieces with a contemporary twist. She dons a black checkered blazer paired with sleek black jeans, exuding an air of confidence and sophistication. The blazer, a staple in any professional woman’s closet, is elevated with subtle checkered patterns that add texture and depth to the look. Paired with black jeans, this outfit strikes the perfect balance
between professional and chic, making it ideal for a business meeting or a day at the office.
The ensemble is further enhanced by a striking gold statement necklace, which adds a touch of luxury and boldness. The necklace serves as the perfect accessory, drawing attention to Natalia’s poised demeanor and highlighting her ability to blend strength with elegance effortlessly.
Floral Femininity
Switching gears, Natalia’s second look brings a burst of color and a playful spirit. She wears a pink floral mini dress, a piece that radiates femininity and joy. The delicate floral patterns and vibrant pink hues celebrate the beauty of nature and the essence of summer, making it a perfect choice for social gatherings or a casual day out.
To complement this look, Natalia opts for red statement earrings, adding a pop of boldness that contrasts beautifully with the softness of the dress. The earrings not only frame her face but also reflect her vibrant personality, showcasing her ability to embrace bold accessories and make them her own.
Through these two looks, Natalia exemplifies the power of fashion to express different facets of a woman’s personality. Whether she is commanding attention in a professional setting or enjoying a lighthearted day out, her style choices reflect confidence, elegance, and a keen eye for detail.
At Women & Business magazine, we celebrate women like Natalia, who inspire others through their impeccable style and unwavering confidence. Her ability to seamlessly transition between sophisticated and playful looks serves as a reminder that fashion is not just about what we wear, but how we carry ourselves.
Natalia’s fashion journey is a celebration of versatility, empowering women to embrace their unique style and wear it with pride. Whether you’re drawn to the classic charm of a checkered blazer or the vibrant allure of a floral dress, let Natalia’s looks inspire you to explore and express your own fashion identity with confidence and grace.
Unleashing Our Creative Superpowers The Vogue Challenge Experience
At Women & Business Magazine, we’ve always believed that creativity is the backbone of success—whether in art, entrepreneurship, or any professional endeavor. This month, Mary and I embarked on an exhilarating artistic journey as part of our monthly Vogue Challenge.
My muse, Mary Kuznetsova — a professional model, actress, and my co-host for the What’s Your Superpower? podcast — joined me for another exiting Vogue Challenge. We took on the task of recreating an iconic Annie Leibovitz photo of Zendaya, a challenge that pushed us to showcase our superpowers as photographer, model, and artists.
The Vogue Challenge is a staple of our podcast, allowing us to step out of our comfort zones, embrace artistic risks, and demonstrate our versatility. By collaborating on these creative projects, we not only sharpen our skills but also highlight the deep connection between art and business. Each challenge reinforces the importance of innovation and adaptability — qualities that are essential for success in any field.
The idea of recreating an Annie Leibovitz photo was as daunting as it was exciting. Leibovitz is known for her ability to capture the essence of her subjects, transforming images into timeless works of art. For Mary and me, the challenge wasn’t just about replicating a photograph; it was about honoring the spirit of the original while infusing it with our unique perspectives.
As we worked together, I was reminded of the incredible power of creative collaboration. Mary’s modeling and acting talent, combined with my passion for fashion photography, allowed us to create something truly special. The energy in the was electric, fueled by our shared commitment to excellence. This experience reinforced an essential lesson: collaboration is key in both art and business. By pooling our talents and ideas, we were able to achieve something far greater than we could have individually.
At Women & Business Magazine, we’re passionate about empowering women to explore their creative potential. This challenge reminded us that embracing creativity isn’t just about art; it’s about unlocking new possibilities in every aspect of our lives.
An Interview with Katie Hingle, Founder of Lavish, The Experience Company
UNFORGETTABLE MOMENTS
In a world where experiences matter more than ever, Katie, the visionary founder of Lavish, The Experience Company, is redefining how we connect with our surroundings. Her company offers state-of-the-art experience packages that elevate everyday moments into unforgettable adventures, with her signature treasure hunt in Los Gatos becoming a local favorite.
In this exclusive interview, Katie shares the inspiration behind her unique business, the challenges of creating luxury experiences, and how partnerships with local businesses like Women & Business Magazine and Kirschner Studios are helping her bring joy and excitement to her clients. Join us as we dive into the world of Lavish and discover Katie's journey as a bold entrepreneur in the experience industry.
What inspired you to create Lavish, The Experience Company, and how did you come up with the idea for the signature treasure hunt in Los Gatos?
I’ve always been a connector, a problem solver, and a collaborator. After taking an 18-month hiatus from a 30-year career in tech, I realized I missed the deeper impact of leveraging those strengths.
While working at JEN Statement Jewelry in downtown Los Gatos and connecting with local retailers and clients, I found myself energized again. The idea of creating packaged experiences as gifts grew from my desire to support local businesses and offer something unique to clients. I drew inspiration from a personal, romantic memory
— over 25 years ago, my husband, a lifelong Los Gatos local, planned a surprise day-long scavenger hunt for my 30th birthday. He collaborated with local businesses, starting with a spa visit and followed by a series of stops that led me to wonderful surprises, all culminating in a romantic dinner. That experience left a lasting impression.
While working downtown this year, I kept imagining how local businesses could collaborate to offer similar experiences. After sharing the idea with a few people, a friend encouraged me to make it a business, and the idea instantly resonated. After speaking with mentors, potential clients, and partners, I realized this was a meaningful opportunity to leverage my skills for something truly special. Lavish, an Experience Company, will help our clients and their loved ones or friends unwrap unmatched experiences.
What unique challenges have you faced while building a business focused on curating personalized, luxury experiences, and how have you overcome them?
One of the main challenges has been finding time to connect with busy business owners and determining the best processes for managing bookings and sharing customer data. Additionally, it’s been essential to select the right businesses to partner with to ensure they deliver a “Lavish” experience.
At Lavish, we partner with local shops, spas, and restaurants to deliver extraordinary experiences. I quickly learned that small business owners have a lot on their plates, from managing day-to-day operations to sourcing inventory. Initially, I didn’t receive many responses to my emails. However, when I met with them in person, they were excited about the collaboration, and they offered valuable insights on how to create the best experience for our clients.
Handling client information securely and ensuring seamless communication with our partners was another challenge. We had to create flexible, secure processes that work for brick-and-mortar businesses that may not operate like large online retailers. Through creativity and collaboration, we’ve developed systems that work well for everyone involved.
Lastly, curating the right experiences for clients requires deep relationships with our partners and careful consideration of how to keep the process effortless for busy clients who trust us to create an unforgettable gift.
As a female entrepreneur, how do you balance creativity with the logistical and business aspects of running Lavish, and what advice do you have for other women looking to start their own ventures?
I start each day with meditation and prayer, which helps me connect to something bigger than myself. This spiritual grounding allows creativity and business logistics to flow naturally. My two daughters are nearly grown, which gives me more time for quiet reflection, journaling, and envisioning the future. Even 10 minutes of stillness can make a big difference.
My advice to other women is to make time for connection, trust the intuitive ideas that come from that space, and take things one step at a time. When you’re aligned with your purpose, everything else flows more smoothly.
Lavish partners with local businesses, including Women & Business Magazine and Kirschner Studios. How important are these collaborators to the success of the company, and what role do they play in enhancing the experience you offer?
Lavish is all about curating personalized, day-long experiences in charming, walkable towns, starting with Los Gatos. Partnering with local small businesses is essential to our success. We’re fortunate to collaborate with amazing partners like Women & Business Magazine and Kirschner Studios to create the luxurious packages our clients love.
Every partner, from Anna at Kirschner Studios, Sue at Romantiques, Jen at JEN Statement Jewelry, to Ofelia at Beaute Bar, Kimberly at Onyx and Gina at Bella Rosa Boutique, contributes valuable ideas and insights on how to deliver truly exceptional experiences. These collaborations fill my cup, and I hope they feel the same sense of mutual benefit as we work together to delight our clients.
What is your vision for the future of Lavish, an Experience Company, and how do you see the concept of curated experiences evolving in the next few years?
My vision for Lavish is to create unmatched, personalized experiences starting in downtown Los Gatos. As we refine our process, I see us expanding to other beautiful, walkable towns like Carmel or Napa. Over time, I’d love to see Lavish grow into a national or even global brand, offering luxurious, curated experiences in charming destinations all over the world.
HOW PHOTOGRAPHING 3000+ WOMENShaped My Life
Raised by strong and inspiring women, I saw firsthand the incredible power women possess. It was this foundation that shaped my perspective and ignited a passion within me.
Growing up, I was surrounded by women who defied expectations, broke barriers, and embodied resilience. Their strength and grace left an indelible mark on me, planting the seeds of a future mission I didn't yet fully comprehend.
In 2003, while wandering through the charming streets of Prague, I stumbled upon a Helmut Newton exhibition. His work captivated me. Newton's portrayal of women — powerful, confident, unapologetic — resonated deeply within me.
It was in that moment that I realized my calling: to celebrate and showcase the inherent power and beauty of women, just as Newton did. From that day forward, I committed myself to this mission.
Over the past two decades, I have had the privilege of photographing over 3000 women in five countries: the USA, England, Germany, Finland, and Hungary. Each photoshoot has been a unique journey, a dance of light and shadow, capturing not just images but the essence of each woman. Through my lens, I have witnessed moments of vulnerability and strength, laughter and introspection, transformation and revelation.
Women often come to my studio unsure, their confidence shadowed by the demands and pressures of life. But as the session unfolds, something magical happens. They begin to see themselves in a new light. They recognize their own beauty, their own power. It is as if the camera becomes a mirror, reflecting back not just their physical form but their inner essence.
Models: Shelby, Esme, Kourtland, Jasmine, Aquetta, Holly, Ratiba, Orsi, Whulan, Flora, Bri Make up: Te Johnson, Syd, Rose Forrest, Eva Szekely
I always tell my clients when they admire their photos: "That’s your supermodel self!" It is a joy and an honor to reveal to them the diva that resides within, often hidden beneath layers of self-doubt. We all have that supermodel within us; sometimes, we just need someone to show it to us.
Photographing so many women from different walks of life has profoundly changed me. I have learned that beauty and power come in countless forms. Every woman brings her own story, her own journey, her own unique essence. I have been inspired, humbled, and empowered by their stories, their courage, their spirit.
My mission has always been to empower women, to help them see and celebrate their own beauty and strength. And I am proud to say that I have succeeded. My studio has become a sanctuary where women can rediscover themselves, see their true selves, and leave with a renewed sense of confidence and empowerment.
As I reflect on this incredible journey, I am filled with gratitude. Gratitude for the women who have trusted me to capture their essence, for the stories they have shared, for the moments we have created together. Each photograph is a testament to the power and beauty of women, a celebration of the diva within us all.
Anna Kirschner
CELEBRATING OUR ACCENTS The Power of Immigrant Success
In a recent exchange that sparked a meaningful conversation, I was reminded of something deeply personal and powerful— the strength of our accents. As immigrants, the sound of our voices carries much more than just words; it carries the weight of our journeys, our resilience, and the courage to thrive in places far from home.
The conversation began innocently enough—a recognition of my Hungarian accent while working in Los Angeles, building Women & Business magazine alongside my co-founder, Orsi. Our story is not unique. We are two women from a small country, running multinational businesses, speaking more than three languages, and breaking barriers and glass ceilings along the way. But what stood out was not just our success — it was the accent that accompanied it.
Someone remarked, “That’s the Hungarian accent,” as if it were something we should conceal or be ashamed of. But nothing could be further from the truth. Our accents are a testament to the path we’ve walked, the courage it took to leave home, and the strength it takes to build a life and career in a new land.
For many of us immigrants, living and working abroad is itself a victory. The ability to thrive in a foreign country, often in a language not our own, is something we should wear with pride. Our accents are not limitations—they are markers of our achievements, proof that we have navigated challenges, adapted to new cultures, and made a name for ourselves in environments that once felt unfamiliar.
The truth is, our accents make us stand out in the best possible way. They symbolize the diversity of thought and experience we bring to the table. When we speak, we are not just communicating in another language— we are sharing a piece of who we are and the journey that brought us here. That journey alone, for every immigrant woman, is an accomplishment.
The comment also sparked a reminder that as immigrant women, we don’t just survive abroad — we thrive. Whether in Los Angeles, Austria, or anywhere in between, we are building businesses, leading teams, and contributing to society in ways that matter. We are raising families, nurturing communities, and proving that the immigrant experience is one of strength, intelligence, and resilience.
Global Contribution of Female Entrepreneurs: Women-owned businesses contribute significantly to the global economy. In the United States alone, women own over 12 million businesses, employing 9 million people and generating $1.7 trillion in revenue annually. On a global scale, one in three businesses has a woman among the principal owners
Female Entrepreneurs Worldwide: Women account for 43% of all entrepreneurs globally. In some regions, such as Latin America and the Caribbean, female entrepreneurial activity is notably high. For example, in Colombia, 45.5% of women entrepreneurs reported selling an innovative product or service, surpassing men in this category
Accents in Business: Research suggests that having a nonnative accent can sometimes lead to unconscious biases in professional settings, potentially affecting networking and client acquisition. However, some studies highlight that diverse accents can also signal global experience and multicultural perspectives, which are increasingly valued in international business environments. Accents, when framed positively, can be seen as a strength that showcases adaptability, resilience, and cultural diversity
This journey is not without its challenges, and every achievement is hardearned. But what makes it all the more special is that we do it on our terms, in our own voices, accents and all.
As women in business, we must embrace the diversity we bring and the unique perspectives we offer. Every time we speak, with every word we pronounce in a way that hints at where we come from, we remind the world that success knows no borders.
So to all the women reading this, whether you’re an immigrant or simply someone who has dared to live outside of your comfort zone, take pride in your voice. Take pride in the accent that tells your story and be proud of the distance you’ve traveled — literally and figuratively — to be where you are today. Because living and working abroad is more than just a personal win — it’s a victory for all of us.
Photo: Anna Kirschner
Model: Sophie Make up: Eva Paksi
EDUCATION IN FINLAND
The good, the bad, and the real Part 2
By Tania Rodriguez-Kaarto Doctoral Candidate. Aalto University. Department of Art, Design and Architecture.
The bad
The road to heaven is paved with good intentions
In Finland, as in other places, lofty aspirations can encounter unexpected obstacles. Despite its worldwide acclaim, the Finnish education system contends with its own intricacies. Through my involvement in numerous conferences and employment with companies facilitating educational tours, I've gained firsthand insight into the system's strengths and weaknesses.
Hailing from a Latin country where quality education is scarce and often comes at a premium, my encounters with the Finnish system have generally been positive. When my eldest encountered speech challenges early on, we sought aid from the state, which provided access to language therapy. This assistance propelled her to enter school on par with her peers, despite not being a swift reader.
Throughout her journey, she has received consistent support from teachers and tutors as needed.
On a different note, as previously discussed, while students with special needs are not segregated, those from diverse backgrounds may face hurdles. Specialized "S2 track" classrooms, intended for students with foreign language backgrounds, inadvertently present challenges due to their inception. Although aimed at aiding immigrants and refugees in learning basic Finnish language skills, these classes can unintentionally isolate bicultural or firstgeneration Finnish students with foreignsounding names or bilingual backgrounds. This segregation can hinder their access to higher education, highlighting the ongoing struggle for educational equality.
Thankfully, we have not experienced this firsthand. However, these discrepancies underscore the continued need for fair educational policies that ensure all students, regardless of cultural or linguistic backgrounds, enjoy equal opportunities and are not subjected to labelling based on their heritage.
Failure to address these disparities risks exacerbating the gap between the foreign background population and the Finnish population, contradicting the initial promise made to all children in Finland and leaving some behind.
When my eldest embarked on her schooling journey, I anticipated the innovative environments portrayed in the media and elsewhere. Yet, the reality differed. Her classroom resembled my own experiences studying in New Jersey in the 1980s, lacking the modern amenities I envisioned. This remained largely unchanged when my second child entered first grade four years later. Only a few schools, benefiting from funding from various EU programs, boasted such amenities.
Nevertheless, my optimism was undimmed upon meeting their teachers: dedicated, knowledgeable, and empathetic professionals committed to their vocation. Both my children participate in music programs catered by the school. They offer a valuable outlet for creativity, expression and love for music.
The ugly
Finland's demographic landscape mirrors the shifts occurring across Europe, with the largest age group projected to be adults over 50 in the coming decades. This demographic trend carries significant implications for Finland's welfare system, particularly concerning pensions and healthcare, as the dwindling workforce poses challenges to sustaining the system in the future. To mitigate this, Finland requires an influx of young foreign workers, those who would grow families in Finland; however, attitudes toward foreigners have shifted in the past decade. The rise of populism globally, including in Finland, has led to increasingly hostile immigration policies, imposing additional requirements on prospective immigrants.
In addition, recent global events, including the COVID-19 pandemic and ongoing conflicts such as wars, have intensified societal divisions, impacting various aspects of welfare provision, like support for families, the unemployed, and education. These circumstances may have contributed to Finland's recent decline in PISA scores.
In 2023, a proposed budget plan received negative reception compared to the previous year, leading to social demonstrations and bad press for the Finnish parliament composed of a coalition government of center to far right. While a revised budget was eventually agreed upon, cuts to personnel, especially special needs teachers, and low teacher salaries have strained resources and support for educators, resulting in increased workloads.
Consequently, some teachers have chosen to pursue alternative careers, leading to the hiring of inexperienced and underprepared educators, compromising the quality of teaching in classrooms. These novice teachers may lack the capacity to address pressing issues such as mental health concerns or how to deal with children with special needs. It is known that Finland has high rates of suicide and depression, and some critics attribute the rise in teenage depression to early smartphone use and a push toward digital education, potentially driven by costsaving measures.
Criticism has arisen due to reductions in personnel and resources, as these
actions could widen gaps and inequalities within the population and impede young adults' transition into the job market. While pinpointing a single cause is challenging, these cutbacks are viewed as detrimental to the overall well-being of Finnish society.
Negotiations within far-right governments on resource allocation have strained, raising doubts about the Finnish education system. Recent comparisons to the Asian model have sparked discussions about what factors have brought attention to the Finnish education system for real. Contrasting the Asian model, which is knowledge-based and teacher-dominated, Finland's shorter school days, minimal homework, and delayed start to basic education have come under scrutiny.
Could it be that education cannot be solely one or the other but rather requires a balanced combination of both approaches? As a mother of two Finnish students, I personally lean more towards the Finnish methodology and often marvel at how my children perceive and reflect upon the world around them thanks to it.
How Friendship and Shared Values Fuel Success in the Skincare Industry
In the world of entrepreneurship, true success often transcends competition, evolving into powerful partnerships rooted in shared values. Ivanka Ćosić-Prižmić, founder of Matinata Skincare, and Bernadett Bota, founder of Mellow Muses Skincare, are living examples of this transformation. Despite starting as competitors — separated by 1,200 kilometers—their mutual dedication to quality, authenticity, and integrity bridged the gap between them, forging a friendship that has deeply influenced their personal and professional growth.
What inspired you to nominate each other, and how has your friendship influenced your personal and professional growth?
We started as competitors in the skincare market, 1.200kms apart, but after some exchanges, we realized that our shared values—quality, authenticity, and integrity— connected us, providing a strong foundation for our friendship. The entrepreneurial road can be rocky, especially at the start, and our bond has given us the confidence to face challenges with resilience and clarity. We actively support each other by sharing our knowledge and experiences and helping one another navigate the ups and downs of business. One of the most revelatory moments for me was when Ivanka invited my brand to be featured on her website to introduce it to her customers. It was such a generous act of support, demonstrating how powerful women can be when we champion each other's success.
What challenges have you faced as women in business, and how do you support and uplift other women in your community?
Traditionally, the business world has been dominated by "male-driven energy," characterized by competition, hierarchy, and a winner-takes-all mentality. Women often don’t fit into these systems naturally; we tend to prioritize collaboration, empathy, and care. As a result, we are frequently underestimated or misunderstood, which can undermine our confidence and limit our opportunities. However, by stepping out of this traditional framework, we can create new business models that prioritize shared success, not competition. This shift allows us to build stronger networks and prove that success doesn’t have to come at the expense of our values.
Being featured in Women & Business Magazine is an exciting opportunity — how do you plan to use this platform to share your story and inspire others?
We aim to inspire women to see themselves not as competitors in a crowded marketplace but as allies in an ecosystem of limitless potential. By sharing our journey from competitors to partners, we hope to ignite a shift in perspective: true success isn’t just about individual milestones but also the collective impact we create when we support one another. We hope to encourage other women to embrace partnership over rivalry and support each other in building successful, valuesdriven businesses.
Bernadett Bota, Founder of Mellow Muses Skincare
Ivanka Ćosić-Prižmić, Founder of Matinata Skincare
Breathing new life into business
I met Stephi in Panama in 2018 when we were both selected for a 3-week trip for digital nomads, where we were chosen to represent our respective countries and promote a hotel chain as digital nomads.
At the time, Stephi was still working as a photographer, and her fantastic photos impressed us all. One of my favorite profile pictures is also from her. This spring, we met again, this time in Miami, where I had
the pleasure of spending a few days with her and her husband in the idyllic setting they call Little Bali.
Over the past few years, Stephi has also changed careers, and now she leads breathing workshops for stressed managers, entrepreneurs, or anyone who needs them. But how has her life unfolded, and why does she consider proper breathing so important? Get to know Stephi Wald's story!
You moved from Germany to Miami 6 years ago, and since then, you’ve bought a property in the heart of the city and transformed it into an urban sanctuary. Why Miami? How did you end up here?
We chose Miami. We came through Miami on a road trip from Georgia to Florida, and the moment we stepped foot on these grounds, we both said: We could live here.
It was the feel of the city, the sunshine, the colors, the blue skies, the ocean, all the palm trees. I'm an outdoor person, a sun chaser, I love to be outside - so we fell in love with Miami. I can grow mangos, bananas and papayas in my garden, a dream coming true and so different from life in Germany.
How easy was it to integrate, and how did this contribute to your decision to start a new career?
Overall, the people in the U.S. are more open for small talk and more friendly – it is easy to feel welcome. Miami, especially with the culture mix, you meet and chat with people everybody asking each other where they are from. Building friendships took way longer of course.
The biggest thing that contributed to my career change came from this: Do you know when you have a goal or a dream for many many years and then suddenly it's there, it happened. I wanted to live in the sun and palm trees for such a long time, so sitting on the beach here in Miami I was like oh my god I'm here, I made it. And then the question hit me: And now what?
And so with that, maybe also because I was 33 years old at that time, a common time to rethink your life and thriving for what fulfills one (but I didn’t understand nor know that at the time…). So my mind went crazy, worrying, endless questions, the same thoughts over and over again: Who am I? What fulfills me? How can I make money? What do I want?
I lost the passion for photography and lost in the chaos of my mind, asking me questions that I didn't have answers for and confusing me. It was very overwhelming, I put a lot of pressure on myself.
You were incredibly talented as a photographer… How did breathwork therapy come into your life, and why has this become your new path?
In the wildness of my thoughts, I came up with like 10 different business ideas but didn’t really resonate fully with one of them. I was trying to make a decision while being in fight-and-flight mode, which is not a good state to be in to make a life decision. Our fight-and-flight mode is made for emergencies, to get out of the car when having an accident etc. By our nature we are not supposed to stay in fight-and-flight but as busy humans we overrule that law. Stress makes us stay in there, we never calm down, we are not able to listen within, what we really want.
I didn't know how to get there. I couldn't switch off my mind, and so I couldn't feel which decision was right. Then I found Matt Cardone, my meditation teacher. He coached me with all the patience and calmness in the world and taught me how to meditate. I remember I was so angry at him in the beginning, when he said: “The answer is inside of you. Trust it. You will know. You will feel it.” And I constantly asked: “What is the answer? I don’t know, I don’t hear anything. If you know it, just tell me!” I was trying too hard, pushing instead of surrendering to the process.
So that's how little I understood about meditation. So I kept meditating and I started to do yoga, mindful walks. I started restoring inner balance, and that started the route to my new career until I then found myself in a breathwork session, with Christian De La Huerta here in Miami. He's amazing, hosting breathwork over 30 years, and that session transformed my life! I had visions, I received messages, I got so much clarity and understanding, and I came out of it with a clear message: “This is what you're going to do!” At first I labeled it as crazy and not a job, so I ignored it at first, but things kept happening: I got invited to breathwork retreats or events that were all about breathwork. And it quieted my mind, I felt different, calm, content from the inside. With the support of my husband I let go of the thought that this is not a job and surrendered, after I got trained with Clarity BreathworkTM and David Elliott and trusted in the path that opened. That was 4 ½ years ago. Still, I don't use the word business or career because it's just who I am and what I offer to people. I'm grateful where I am, who I am, I feel home and appreciate the people finding their way to me.
You conduct group breathwork sessions in the garden of your home, which is a real oasis in the heart of the city. Have you always been this passionate about nature?
Yes, I have always been passionate about nature. Thanks to upbringing. I remember with my dad we were playing in the forest, rerouting little creeks or building something out of sticks and branches we found on the ground. Or on vacation on the beach in the Netherlands, building the most beautiful things out of sand and shells. I'm a nature lover, yeah. Nature is my happy place, a lush green forest with just bird sounds and the wind playing with the leaves.
By now, a significant community has gathered around you. What do you think is the secret to your success?
Being yourself I would say. Not trying to be someone for someone else, to just be your authentic self, be true to your word, and to follow the heart, and to show up from a place of balance, love and compassion. Consistency as well is important, to keep showing up trusting in the process of growing your network.
What do you think about the role of social media? You’re actively present and regularly produce high-quality photo and video content. How essential do you think this is to becoming a well-known brand?
Social media is a great way of showing your services or products to the world. I can share practices, reminders, classes directly from my breathing room to the world. Social media can inform clients, and potential clients about my work and also get to know me as a facilitator. I love that it brings me close to my clients, for example they can jump in and move with me or breathe with me throughout their days when watching my reels.
So, yes, consistently showing up is important. But keep it authentic, don't spam it, or don't make it artificial.
Photos: Adrian Gonzalez, GianMarco Ricchiari
What are your long-term goals? What’s the next step?
I want to host retreats combining nature adventures, breathwork, sound healing, cacao ceremonies. I also got trained as a Firewalker (The FITTM), and want to host these fear-topower practices like fire-, and glass-walking etc. for groups.
I am looking forward to those already. Other than that I want to keep attracting clients that I can help to find inner contentment, calm, trust and joy.
As a successful woman in business, how do you inspire or mentor other women looking to change careers or start their own businesses?
What advice would you give to someone just starting out?
The advice is to pause, to take the time to reconnect to your intuition center, to be able to listen to it. Because from there you will know what is right and you can trust. We need trust to overcome fears and challenges and to attract beautiful things in life. Otherwise, we are doubting, comparing, rushing, pushing and that doesn't set you up for success and happiness.
An inspiring thought I’d like to share is: Everything is possible, there are so many people in this world, if you have good intentions for your offerings and are committed the right people will find you and your business will flourish.
HYPNOSIS IS AS NATURAL AS BREATHING
How to use hypnosis in your business and life
Your day has been long, and it’s finally time to go home. You sit in your car, put on some nice music, and start driving. Suddenly, you find yourself at home, with no memory of how you got there. “It must have been the usual route,” you tell yourself for reassurance.
But the truth is –
,
you don t remember.
How does it sound when I tell you that we are hypnotized for most of the day without even realizing it? Or that everyone can be hypnotized – no exceptions! But don’t panic! You can trust me – I’m a hypnotist.
It takes as little as 60 seconds to switch into the Alpha state, which is a highly suggestible state of our brain. This is where we go when we lose ourselves in an activity like working, creating art, meditating, praying, dancing, watching TV, or driving.
Now that we know this, why not take advantage of it and use it in our business? To attract more clients.
To attract ideal clients. To make ourselves more comfortable. Or any other specific goal you can imagine.
Ethical? Yes, very much so!
How can I say this with such confidence? Because I know how natural it is! As natural as breathing—which happens whether you're aware of it or not. And just like breathing, you can control it once you know how. Knowing how makes it even more powerful!
Let me share a big secret with you: hypnosis is nothing more than relaxation and focus. When we combine these two magical components, we can create miracles! Every hypnosis session is built on these two. First, we use techniques to relax ourselves, our clients, or our customers, and then we turn on the focus part.
Hypnosis applied to business and life
Here’s the simplified formula: Awaken a relatable feeling. The more senses you engage, the better. Introduce your offer. Provide a happy ending with a solution. This can be applied anywhere. I really mean it.
Want to be more productive?
Close your eyes and picture the most beautiful place in the world. Something that you consider to be the most beautiful place in the world. It can be real or something from your imagination. Do you see it?
Let’s say it’s a meadow on a warm spring day. Do you feel the grass under your feet? Can you see the vibrant reds, violets, and yellows of the flowers around you? Focus. Smell them. Now, look at the sky –is it sunny? Feel the warmth of the sun on your face, the breeze in your hair. Picture your bright yellow dress swaying in the wind.
Got you! Your senses are awake, and your brain is ready for a suggestion.
As you really immerse yourself in this beautiful scene, remember that you can come back here whenever you need a productivity boost. Let this peaceful moment clear away any distractions and focus your mind on what you want to achieve.
Each time you visit this meadow in your mind, you’re not just escaping; you’re training your brain to tap into creativity and focus. You’ve got this!
You see? It’s nice and soothing!
Want to have a better conversation with your partner?
Next time you’re sipping coffee together, bring up a happy memory you both share. Dive into the details – describe the sights, sounds, and feelings from that moment. Awaken their senses and let them relive the joy of that experience with you. Then, gently express how wonderful it is when you take the time to connect like this.
As you share, suggest that every time you reflect on positive moments together, it strengthens your bond and deepens your understanding of one another. You might say something like, “I love how talking about our favorite memories makes me feel even closer to you.” This is how you plant the seed for a richer relationship. It’s all about repetition and nurturing: revisit those happy moments, sprinkle in some appreciation, and let your conversations flourish. Each time you connect, it becomes easier to share, support, and grow together.
It’s amazing how small moments can lead to profound improvements in your relationship!
Want your clients to buy from you more?
Start by awakening their senses with a relatable story that feels like everyday life. Paint a vivid picture –include sights, sounds, smells, and even tastes – so they can really immerse themselves in the experience. Make them feel like they’re right there with you!
Once you’ve got their attention, weave in how your brand fits into that narrative. You might say something like, “Imagine how much better that moment could be with our support – we’re here to make your everyday life even more enjoyable!”
Now, here’s the secret: keep doing this. Nurture that connection by sharing similar stories and showing how your brand can add a little magic to their lives. Each time they engage with your narrative, they’ll start associating those positive feelings with your brand, not just your product. Before you know it, those seeds you’ve planted will grow into loyal customers who feel a genuine connection to what you offer (and keep coming back for more)!
The more you practice, the better you’ll get. It’s a natural process. Maybe you just disconnected from it at some point in your life. Now that you're aware, use it!
Let it work for you in any way you want.
And remember, hypnosis isn’t something mystical or complicated. It’s already part of your everyday life, whether you’re aware of it or not. Once you learn to harness it, you can apply it in so many ways – whether it’s growing your business, improving relationships, or simply finding more balance in your life.
The real magic? You’ve been doing it all along!
Who knew that zoning out while driving or watching TV could actually turn into a business superpower?
Olivera Sevo Hypnotist
on Maternity Leave
Photo: Anna Kirschner
Model: Dorina
Make up: Eva Paksi
How it started
In October 2023, I visited Anna, who had relaunched her brand in yet another country. This time, she and her family had moved to Silicon Valley, where she opened her own studio.
Previously, Anna mainly focused on fashion photography in both Europe and the U.S., but after conducting some market research, she realized that in the Bay Area, there was a stronger demand for business photography. To stand out from her competitors, she added her own creative twist, which gave rise to her unique style.
So, that’s how I ended up visiting them near San Francisco. For two weeks, we worked on her strategy while I was taking an AI course at Stanford University. At one point, we felt it was time to take a break from work and kids and enjoy a long weekend in Los Angeles!
Of course, it wouldn’t be us if we didn’t end up talking business over a few divine cocktails. Inevitably, the conversation turned to the idea of showcasing all the incredible women
Anna had photographed and sharing their stories. We also wanted to include useful articles that could help women leaders and entrepreneurs climb the professional ladder higher and higher.
And so, this is how the story of Women & Business Magazine began — over a few cocktails, during a fantastic weekend in Los Angeles. And now, we’re about to celebrate our first anniversary!
Monika Fischer Business & mindset coach
Women are givers. We are helpers. It is easier for us to give and spread love and care than to receive all of it. Celebrating ourselves is the one place where you have to be able to receive. Not from others, from yourself and the universe.
Sounds woowoo? It is not.
Many women struggle to celebrate their achievements due to deeply ingrained societal and personal beliefs. This reluctance to receive praise, acknowledge accomplishments, or seek support often stems from a fear of inadequacy, a desire to please others, or a belief in scarcity.
WHAT STANDS IN THE WAY OF WOMEN CELEBRATING THEMSELVES?
There are two main differences between how men and women do business. Or life, actually.
Most men bond over weekly football practice, occasional fishing or hunting, and annual boys’ retreats. They gather, share endorphins and then celebrate a good match or catch with a brunch dinner and a drink.
They may not explicitly talk business on these occasions, but they learn a lot about the other person’s values and beliefs from their reactions and behaviours. This way, when they face a problem in their business they only have to scan their network and find the person most suitable to solve it.
Women, on the other hand, isolate themselves and try to solve all their problems on their own. They think a failure or a challenge is a testament of their inability or inexperience. Instead of thinking “Who can I call? Who do I need to hire? Who do I know who has the solution to my problem?” women ask themselves “What do I need to learn to be able to solve this problem?
Why do they do this? Perfectionism, people pleasing mode and impostor syndrome combined give you a mix of “I am not enough” and “I don’t do enough”. In other words, they operate from scarcity, believing they have to work harder and be smarter. They don’t ask for help and they rarely accept it when offered.
How do I know this? I have worked with women entrepreneurs for the past four years on developing their business mindset and skillset. Every time we dig deeper on marketing (as a way of showing ourselves to the world) and pricing (as a way of receiving) - the issue of above mentioned scarcity and lack arises.
I am not enough. What I do is not enough. I am not pretty/smart/talented enough to be on SM/in videos/on stages. Not enough.
Obviously, celebrating yourself when this is the story you are telling yourself is just not an option. The cognitive gap is just too wide. And the “not enough” CD has been playing for too long and too loud.
How can you change this?
Remember you are a WOMAN. You are wired by your feminine principle for receptivity and receiving. Your intuition and creativity are in natural flow if you let them in. If you remove your damaging thoughts by allowing and embracing the feelings that make you uncomfortable, they scare you and keep you in the trauma/stress mode.
Start with these four small ste p s:
• Celebrate small wins: Acknowledge and celebrate your accomplishments, no matter how small they may seem.
• Create a self-care ritual: Develop a daily or weekly self-care routine that nourishes your body, mind, and spirit.
• Visualize abundance: Create mental images of yourself receiving abundance and feeling confident and empowered.
• Journal your accomplishments: Write down your achievements and reflect on your progress.
Just like everything else, learning to become a person who celebrates their wins and accomplishments is a process. It takes time and compassion (with ourselves). It helps if you don’t think of it as another item on your to-do list. And it also helps if you are aware of its benefits for your business. Namely, celebrating ourselves gives us a chance to show gratefulness and thank ourselves and whatever higher power we believe in. By celebrating, we acknowledge our progress and set the stage for even greater achievements in the future.
IPutting Down Roots
in a New Country
It's been almost six months since we moved abroad, choosing a country with a stable economy, a good education system, quality healthcare, beautiful nature, and people open to innovative solutions.
In July, I launched my business with the clear goal of making a brand that I had already successfully established in Hungary, now known and popular in Austria as well. But what are the first steps to achieve this?
am convinced that relationships are the alpha and omega of everything. It's essential to start networking, connecting, and attending to new communities so that the first steps can happen, trust can develop, and a couple of collaborations can get off the ground. If these are successful, recommendations will follow.
It's always a challenge to take a brand that's already established in one market and build it up almost from scratch in another. After all, it’s an illusion to think anyone knows us here. This is a clean slate. However, the advantage is that we already have marketing and business management experience, so if we can clearly define our target audience in this new market, we can build faster and more effectively.
WHAT I’M STARTING WITH NOW:
1. I’m mapping out what business events are happening in Graz and plan to attend as many as possible.
2. I’m also searching on LinkedIn for professionals and company leaders working here to expand my network.
3. I’ve connected with accountants who, like me as a marketer, operate in a great overlapping area, so I can gain even deeper market insights through them.
4. I’m starting to advertise to entrepreneurs living in the area.
5. I’m also looking for volunteer opportunities. It’s a great learning experience for me, and others get free expertise. It's a real win-win situation.
And finally, I’m giving myself and my business time. You can't expect to succeed in a completely new linguistic and market environment in 1-2 months. Building your livelihood takes at least 12-24 months, which may seem like a lot, but there’s no success without risk.
If you need support for your new chapter, contact me for a free consultation! www.orsiszabodr.com
Photo: Anna Kirschner
Model: Jodie
Make up: Rose Forrest
HEROES OF RESPONSIBLE DINING
How did the vision of Felelős Gasztrohős Foundation for sustainable gastronomy develop, and what inspired this mission?
Our founders met at a summer university in 2012. They were certain that they wanted to start an activity related to environmental protection. Initially, they created a website under the name 'Ökológiai Evolúció’, where they gathered events related to environmental topics. Later, they frequently met at hospitality venues, and during this time, one of our founders volunteered in America for a few months, where they observed that restaurants proudly promoted their sustainable efforts. Based on this experience, they launched the Sustainable Restaurant Certification, rebranding with the help of a fantastic volunteer graphic designer, and from then on, they operated under the name 'Felelős Gasztrohős Alapítvány.' At that time, the topic of sustainable dining was not yet well known in Hungary; neither guests nor hospitality venues considered sustainability an important factor. Observing this, they also launched a public awareness campaign at the foundation, which over the past 10 years has expanded with online campaigns, educational programs for preschool and school children, team-building activities, and presentations.
We see mostly women involved with the Foundation. What could be the reason for this? Is there a difference in women’s and men’s commitment to sustainability?
Our founders had a balanced gender ratio, with 2 women (Judit and Saci) and 2 men (Bálint and Robi) starting Gastro Hero. In recent years, they’ve focused more on their paid work, but of course, we can always rely on their help as advisors. Financing in the civil sector isn’t the strongest here in Hungary, and perhaps this is one reason why few men work in civil organizations, including ours. Another reason is our specific topic—cooking, shopping, and feeding the family are tasks typically carried out by women in Hungary, so they can relate to this topic more. This is well reflected in our social media followers, about 80% of whom are women. Overall, there’s not as much difference in commitment to environmental protection, but the female side is still stronger. We've actually been thinking about a campaign for a long time to try and engage men more in this topic. We hope it comes together soon.
You mainly focus on three target audiences: companies related to gastronomy, parents/ adults, and even young children. How is this segmentation structured?
The foundation’s activities can be divided into two parts: the 'professional' side, where we work with restaurants and cafés, providing them with sustainability consulting, and we are responsible for awarding the Sustainable Restaurant and Sustainable Café certifications. The public side of our work includes many things, such as online awareness campaigns and corporate programs aimed at engaging the adult population, including parents. We also have offline awareness programs designed for preschoolers and young schoolchildren.
Why is it important for the foundation to educate the youngest generations about sustainability? What programs do you have for the little ones?
We believe that raising awareness should start at a very young age, as children at that stage don’t have ingrained habits yet and are very open and curious about many things. Through playful activities, we can show them what they can do for their environment. In our 'Gasztrohős Palánták’' program for preschoolers and 'Gasztrohős Padtárs' program for young schoolchildren, kids learn through games why it matters where the food we eat comes from, why it's better to bring home less packaging and buy fruits at the market instead of the supermarket. They also get to know about waste sorting and the process of composting. At the end of the activities, we stamp cloth bags that they can take home and show to their parents, which sparks conversations that can also shape the parents' perspectives, while also contributing to waste reduction.
What impact does Felelős Gasztrohős Foundation hope to have on children’s future perspectives and decisions?
With our programs aimed at children, we have an explicit goal of not only sparking their interest in sustainable and healthy eating, but also educating adults—parents and teachers— through them. For example, after one session, a parent called our colleague to ask what she had said to their child because they wouldn’t allow them to buy packaged cucumbers. These are the kinds of small changes we hope to achieve.
For someone who finds the topic of “sustainability” distant, how should they start? How much dedication does it take to live and eat sustainably in everyday life?
We believe that we can change the world one bite at a time. If someone wants to eat more sustainably, they don’t need to take a huge bite all at once — start with just a few tasty bites that work for them. Before making changes, it’s worth examining our habits: What can I change easily? What feels most urgent? Do I eat meat with every meal, every day? Then maybe I’ll start with a meatless day, or skip meat for just one meal. Do I waste a lot of food? Then next time, I’ll make a shopping list, check what I already have at home, and see if I can cook with that. Do I often choose exotic ingredients? I can look for some local alternatives, maybe check out the nearby market. These aren’t big steps, but we’ll feel a sense of accomplishment when we take them, and our experience is that small successes lead to the next steps.
How do you ensure that sustainable gastronomy is not just a passing trend but brings lasting change to companies? What motivates companies to operate sustainably?
Our experience shows that in Hungary, the main motivation for sustainability initiatives at restaurants comes from a dedicated individual — whether a chef, owner, or manager — who values this issue in their personal life as well. At these places, personal motivation drives sustainability improvements, and our certification supports this effort. The system is built on seven thematic areas with increasingly challenging criteria, and we also ask restaurants to submit a two-year development plan with goals. Advancing to higher levels comes with various benefits, and in addition to personal motivation and pride, this also incentivizes restaurants to continue their sustainability journey.
What current programs do you offer for parents, companies, or educators to engage with you?
In addition to our online campaigns, which explore various topics related to sustainable eating in detail — such as in October, when we’re working with WWF to showcase the connection between biodiversity and food — we also organize playful corporate team-building events, microgreen workshops, presentations, and we participate in corporate or municipal events with awareness-raising games for both children and adults. Our educational programs also include training for preschool teachers.
Do you also work across borders, or is your activity exclusively focused on Hungary?
Primarily, we work in Hungary, but this year, as part of a grant project, we held awareness programs in high schools in Transylvania, which were very successful. Additionally, during the summer, we collaborated with the Sziget Festival, where, alongside communication efforts, we also showcased our games at the festival in both English and Hungarian. I believe this shows that we are open to international opportunities as well.
